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1.
Religious practice and green consumption seem inherently related, as each activity purportedly benefits society. Despite this, few studies have explored the possibility that religion influences green purchase intentions. Further, individuals often struggle to reconcile their religious and nonreligious motives in their day-to-day activities. Toward this end, the current study investigates the roles that religion, price, and social motives may play as factors that influence green consumption. The study also examines the possible intervention of other altruistic motives such as attitude toward charitable institutions in determining green consumption. The study develops a new perspective on how green products should be marketed while delivering actionable theoretical and managerial implications. 相似文献
2.
Paul Edwin Ketelaar Jonathan van't Riet Helge Thorbjornsen Moniek Buijzen 《国际广告杂志》2018,37(2):256-269
Positive uncertainty refers to uncertainty surrounding an anticipated positive outcome. It provides consumers with the opportunity to imagine and speculate on a product's or experience's potentially positive characteristics. Research has shown that when uncertainty is associated with something positive, consumers may prefer uncertainty to certainty. In a between-subjects experimental design with a large US (n = 446) and Japanese sample (n = 453), the present study demonstrates that positive uncertainty increases consumers’ positive feelings when they evaluate a product, particularly for high-involvement products that allow consumers to imagine and speculate about potentially positive product benefits. Unexpectedly, the study findings are consistent across the two different markets, which vary substantially in terms of consumers’ level of uncertainty avoidance. Specifically, results show that future-framed advertisements are effective in generating positive uncertainty and that positive uncertainty generates positive attitudes, both in countries scoring high (Japan) and low (USA) on uncertainty avoidance. 相似文献
3.
The main objective of this study is to identify the determinants of organic wine purchase and understand their effect in order to illustrate what influences whether Canadian consumers are willing to buy this special type of wine. The data for this study were collected across Canada by means of an online self-administered consumer questionnaire survey. Our major findings indicate that the attitude toward organic wine is defined mainly by consumers’ health consciousness and is negatively influenced by the wine involvement pleasure experienced with regular wine. Interestingly, Canadians are not forming positive attitudes toward organic wine based on their knowledge of organic production and its offering. The main predictors of organic wine purchase are attitude toward organic wine and wine involvement interest. Unexpectedly, price consciousness was not found to be a good predictor of organic wine purchase. 相似文献
4.
Digital Piracy: Factors that Influence Attitude Toward Behavior 总被引:2,自引:0,他引:2
A new form of software piracy known as digital piracy has taken the spotlight. Lost revenues due to digital piracy could reach
$5 billion by the end of 2005.Preventives and deterrents do not seem to be working – losses are increasing. This study examines
factors that influence an individual’s attitude toward pirating digital material. The results of this study suggest that attitude
toward digital pirating is influenced by beliefs about the outcome of behavior (cognitive beliefs), happiness and excitement
(affective beliefs), age, the perceived importance of the issue, the influence of significant others (subjective norms), and
machiavellianism. Given these results, measures can be developed which could alter attitudes toward digital piracy.
Sulaiman Al-Rafee received his Ph.D. in Information Systems from the University of Arkansas in the USA, May, 2002. He is an
assistant professor of Information Systems at the department of Quantitative Methods and Information Systems at the College
of Business Administration, Kuwait. He is the MIS coordinator at the department, and has taught different MIS courses within
the department. His reserch interests include: ethics, behavioral psychology, software and digital piracy, user acceptance
of information technology, and cross-cultural studies.
Timothy Paul Cronan, Professor and M.D. Matthews Chair in Information Systems, University of Arkansas, Fayetteville, Arkansas.
Dr. Cronan received the D.B.A. from Louisiana Tech University and is an active member of the Decision Sciences Institute and
The Associaton for Computing Machinery. He has served as Regional Vice President and on the Board of Directors of the Decision
Sciences Institute and as President of the Southwest Region of the Institute. In addition, he has served as Associate Editor
for MIS Quarterly. He is currently Director of Enterprise Systems and Director of the Master of Information Systems degree
programs. His research interests include information systems ethical behavior, work groups, change management, expert systems,
performance analysis and effectiveness, and end-user computing. Publications have appeared in MIS Quarterly, Decision Sciences, Journal of Business Ethics, Information and Management, OMEGA The International Journal
of Management Science, The Journal of Management Information Systems, Communications of the ACM, Journal of Organizational
and End User Computing, Database, Journal of Research on Computing in Education, Journal of Financial Research, as well as in other journals and Proceedings of various Conferences. 相似文献
5.
Abstract This paper investigates the impact of price consciousness, perceived risk, and ethical obligation on attitude and intention towards counterfeit products. Data were collected from a sample of 200 respondents via an online questionnaire. A conceptual model was derived and tested via structural equation modelling in the contexts of symbolic and experiential counterfeit products. Findings show differences in the factors (and weight thereof) impacting attitude and purchase intention in the two product contexts. Specifically, ethical obligation and perceived risk are found to be significant predictors of attitude towards both symbolic and counterfeit products, while price consciousness is found to predict only attitude towards experiential products, but not purchase intention in either counterfeit product context. 相似文献
6.
Researchers have often attempted to answer the question, ‘Does sex sell?’ In this article, we present a meta-analysis of studies that used an experiment to test the effect of sexual appeals in ads on memory, attitude, and purchase intention. Our analysis revealed a significant positive effect for sexual appeals on ad recognition and recall (weighted Cohen's d = .38, p < .001), but the effect on brand recognition and recall was not significant (d = .09, p = .30). We also found that the effect of sexual appeals on attitude towards the ad was not significant (d = ?0.07, p = .26); however, additional analysis showed that males (d = .27, p < .01) evaluate ads with sexual appeals significantly more positively than females (d = ?.38, p < .001). Finally, we found a small significant negative effect on brand attitude (d = ?.22, p < .05), but no effect on purchase intention (d = .01, p = .94). 相似文献
7.
This study aims to examine the effectiveness of comparative advertising of a high involvement product in two countries, the United States and Taiwan. The results show that different types of comparative advertising moderate the relationship in the proposed model and exert different levels of influences on consumers. The United States and Taiwanese consumers are significantly different in attitudes toward the ad, attitudes toward the sponsored brand, and purchase intention. The results show that direct comparative advertising might be suitable for promoting a new brand in countries with individualistic cultures. However, global marketers should be cautious when employing comparative advertising formats in collectivist cultures. 相似文献
8.
This study investigates how consumer attitudes toward advertising in general affect their attitudes toward online advertising. It also investigates the moderating role of the personality traits of introversion and extroversion in explaining this relationship. An online survey is used to collect data from a convenience sample of 244 respondents living in Canada. Results show that attitude toward advertising in general has a positive and significant impact on attitude toward online advertising. Introversion is found to have no moderating impact on the relationship between both attitudes. However, extroversion moderates this relationship. 相似文献
9.
Kenneth K. Kwong Oliver H. M. Yau Jenny S. Y. Lee Leo Y. M. Sin Alan C. B. Tse 《Journal of Business Ethics》2003,47(3):223-235
This study examines the impact of attitude toward piracy on intention to buy pirated CDs using Chinese samples. Attitude toward piracy is measured by a multi-item scale that has been shown to have a consistent factor structure with four distinct components, namely, social cost of piracy, anti-big business attitude, social benefit of dissemination, and ethical belief. Our findings reveal that social benefit of dissemination and anti-big business attitude have a positive relationship with intention to buy pirated CDs while social cost of piracy and ethical belief have a negative relationship. Among these components, ethical belief tends to most strongly predict intention to buy pirated CDs. Demographic variables such as gender and age also help explain the respondents' intention to buy pirated CDs. In addition, those respondents with experience of buying pirated CDs would tend to be more likely to buy pirated CDs than those without such experience. The results are discussed with a view to helping copyright businesses to effectively suppress piracy, and directions for future research are suggested. 相似文献
10.
The advertising and marketing literature have established that celebrity endorsements constitute an effective way to enhance attitudes toward brands and increase purchase intents. However, there are no relevant studies on digital influencers. This study addresses the research gap by examining the effect of digital influencers' attractiveness and the effect of the congruence between a digital influencer and a brand on consumer attitudes and purchase intentions. By applying structural equation modeling to a sample of 307 followers of digital influencers, a model was tested and group analysis was performed for two categories (“entertainment & video games” and “fashion & beauty”). The results show that both brand attitudes and purchase intentions are influenced by the digital influencer's attractiveness (which includes both likeability and familiarity) and by the congruence between the digital influencer and the brand. This study makes several contributions to both theory and practice, which are highlighted in this paper. 相似文献
11.
Scott John Vitell Jatinder J. Singh Joseph G. P. Paolillo 《Journal of Business Ethics》2007,73(4):369-379
This article presents the results of a study that investigated the roles that one’s money ethic, religiosity and attitude
toward business play in determining consumer attitudes/beliefs in various situations regarding questionable consumer practices.
Two dimensions of religiosity – intrinsic and extrinsic religiousness – were studied. A global scale of money ethic was examined,
as was a global measure of attitude toward business. Results indicate that both types of religiosity as well as one’s money
ethic and attitude toward business were significant determinants of at least some types of consumer ethical beliefs.
Scott J. Vitell is Phil B. Hardin Professor of Marketing at the University of Mississippi. He received his Ph.D. in Marketing
from Texas Tech University. His recent publications have appeared in the Journal of the Academy of Marketing Science, the
Journal of Retailing, the Journal of Business Ethics and the Journal of Consumer Marketing, among others.
Jatinder J. Singh is a Ph.D. student in marketing at the University of Mississippi. He received his masters from Punjab Technical
University, India. He has authored papers previously published in the Journal of Business Ethics and a paper for the American
Marketing Association’s Winter Educators’ Conference.
Joseph G.P. Paolillo is a Professor of Management in the School of Business at the University of Mississippi. He received
his Ph.D. from the University of Oregon, Eugene in Organization and Management. His publications have appeared in the Journal
of Management, Journal of Management Studies, Human Relations, Group and Organization Studies, The Accounting Review, Journal
of Advertising and Journal of Business Ethics, among several others. 相似文献
12.
Celso Augusto de Matos Valter Afonso Vieira Ricardo Teixeira Veiga 《The Service Industries Journal》2013,33(14):2203-2217
This study investigates two features of customer satisfaction within the context of service failure and recovery: (i) the effect of perceived justice on customer satisfaction and (ii) the effect of customer satisfaction on repurchase intentions, negative word-of-mouth, and intention to complain. The study takes into account the influence of important contextual factors, including severity of failure, recovery responsiveness, attitude toward complaining, switching cost, and the relationship level. Based on a survey of 556 customers with complaints in Brazil, the results supported the influence of perceived justice on satisfaction and of satisfaction on behavioural responses. Specifically, findings revealed that perceived failure severity, attitude toward complaining, and switching costs were the more relevant contextual factors, as these were significantly associated with satisfaction, intention to complain, and negative word-of-mouth. 相似文献
13.
Nam-Hyun Um 《Journal of Promotion Management》2013,19(3):461-477
ABSTRACTFurther study is needed to validate concerns over gay-themed ads appearing in mainstream media. This study investigates the effects of such ads by comparing them to the effects of gay-themed ads placed in gay media. The study delves into the differential effects of implicit and explicit visual messages. It also examines how consumers' attitudes toward homosexuality affect their purchase intention as well as advertising and brand evaluation. The study's findings suggest that implicit, rather than explicit, gay-themed ads lead to higher purchase intention and more favorable advertising and brand evaluation. The study results show that the type of advertising message (i.e., implicit or explicit gay-themed ads) moderates the relationship between gay-media and mainstream media. Finally, this study finds that a low level of tolerance toward homosexuality results in lower purchase intention as well as less favorable evaluations of both the advertising and brand. Managerial implications are also discussed. 相似文献
14.
Consumers enjoy following famous media personalities, discovering details about their habits, food preferences, or designer brands that they wear. Consumers model their consumption behaviors based on their favorite celebrities’ preferences. Marketers are aware of such celebrity admiration and frequently use celebrities as part of marketing communication strategies. Grounded in parasocial relationship and social connectedness theories, this study tests a model of connectedness to the celebrity, attitude toward the celebrity, receptivity toward the celebrity‐endorsed message, and purchase intentions of the celebrity‐endorsed market offering. These relationships were investigated using structural equation modeling. The findings indicate an individual's level of connectedness to their favorite celebrity is positively linked with both their receptivity toward the celebrity‐endorsed message and purchase intentions of the celebrity‐endorsed market offering. On the theoretical side, the integration of parasocial relationship and social connectedness theories explain the processes through which celebrity endorsements impact consumers’ attitudes and behaviors. On the practical side, the findings suggest marketers should carefully choose the best celebrity endorsers for advertisements after considering how constituents from within their key target markets are likely to connect with the chosen celebrity. However, beyond consumers’ connectedness to the celebrity, the findings also suggest that receptivity toward the celebrity‐endorsed message is an essential link to purchase intentions of the endorsed offering. 相似文献
15.
基于玉米和大豆等粮食国际、国内价格历史数据,运用协整及误差修正模型、脉冲响应函数等方法,揭示国际粮价对国内粮价的传导作用及影响路径。理论分析表明,国际粮价通过进口直接路径、进口产品成本路径和进口替代路径等三个子路径传导至国内粮价。实证检验发现,国际大豆价格进口直接路径和进口产品成本路径传导均比较充分,即国际大豆价格会影响大豆进口价格,进而影响国内大豆价格,最终影响国内豆油价格;国际玉米价格进口直接路径和进口产品成本路径传导则不充分,国际玉米价格会影响玉米进口价格,但是对国内玉米价格和国内玉米淀粉价格影响程度较低;而在进口替代路径中,玉米和大豆的国际价格传导均不充分。我国应继续推进以提质增效为目标的农业供给侧结构性改革,加大粮食生产科技投入力度,调动农民种粮积极性,集中力量提高粮食供给质量和效率;坚持粮食进口仅为调剂国内供求余缺的方针,把握粮食安全的主动权;建立健全粮食市场的价格调控体系及风险防控体系,规避国际粮食市场剧烈波动对国内粮食市场的影响。 相似文献
16.
随着人民生活水平的提高及受教育程度的提高,目前人们对健康的追求不断加大,从而为休闲保健业的发展带来了巨大的市场。但目前成都地区休闲保健市场还存在较大的缺口,加上成都作为一个以休闲业著称的城市,更使该行业的发展具有广阔的市场前景。本文将通过对国内休闲保健市场形势并结合成都当地的情况,对行业的发展进行调查分析,旨在为成都保健服务业市场的开拓提供具有参考性的意见。 相似文献
17.
为揭示旅游者参与低碳旅游意愿的驱动因素和形成机制,文章基于计划行为理论,检验低碳旅游情境下行为态度、主观规范和自我效能感对低碳旅游意愿的影响效应。通过对512份样本数据进行结构方程模型分析发现:(1)行为态度和自我效能感对低碳旅游意愿存在正向显著影响,尤其是行为态度的影响力更强烈;(2)尽管主观规范未能直接作用于低碳旅游意愿,而主观规范对行为态度和自我效能感与低碳旅游意愿的关系存在负向调节效应。基于上述结论,文章提出了旅游者参与低碳旅游意愿的干预路径与管理启示。 相似文献
18.
The study aimed to investigate the direct and indirect impact of health consciousness (HCN) on the purchase intention (PIN) of organic food products in India – a rising hub of organic food consumption. For the indirect effect of health consciousness on the purchase intention, the study added the serial mediation of consumer attitude (ATT) (based on the Theory of Planned Behaviour) and food safety concern (FSC) as major constructs. There is a lack of empirical evidence on the mediating role of FSC in the impact of HCN on ATT or their PIN. Further in a developing country like India, there lacks a comprehensive study considering all the above four factors on organic food consumption. 438 useable responses were collected using the mall intercept method from purchasers frequenting five exclusive organic food stores in a metropolitan city in India. The hypotheses on direct and indirect effect of HCN on PIN and the serial mediation of FSC and ATT was tested using Structural Equation Modelling (SEM). CFA/SEM analysis upon establishing the conceptual model's goodness-of-fit, revealed the insignificance of FSC having direct impact on ATT and PIN and having any mediating role in the impact of HCN on ATT. There was also no significant impact of HCN on FSC. ATT too showed no significant mediating role in the impact of FSC on PIN. Nevertheless, both FSC and ATT together as serial mediators significantly influence the impact of HCN on PIN. Retailers and marketing professionals need to devise strategies based on the study's findings, emphasizing on the details of health benefits and improvements consumers will obtain upon consuming their organic products. Practical implications and theoretical contributions are discussed. 相似文献
19.
Larry Chiagouris Ipshita Ray 《International Review of Retail, Distribution & Consumer Research》2013,23(2):251-271
Consumers' previous shopping experience has been found to be an important influence on future shopping intentions. Prior internet shopping experience, however, has been largely overlooked as a moderator of attitudes and online-retail outcomes. Specifically, key influences on online retail buying behavior such as site reputation, advertising likeability, site security and hedonic and utilitarian shopping values can be expected to have differential effects on intentions to repatronize an e-commerce website based on the level of internet shopping experience by prospective buyers. This study proposes and tests an integrated model in which level of prior internet shopping experience is treated as a moderator of relationships among attitudinal variables and repatronage intentions with the variable attitude toward the site as a mediator of buying intentions. Findings are consistent with the proposed model with an interesting exception. Perceptions of site security were in the opposite direction of the model prediction. Managerial and theoretical implications are provided for consideration. 相似文献
20.
Md. Motaher Hossain Visa Heinonen K. M. Zahidul Islam 《International Journal of Consumer Studies》2008,32(6):588-595
Determining the best way to persuade consumers to consume more healthy foods is challenging. In Bangladesh, however, daily newspapers consistently show that various hazardous chemicals (e.g. calcium carbide, sodium cyclamate, cyanide and formalin, etc.) are mixed with or added to foods and foodstuffs. These chemicals are very dangerous to humans. This present study examines the reasons behind the use of hazardous chemicals in foods as well as the extent to which food producers/sellers use such chemicals. In addition, this study assesses consumer perceptions of and attitudes towards these contaminated food items and explores how adulterated foods and foodstuffs affect consumer health. The empirical data were collected from 110 consumers, 25 sellers or producers, seven doctors and seven pharmacists in Dhaka, the capital of Bangladesh. This study shows that nearly every consumer (93.7%) is aware that various foods and foodstuffs contain hazardous chemicals, and that 95.5% of consumers are aware that these adulterated foods and foodstuffs are harmful to their health. This paper explores the myriad reasons why consumers nevertheless feel compelled to consume such chemically treated foods. 相似文献