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1.
Alma M. Whiteley Ph.D. William Jervis Whiteley 《Journal of Market-Focused Management》1996,1(4):325-338
Group Support Systems (GSS) Technology is an information technology which seeks to support collaborative work. Extensively used to support organisational activities, it has not yet been tested to the full within the market research setting. The paper reports on a GSS focus group meeting to determine key questions of concern about the National Training Reform Agenda. Participants were leaders in a primary industry in Australia and the questions would be related to a public relations exercise. GSS provided the opportunity to deal with complex issues efficiently and yet preserve the conversational characteristics of the focus group meeting. 相似文献
2.
《Journal of Education for Business》2012,87(7):337-345
The authors intend to describe the experience of developing and teaching an online marketing research class for master of business administration students. The class has been taught for four fall semesters. Each time, the class also completed an online survey, analyzed the resulting data, and wrote a detailed report for a real client. The course content, topic sequence, class assignments, and student feedback about the experience are all described in great detail herein. This web implementation incorporates several useful features such as a very large number of audio and video segments that have been used to teach difficult concepts like sampling and data analysis techniques. The implications for student online learning effectiveness conclude the remark. 相似文献
3.
Ruth Lesher Taylor 《Journal of Teaching in International Business》2013,24(2):145-172
International business necessitates that its international business educators prepare today's workforce with skills necessary to take on cross-cultural research tasks and challenges. Yet, global business finds these skills in short supply. Perhaps this is the case because empirical evidence shows U.S. academic coverage of cross-cultural research complexities are severely limited as measured by text coverage. Slightly lagging behind international business and marketing programs located outside the United States in recognizing and acting on this this need, many U.S. programs now seek to enhance cross-cultural coverage. However, empirical evidences show that U.S.-based programs and the textbooks they use are lagging behind in their treatment of cross-cultural marketing research. Coverage in these texts is typically limited to a single chapter that repeats basic research concepts usually covered in principles of marketing courses. This article discusses a customized international marketing research course integrated with training that includes cross-cultural research issues and complexities and provides a framework of criteria useful in selecting an appropriate text. 相似文献
4.
《Journal of Strategic Marketing》2012,20(5):327-343
The commonly accepted assumption of a need for a market orientation for companies to be profitable led many authors to suggest an increase marketing power in strategic decision making. To achieve an enhanced marketing power, they encourage a growing power of Chief Marketing Officers (CMOs). In reality, while companies are becoming more and more market oriented, CMOs seem not to be increasing their power. This apparently controversial situation has generated a vivid debate in the marketing community aimed at understanding the phenomenon. We try to contribute to the debate by arguing that the correlation between marketing power and CMO power may be problematic in a market-oriented strategic paradigm. To do that we show the evidence of a longitudinal case study in a company shifting from product centricity to market orientation, observing that it has experienced a noticeable increase of marketing power without a significant increase of CMO power. The case suggested implications for practitioners and academicians alike. 相似文献
5.
Dawn Burton 《Journal of Marketing Management》2013,29(7-8):883-904
There have been considerable changes in the system of doctoral education and training in the UK over the last decade. Despite the introduction of a range of ESRC initiatives, the UK marketing academy has been slow to actively debate this aspect of marketing education. This approach is different from that in the US where doctoral training practices in marketing have been widely debated by the AMA. The paper aims to fill this gap by critically assessing the UK system of doctoral training in marketing. The article begins with a brief overview of the historical development of postgraduate education and training in the UK in order to contextualise the subsequent discussion. Some of the most influential reports and policy documents over the last 40 years will be assessed, specifically in relation to how they have shaped, and continue to shape, ESRC policy and postgraduate education more generally in the UK. A critical evaluation of the existing research guidelines in marketing is undertaken and the need for more specific guidelines and a more wide-ranging and inclusive approach to the syllabus than is currently offered in many UK universities is proposed. The paper also explores the importance of staff expertise and critical mass in the context of delivering cost-effective, specialised provision. The article concludes by proposing new structures that marketing departments may wish to consider in delivering research training through the use of coalitions and the use of up-to-date developments in information technology. 相似文献
6.
《Journal of Strategic Marketing》2012,20(2):147-164
The current business environment, characterized by rapidly shifting marketplace conditions, is pushing firms to create flexible organizational orientations. At the same time, in order to respond effectively to shifting market conditions, managers throughout the firm must be willing and able to disseminate and respond to market research designed to alert firms to shifts in market conditions. However, little work has focused on how creating a flexible firm orientation affects the way market research is disseminated and used. This article reports the findings of a study designed to enhance our knowledge in this area. The study suggests that firms attempting to create flexibility can lean toward an innovation orientation (encouraging new ideas) or a speed orientation (encouraging a rapid response). The study also suggests that firms which have an innovative orientation tend to use disseminated market research in a way that is consistent with the findings of the research. On the other hand, firms which have a speed orientation tend to use market research in a way that is less consistent with its findings. 相似文献
7.
人力资本投资收益的比较研究 总被引：4，自引：0，他引：4
在人力资本投资理论中 ,一个被广泛认同的观念是投资者要不要进行人力资本投资和投资量的多少 ,取决于这种投资的收益率。国际、国内运用成本收益率法和收入函数法计算 ,并对收益率的估算结果进行比较研究 ,从而提出了中国提高人力资本收益的对策。 相似文献
8.
无为而治的中国乡—城迁移 总被引：1，自引：0，他引：1
无为而治的乡-城迁移策略包括两层含义其一,从制度视角看,即无须变革现阶段将乡-城迁移限制在城乡两个完全竞争劳动力市场之间的户籍制,也不能允许城市政府任意制定"禁、限"农民工进城打工的地方保护主义政策;其二,从流向上看,在我国目前大中城市工资水平和工作机会创造率都大大高于小城镇的情况下,企图引导更多的农民工流向工资水平较低、工作相对难找的小城镇的策略,似乎既无必要,也无可能.在市场经济条件下,不可无视市场力量的主导作用. 相似文献
9.
当代市场营销理论与实践刍议 总被引：2，自引：0，他引：2
在当代市场营销理论与实践中,其理论与实践的研究日趋成熟和完善,但存在着研究内容、营销理念、营销策略等一系列模棱两可的认识,存在着这样或那样的误区,或是认识的角度值得商讨,或是认识需要更新,必须引起重视,必须重新思考。 相似文献
10.
人力资源在产业间的配置中所显示出来的结构失衡必须通过教育这一人力资源开发的重要手段来解决,为此,建立起人力资源配置、劳动力市场和教育体系三者的良性互动成为促进我国产业结构升级和经济增长的重要方面。 相似文献
11.
Michael Mayo William Howell Sara De Masi 《Journal of Teaching in International Business》2018,29(2):113-133
ABSTRACTEducators have long sought how to prepare students to develop a global mind set and to work under conditions of complexity and uncertainty common in many world markets. The purpose of this study was to support educators in this cause by providing them with a “hands-on” exercise readily adaptable across the business curriculum to identify how culture shapes business concepts/practices of interest. Details are presented in a step-by-step procedure based upon a recognized “parallel-emic” research model developed to study cross-cultural differences to ensure analytical rigor. A Key-Word-In-Context (KWIC) indexing tool was employed to add precision and efficiency to the search process to help students readily identify common (etic-derived) and unique factors (emic-specific) shaping business concepts/practices cross-culturally. 相似文献
12.
《Journal of Education for Business》2012,87(7):352-360
Many undergraduate students report a lack of concern about facing labor market discrimination throughout their careers. However, there is ample evidence that discrimination based on race, gender, and age still persists within the labor market. The author outlines a classroom experiment demonstrating the existence of discrimination, even when the participants consider themselves above discriminating against others. The results can be used to facilitate discussions surrounding various labor market outcomes and the prevalence of discrimination within labor markets. As such, this experiment is appropriate for many business courses, including courses in economics, management, and ethics. 相似文献
13.
农村青年接受中等职业教育的经济因素的实证研究 总被引：1，自引：0，他引：1
近几年,国家对中等职业教育的支持力度不断加大,但各地的中等职业教育发展状况仍然不令人乐观。利用1998年以来中国统计年鉴数据以及CHNS入户调查数据,构建中等职业教育的影响因素模型,研究机会成本和收入预期等因素对人们接受职业教育决策的影响。结果表明,国家在促进职业教育发展时,不但要减少人们承担的直接成本,还要合理发展农业、提高农民收入、减少就业歧视,以提高人们接受职业教育的支付能力和预期收入,从而增强相关政策的有效性。 相似文献
14.
《Services Marketing Quarterly》2013,34(3):33-53
Abstract The study focuses on Australian marketing research professionals' perceptions toward ethics in the marketing research profession and research services. These perceptions are specifically related to the ethical environment, ethical guidance, and leadership responsibility, factors leading to unethical marketing research practices and ethical climate characteristics. Overall findings underscore the importance of the role of management in setting the ethical tone and developing an appropriate frame of reference for ethical conduct and guidance in Australian marketing research. 相似文献
15.
根据1961-2000年香港劳动人口变动的数据,分析人口规模、人口构成以及劳动参与率对香港劳动市场变动的影响。从劳动供给一方,讨论香港劳动市场的主要特征。 相似文献
16.
国内市场营销研究进展分析--基于人大复印资料《市场营销（理论版）》（2008-2013）的数据统计 总被引：1，自引：0，他引：1
近年来,消费者行为、品牌、营销一般管理、服务营销和产品成为营销学者最关注的五个领域,法律、政治和经济热点话题、关系营销受关注度有所下降,营销渠道、网络营销受关注度明显上升。营销论文主要刊发在管理学和经济学期刊,实证型论文最多,并呈增长趋势;描述型论文、定性经验型论文和规范型论文较少,并呈逐步减少趋势;概念型论文呈现先降后升的特点;文献型论文的数量相对稳定。论文资助基金主要来自国家自然科学基金、省级基金和教育部人文社会科学基金。获取数据的主要方法是调查研究法和实验法。参考理论主要涉及认知科学、社会和行为科学、经济学和管理学等。作者所属单位呈现集中化特点,合作论文多于独立作者论文,校外合作多于校内合作,国内营销问题和期刊开始吸引少数海外及港、澳、台学者的关注。 相似文献
17.
从花嫁喜铺看整合营销在我国婚庆市场上的运用 总被引：1，自引：0，他引：1
当前,我国的婚庆市场巨大,但是许多婚庆公司确经营不善无法维持。本文以花嫁喜铺为例,阐述如何将整合营销的理念运用到婚庆市场,从而实现商家和消费者的双赢。 相似文献
18.
《Journal of Strategic Marketing》2012,20(7):637-649
The purpose of this paper is to propose a model which presents an expanded view of the beneficial impact of internal marketing (IM) in organizations. The model innovatively proposes links between the development of internal market orientation, internal marketing programs and external market orientation and external marketing programs. As a significant novel contribution to knowledge, this model advocates a continual process of improvement as marketing knowledge develops. Such an approach to the development of the marketing programs within an organization potentially increases business success and competitive advantage. The model has implications for organizational management, where internal marketing programs are desirous. Future research opportunities are suggested, including assessment of the model. 相似文献
19.
《非赢利和公共部门市场学杂志》2013,25(2):149-158
ABSTRACT This article presents a general framework for the social marketing process. An example from British history is used to demonstrate an effective model for gaining public and government support for a social marketing initiative. The historical analysis illustrates a key issue: public interpretation of the importance of the social marketing cause is dependent upon its core values and that its values may differ from the group advocating social action. The advocacy group's effectiveness in obtaining support for its cause will hinge upon its ability to strike a resonant chord with the social values of society and its cause. 相似文献