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1.
This study aims to understand the consistency between attitudes toward ethical brands and consistency with the respondents’ recent purchase behavior. A study of 202 respondents was carried out in order to observe consistency between claimed ethical attitudes and self-reported purchase behavior across three product categories. Panel data (n = 8000) was utilized to provide a large sample on which a duplication of purchase analysis could be conducted. Results suggest many consumers claim to have ethical attitudes, but their reported purchases suggest their behavior is not consistent. Consumers who purchase fair trade brands are just as likely to purchase other, non–fair trade brands. 相似文献
2.
Despite the global increase in both fair trade sales and awareness, actual market shares of some fair trade products remain disappointing. A number of authors have suggested various reasons for this, including the complexity of the situational context affecting actual purchase behavior (Carrington, Neville, &; Whitwell, 2010), the disconnect between producers and consumers (Dickinson, 2001), and the problems associated with the depersonalization of ethics in mainstream distribution (Bezencon &; Blili, 2011). This article introduces the drawing method into the field of research on fair trade consumption. Using this method, this study explores student perceptions of both fair trade consumers and how fair trade works. In doing so, the drawing method unveiled two potential consumer types; namely, the dreamer and the angel. On this, we argue that our study reveals some of the possibilities inherent in the use of the drawing method to explore uncertainty surrounding fair trade consumption. 相似文献
3.
Businesses that maintain ethical standards have an advantage in the marketplace based on the increasing interest of consumers in products that have a social and ethical component. Fair trade organisations that adopt environmental, social and ethical principles in trading are in a good position to make the most of this growing interest in the market. However, it is unclear whether fair trade organisations are taking full advantage of emerging market opportunities for ethically traded products. This research explores this issue by describing the business strategies of three fair trade organisations that import and sell craft goods into Western countries and evaluates them in the context of this growing market. The research findings indicate that in order to remain in business, fair trade craft organisations have had to adopt better business practices in recent years, improving quality, customer service and product offerings to customers. However, growth appears to be limited, as distribution remains focused on a small, niche market. This paper explores the distribution strategies of two fair trade commodity organisations that are successfully reaching a wider customer base, demonstrating that fair trade products have a unique selling advantage in the mainstream marketplace. In conclusion, fair trade craft organisations are not exploiting this market opportunity to the degree they should and will need to explore wider distribution and alternative business strategies to expand their market share.Debora Randall completed her Masters of Management at Massey University, in Auckland, New Zealand. She is currently using her interests in business and community development to work towards practical economic solutions to poverty. She is living in Vancouver, Canada where she is working on a number of community economic development initiatives. 相似文献
4.
Why People Don’t Take their Concerns about Fair Trade to the Supermarket:
The Role of Neutralisation
This article explores how neutralisation can explain people’s lack of commitment to buying Fair Trade (FT) products, even
when they identify FT as an ethical concern. It examines the theoretical tenets of neutralisation theory and critically assesses
its applicability to the purchase of FT products. Exploratory research provides illustrative examples of neutralisation techniques
being used in the FT consumer context. A conceptual framework and research propositions delineate the role of neutralisation
in explaining the attitude-behaviour discrepancies evident in relation to consumers’ FT purchase behaviour, providing direction
for further research that will generate new knowledge of consumers’ FT purchase behaviour and other aspects of ethical consumer
behaviour. 相似文献
5.
Scott Brenton 《International Journal of Consumer Studies》2013,37(5):490-497
Consumer‐driven labelling schemes such as Fairtrade and the Forest Stewardship Council, are based upon several assumptions of consumer decision making and behaviour. This study aimed to test the validity of some of these assumptions, including the belief that consumers are acting ‘on behalf’ of workers and communities in economically developing countries by supporting fair and ethical trade. It examines the political motivations underlying ethical consumption, such as its relationship to other forms of political activism, reasons behind high purchase frequency and how existing values interact with consumption choices. Drawing upon the results of a series of six focus groups with 58 participants and a nationally representative panel‐based survey of 1014 Australian consumers, this paper argues that many of the factors involved in consumer decision making are inconsistent with the assumptions made by private economic governance schemes in attempting to harness consumer power, calling into question the effectiveness and legitimacy of such schemes. However, by tailoring the marketing strategies to different types of consumers, along with suppliers and retailers, these schemes can potentially increase their effectiveness. 相似文献
6.
Mikael Klintman 《International Journal of Consumer Studies》2006,30(5):427-438
For dealing with various societal problems, ‘political’/‘ethical’/‘responsible’ consumerism is often discussed as an effective democratic and participatory tool. However, political consumerism – along with its tools, such as product labelling – is often conceived and discussed in oversimplified ways. Instead, the tension between scientific complexity, knowledge uncertainty and a codified, standardized label involves extensive political strategy, interest conflicts and simplified framings of the consumers’ roles as political decision makers. The purpose of this paper is to analyse how criteria for organic food labelling have been simplified, or framed, within various versions of political consumerism in policy debates. The more general purpose is to examine variations of what consumerism may entail theoretically and practically. Examples are chosen of organic food labelling in the US. The analysis is based on framing theory. The first distinction is made between framings surrounding the extrinsic and intrinsic values of consumerism (i.e. consumer empowerment towards an external goal, or as an overriding principle of democracy). The second distinction is between product‐ and process‐oriented consumerism (i.e. consumer empowerment with regard to the purchased goods or concerning the ‘invisible’ production and disposal processes). These distinctions may facilitate critical examinations of criteria, processes and communication of consumer‐related policies. 相似文献
7.
《Journal of Strategic Marketing》2012,20(4):353-368
Although increased consumer concern for ethical issues has been recognised in research, this has tended to explore such concerns in isolation, neglecting to consider the often complex interaction between ethical issues in consumer decision‐making. Such interrelationships are important to the study of fair trade in terms of providing a richer understanding of market potential and development in strategic decision‐making. The present paper, therefore, seeks to explore fair trade within the context of other discursive narratives such as green consuming, ethical consuming, and voluntary simplicity and the strategic marketing implications for fair trade organisations. 相似文献
8.
Nil Ozcaglar‐Toulouse Edward Shiu Deirdre Shaw 《International Journal of Consumer Studies》2006,30(5):502-514
While the market for fair trade products has been growing in many countries, this paper examines the French market where fair trade remains marginal but is experiencing growth. Using a modified Theory of Planned Behaviour framework the research examines consumer intention to purchase fair trade grocery products in order to explain the pertinent decision‐making criteria of both consumers of and potential consumers of fair trade. Results reveal that concerned consumers should not be treated as one homogeneous group, rather, the distinct variations in the factors that influence their decision making must be considered when promoting, labelling and distributing fair trade products. Implications for both sustaining and developing the market for fair trade products in the future are highlighted and discussed. 相似文献
9.
Research has supported the addition of ethical obligation and self‐identity to models of consumer decision‐making in ‘ethical’ contexts. The particular placement of ethical obligation and self‐identity within a model of ethical consumer decision‐making remains unclear. Are these measures an antecedent to attitude or behavioural intention? This paper presents findings from a large scale survey of ethical consumers that explores, through structural equation modelling, the specific placement of these measures within a validated model of ethical consumer decision‐making, which uses the theory of planned behaviour as an initial framework. This research is examined within the ‘ethical’ context of fair trade grocery purchasing. (Fairly traded products are those purchased under equitable trading agreements, involving co‐operative rather than competitive trading principles, ensuring a fair price and fair working conditions for the producers and suppliers.) 相似文献
10.
This paper reports on a study of ethical decision-making in a fair trade company. This can be seen to be a crucial arena for investigation since fair trade firms not only have a specific ethical mission in terms of helping growers out of poverty, but they tend to be perceived as (and are often marketed on the basis of) having an "ethical" image. Eschewing a straightforward test of extant ethical decision models, we adopt Thompson's proposal for a more contextualist understanding rooted in ethnographic data. Our findings suggest that the fair trade mission of the firm is experienced as an over-riding ethical claim, which is often invoked to justify potentially ethically questionable decisions. Moreover, decision precedents emerge which can mean that the decision process is bypassed or hurried through. Finally we provide evidence that the significance of these precedents, and indeed, even moral intensity itself, could be actively shaped and constructed by organization members to support different, even shifting, conceptions of what is a morally acceptable decision for a fair trade company to make. 相似文献
11.
12.
Lydia Zepeda Lucie Sirieix Ana Pizarro François Corderre Francine Rodier 《International Journal of Consumer Studies》2013,37(6):605-616
In a qualitative study of 375 consumers in France, Quebec, Spain and the US, respondents are asked to choose between pairs of actual food labels and to describe the reason(s) for their choice. The food labels included sustainability labels (eco‐labels, Fair Trade, origin) as well as product attribute (e.g. quality, kosher) and health/nutrition labels. Respondents' reasons were coded in the original language using the same coding system across all four nations to examine their preferences for label message, design and source. We also examined the role of consumers' values, beliefs and experiences on their label choices. The coding system was drawn from a review of theoretical and empirical literature and provides a conceptual framework we call the Label Consumer Interaction model for evaluating consumers' food label preferences. Although this is case study, the results point to substantial differences across nations in terms of preferred labels, as well as the rationale for their choice in terms of attributes of the labels and consumer characteristics. 相似文献
13.
Using the Schwartz value system, this study explored the personal values of consumers related to fair trade product consumption. This study further investigated how the values determine beliefs, attitudes and purchase intentions associated with fair trade non‐food products. Data were collected using an online survey from a random sample of 1824 nationwide consumers. The results of this study revealed that fair trade purchasers show a higher level of self‐transcendence (universalism, benevolence) and openness to change values (self‐direction, stimulation) than non‐purchasers. These values also have positive effects on the formation of beliefs, attitudes and purchase intentions pertaining to fair trade non‐food products. Fair trade purchasers were also found to possess distinctive socio‐demographic characteristics concerning age, education and income. Findings can offer marketers specific information regarding consumers' motivations to purchase fair trade goods, which can improve targeting of products and ultimately increase the business and benefits of fair trade. 相似文献
14.
The ethical consumer literature predominantly concentrates on fast‐moving consuming goods and thus, neglects insights to consumer behaviour within ethical services. As the financial services sector continues to grow in the UK, this paper addresses this anomaly by providing further insight into consumers and their ethical banking practices. More specifically, it examines their motivations as well as the trade‐offs and barriers which prevent greater uptake. Using a combination of in‐depth interviews and projective techniques, the research draws on Freestone and McGoldrick's model to reveal a lack of awareness towards ethical financial service providers and sheds light on various perceptions regarding what constitutes an ethical financial service. Additionally, numerous underlying personal benefits of ethical financial services became apparent alongside consumer expectations of customer care. In conclusion, our findings help to create a revised model which identifies more precisely the stages of ethical awareness, motivation and behaviour of ethical consumers both in the context of ethical financial services but also ethical consumption practices in general. 相似文献
15.
The Dynamics of Fair Trade as a Mixed-form Market 总被引:1,自引:0,他引:1
This article analyses the Fair Trade sector as a “mixed-form market,” i.e., a market in which different types of players (in
this case, nonprofit, co-operative and for-profit organizations) coexist and compete. The purposes of this article are (1)
to understand the factors that have led Fair Trade to become a mixed-form market and (2) to propose some trails to understand
the market dynamics that result from the interactions between the different types of players. We start by defining briefly
Fair Trade, its different dimensions (including the “fair” quality of the products) and its organizational landscape, focusing
on the distinction between the pioneer “Alternative Trading Organizations” and the second-mover companies. Then, we recall
the theoretical emergence factors for each type of organization (nonprofit, co-operative and for-profit) and apply these emergence
factors to the context of Fair Trade. This analysis allows us to capture the specificities of each type of operator with regard
to Fair Trade and, thus, to have a better understanding of the dynamics in the sector. Such dynamics includes competition,
but also conflict and partnership. Our analysis includes elements on ethical imitation, consumers’ behaviors, effects on welfare
and the role of the government. 相似文献
16.
Thomas A. Brunner 《International Journal of Consumer Studies》2014,38(2):200-206
More and more consumers are willing to pay a premium for fair trade products. However, great potential remains as the market shares of these products are still low. In the present study, neutralization theory was applied to investigate the reasons for consumers hesitating to buy more fair trade products. A postal paper‐and‐pencil survey was sent out using random addresses from the telephone book in the German‐speaking part of Switzerland, resulting in a final sample size of n = 620. The results show that the techniques of neutralization are used to various degrees. A principal component analysis resulted in two strategies of neutralization: an internal strategy (focusing on the consumers themselves) and an external strategy (focusing on the farmers in developing countries). A regression analysis proved that the internal neutralization strategy was an important predictor for fair trade buying behaviour, even when controlling for attitudes towards fair trade. 相似文献
17.
Beverley Norris John R. Wilson 《International journal of injury control and safety promotion》2013,20(4):217-226
A number of routes can be followed towards the prevention of drowning, such as educating on water safety, installing barriers between non-intended users and water, mitigating the consequences of submersion incidents, and design. The human factor approach to safety is that design should always be the primary route. Human factors can be applied to the design of personal protective equipment such as buoyancy aids, barriers such as pool fencing, ancillary equipment such as swimming pool covers through to information and organisational factors such as safety signs and swimming campaigns. Design should consider all potential drowning scenarios and accommodate the characteristics of those at risk. A framework is presented with examples on how human factor principles can be applied to the design of potential drowning sites and products, with suggestions for methods and techniques that can be used in the key stages of predicting potential hazards and assessing risk. 相似文献
18.
目前,国际市场对有机农产品需求不断提高,营养、安全与价格在我国消费者购买评价有机农产品时居于重要地位。基于对北京、武汉消费者的调查,本文统计评价了我国消费者对有机农产品的认知水平,并对有机农产品消费行为及其影响决策因素进行了分析,发现我国消费者对有机农产品的整体认知水平偏低,这是导致我国有机农产品购买水平不高的重要因素。 相似文献
19.
Anita Venema 《International journal of injury control and safety promotion》2013,20(4):169-173
Abstract In the literature as well as in standards, guides and laws, the concept of product information and related terms is not always clearly and consistently defined and used. An attempt is made to clarify the confusing terminology with regard to product information by building a conceptual framework. It is suggested that one overall concept, product information, be used to depict all types of information, texts and images, that may accompany or be associated with specific consumer products. Different types of product information may be distinguished by their function and their location. The effects of product information on product safety are difficult to assess and probably limited. Ways to measure effectiveness are discussed and it is concluded that objective criteria and test methods still need to be developed. Effectiveness studies are essential in order to improve future labelling initiatives. 相似文献
20.
A Model for Fair Trade Buying Behaviour: The Role of Perceived Quantity
and Quality of Information and of Product-specific Attitudes 总被引:1,自引:0,他引:1
In a sample of 615 Belgians a model for fair trade buying behaviour was developed. The impact of fair trade knowledge, general
attitudes towards fair trade, attitudes towards fair trade products, and the perception of the quality and quantity of fair
trade information on the reported amount of money spent on fair trade products were assessed. Fair trade knowledge, overall
concern and scepticism towards fair trade, and the perception of the perceived quantity and quality of fair trade information,
influence buying behaviour directly and indirectly through product attitudes. Interest in fair trade products, price acceptability
and product liking have a significant impact on fair trade buying behaviour. Product interest is the most important variable
influencing buying behaviour. Implications for the campaigns of governments and for the marketing strategy of fair trade organisations
are offered. 相似文献