共查询到20条相似文献,搜索用时 15 毫秒
1.
In China, persistent and severe episodes of poor air quality have raised the population’s awareness of the deleterious impact that air pollution can have on their health and lead many people to explore physical means to limit their exposure to air pollution and therapies to help their immune system cope with this stress. Using a netnographic approach we explored Chinese consumers’ understandings of the impacts on their health caused by air pollution, and the key attributes (expected benefits, forms, and patterns of consumption) they expect of functional foods designed to help them recover from the pollution-driven impact. Relevant Chinese consumers’ discussions were selected from two Community Question Answering websites, “Zhihu” and “Baidu Knows”. The impact of pollution on the respiratory system was considered to be of the most concern and homemade TCM therapies and diet adjustment were the main forms of remedies discussed online. Results from this study will support the commercial success of functional food products designed to help Chinese consumers recover from the impact of air pollution on their health. 相似文献
2.
Magdalena Öberseder Bodo B. Schlegelmilch Patrick E. Murphy Verena Gruber 《Journal of Business Ethics》2014,124(1):101-115
Researchers and companies are paying increasing attention to corporate social responsibility (CSR) programs and the reaction to them by consumers. Despite such corporate efforts and an expanding literature exploring consumers’ response to CSR, it remains unclear how consumers perceive CSR and which “Gestalt” consumers have in mind when considering CSR. Academics and managers lack a tool for measuring consumers’ perceptions of CSR (CPCSR). This research explores CPCSR and develops a measurement model. Based on qualitative data from interviews with managers and consumers, the authors develop a conceptualization of CPCSR. Subsequently, model testing and validating occurs on three large quantitative data sets. The conceptualization and the measurement scale can assist companies to assess CPCSR relative to their performance. They also enable managers in identifying shortcomings in CSR engagement and/or communication. Finally, the paper discusses implications for marketing practice and future research. 相似文献
3.
Ethical concerns of Internet users continue to rise. Accordingly, several scholars have called for systematic empirical research
to address these issues. This study examines the conceptualization and measurement of consumers’ perceptions regarding the
ethics of online retailers (CPEOR). Also, this research represents a first step into the analysis of the relationship between
CPEOR, consumers’ general Internet expertise and reported positive word of mouth (WOM). Results, from a convenience sample
of 357 online shoppers, suggest that CPEOR can be operationalized as a second-order construct composed of four dimensions:
security, privacy, fulfillment, and non-deception. Our findings also indicate that consumers’ general Internet expertise significantly improves CPEOR and CPEOR are strongly
predictive of consumers’ WOM. Managerial and research implications are offered. 相似文献
4.
As a result of consumers’ increasing concerns with ethical, environmental, and health issues, sustainable consumption and production have become a popular topic of recent academic research and industry practices. The current study sought to provide in-depth insights into consumers’ views on sustainability by simultaneously examining their environmental and social awareness and behavior, health-conscious lifestyles, and diets; as well as the perceived importance of social and nutrition information on wine labels. Based on empirical data obtained through a web-based survey distributed to consumer panels in three markets – the US, the UK, and Germany – this research segmented wine consumers into four categories: Apathetic Consumers; Health-Conscious Diners; Holistic Perfectionists; and Ethical Advocates. The findings indicate that in general wine consumers are mindful about the environmental problems, social responsibility of companies, ethically produced and sustainably sourced products. The majority adhere to healthy lifestyles and watch their diets. Nevertheless, with the exception of only one cluster (Holistic Perfectionists), wine consumers do not actively seek social, environmental, or nutritional information on wine labels. This study shows that, at least currently, the preferences for the social factors are unlikely to outweigh dominating traditional wine purchase drivers, such as price, brand, country of origin, and grape variety. Industry implications for tailored marketing strategies are discussed. 相似文献
5.
In recent years, the concepts of charity and development aid have changed significantly. Present concepts combine direct money
transfer with co-production, knowledge sharing and the development of products and services designed for the need of developing
and transition economies. The concept of micro-financing is a financial service which has proven to allow for entrepreneurs
in the respective countries to start up their businesses. A relatively new financial product for these countries is micro-insurance.
This article deals with the question whether consumers in the Netherlands are willing to donate micro-insurances and which
factors influence this willingness to contribute to the non-profit micro-insurance approach of an insurance company. The data
were collected with questionnaires among a sample of the Dutch population (N = 504). The data have been processed in a one-way between-groups ANOVA, a paired sample t test and an ordinal regression analysis. The results show that approximately half of the Dutch consumers are willing to pay
an additional amount on their insurance premium for the donation of micro-insurances. The amount of the insurance premium
did, however, not affect the willingness to donate (WTD). If consumers could choose the beneficiary less people are willing
to donate, yet those people are willing to donate more money. In conclusion, there is readiness among consumers to contribute
to micro-insurance via an insurance company that assists in setting up micro-insurance projects. This indicates a possible
role for companies to act as an intermediary between philanthropic acts and consumers. 相似文献
6.
This article reports the results of research aimed at developing and validating a multi-item scale to measure consumers’ agreement
with three main justifications for not engaging in socially responsible consumption (SRC) behaviours, namely the ‘economic
rationalist argument’ founded on the idea that the costs of SRC are greater than its benefits, the ‘economic development reality
argument’ based on the idea that ethical and moral aspirations are less important than the economic development of countries,
and the ‘government dependency argument’ grounded in the premise that government inaction demonstrates the legal character
and the banality of unethical consumption behaviours. The scale items were generated on the basis of a multi-country qualitative
study of consumers (Eckhardt et al., 2006, ‘Why Don’t Consumers Behave Ethically’. DVD Document, AGSM). The content validity
of the scale was assessed in the first study. The second study was a survey of 157 Canadian adult consumers in which the three-dimensional
scale and other scales measuring relevant concepts were administered. The survey results showed that the 28-item resulting
scale is reliable and generally behaves as one would theoretically expect. Implications for consumption ethics researchers
and policy makers are proposed. 相似文献
7.
This study aims to examine the effectiveness of comparative advertising of a high involvement product in two countries, the United States and Taiwan. The results show that different types of comparative advertising moderate the relationship in the proposed model and exert different levels of influences on consumers. The United States and Taiwanese consumers are significantly different in attitudes toward the ad, attitudes toward the sponsored brand, and purchase intention. The results show that direct comparative advertising might be suitable for promoting a new brand in countries with individualistic cultures. However, global marketers should be cautious when employing comparative advertising formats in collectivist cultures. 相似文献
8.
Although sponsorship is considered one of the most important revenue sources, there have been surprisingly few attempts to explain how sponsorship works in the mind of a consumer in the nonprofit business segment. The purpose of this study was to identify factors that determine consumers’ attitudes toward sponsorship in college athletics. A conceptual model includes factors related to the sports property/event/team and sponsors. This study also examined the role of a perceived congruence between the sponsor and the sponsored property. A structural equation model test using a convenience sample of 460 students enrolled in a division I-A university suggested that specific characteristics of both the sponsor and the sponsored event are significant determinants of attitudes toward a college athletic sponsorship, and the perceived congruence plays an important part as moderator of a sponsorship perception–attitude link. 相似文献
9.
While there is a significant amount of research investigating managerial ethical judgments, a limited amount examines consumer
judgments of unethical corporate behavior and its impact on the marketplace. This study examines how consumers’ commitment
to a company impacts not only their ethical judgment of corporate behavior but also the outcomes of that judgment. The authors
test hypotheses with data from 334 consumers and find that consumers’ level of commitment attenuates the level of perceived
fairness. More specifically, highly committed consumers may forgive companies for behaviors when perceived harm is low, but
become progressively dissatisfied as the level of perceived harm increases. Results of the study point to the importance of
considering ethical behavior from a consumer perspective. If corporate actions are perceived as unethical, the company stands
to lose favor with their most committed customers. Considering that more time, effort and investment is required to gain a
new customer as to retain an old, this study shows that engaging in behavior perceived as unethical by consumers risks alienating
the most committed customers. 相似文献
10.
Magdalena Öberseder Bodo B. Schlegelmilch Verena Gruber 《Journal of Business Ethics》2011,104(4):449-460
There is an unresolved paradox concerning the role of corporate social responsibility (CSR) in consumer behavior. On the one
hand, consumers demand more and more CSR information from corporations. On the other hand, research indicates a considerable
gap between consumers’ apparent interest in CSR and the limited role of CSR in purchase behavior. This article attempts to
shed light on this paradox by drawing on qualitative data from in-depth interviews. The findings show that the evaluation
of CSR initiatives is a complex and hierarchically structured process, during which consumers distinguish between core, central,
and peripheral factors. This article describes these factors in detail and explains the complexity of consumers’ assessment
of CSR. These insights then serve as a basis for discussing the theoretical and managerial implications of the research findings.
To this end, the article contributes to a better understanding of the role of CSR in consumption decisions. 相似文献
11.
Ferdinand F. Wirth 《食品市场学杂志》2014,20(2):182-195
The U.S. shrimp farming industry has been developing in Southern states in response to domestic market demand for shrimp. Shrimp farmers have expressed interest in marketing fresh, whole shrimp directly to consumers. This study employed a mail survey and conjoint analysis to quantify the utility value and relative importance of key, farmer-controlled shrimp attributes: size, refrigeration state, form, and price. Almost all survey respondents (96%) indicated that a member of their household eats shrimp, and 84% purchase shrimp for at-home consumption. The conjoint analysis results suggest that large (26–35 tails per lb. count), fresh, whole shrimp should receive favorable consumer acceptance. 相似文献
12.
Halal provides guidelines for food production, processing, and handling. Thus, the extent of which segments of Halal food preparation (food safety, environmentally friendly, animal welfare, and fair trade) influence consumers’ perception toward sustainable agriculture development is being studied. Using an ordered probit model, factors that significantly influence the sustainability concept arising from practicing Halal principles are determined. The majority of consumers reported that Halal food production can be an effective vehicle to promote sustainable farming and agriculture. Food safety, environmentally friendly, fair trade, and animal welfare are the most likely determinants associated with Halal principles and production to support sustainable agriculture. 相似文献
13.
We examine causes of black/white gaps in self-employment entry rates in the United States by recognizing that industry context heavily shapes impacts of owner resource endowments on the likelihood of successful entry. Barriers to entry, briefly stated, are high in some lines of business and low in others. We therefore proceed by explaining self-employment entry into separate subgroups of high- and low-barrier industries. Higher entry rates typifying whites, relative to African Americans, are traditionally interpreted as reflections of the former group’s greater personal wealth and human-capital resources. This consensus view, however, is simplistic: personal wealth holdings have no positive explanatory power for predicting entry into low-barrier lines of business. Our findings demonstrate, furthermore, that high educational attainment is a strong, positive predictor of entry into high-barrier fields, but not into low-barrier industries. Because industry context indeed shapes entry patterns, “one-size-fits-all” econometric models commonly used to predict entry into self-employment fall short. 相似文献
14.
This study investigates the processes involved in the shaping of a society’s economic ethos. The discussion of ethics and
economics has a very long history across multiple disciplines. The founder of modern economics, Adam Smith, likewise had a
keen interest in this topic. However, with the development of economic science, scholarly assessment has shifted toward positive
analysis while normative analysis has been left mainly to philosophers. By utilizing the newly developed morality of profit-making
scale (MPM), the authors sought to understand how respondents’ economic ethical worldview shifts over time. Specifically,
we theorized that the news media’s copious negative coverage of the gasoline price crisis of 2006 would significantly impact
individuals’ MPM worldview. The results show that respondents’ explicit attitudes toward MPM were significantly impacted.
However, respondents’ more deeply held, implicit economic ethical worldview was only slightly impacted. The authors argue
that only patient, long-term explanation and argumentation can permanently affect a society’s economic ethos. Implications
and future research directions for business researchers are outlined. 相似文献
15.
Norazah Mohd Suki 《食品市场学杂志》2018,24(4):392-412
This study tests the mediating effects of corporate social responsibility (CSR), product image, and corporate reputation on the relationships between green marketing awareness and consumers’ purchase intentions of organic vegetables. Data from 200 valid questionnaires was analyzed utilizing a partial least squares approach. Results show that product image was confirmed as the leading factor that partially mediated the influence of consumer green marketing awareness on consumers’ purchase intentions of organic vegetables, and this was followed by CSR, but that corporate reputation was not established as a mediator. Marketing managers should, therefore, develop various effective strategies to communicate their companies’ product image, embracing green marketing practices in order to increase market awareness, and providing positive recommendations to friends and relatives via various marketing communication channel including the short message service (SMS), emails, and social networking sites (SNS). 相似文献
16.
Betsy Stevens 《Journal of Business Ethics》2013,117(2):361-369
Not much has been written about how the ethics of U.S. business executives are perceived by the American public, yet the perception of integrity is important to both businesses and their investors. This study examines the U.S. public’s perceptions of the ethics of American business executives using Gallup Poll data for the past thirty years. Organizations with unethical executives have trouble attracting investors, customers, and new managerial talent. They suffer lawsuits, market share deterioration, and often prison time for the once-revered leaders. This study also looked at the U.S.’s relative standing on the Corruption Perceptions Index and the Edelman Trust Barometer. Confidence in the ethics of the U.S. business executive remains fairly low on the Gallup Poll surveys and the U.S. has declined on the CPI and Edelman Trust Barometer. 相似文献
17.
Can packaging labels of three different foreign languages (Korean, Japanese, and English) affect consumers’ preferences? In a month of field experiment involving 203 Chinese undergraduate students, this study used coffee as an experimental product and created a fictitious brand “7 AM COFFEE.” Using analysis of variance (ANOVA) as a statistical tool, the results of the experiment show that the English language represents the strongest effect for (1) consumers’ attention, (2) trust, (3) perceived quality, (4) taste perception, and (5) purchase intention. Moreover, consumers with high or low frequencies of drinking a coffee do not have a specific preference in relations to their attitude. The findings and discussion of this research provide better direction for marketing managers of beverages in establishing market strategies to promote products and generating appeal among coffee drinker. 相似文献
18.
This study assesses how locality of production, method of production, and price of beef and beef products influence purchasing preferences. Consumers were surveyed for demographic, economic, and taste and preference characteristics. A conjoint analysis is implemented to analyze the effect of various product attributes on consumers’ beef purchases. The results reveal that the most important of the attributes for consumers is the distance of origin. Consumers consider beef locally grown if the beef is produced within an 85-mile radius, and the distance of origin accounts for 60% of the total importance from all attributes. 相似文献
19.
Rachel Dodds 《食品市场学杂志》2017,23(2):167-185
There has been an increasing focus on the local food movement and farmers’ markets that supply this food. Most studies have focused on profiling the consumer or motivations for purchasing local food; however, few have focused on the differences in those who frequent such tourism offerings. The purpose of this research study, therefore, was to examine differences between visitors and residents regarding motivations and preferences for buying local and organic food at farmers’ markets. There has been an increasing focus on the local food market due to food security awareness, consumer responsibility, and food trends such as the 100-mile diet and preference of local and organic. Using 322 completed surveys, responses were analyzed to examine significant differences. The results show a difference in motivations of visitors and locals in regard to their frequenting of farmers markets, as well as the frequency of their use. Increasingly within tourism there has been a focus on the local or authentic tourism experience; therefore, understanding the differences in visitor preferences may help both destinations and the markets themselves to cater to different preferences among their clientele. 相似文献
20.
This article examines popular representations of accountants’ ethics by studying their depiction in cinema. As a medium that
both reflects and shapes public opinion, films provide a useful resource for exploring the portrayal of the profession’s ethics.
We employ a values theoretical framework to analyze 110 movie accountants on their basic ethical character, ethical behavior,
and values. We use factor analysis to reduce 22 personal characteristics to five factors encompassing two terminal and three
instrumental value sets, which we relate to ethical behavior. Findings indicate that in popular cinema, the ethical behavior
of accountants is positively associated with intrinsic terminal values, but negatively related to competency (instrumental)
values. 相似文献