Small Business and Sport Sponsorship

This exploratory study examines 18 small organisations who engaged in the sponsorship of local sport, rugby league teams, in Australia. The literature sponsorship is applied to local activities and small business, thus filling a gap in the literature. The study examined seven main areas: (1) Responsibility for sponsorship arrangement; (2) Firms objectives for choosing sponsorship; (3) Types of other spon- sorship activities; (4) Perceived sponsorship effectiveness; (5) Sponsor- ship and the promotional mix; (6) Sponsorship entitlements; and (7) Demographic questions about the organisation. Similarities and differ- ences to results of earlier literature in this area are discussed. Directions for hture research are also explored.     

Introducing Practical Wisdom in Business Schools

This article echoes those voices that demand new approaches and ‹senses’ for management education and business programs. Much of the article is focused on showing that the polemic about the educative model of business schools has moral and epistemological foundations and opens up the debate over the type of knowledge that practitioners need to possess in order to manage organizations, and how this knowledge can be taught in management programs. The article attempts to highlight the moral dimension of management through a reinterpretation of the Aristotelian concept of practical wisdom. I defend the ideas that management is never morally neutral and that Aristotelian practical wisdom allows the recovery of moral considerations in management practice. I analyze the impact and implications that the introduction of practical wisdom in business schools entails for the conception and objectives of management education. This view reconfigures management education in terms of attention to values, virtues and context. Therefore, management programmes should prepare students to critically evaluate what they hear and to make decisions coherent with their values and virtues. In the final section, I reflect on the pedagogical implications of this approach. I point out that an integrated model of ethics and practical wisdom promotes education of cognition and education of affect as well. I provide an example to illustrate my perspective and to support my conclusions.     

The Greening of Business Schools

"New modes of thinking" are necessary to meet a new set of complex environmental challenges-greenery, globalization, diversity, complexity and acceleration of technological change of the 1990s. The green challenge to business schools is to articulate, develop, and deliver environmental education for managers as an effective tool for a sustainable world economy and society. Every business student must have at least broad understanding of the social, political, ethical, technological, economic, and ecological context of global business. The challenge of educating business leaders for a global future requires a new portfolio of capabilities, commitments. and visions on the part of business school faculty, the multinational corporations, and other stakeholders in management education. Business schools around the world have an obligation to present the ecological challenge as clearly to students as to faculty members. The more environmentally conscious business student community of the 1990s probably will demand to have structured learning opportunities about environmental issues and their impact on business management- with a superordinate goal of improving environmental sensitivity and environmental performance of individuals and their institutions.     

Science and Technology in British Business History

This essay provides a comparative perspective on the process of financial reconstruction and industrial reorganisation in the large-firm sector in inter-war Sweden and the UK. The behaviour of private banks is analysed during a period when their bargaining power is likely to have been transferred from the distressed firm to any of the external investors. In the UK and Sweden investors have traditionally been viewed as having respectively an arm's length approach towards industry and a control-oriented one. The hypothesis here is that the two financial systems were more similar than has conventionally been assumed. Besides protecting their claims, creditors in both countries became involved in the rationalisation of production which followed. This empirical study is limited to 24 large firms. However, the evidence suggests that whilst the Swedish system contained elements of the arm's length approach, the British investor's involvement in industrial transformation featured elements of control-orientation.     

Sponsorship

Sponsorship, the ‘soft sell’ of advertising, may well become a typically British compromise reached by Professor Alan Peacock's Home Office committee ‘to assess the effects of the introduction of advertising or sponsorship on the BBC's home services’. The author, who is one of the pioneers of British commercial television, has written this survey of television sponsorship opportunities, particularly for advertisers who are now contemplating the allocation of millions of pounds to this ‘new’ television medium.     

Sports Sponsorship

This paper represents a response to calls for empirical studies into the role of sponsorship in the communication mix. A mail questionnaire was used to assess the extent to which UK build- ing societies were involved in sponsorship activities, particularly sport. Key issues such as the generation of quantifiable objectives, measurement of effectiveness and integration with other elements of the marketing mix were explored. While tlfere were some exceptions the general impression was that a lack of systematic analysis plan- , ning, implementation and evaluation, led to many initiatives failing to achieve their potential.     

Understanding Sponsorship: A Consumer-Centric Model of Sponsorship Effects

A crucial component of many marketing programs, sponsorship has not always received the same research attention as other tactical marketing levers. Although research has been conducted to fill that gap in recent years, we lack a comprehensive, rigorous summary of what is known about sponsorship to capture and interpret that learning. Toward that goal, we offer a new definition of sponsorship and describe a three-step consumer-centric model of sponsorship effects. Highlighting a sequence of antecedents, mediators, and consequences for sponsorship, we also detail the prevailing input, output, and process factors identified in past sponsorship research. Finally, based on our analysis, we derive key summary insights and provide a roadmap for future research.     

Research Expectations at Business Schools: Responding to Changing Business Education Pressures

This exploratory study examined the importance of various types of research for promotion and tenure decisions given the need of business schools to respond to internal and external pressures for change, such as globalisation and managerial relevance. U.S. business schools were classified as AACSB- and non-AACSB-accredited and as high-teaching-emphasis and low-teaching-emphasis schools. Respondents included management and marketing faculty and business deans. Contrary to expectations, few significant differences were found between the two classifications of business schools. While schools differed regarding the importance of theory-based and empirical research, no significant differences were found in terms of the importance of internationally oriented and managerially relevant research for promotion and tenure decisions. Significant differences, however, were found between deans and faculty responses, with deans being more responsive than management and marketing faculty to these pressures. Also, perceptions regarding monetary and non-monetary support varied significantly for all classifications.     

The Domains of Undergraduate International Business and International Management Courses in Accredited Schools of Business

ABSTRACT

This study compared undergraduate international business and international management course syllabi from 190 management departments at accredited U.S. business schools. Comparisons revealed considerable overlap in topic areas in the two courses. The findings indicate the need for greater domain clarity and differentiation in objectives, topic areas covered, and textbooks used. Domain clarification could lead to more truthful representation of the two courses, better training and disciplinary grounding of course instructors, more appropriate hosting of the courses in business school departments, and enhanced skill-sets among students in these courses. Finally, clear domain definitions are necessary for reliability and validity in international business research.     

Corporate Objectives in Sports Sponsorship

This article considers corporate objectives in sports sponsorship. The important question is to determine why companies sponsor sport when there are other promotion techniques available to them. Reasons for sponsoring sport in the first place are discussed, as well as broad corporate objectives in becoming involved in sponsorships. This study involved a sample of 45 sponsors who received media exposure in South Africa between November 1984 and March 1985. Results show that the most important reasons for sponsoring sport include potential TV coverage, promoting the corporate image and the potential of spectators as customers. Anonymous sponsorship, even philanthropic, is rare.