Children's attention toward cartoon executed photos

The study is intended to examine the effect of cartoon execution on children's attention toward and preferences for tourism photographs. A 3 (photo categories) × 2 (photo effects) × 2 (display order) repeated-measures experiment was designed to compare children's fixation counts, fixation duration, and dwell time between normal and cartoon-executed photos of tourism attractions in culture, nature, and recreation categories. Follow-up interviews were conducted to triangulate experimental findings. Results indicate that cartoon execution, as a common advertising tactic, can effectively increase children's attention to tourism photographs, but the effects vary by category. Findings from this study contribute to the body of knowledge on advertising effectiveness and tourism and provide insight for destination marketing organizations.     

The influence of recreation experience and environmental attitude on the environmentally responsible behavior of community-based tourists in Taiwan

This study examines the relationships between recreation experience, environmental attitude, and the general and site-specific environmentally responsible behavior of tourists at Taomi and Smangus in Taiwan. The first is an agriculturally based community and the second home to one of Taiwan's ethnic minorities. A total of 862 usable questionnaires (432 for Taomi and 430 for Smangus) were collected in this study. The empirical results indicate that recreation experience is positively and significantly related to environmental attitudes among tourists. Environmental attitudes are also positively and significantly related to general and site-specific tourist behaviors and mediate the relationship between recreation experience and environmentally responsible behavior. The paper contributes to the literature by examining the structural linear relationships between recreation experience, environmental attitudes, and environmentally responsible behavior. This study suggests that tourism destination providers should provide pro-environmental activities, ecotourism experiences, and interpretations of environmental issues to enhance tourists' environmental attitude and general and site-specific environmentally responsible behavior, thereby potentially reducing the adverse environmental effect produced by tourists during daily life and at tourism destinations. Reducing the adverse environmental effect of tourism destinations will benefit the development of sustainable community-based tourism.     

Elucidating the relationships among destination images,recreation experience,and authenticity of the Shengxing Heritage Recreation Area in Taiwan

A destination's image and on-site recreation experience can be regarded as precedents of the authenticity perceived by heritage tourists. Historic images attract tourists to experience the authenticity of a heritage destination. This study examines the linear relationships among destination images, recreation experience, and the perceived authenticity experienced by tourists at the Shengxing Heritage Recreation Area in central Taiwan. In total, 536 usable questionnaires were collected. Analytical results indicate that the cognitive and affective images of a destination directly and significantly affect the recreation experience of tourists at a heritage recreation area. Additionally, recreation experience directly and significantly affects perceived authenticity. Moreover, recreation experience has a significant mediating effect on the relationship between cognitive image and perceived authenticity. We conclude that when tourists visit a heritage-based tourism destination, such as the destination under consideration, these tourists gain tourism image and recreation experiences, which strengthens their perceived authenticity of heritage tourism; as a result, these tourists are more likely to contribute to the development of heritage tourism. Applying this theoretical framework to research on heritage tourism further extends our understanding of the behavioural model of heritage tourists. Finally, this study provides a valuable reference for managers striving to develop heritage tourism.     

Protected area policies and sustainable tourism: influences,relationships and co-evolution

This paper explores the adoption of sustainable tourism ideas in a Park Authority's policies over a period of two decades in a developed world, category V protected area. There is only limited research on influences encouraging the inclusion of sustainable tourism ideas in protected area policies, or on relationships between sustainable tourism policies and other policy priorities. The paper departs from an approach which considers sustainable tourism policies in isolation, because potentially they are reformulations or extensions of other previous policies, or else indirect outcomes of other policies. There is assessment of influences on the Park Authority's sustainable tourism policies, and of the co-evolution between sustainable tourism policies and other policies. Such influences as government funding reductions and rising concern for community well-being affected the Authority's adoption of sustainable tourism ideas. Incorporation of sustainable tourism ideas in policies occurred gradually. It involved re-labelling established policies as well as reframing and extending those policies. It was often an indirect outcome of policy developments not focused specifically on sustainable tourism. Sustainable tourism-related policies co-evolved with, and through, policies for community well-being, actor participation, and sustainable development. The approach used here is relevant for research on policy co-evolution in other policy fields.     

Strategies for building diverse tourism advocates

Informed by co-management theory this study revealed strategies destination marketing organizations can utilize to develop and engage a diverse set of advocates. Interviews were conducted with 31 destination stakeholders to measure their level of understanding of tourism's role in economic development, value in the community, and their intention to advocate for tourism. Strategies for stakeholder development revealed in this study indicate destination marketing organizations need to expand partnerships throughout the community, improve and personalize communication strategies with advocates, tell a more nuanced story showcasing how tourism contributes to residents' quality of life, and specify advocacy asks with actionable information for tourism advocates. By implementing these strategies destination marketing organizations can educate and empower a diverse set of advocates to limit negative policy impacts on the tourism industry.     

Influence of recreation on education aspiration

In the wide context of travel and tourism, recreation plays a significant role in occupying holiday‐maker's agenda, so much so that destination is often sought based on recreation activities it offers. Campus recreation for example, is a major component that influences the young when choosing the destination in which to pursue higher education. However, the truly‐important‐but‐often‐dismissed role of recreation is perhaps its value towards the intellectual development of youth. This special value is perhaps more apparent if we discuss it in the context of adolescents in a campus setting i.e. the students. This study is an attempt to examine the relationship between these two dimensions. Specially, it looked at the link between recreation and academic aspirations and achievement using a specific student population. Aspiration is measured by looking at an individual's attitudes, motivation and expectation with regard to formal education. Findings from the study indicated a strong relationship between intensity of recreation with aspiration. It is found that the more intense the recreation activity, the more positive the individual's aspiration towards in class learning is. However, the same cannot be concluded for relationship between intensity of recreation with academic achievement. This is because the study found that individuals who recreate most intensely do not show good academic achievement. The same scenario is also true for those who recreate least intensely. Individuals who showed the best academic achievement are found to be those who recreation intensity is comparatively moderate. The study provided several recommendations for the planning and provision of recreation activities in institutions of higher learning and emphasized the need for students to recognize the importance of balancing academic and nonacademic pursuit in their time management.     

The influence of recreation experiences on environmentally responsible behavior: the case of Liuqiu Island,Taiwan

Scientific understanding of the relationships between recreation experience and environmentally responsible behavior (ERB) of nature-based tourists is limited. To address this research gap, this study examines the relationship between recreation experiences (i.e. education, experiential engagement, esthetics, and escapism) and the general and site-specific ERB of tourists on Liuqiu Island in Taiwan. In total, 443 usable questionnaires were collected. The empirical results indicate that general ERB is positively and significantly affected by experiential engagement and the escapism of recreation experiences. The site-specific ERB of tourists is positively and significantly affected by the education, esthetics, and escapism of the recreation experience. We conclude that when people participate in the types of nature-based tourism described here, their recreation experiences can strengthen their sense of engagement in general and site-specific ERB, and contribute constructively to positive aspects of sustainable tourism. The management implications presented in this paper provide valuable insights for sustainable tourism. We suggest that recreation managers at nature-based tourism destinations collaborate to plan and implement recreational activities that are integrated with environmental education initiatives. This approach will encourage tourists to simultaneously engage in high-quality recreation experiences and ERB.     

Exploring event bundling: The strategy and its impacts

The objectives of this article are to explore the strategy of event bundling from the perspectives of varied event stakeholders including event organizers, event attendees, and destination marketing organizations (DMOs); and to examine the strategy's impacts on the relationships between perceived event value and visitors' trip outcome (perceived trip value and destination loyalty intention). Based on a mixed-method approach, the research first investigates stakeholders' perceptions and perceived value of event bundling from a qualitative approach in Study 1. It further tests a proposed framework through a quantitative approach in Study 2, in which two well-known events in Macau, China were chosen as an event bundle and a large sample of over 800 respondents were surveyed. Findings from the research advance the literature on event tourism and tourism product bundling practices. They further provide insights for DMOs and event planners in event policymaking and destination marketing.     

How tourism memory boosts creativity? The role of openness to experience

Although tourism memory is widely regarded as a valuable commodity, scant research examines its influence on creativity, a crucial factor for individual and organizational success. Moreover, while both travel and work are vital for human functioning, there are inconsistent views on whether they are opposing domains. This research aims to fill these gaps by investigating the unique characteristics of tourism memories and their effect on creativity at the individual level. Across four studies, we demonstrate that merely recalling one's tourism memory - even from a long time ago - increases creativity. We have also found that this effect is mediated by an increased state of openness to experience triggered by tourism memory retrieval, and one's trait openness moderates this effect. Our research contributes to the literature on tourism, management, and psychology, also offering insights for marketers and organizations to leverage the potential of tourism memories to foster creativity and success.     

Viewpoint of suicide travel: An exploratory study on YouTube comments

Tourism is often associated with recreation, leisure, or business; suicide travel—visiting a destination for the explicit purpose of ending one's life under a physician's guidance—starkly opposes traditional tourism definitions. Although physician-assisted suicide has been a focus of ethical debate, perceptions of suicide travel have not yet been addressed in the literature. This study presents a thematic content analysis of online comments to uncover people's reactions to physician-assisted suicide in a tourism context. Findings suggest that human rights, religion, legal issues, and fear of the dying process shape people's stances. Suicide travel can also include preliminary (i.e., informational) journeys. This study enhances knowledge about suicide travel, provides insight for tourism operators, and identifies relevant benefits.     

Segmentation by recreation experience in island-based tourism: a case study of Taiwan's Liuqiu Island

This study expands the profile characteristics of island-based tourists by assessing recreation experiences. In so doing, it aims to elucidate the market segmentation of island-based tourists by assessing the recreation experiences of tourists at Liuqiu Island in Taiwan. A total of 481 useable questionnaires were obtained and analyzed. The analytical results indicate that tourists can be segmented into four clusters according to their recreation experiences: multi-experience recreationists, aestheticists, hedonists and knowledge seekers. These four different tourist segments performed significantly differently in terms of environmentally responsible behavior (ERB). The market segmentation introduced in this study can be helpful for elucidating tourist experiences and ERB implementation. Understanding tourism experience preferences will help managers develop marketing strategies and design tourism products to meet tourists’ needs. This study's findings could be used to provide different strategies for different segments of tourists. To help manage natural resources, managers should design their environmental programs to encourage different segments of tourists to participate in ERBs. We provide valuable managerial implications for the sustainable development of island-based tourism.     

Leisure,recreation, tourism: A geographic view on integration

This review focuses on some geographic perspectives to study the leisure, recreation, and tourism (LRT) integration process in the Netherlands. Research into the spatial impacts and conditions of leisure experience, recreation activities, and tourism behavior has recently been faced with major social and planning changes. The country's planning system is characterized by a sectoral structure. The increasing political interest in leisure implies the need to revise the sectoral structure for an LRT theoretical framework which captures the interaction process between man and his environment. The possible use of time-space concepts in supply-demand studies can be evaluated, and the perspectives of structuration theories questioned. Hence, the LRT integration as a social process and as a planning issue constitutes a major challenge for geographical studies.     

China's outward foreign direct investment in tourism

This study investigates the factors that influence China's outward foreign direct investment (OFDI) in tourism. Employing a panel dataset involving 21 host countries for 10 years (2004–2013), negative binomial regression modelling showed that Chinese outbound investment in tourism is, at least in part, determined by volume of tourism flows to host country, the scale of tourism in that country and the openness to inbound investment. Other variables such as trade relationships between donor and recipient country and measures of innovation were seemingly of little importance. The study indicates a divergence of Chinese firms' OFDI in tourism from its general OFDI country choice pattern and confirms that sector-specific factors may be playing a more significant part in China's OFDI in tourism.     

The impact of tourism activity type on emotion and storytelling: The moderating roles of travel companion presence and relative ability

This research starts by distinguishing how different emotion components may be stimulated by different product types. Based on initial findings, a conceptual model is developed and tested that investigates a tourist's emotional arousal as a mediating variable between the tourism activity type and subsequent storytelling intentions. Based on social facilitation theory and self-expansion model, this research further investigates the potential moderating effect of having a travel companion and that companion's relative ability related to the tourism activity type on the impact of tourism activity type on emotional arousal. Four experiments are used to test the hypothesized relationships. Findings indicate that an experiential purchase has a greater effect on emotional arousal (not pleasure) than the purchase of a physical good. A more challenging(relaxing) tourist activity has a stronger(weaker) positive impact on emotional arousal and a tourist's storytelling intentions. Emotional arousal fully mediates the effect of tourism activity type on storytelling intentions. Having a travel companion, or not, was found to moderate the relationship of tourist activity type and emotional arousal. A challenging tourism activity has a stronger positive effect on a tourist's arousal when traveling with a companion. The arousal effect of engaging in a challenging tourism activity is attenuated when traveling alone. Moreover, based on the moderating effect of having a companion, or not, the perceived ability of a travel companion regarding the type of activity engaged in, was also found to moderate the link between activity type and emotional arousal. The greater the traveling companion's relative perceived ability, the greater the effect on emotional arousal for challenging tourism activities. This effect is attenuated when the ability of the traveling companion is perceived as less than that of the tourist. The paper closes with a discussion of theoretical contributions and managerial implications derived from the findings.     

Gender Equity and Social Marketing: An Analysis of Tourism Advertisements

This study applies a social marketing approach to study the gender equity issue in tourism advertising. Using a geographic strata approach, vacation guides of destination marketing organizations from all the states in the United States are examined to investigate gender image representations. A total of 394 pictures are visually analyzed and coded using Goffman's framework on gender and media relations. Mixed results in terms of both blatant and subtle visual cues depicting relationships between men and women are reported. Thereafter, important implications for social marketing are drawn and a means-end quality-of-life framework is suggested.     

Applying diffusion theory to destination stakeholder understanding of sustainable tourism development: a case from Thailand

The concept of sustainable tourism development is widely considered to be necessary for successful tourism development, but there is uncertainty over destination stakeholders’ understanding and thus ability to implement the concept. Utilising diffusion theory, this paper explores the diffusion of the sustainable tourism development concept among stakeholders in the tourism destination of Kret Island, Thailand. The primary data collection involved semi-structured, in-depth interviews undertaken with 10 local government authorities and 45 local residents, and data were analysed using content analysis. Interpersonal communication was the key channel for the concept's diffusion, and the involvement of opinion leaders, change agents and social networks in this diffusion was explored. Many local residents were laggards in the diffusion of sustainable tourism development thinking in comparison with local government and local opinion leaders. It is argued that both interpersonal and media communication and the identification of key actors in the community are needed to effectively diffuse sustainable tourism ideas among destination stakeholders. The results validate the use of diffusion theory as a means to understand the transfer of the sustainable tourism development concept among stakeholders, and they also provide information useful for the design of information dissemination programmes.     

The influence of artistically recreated nature on the image of tourist destinations: Lanzarote's art,cultural and tourism visitor centres and their links to sustainable tourism marketing

Can distinctive natural assets in tourist destinations be artistically recreated and used to improve destination image and attract more visitors? This paper analyses the formation of the tourist image based on artistically recreated local nature icons, and shows how those images can enhance the overall destination image. It focuses on the island of Lanzarote, a destination with its development based on promoting an environmental image founded on the creation of a network of multifunctional, high-quality art, culture and tourism centres exhibiting artistic recreation of its unique environmental assets. The methodology utilizes a questionnaire (n = 453) structural equations modelling approach in which the overall image of the destination is directly dependent on the image of the environmental conditions and indirectly influenced by the image of the artistically recreated centres. Results show that the destination's image is significantly grounded on the image of the art, culture and tourism centres using art based on Lanzarote's natural assets. They suggest that destinations have relevant opportunities to artistically enhance natural assets to improve their tourist image and marketing, that quality multi-functional visitor centres can be important within a sustainable tourism policy, and part of the emerging breadth of approaches taken by sustainable tourism marketing.     

Exploring the impacts of internal crisis communication on tourism employees insights from a mixed-methods study

Internal crisis communication is a critical yet understudied component in crisis management in tourism and hospitality management. Guided by the language expectancy theory, this study tested the effects of message frequency and transparency on internal crisis communication outcomes among tourism employees. This study adopted a mixed-methods approach. The qualitative component included 20 interviews, and the quantitative component involved a national survey of 804 completed responses from tourism workers. The qualitative findings showed that following the onset of a major crisis, tourism employees often expect timely and transparent communication from their employers. Effective communication enhances the employer-employee relationships and employers' commitment to the organization. The quantitative findings supported these notions and indicated that transparent internal crisis communication reduces turnover intentions. The findings provide insights into conceptualizing internal crisis communication in tourism by incorporating message frequency and transparency. This paper also offers practical implications and suggests several future research areas.     

Children's Influence on Purchasing Tourism Products via the Internet: Parental Power Versus children's Power—the Social Power Perspective

An integration of the social power theory, which simultaneously incorporates parental power and children's power into the framework, was used in this research to investigate the causal relationships among perceived parental power, adolescent Internet mavens, and children's influence on purchasing tourism products via the Internet. The cluster sampling approach was used to collect samples from three tutoring schools in Taiwan. A total of 266 student-parent questionnaires was analyzed. The results show that both perceived parental power and adolescent Internet mavens are critical antecedents of children's influence on purchasing tourism products via the Internet. The results also indicate that adolescent Internet mavens exert moderating effects between perceived parental power and children's influence. These findings have managerial implications and provide useful reference data for future research.     

Behavioural adaptation to climate change among winter alpine tourists: an analysis of tourist motivations and leisure substitutability

Understanding market responses to climate change impacts has important implications for the sustainability of Australia's winter tourism destinations. Utilising a framework incorporating push–pull tourist motivations and the theory of leisure substitutability, this study sought to explore how winter tourists in Australia will adapt to changes in snow cover in Australia's alpine regions under future climate change scenarios. The results of a questionnaire completed by 231 respondents indicated that tourist motivations were related to behavioural adaptation, and that there is a general preference among the current winter market for spatial substitution in the event of poor snow. Those motivated by recreation specialisation or snow-related attributes were likely to opt for spatial substitution, while tourists motivated by self-expression and après ski activities displayed resilience to poor snow conditions. The results demonstrate a clear division between leisure-driven tourists who valued participation in sport, and experience-driven tourists, who displayed higher resilience to reduced snow under projected climate change scenarios. These results have practical implications for winter tourism destinations, both in terms of targeting experience-driven tourists in the case of reduced snow as well as the longer term sustainability and viability of winter tourism destinations.