子女数量与家庭消费行为:影响效应及作用机制

基于CFPS微观调查数据,重点探讨子女数量变动对家庭消费水平和消费结构的影响,并考察其内在作用机制,发现:(1)从整体上来看,在采取工具变量法处理内生性问题后,子女数量的增加能显著提高家庭人均消费水平和发展享乐型消费支出的占比.(2)当户主年龄小于40岁时,子女数量增加会对家庭人均消费水平以及发展享乐型消费支出占比带来负面影响,而对于户主年龄为其他分组的家庭,子女数量与家庭人均消费水平以及发展享乐型消费支出占比均呈正相关关系.(3)子女数量对家庭消费行为的影响在城乡之间存在异质性,子女数量对农村家庭人均消费水平的正向效应大于城镇家庭,但对城镇家庭发展享乐型消费支出占比的提升作用大于农村家庭.(4)从作用机制来看,子女数量的增加一方面通过减少家庭预防性储蓄直接提高家庭消费水平以及发展享乐型消费支出占比;另一方面也通过家庭房屋资产的增值间接对家庭消费行为产生影响.房屋价值在子女数量对家庭人均消费水平以及发展享乐型消费支出占比的影响路径上均起到了部分中介作用,但这种中介效应存在城乡异质性.     

城市家庭儿童数量对家庭旅游消费的影响研究

以消费理论和旅游消费理论为依据,以2014年中国家庭追踪调查(CFPS)数据为基础,运用广义线性模型定量研究方法,分析我国城市家庭儿童数量对家庭旅游消费的影响。研究发现,有孩子家庭的旅游消费支出,明显高于没有孩子的家庭,并且随着孩子数量的增加,家庭旅游消费支出呈现增加的趋势。     

Incentivizing Vegetable Consumption in School-Aged Children: Evidence from a Field Experiment

We conducted a field experiment to test the effect of nonmonetary incentives in increasing children's vegetable consumption during lunch at school. We measured children's daily vegetable consumption for four consecutive weeks prior to the provision of incentives, for four consecutive weeks during the incentive provision, and for three consecutive weeks right after the provision of incentives. To check the longer-term effect of the incentive provision, we measured children's daily vegetable consumption 11 weeks after the postintervention period. Results suggest that the incentives are effective in increasing vegetable consumption and that this effect persisted several weeks after the provision of the incentives ended. This is an important topic since gaining a better understanding of effects of nonmonetary incentives can help in the design of nutrition and health policies aimed at improving the dietary behavior of children and potentially reducing childhood obesity.     

Educating for Sustainable Fashion: Using Clothing Acquisition Abstinence to Explore Sustainable Consumption and Life Beyond Growth

This paper reports outcomes from a research study whereby fashion-oriented students experienced life where the ability to acquire new clothing was removed. Students volunteered to participate in this experiential learning challenge, titled the Fashion Detox: to abstain from clothing acquisition for 10 weeks and reflect about the experience. This learning experience was characterized by barriers to sustainable consumption, chief among them a range of temptations prompted by inescapable merchandising and marketing strategies, compulsive tendencies, and envy of those who could consume with impunity. Students also indicated many benefits to abstaining from acquisition, such as creativity and self-regulation. This teaching and learning experiment has important implications for the challenges faced by educators who must engage fashion-oriented students in sustainability topics and how these may be navigated.     

大规模定制营销 开拓农村消费市场

农村消费市场是一个巨大的潜在市场，通过调查分析及城市消费市场的发展回顾，结合现代信息技术和营销理念的发展，提出以大规模定制营销的营销模式，以抢占市场的紧迫感，开拓农村消费市场。     

Option Nature of Company Acquisitions Motivated by Competence Acquisition

The small business establishment is increasingly regarded as growth option creation. It is generally believed that a country will prosper if a sufficient number of small, technology-based companies are established to provide options for the development of new industries. Despite the general belief, empirical evidence concerning the conception of "small businesses as growth options" is yet non- existent. This paper tries to fill this gap by examining empirically the option nature of collaboration and acquisitions through an analysis of 111 small, technology-based company acquisitions. As a result, somewhat contrary to the earlier research, collaborative arrangements were not found to be used as options to acquire small, technology-based companies. Acquisitions, on the other hand, were used as options to enter a new technology or business area. The option nature of acquisitions was related to technology-based variables, such as the lower levels of maturity of the acquired competencies, possibilities to patent the acquired competencies, and the research and development intensity of the acquiring company. Growth option upside realization was found to be linked to market and cooperation-related variables: the relatedness of the acquiring and the acquired company, proactive sales motive of the seller, and favorable industry trend. The finding concerning the performance of the acquisition of related technological competencies would seem to be connected to imperfect markets of new technological competencies possessed by the acquired small businesses.     

Diluting Negative Country of Origin Stereotypes: A Social Stereotype Approach

The increase in global trade has prompted the need for managers to control the impact of negative country of origin (COO) effects on consumers' product evaluations. Yet, extant research in the area is limited and findings are mixed. This study empirically tests whether theories from the social stereotype change literature, known as subtyping and conversion theories, are effective in diluting consumers' negative country-oforigin stereotypes. Additionally, it examines the specific conditions under which dilution may take place. Two experiments were conducted utilizing mall intercept methodologies in the United States. Evidence suggests that conversion theory is an effective COO stereotype change agent. The results imply that international marketers may be able to reduce negative country-oforigin beliefs merely through exposing their consumers, under particular conditions, to disconfirming product information.     

公平消费与消费公平--沉思于《消费经济》创刊20周年

《消费经济》杂志创刊20周年之际,我首先想到的是,它是改革开放的产物,它是市场经济的产物,它是随着我国市场经济的发展而发展起来的。难道不是吗?在市场经济改革前,人们只有凭计划票证获得最低生理需要的消费权利,那还有人们去研究消费从而建立一门消费经济学、创办一份《消费经济》杂志的必要吗?还需要我们去探讨消费模式、消费结构、消费水平、消费市场、消费心理,研究消费者保护、消费文化、消费环境和消费力等一系列消费问题吗?只有转向市场经济了,只有社会财富丰富了,才需要我们开展消费研究和建立消费经济学。记得几年前,我在当时的…     

消费环境与和谐消费

消费环境对人的生存、享受和发展,对经济、社会协调发展以及对社会文明的进步都具有重要作用。但我国当前,无论是生态环境还是社会环境,都存在不少问题。为了构建和谐、优美的消费环境,就要端正价值导向,树立环境友好的理念;要切实构建保护消费环境的生产方式和消费方式,并和节约资源紧密结合起来;要加速调整产业结构;要采取经济的、法律的乃至行政的有效手段治理消费环境;要加强消费环境的教育。文章最后还谈到了学科建设问题,认为应该恢复消费经济学的二级学科地位。     

信息消费与可持续消费

2007年11月25-26日,全国第十一次消费经济理论与实践研讨会在深圳召开。会议由深圳市消费者委员会、深圳大学经济学院承办。会议的主题为"消费和谐与全面建设小康社会"。八十多位领导、专家、学者出席了这次会议。与会专家、学者围绕会议主题展开了热烈的讨论,并提交论文近百篇。这里选登部分发言与论文(下一期续登)。     

Household Consumption of Catfish in Louisiana by Product Type

Catfish is the leading aquacultural species produced in the United States. This article addresses the consumption patterns for catfish by product type: fillet, whole and nugget. Each catfish product type has a unique market which has changed over time. Implications are that these markets need to be disaggregated and monitored over time since they are dynamic.     

发展休闲,促进人的全面发展

人的全面发展是马克思恩格斯提出的人的发展的理想状态和终极目标，是科学发展观的落脚点。休闲是实现人的全面发展的重要条件，本文通过分析目前我国休闲中不利于人的全面发展的表现，提出了发展休闲、促进人的全面发展的措施。     

Gov''t to Spur Consumption by Increasing Purchasing Power

The Chinese central government aims to spur domestic consump tion by increasing consumer purchasing power in the coming years in a bid to continue maintaining a steady development of the nation's economy.     

Internal and External Country of Origin Stereotypes in the Global Marketplace:

"Made in the U.S.A." promotions have had little influence on the purchase decisions of most Americans. The failure of such promotions is especially evident within the domestic automobile industry. The possibility that the lack of success of such promotional campaigns is due in part to negative stereotyping of domestically-produced cars by domestic consumers is tested using a national sample. The proposition is supported and promotional strategy recommendations which may partially ameliorate these negative in-country stereotypes are derived.     

论消费社会性与科学消费

消费是一种社会经济行为,既受社会经济发展水平和经济体制、政策的制约,也受社会文化和道德水平的制约。创造良好的社会消费环境,实现科学消费,是建立和谐社会一个非常重要的问题。理性消费、健康消费、安全消费是科学消费三个最基本的方面。     

Pleasantly Plump: Offsetting Negative Obesity Stereotypes for Frontline Service Employees

Obesity is described as the fastest growing public health challenge facing developed nations (Prentice, 2006). This research introduces the topic of obesity to the retailing literature by examining the interplay between obesity in frontline employees and customer evaluations of service transactions. Baseline effects are established that show customers evaluate employees and firms more negatively if the frontline worker is obese compared to average weight. Two follow-up studies identify means by which firms may offset the negative obesity effects. Specifically, signaling theory is drawn upon in Study 1 to justify the introduction of observable quality cues as a means to offset negative stereotypes. Results indicate that the presence of unambiguous quality cues attenuate unfavorable judgments of the obese employee and the affiliated retail store. In Study 2, a countervailing, jovial stereotype is primed as a means to offset the more prominent negative ones. Retail managers can use this research as a means to understand an important caveat to frontline service evaluations and as the basis for managing a prominent negative stereotype.     

Foreign Acquisition,Domestic Acquisition and Plant Survival

The literature has postulated that foreign capital participation (through mergers and acquisitions) is associated with more advanced technologies being injected into the acquired targets, and thus it might be reasonable to assume that foreign acquisitions would generate larger effects than domestic acquisitions to the acquired targets. This paper contributes to the discussion by examining the effects of foreign acquisitions versus domestic acquisitions on plant survival to both born-domestic and born-foreign plants. Using 26 cohorts of plants born in Canada between 1973 and 1998, the paper finds that both foreign acquisitions and domestic acquisitions significantly increase life durations of born-domestic plants, although domestic acquisitions generate larger effects. For born-foreign plants, neither foreign acquisitions nor domestic acquisitions significantly change their life span.     

把握消费热点 选准市场定位

消费新热点反映出消费者新的消费愿望，构成了消费者对未来消费的潜在需求的方向。企业要在激烈的市场竞争中站稳脚跟并不断取胜，必须重视消费者、研究居民消费需求变化、关注居民消费热点。以此为依据，才能抓住市场定位的基础、选准市场定位的方向、找到市场创新的核心。