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Business Economics - The author would like to add the following acknowledgement to his article: an earlier version of this essay was originally published in the Journal of Consumer Policy, 37... 相似文献
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Cass R. Sunstein 《Journal of Consumer Policy》2014,37(4):583-588
This brief essay offers a general introduction to the idea of nudging, along with a list of 10 of the most important “nudges.” It also provides a short discussion of the question whether to create some kind of separate “behavioral insights unit,” capable of conducting its own research, or instead to rely on existing institutions. 相似文献
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By structuring choices wisely, governments can get people to make better choices without limiting their freedom. 相似文献
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Herwig Pilaj 《Journal of Business Ethics》2017,140(4):743-753
This paper applies insights from behavioral economics and nudge theory to foster sustainable and responsible investment (SRI). SRI provides an opportunity to express and promote ethical values via choice of financial instruments. While policy-makers have tried to encourage greater participation in SRI, the majority of retail investors retain a conventional approach to investment. I develop a conceptual framework to improve the effectiveness of SRI policy-making. The first part of the framework comprises a transmission mechanism which emphasizes the role of SRI as a driver for sustainable development. The second part is a model of the individual decision for or against SRI. The framework suggests that low SRI demand is a case of behavioral market failure, and that nudging is a suitable tool for dismantling behavioral barriers to SRI. A specific example of smart choice architecture is used to illustrate the framework’s potential in the design of an SRI nudge. Assuming the nudge stands up to the rigors of empirical testing, it may well provide a feasible alternative for policy-makers. 相似文献
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前不久,万豪国际集团在北京华贸中心开出又一家JW万豪酒店,并宣布该酒店为万豪国际集团在全球管理的第3,000家酒店,是该集团"发展历史中的一个里程碑"。万豪英文原名Marriott International,是一家有着80年历史的酒店管理集团。1997 相似文献
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“创意已死!”当这句话从一名尚未毕业的广告专业学生嘴里说出来的时候,还真让人愣了半天,“创意”,这个当年十分让人自豪的专业如今咋就沦落到这个地步？
是啊,我们必须看到,有太多的现象导致本土广告公司创意力的下降。 相似文献
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《Thunderbird国际商业评论》1991,33(2):47-61
The Reference Guide provides the most relevant sources for your information needs. Each item is listed under the heading for which the contents seem most pertinent. Listings here include only basic material, now news items of reports of transitory significance. To aid readers, essential data on publishers of books and other items are provided in the below citations. To locate books or journal articles, contact your local or university library, or write the publisher. 相似文献
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