企业颠覆性技术路线图制定研究

为分析潜在颠覆性技术的识别与路线图制定,首先简要评述了颠覆性技术路线图制定方法的研究进展,然后讨论了如何在企业层次系统性地识别潜在颠覆性技术选项,描述了如何评价这些技术选项的潜在颠覆性和对企业的战略重要性。最后,着重于颠覆性技术与持续性技术之间的根本性差异,深入分析了制定颠覆性技术路线图需要注意的诸如利益关联者、技术、市场、基础设施、路径依赖与路径创造等多方面问题。     

An analysis of factors improving technology roadmap credibility: A communications theory assessment of roadmapping processes

In recent years, many industrial firms have been able to use roadmapping as an effective process methodology for projecting future technology and for coordinating technology planning and strategy. Firms potentially realize a number of benefits in deploying technology roadmapping (TRM) processes. Roadmaps provide information identifying which new technologies will meet firms' future product demands, allowing companies to leverage R&D investments through choosing appropriately out of a range of alternative technologies. Moreover, the roadmapping process serves an important communication tool helping to bring about consensus among roadmap developers, as well as between participants brought in during the development process, who may communicate their understanding of shared corporate goals through the roadmap. However, there are few conceptual accounts or case studies have made the argument that roadmapping processes may be used effectively as communication tools. This paper, therefore, seeks to elaborate a theoretical foundation for identifying the factors that must be considered in setting up a roadmap and for analyzing the effect of these factors on technology roadmap credibility as perceived by its users. Based on the survey results of 120 different R&D units, this empirical study found that firms need to explore further how they can enable frequent interactions between the TRM development team and TRM participants. A high level of interaction will improve the credibility of a TRM, with communication channels selected by the organization also positively affecting TRM credibility.     

Technology roadmapping in review: A tool for making sustainable new product development decisions

Typically, firms decide whether or not to develop a new product based on their resources, capabilities and the return on investment that the product is estimated to generate. We propose that firms adopt a broader heuristic for making new product development choices. Our heuristic approach requires moving beyond traditional finance-based thinking, and suggests that firms concentrate on technological trajectories by combining technology roadmapping, information technology (IT) and supply chain management to make more sustainable new product development decisions. Using the proposed holistic heuristic methods, versus relying on traditional finance-based decision-making tools (e.g., emphasizing net present value or internal rate of return projections), enables firms to plan beyond the short-term and immediate set of technologies at hand. Our proposed heuristic approach enables firms to forecast technologies and markets, and hence, new product priorities in the longer term. Investments in new products should, as a result, generate returns over a longer period than traditionally expected, giving firms more sustainable investments. New products are costly and need to have a durable presence in the market. Transaction costs and resources will be saved, as firms make new product development decisions less frequently.     

融合情景分析的产业技术路线图集成规划过程研究

针对目前产业层次的技术路线图在产业环境等预测方面存在的问题,分析了基于情景分析的产业技术路线图的内涵和特点,在此基础上,依据产业技术路线图集成规划过程,提出了融合情景分析的产业技术路线图集成规划过程分析框架,对情景分析在产业技术路线图集成规划过程中计划阶段、开发阶段、实施与更新阶段的主要任务和支持方法进行了重点讨论。     

Business planning based on technological capabilities: Patent analysis for technology-driven roadmapping

This research responds to the needs of technology-driven business by focusing on how firms can find new business opportunities based on their technological capabilities. It proposes a technology-driven roadmapping processes that starts from capability analysis for technology planning and ends with business opportunity analysis for market planning. We suggest the use of patent data as a proxy measure of technological capability for this purpose and develop four analysis modules — Monitoring, Collaboration, Diversification, and Benchmarking — to support decision-making during the process. Various analysis techniques such as text-mining, network analysis, citation analysis and index analysis are applied to discover meaningful implications from the patent data, which are summarized in four maps — Actor-similarity map, Actor-relations map, Technology-industry map, and Technology-affinity map. For the purpose of illustration, RFID-related patents are collected and the 18 firms with the most patents used, focusing especially on the third biggest. We believe using roadmapping and patent analysis together can play complementary roles for each other. Putting roadmapping techniques together with patent analysis can increase the objectivity and reliability of technology roadmap, while using patent analysis restricted to technological information together with roadmapping techniques can ensure that a more valuable breadth of strategic information is extracted from patents.     

Disruptive technology roadmaps

Disruptive technologies create growth in the industries they penetrate or create entirely new industries through the introduction of products and services that are dramatically cheaper, better, and more convenient. These disruptive technologies often disrupt workforce participation by allowing technologically unsophisticated individuals to enter and become competitive in the industrial workforce. Disruptive technologies offer a revolutionary change in the conduct of processes or operations.Disruptive technologies can evolve from the confluence of seemingly diverse technologies or can be a result of an entirely new technological investigation. Existing planning processes are notoriously poor in identifying the mix of sometimes highly disparate technologies required to address the multiple performance objectives of a particular niche in the market. For a number of reasons, especially the inability to look beyond short-term profitability, and the risk/return tradeoff of longer term projects, it is suggested that current strategic planning and management processes promote sustaining technologies at the expense of disruptive technologies.We propose a systematic approach to identify disruptive technologies that is realistic and operable and takes advantage of the text mining literature. This literature-based discovery process is especially useful in identifying potential disruptive technologies that may require the input from many diverse technological and management areas. We believe that this process holds great potential for identifying projects with a higher probability of downstream success. Further, we suggest a process to take the identified potential disruptive technology from the “idea stage” through to the development of a potentially feasible product for the market. This second stage makes use of workshops and roadmapping to codify the ideas of technological and management experts, who were identified in the literature-based discovery stage. Our goal is to describe and explain the pragmatic steps suggested by our innovative and practical process.The proposed process could identify technologies whose eventual development and application to specific problems would generate innovative products. The goal is to isolate technologies that have the potential to redefine an industry, or alternatively, have the potential to create an entirely new industrial setting. Use the text-mining component of literature-based discovery to identify both the technical disciplines that are likely candidates for disruptive technological products, and experts in these critical technical and managerial disciplines. While we know that this is but one way to investigate nascent disruptive technologies we feel it is imperative that the representatives of these potentially critical technical disciplines are included in the roadmap development process, either as implementers or as consultants.Every firm is looking for “the next great thing”. Literature-based discovery offers a starting point for identifying at least a portion of the major contributory technical and managerial disciplines necessary for potential disruptive technologies and discontinuous innovations. Combining literature-based discovery with a practical workshop/roadmap process dramatically enhances the likelihood of success.     

基于跨案例研究的颠覆性技术演进特征分析

在梳理前人研究成果的基础上，得到颠覆性技术演进的14个特征范畴，从低端颠覆和高端颠覆视角选取电动自行车等4项不同类型颠覆性技术演进特征进行跨案例分析，遵循复制法对特征范畴进行反复修正、补充与融合，分别得到12个低端颠覆性技术演进特征和13个高端颠覆性技术演进特征，并据此构建全过程视角下颠覆性技术特征模型。通过对两种颠覆性技术演进特征进行对比分析，总结出在创造性、异轨性和迭代性上的特征共性，以及在价值主张、价值路线和价值检验上的特征差异。     

颠覆性技术创新的政策需求分析——以智能交通为例

由于颠覆性技术创新具有科学突破性、长周期性、替代性、产业爆发性、价值跃迁性等特点,需要在不同的发展阶段进行不同的政策支持,特别是对于政府导向的重大颠覆性技术创新,更需要在关键技术研发和应用场景创造方面给与大力支持。智能交通作为政府导向的颠覆性技术创新,随着智能交通技术由基础技术体系、关键技术向技术融合发展转变,其政策支持也经历了由支持基础研发为主的供给型政策到以支持应用示范为主的需求型政策,再到以财税优惠和产业规制为主的环境型政策的转变。同时,本文认为应该注重颠覆性技术的阶段识别和应用场景开放,完善早期的培育政策和后期的市场引导政策,才能更好的促进我国颠覆性技术的产生和发展。     

Forecasting VoWLAN technology for the Taiwan mobile telecommunication industry

Disruptive innovation is always a great challenge to the management of incumbent firms, especially in fast-changing industries. In this study, scenarios were developed to facilitate strategic decision-making by incumbent mobile telecommunications firms that confront the threats of disruptive technology of voice over wireless local area network (VoWLAN). Combining various possible outcomes of uncertain conditions and strategic alternatives available to the incumbent firms, six scenarios were developed: incremental evolution, disruptive evolution, cost deterrence, fierce competition, market pre-emption and market convergence. The results show that a passive ‘do-nothing’ strategy by incumbent firms leads to failure if the disruptive technology is inevitable. However, firms can slow the pace of disruptive technology by applying a price-cut strategy and enjoy several years of profits in the process. Industrial insights and strategic implications obtained from all the scenarios are discussed.     

萌芽期颠覆性技术识别研究

从颠覆性技术成长周期入手，根据萌芽期颠覆性技术特点，采用基于创新性、独创性与功能分析的识别方法，在技术创新没有造成市场显著变化时实现预警决策。首先进行技术生命周期分析，随后利用创新性和独创性特点衡量技术颠覆性，排除渐进性技术干扰，最后运用功能分析方法研究技术新功能对未来市场的影响。以工业机器人专利技术领域进行实证，验证了方法的可行性和有效性。     

An architectural framework for roadmapping: Towards visual strategy

Since the first application of technology roadmapping in the late 1970s to support integrated product-technology planning, roadmapping concepts and techniques have been widely adopted at product, technology, company, sector and policy levels. The roadmapping approach is flexible and scalable, and can be customized to suit many different strategic and innovation contexts. However, this demands careful planning and design, including consideration of roadmap structure, process and participation.This paper explores the issues of how to design and architect roadmaps and roadmapping processes, which is crucial if the approach is to provide a framework for supporting effective dialogue and communication within and between organizations. The structure of the roadmap, and the process for developing and maintaining the roadmap, should be designed to serve the purpose for which the activity is intended to satisfy, providing a ‘common language and structure' for both development and deployment of strategy.     

Evaluating technology disruptiveness in a strategic corporate context: A case study

This study examines how firms interpret new, potentially disruptive technologies in their own strategic context. The study uses a propositional framework for evaluating the amount of radical change in the companies' business models with two middle variables, the disruptiveness potential of a new technology, and the strategic importance of a new technology to a firm. The framework is used in a cross-case analysis of four potentially disruptive technologies or technical operating models: Bluetooth, WLAN, Grid computing and Mobile Peer-to-peer paradigm. The technologies were investigated from the perspective of three mobile operators, a device manufacturer and a software company in the ICT industry.The data was gathered in group-discussion sessions in each company. The results of each case analysis were brought together to evaluate, how firms interpret the potential disruptiveness in terms of changes in product characteristics and added value, technology and market uncertainty, changes in product-market positions, possible competence disruption and changes in value network positions. The results indicate that the perceived disruptiveness in terms of product characteristics does not necessarily translate into strategic importance. In addition, firms did not see the new technologies as a threat in terms of potential competence disruption.     

Standardization Process of Systems Technologies: Creating a Balance between Competition and Cooperation

Many firms are experimenting with how to standardize new technologies. They may use proprietary technologies for their products and services, and let them compete in the market selection. Alternatively, they can cooperate to jointly set a standard and experiment with combinations of market process and cooperation. If firms let the market decide, they can compete with technologies and need not invest time and effort in hammering out a standard. If they do incur the costs of negotiated standardization, they may enable end users to realize the benefits of standards. A hybrid standardization process combines the advantages of both market selection and negotiated decision making. This paper presents a contingency framework to identify conditions that will affect the preferred standardization process for vendors who introduce new technologies. A major contingency that this paper points to is the systemic nature of technologies in information and communication technology industries. The more systemic the technology is (in a way to be clarified), the less likely that firms will establish a hybrid standardization process. One advantage of decomposing technology systems in smaller components (modules) is that this approach enables firms to combine market selection with negotiated selection of standards.     

Structuring technological information for technology roadmapping: data mining approach

Most research on technology roadmapping has focused on its practical applications and the development of methods to enhance its operational process. Thus, despite a demand for well-supported, systematic information, little attention has been paid to how/which information can be utilised in technology roadmapping. Therefore, this paper aims at proposing a methodology to structure technological information in order to facilitate the process. To this end, eight methods are suggested to provide useful information for technology roadmapping: summary, information extraction, clustering, mapping, navigation, linking, indicators and comparison. This research identifies the characteristics of significant data that can potentially be used in roadmapping, and presents an approach to extracting important information from such raw data through various data mining techniques including text mining, multi-dimensional scaling and K-means clustering. In addition, this paper explains how this approach can be applied in each step of roadmapping. The proposed approach is applied to develop a roadmap of radio-frequency identification (RFID) technology to illustrate the process practically.     

网络嵌入、资源协奏对颠覆式绿色技术创新的影响

尽管学术界对网络嵌入已有大量研究,但鲜有学者探讨其对颠覆式绿色技术创新的影响。以制造企业为研究对象,运用社会网络理论和资源协奏理论,将网络嵌入划分为结构嵌入和关系嵌入两个维度,探讨两者对制造企业颠覆式绿色技术创新的影响,并分析资源协奏的中介作用和环境洞察能力的调节作用。结果发现：(1)结构嵌入和关系嵌入不仅对颠覆式绿色技术创新具有显著正向影响,而且对资源协奏也具有显著正向影响;(2)资源协奏对颠覆式绿色技术创新具有显著正向影响,并且分别在结构嵌入、关系嵌入与颠覆式绿色技术创新之间起部分中介作用;(3)环境洞察能力正向调节关系嵌入与颠覆式绿色技术创新之间的关系。研究结论有助于厘清网络嵌入对制造企业颠覆式绿色技术创新的作用机理,并拓展资源协奏和颠覆式绿色技术创新相关研究。     

颠覆性技术关注方向演化研究

关注颠覆性技术创新方向演变对于构建颠覆性技术“发现—遴选—培养”机制，挖掘重大颠覆性技术选题具有重要意义。利用三螺旋协同性测度模型量化政府、产业、学术界3类主体对颠覆性技术关注方向的协同程度，构建颠覆性技术行动者网络，利用社会网络分析法解析网络结构形式下政、产、学三方关注颠覆性技术创新的耦合方向，探究高度耦合技术方向的演化特点。最后，获得技术关注方向协同性、技术关注耦合方向特征、技术关注方向耦合时间时序特征、技术关注方向耦合机构特征、高度耦合技术方向演化特征5个方面的结论。     

Determinants of R&D in an LDC: The Indian engineering industry

R&D behaviour of LDC industrial firms is an unexplored subject. Data on the largest engineering firms in India are analysed to test the hypothesis that technological effort in LDCs is primarily directed at assimilating and adapting foreign technologies.     

基于综合集成方法论的产业技术路线图研究

提出产业技术路线图是一个开放的复杂巨系统,应当用综合集成方法去解释技术路线图绘制过程的共识涌现现象。阐明了产业技术路线图绘制过程就是一个复杂系统建模过程,把产业技术路线图研讨会看成综合集成研讨厅体系,因此应当运用钱学森提出的处理开放复杂巨系统的方法——从定性到定量的综合集成方法。最后建立了产业技术路线图共识系统涌现模型。     

Oligopolistic Competition and New Technology Adoption under Uncertainty

The paper examines the adoption of a new technology in oligopoly, where there is ex ante uncertainty about variable costs of the new technology. Each firm can either adopt the new process by bearing some up-front investment or may continue to use the old one, after which firms play a Cournot market game. If in equilibrium both technologies are employed, more uncertainty about the new technology increases (decreases) the number of innovating firms and decreases (increases) the product price if the up-front investment is large (small). Our model applies readily to vertical integration if integrated firms neither buy nor sell the intermediate good on the market. However, if buying and selling is allowed, the number of integrated firms is independent of input price uncertainty.