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Supply chains and supply chain management are important areas of business practice and scholarship that overlap with the discipline
and practice of marketing and marketing management. The co-editors of the Journal’s Special Issue “Exploring the Relationship
Between Marketing and Supply Chain Management” provide an introduction to the special issue, overview its contents and extend
their appreciation to the authors, reviewers, editor and staff whose contributions and efforts made it possible. 相似文献
3.
Naresh K. Malhotra Mark Peterson Susan Bardi Kleiser 《Journal of the Academy of Marketing Science》1999,27(2):160-183
This article provides observations on the state of the art in marketing research during 1987–1997. As such, it updates the
earlier state-of-the-art review by Malhotra (1988), which won theJournal of the Academy of Marketing Science (JAMS) Best Article Award. The primary thrust of articles published in theJournal of Marketing Research during 1987–1997 is reviewed to determine important areas of research. In each of these areas, the authors summarize recent
developments, highlight the state of the art, offer some critical observations, and identify directions for future research.
They present a cross-classification of various techniques and subject areas, and make some observations on the applications
of these techniques to address specific substantive and methodological issues in marketing research. The article concludes
with some general directions for marketing research in the twenty-first century.
Naresh K. Malhotra is Regents’ Professor in the DuPree College of Management at the Georgia Institute of Technology. He is listed in Marquis
Who’s Who in America. In an article by Wheatley and Wilson (1987 AMA Educators’ Proceedings), he was ranked number one in
the country based on articles published in theJournal of Marketing Research during 1980–1985. He also holds the all-time record for the maximum number of publications in theJournal of Health Care Marketing. He is ranked number one based on publications in theJournal of the Academy of Marketing Science (JAMS) since its inception through Volume 23, 1995. He is also number one based on publications inJAMS during the 10-year period 1986–1995. He has published more than 75 articles in major refereed journals including theJournal of the Academy of Marketing Science, theJournal of Marketing Research, theJournal of Consumer Research, Marketing Science, theJournal of Marketing, theJournal of Retailing, theJournal of Health Care Marketing, and leading journals in statistics, management science, and psychology. He was chairman of the Academy of Marketing Science
Foundation from 1996 to 1998, president of the Academy of Marketing Science from 1994 to 1996, and chairman of the Board of
Governors from 1990 to 1992. He is a Distinguished Fellow of the Academy and Fellow of the Decision Sciences Institute.
Mark Peterson is an assistant professor at the University of Texas at Arlington. His research interests include methods, affect, international
marketing, and quality of life. His work has been published in theInternational Marketing Review, theJournal of Business Research, and theJournal of Macromarketing. He is on the editorial review board for theJournal of Macromarketing.
Susan Bardi Kleiser is an assistant professor of marketing at the University of Texas at Arlington. She holds a Ph.D. in marketing from the University
of Cincinnati. Her research interests include consumer decision making, product management, international marketing, marketing
ethics, and marketing research and modeling techniques. Her research has appeared inResearch in Marketing, Advances in Consumer Research, and several proceedings. 相似文献
4.
A. Coskun Samli Ph.D. James R. Wills Ph.D. Laurence Jacobs Ph.D. 《Journal of the Academy of Marketing Science》1993,21(1):79-83
In this issue of JAMS, Dr. Lyn Amine presents a “comment and an extension” to our previously published article. Such efforts
are often constructive, and in this spirit, we present a discussion responding to Dr. Amine’s comments. Our response, combined
with Dr. Amine’s comments, hopefully will provide constructive research avenues in international product and marketing strategy
development.
He has published extensively in the areas of international marketing and retailing.
His research and publication areas include international marketing, high tech marketing, and advertising management.
His research and publication interests include sales management, international marketing, and retail management. 相似文献
5.
In this article, the authors first propose and discuss a conceptual framework pertaining to the theme of this special issue.
This framework portrays “markets” as consisting of “customers” and “consumers,” specifies the distinction as well as linkages
between the two, and outlines specific components of individual linkages between pairs of entities within markets. Using this
framework as a backdrop, the article then provides an overview of the rest of the special issue by discussing how each of
the remaining articles relate to the framework and to one another.
A. Parasuraman (D.B.A., Indiana University) is a professor and holder of the James W. McLamore Chair in Marketing at the University of Miami.
He teaches and does research in services marketing, service-quality measurement, and the role of technology in marketing to
and serving customers. He has received many distinguished teaching and research awards, including, most recently, the “Career
Contributions to the Services Discipline Award” given by the American Marketing Association's (AMA) SERVSIG. He has written
numerous articles in journals such as theJournal of Marketing, theJournal of Marketing Research, theJournal of Retailing, andSloan Management Review. He is the author of a marketing research text and coauthor of two books on service quality and services marketing. In addition
to being the editor of theJournal of the Academy of Marketing Science (JAMS), he serves on the editorial review boards of five other journals.
Dhruv Grewal (Ph.D., Virginia Tech) is Interim-Chair and a professor of marketing at the University of Miami. He has published more than
40 articles in journals such as theJournal of Marketing, theJournal of Consumer Research, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, and theJournal of Retailing. His research interests focus on retailing, pricing, international marketing, and consumer behavior issues. He currently
serves on the editorial review boards of theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Retailing, and theJournal of Public Policy & Marketing. He has won awards for both his teaching and research. He has coedited a special issue of theJournal of Public Policy & Marketing and of theJournal of Retailing. He was recently elected to the AMA Academic Council—VP Research and Conferences (1999–2001). He is currently writing a book
onMarketing Research (publisher: Houghton Mifflin). 相似文献
6.
The use of statistical analysis in 922 articles from the 1980 through 1985 issues of the Journal of The Academy of Marketing
Science (JAMS), the Journal of Marketing (JM), the Journal of Marketing Research (JMR), and the Journal of Consumer Research
(JCR) was analyzed. A reader with no statistical background can understand 31, 56, 9, and 21 percent of the articles respectively
in these four journals. Knowledge of regression and analysis of variance is important in comprehending many of the articles.
Thirty-eight percent of the JAMS articles and 25, 57 and 56 percent, respectively, of the other three journals make use of
these statistical techniques. Knowledge of any other single statistical method, except for factor analysis used in the JMR,
provides only a marginal increase in the understanding of the literature. JAMS, JMR and JCR report extensive use of experimental
designs, while the JM focuses on archival and survey types of designs. The tabulations in this paper should prove useful to
marketing practitioners planning self-development and to faculty who teach undergraduates, graduates, and professional development
courses. Several suggestions for increasing the accessibility of journal articles are proposed. 相似文献
7.
In this article, the authors first propose a simple model summarizing the key drivers of customer loyalty. Then, on the basis
of this model and drawing on key insights from the preceding articles in this issue, they outline a set of issues for further
research related to the quality-value-loyalty chain. Next, the authors develop a conceptual framework that integrates the
quality-value-loyalty chain with the “pyramid model,” which emphasizes the increasing importance of technology-customer, technology-employee,
and technology-company linkages in serving customers. Using this integrated framework as a spring-board, they identify a number
of avenues for additional inquiry pertaining to the three types of linkages.
A. Parasuraman (D.B.A, Indiana University) is a professor and holder of the James W. McLamore Chair in Marketing at the University of Miami.
He teaches and does research in services marketing, service-quality measurement, and the role of technology in marketing to
and serving customers. He has received many distinguished teaching and research awards, including, most recently, the “Career
Contributions to the Services Discipline Award” given by the American Marketing Association's (AMA) SERVSIG. He has written
numerous articles in journals such as theJournal of Marketing, theJournal of Marketing Research, theJournal of Retailing, andSloan Management Review. He is the author of a marketing research text and coauthor of two books on service quality and services marketing. In addition
to being the editor of theJournal of the Academy of Marketing Science (JAMS), he serves on the editorial review boards of five other journals.
Dhruv Grewal (Ph.D., Virginia Tech) is Interim-Chair and a professor of marketing at the University of Miami. He has published more than
40 articles in journals such as theJournal of Marketing, theJournal of Consumer Research, theJournal of Marketing Research, theJournal of the Academy of Marketing Science, and theJournal of Retailing. His research interests focus on retailing, pricing, international marketing, and consumer behavior issues. He currently
serves on the editorial review boards of theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of Retailing, and theJournal of Public Policy & Marketing. He has won awards for both his teaching and research. He has coedited a special issue of theJournal of Public Policy & Marketing and of theJournal of Retailing. He was recently elected to the AMA Academic Council—VP Research and Conferences (1999–2001). He is currently writing a book
onMarketing Research (publisher: Houghton Mifflin). 相似文献
8.
Organizational culture and ethical research behavior 总被引:1,自引:0,他引:1
Ishmael P. Akaah 《Journal of the Academy of Marketing Science》1993,21(1):59-63
The author examines, in the context of Wallach’s (1983) conceptualization, the influence of bureaucratic, supportive, and
innovative cultural dimensions on marketing research professionals’ reported ethical research behavior. The results indicate
that marketing research professionals in organizations of bureaucratic-innovative-supportive culture reflect the highest reported
research ethics behavior, followed by those in organizations of innovative-supportive and bureaucratic-only cultures, respectively.
He received his M.B.A., M.A., and Ph.D. degrees from The Wharton School, University of Pennsylvania. Professor Akaah’s articles
have appeared in theJournal of Marketing Research, Journal of Advertising Research, Journal of Macromarketing, Journal of the Academy of Marketing
Science, Journal of Business Ethics, Journal of Health Care Marketing, Journal of Business Research, International Marketing
Review, Journal of Global Marketing, Journal of Business Logistics, Journal of Direct Marketing, Journal of International
Consumer Marketing, Proceedings of the American Marketing Association, and elsewhere. His current research interests include consumer decision processes, marketing ethics, and international marketing
strategy. 相似文献
9.
Karin Braunsberger R. Brian Buckler David J. Ortinau 《Journal of the Academy of Marketing Science》2005,33(4):620-632
Cognitive response coding is relevant for researchers who collect cognitive responses from individuals in the form of answers
to open-ended questions or as thoughts produced while exposed to advertising messages. Coding of these cognitive responses
is normally completed by a panel of two to four independent judges. This article is the first to empirically investigate cognitive
intent congruence aspects underlining the data generated through cognitive response coding. The results show that there are
definite gaps in the congruence of cognitive intent between the cognitive coding results that respondents, serving as cognitive
response coders of their own thoughts, can provide and those cognitive response patterns provided by independent raters. The
current study’s results raise a “yellow” caution flag regarding external independent raters’ ability to produce valid cognitive
intent coding patterns that cannot be ignored by future researchers. The authors offer interpretation, implications, limitations,
and directions for future research.
Karin Braunsberger (braunsbe@stpt.usf.edu) (Ph.D., University of Texas at Arlington) is an associate professor of marketing in the College of
Business Administration at the University of South Florida St. Petersburg. Her research interests are in the areas of research
methods, consumer thought processes, and services marketing. Her research has been published in theJournal of the Academy of Marketing Science (JAMS), theJournal of Business Research, theJournal of Services Marketing, and others. She serves as a member of the editorial review board forJAMS.
R. Brian Buckler (bucklerrb@mail.avila.edu) (Ph.D., University of Texas at Arlington) is an associate professor of marketing at Avila University
(since 1996). He teaches both undergraduate and MBA Marketing courses. He is serving a second term as president of the American
Marketing Association—Kansas City, Regional Chapter and has also served as director and vice president of Membership. His
teaching and research interests include marketing strategy, marketing research, and consumer behavior.
David J. Ortinau (dortinau@coba.usf.edu) (Ph.D., Louisiana State University) is a professor of marketing in the College of Business Administration
at the University of South Florida, Tampa. His research interests are in the areas of consumer satisfaction and value evaluations/models;
services marketing and service quality within selected market segments; research methodologies/scale measurement development;
marketing education issues; attitudinal, motivation, and value issues within the consumer behavior framework; and marketing
interactive technologies. His scholarly contributions have been published in theJournal of the Academy of Marketing Science (JAMS), theJournal of Retailing, theJournal of Business Research (JBR), theJournal of Health Care Marketing, theJournal of Services Marketing, theJournal of Marketing Education, and others. He is coauthor (with Joseph F. Hair Jr. and Robert P. Bush) ofMarketing Research: Within a Changing Information Environment (3d ed.). He serves as an editorial board member forJAMS andJBR, as well as an ad hoc reviewer for several other journal outlets. His teaching interests focus on marketing research methods
and scale measurement, consumer/social behavior, and services marketing. 相似文献
10.
Heterogeneity in sales districts: Beyond individual-level predictors of satisfaction and performance
R. Venkatesh Goutam Challagalla Ajay K. Kohli 《Journal of the Academy of Marketing Science》2001,29(3):238-254
This article examines the influence of heterogeneity within a sales unit on the unit’s satisfaction and performance.Sales unit refers to a set of salespersons working out of the same office and for the same supervisor, andheterogenity refers to salespersons’ dispersion or variance on key dimensions. Specifically, drawing on theories in social psychology,
the authors study the influence of sales unit heterogeneity in terms of (1) demographic characteristics (e.g., gender dispersion),
(2) skills and rewards (e.g., reward dispersion), and (3) goal orientations (e.g., learning orientation dispersion) on a sales
unit’s performance and job satisfaction levels. The hypotheses developed are tested using data from a study involving 476
salespeople belonging to 105 sales units in a large organization. The authors find that the focal heterogeneity variables
account for nearly 25 percent of the total variance explained by the full set of independent variables included in the model.
R. Venkatesh is an assistant professor of business administration at the University of Pittsburgh’s Katz Graduate School of Business.
His articles on product bundling, cobranding and sales force management have appeared or are forthcoming in theInternational Journal of Research in Marketing, Journal of the Academy of Marketing Science, Journal of Business, Journal
of Marketing, Journal of Marketing Research, andMarketing Science.
Goutam Challagalla is an associate marketing professor at Georgia Tech. He received his Ph.D. in marketing from the University of Texas at Austin,
where he won the Outstanding Dissertation Award. He has published articles on sales management and marketing theory in marketing
and psychology journals.
Ajay K. Kohli is Isaac Stiles Hopkins professor of marketing at Emory University’s Goizueta Business School. During 2000–2001, he is on
leave from Emory and working at the Monitor Company. He has published in several journals on market orientation, sales management,
and organizational buying behavior. 相似文献
11.
The moderating role of the price frame on the effects of price range and the number of Competitors on consumers’ search intentions 总被引:1,自引:0,他引:1
The Internet and Internet shopping agents (ISAs) are likely to have a substantial impact on the way consumers shop and conduct
price searches. This article examines how the price frame (the relative position of a retailer’s price presented by ISAs)
moderates the effects of the price range and the number of competitors carrying a product on consumers’ search intentions.
Building on prospect theory and range theory, the authors predicted that the effects of price range and the number of competitors
on consumers’ search intentions would be more pronounced in a negative price frame than in a positive price frame. The results
of two experiments provide support for these predictions.
Dhruv Grewal (dgrewal@babson.edu), Ph.D., is the Toyota Chair in Commerce and Electronic Business and a Professor of Marketing at Babson
College. He is currently co-editor ofJournal of Retailing (2001-present). His research and teaching interests focus on e-business, retailing, global marketing, pricing, and value-based
marketing strategies. He has published over 65 articles in journals such asJournal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of Retailing, and Journal of the
Academy of Marketing Science. He cochaired the 1993 AMS Conference, the 1998 Winter AMA Conference, and the 2001 AMA Doctoral consortium. He will be cochairing
the AMA 2006 Summer Educator’s Conference.
Joan Lindsey-Mullikin (jmullikin@babson.edu), Ph.D., is an assistant professor of marketing at Babson College. Her research and teaching interests
focus on pricing, retailing, and consumer behavior. She has published in journals such asJournal of Retailing, Journal of the Academy of Marketing Science, Journal of Consumer Affairs, Journal of Social Psychology, andJournal of Product and Brand Management. She serves on the review board ofJournal of Product and Brand Management. 相似文献
12.
Barbara B. Stern 《Journal of the Academy of Marketing Science》2006,34(2):216-223
This article addresses the meaning of the term brand means by presenting a method of historical analysis and construct definition
based on information in theOxford English Dictionary. The method’s use is demonstrated in an analysis of the original meanings that underlie the term’s usage both as a single
word and in compounds such as brand competition, brand personality, brand reputation, and so forth. Literal (denotative) definitions
and metaphoric (connotative) associations are examined to explain the use of brand to refer to a physical entity and/or a
mental representation. The method is also theoretically grounded in the disciplines of philology (the history of words), poetics,
rhetoric, and the philosophy of science. The historical-analysis method is applied to the meanings of brand, starting with
its original usage about 1,500 years ago and culminating with the definitions used by authors in this special issue.
Barbara B. Stern (bbstern@aol.com) is Professor II of marketing at Rutgers Business School. She was awarded her Ph.D. by the City University
of New York. Her articles have appeared in leading marketing journals such as theJournal of Marketing, theJournal of Consumer Research, theJournal of Advertising, theJournal of Advertising Research, theJournal of the Academy of Marketing Science, and others. In addition, she is a coeditor of the journalMarketing Theory and the author of numerous articles in the proceedings of conferences of the Association for Consumer Research, the American
Marketing Association, and the American Academy of Advertising. In 1995, she was a co-chair of the American Marketing Association
Summer Educators’ Conference, and in 1997, she received the Outstanding Contributions in Advertising Research Award from the
American Academy of Advertising. Her primary research interest is the adaptation of literary theory and methods to the analysis
of advertising, marketing, and consumer text. 相似文献
13.
The Journal of the Academy of Marketing Science was started 40 years ago, at a time when “marketing in society” issues were capturing much attention from marketing scholars.
Since that time both the field and this journal have grown and matured, but the marketing in society area has become somewhat
removed from the dominant perspectives of marketing scholarship. This paper provides an historical perspective on these developments
and offers an examination of the fundamental role of societal interests in our field. Six basic topics are explored: (1) the
hundred years of history of marketing thought development, as reflected in the “4 Eras” of marketing thought; (2) the ebbs
and flows of attention to marketing in society topics during these 4 Eras; (3) two illustrations of difficulties brought about
by this area’s move to sideline status in the field; (4) our concept of the “aggregate marketing system” as a basis for appreciating
the centrality of this research area for the field of marketing; (5) the nature of marketing in society research today; and
(6) a discussion of several research challenges and opportunities for the future. 相似文献
14.
Customers’ reactions to price increases: Do customer satisfaction and perceived motive fairness matter? 总被引:1,自引:0,他引:1
Christian Homburg Wayne D. Hoyer Nicole Koschate 《Journal of the Academy of Marketing Science》2005,33(1):36-49
Most of the previous research on price changes has focused on price decreases. This article investigates the effects of price
increases at an individual level. The authors argue that customers’ reactions to price increases (i.e., repurchase intentions)
are strongly driven by two factors: the magnitude of the price increase and the perceived fairness of the motive for the price
increase. In this context, the authors examine the role of customer satisfaction in influencing the impact of these two variables
on repurchase intentions after a price increase. Their findings reveal that as satisfaction increases, the negative impact
of the magnitude of a price increase is weakened. Furthermore, the results suggest that satisfaction moderates the impact
of perceived motive fairness. The authors also find that the level of satisfaction can influence the valence of the perceived
motives in response to a price increase.
Christian Homburg (homburg@bwl.uni-mannheim.de) is a professor of marketing and chair of the Marketing Department at the University of Mannheim,
Germany. He also serves as director of this university’s Institute for Market-Oriented Management. He holds master’s degrees
in business administration and mathematics and a Ph.D. in business administration from the University of Karlsruhe, Germany.
He also holds a habilitation degree from the University of Mainz, Germany. His research interests include market-oriented
management, buyer-seller relationships, and business-to-business marketing. He has published in theJournal of Marketing, the Journal of Marketing Research, Strategic Management Journal, the Journal of the Academy of Marketing
Science, and theInternational Journal of Research in Marketing. He is also the founder of Professor Homburg & Partners, an internationally operating management consulting firm.
Wayne D. Hoyer (wayne.hoyer@bus.utexas.edu) is the the James L. Bayless/William S. Farish Fund Chair for Free Enterprise, the chairman of
the Department of Marketing, and the director of the Center for Customer Insight in the McCombs School of Business at the
University of Texas at Austin. He received his Ph.D., M.S., and B.A. from Purdue University in the area of consumer psychology.
He has published more than 60 articles in various forums including theJournal of Consumer Research, theJournal of Marketing Research, theJournal of Marketing, the Journal of Advertising Research, and theJournal of Retailing. His research interests include customer insight and relationship management, consumer information processing and decision
making (especially low-involvement decision-making), and advertising effects (most particularly, miscomprehension and the
impact of humor).
Nicole Koschate (nicole.koschate@bwl.uni-mannheim.de) is an assistant professor of marketing in the School of Business Administration at
the University of Mannheim, Germany. She holds a double master’s degree in business administration and psychology and a Ph.D.
in marketing from the University of Mannheim, Germany. Her current research areas include pricing, customer insight, dynamic
issues in marketing phenomena, and buyerseller relationships. Her research appears in several outlets, including theJournal of Marketing. 相似文献
15.
Coping with organizational role stress: Intrinsic motivational orientation,perceived role benefits,and psychological withdrawal 总被引:2,自引:0,他引:2
Susan M. Keaveney Ph.D. James E. Nelson Ph.D. 《Journal of the Academy of Marketing Science》1993,21(2):113-124
Researchers have long recognized that individuals in stressful marketing roles find ways to cope with organizational role
stress. This study examines the effects of three psychological coping strategies—intrinsic motivational orientation, perceived
role benefits, and psychological withdrawal—in a model of organizational role stress. Results indicate that intrinsic motivational
orientations reduce perceptions of role conflict and role ambiguity, and increase job satisfaction; that perceived role benefits
positively influence job satisfaction; and that job dissatisfaction is the primary cause of psychological withdrawal. The
study supports the importance of coping efforts in models of organizational role stress among marketing personnel.
Dr. Keaveney’s research interests focus on retailing issues including retail buyer behavior, retail store image, and retail
price promotions. Dr. Keaveney has also published in the areas of marketing organizational behavior, services marketing, and
international marketing. She is co-author with Philip R. Cateora ofMarketing: An International Perspective, which has been published both in English and in Japanese. Dr. Keaveney has published articles in theJournal of the Academy of Marketing Science, Journal of Retailing, Journal of Promotion Management, Journal of Marketing Channels, andJournal of Volunteer Administration.
Dr. Nelson’s research interests include topics in marketing research, consumer behavior, and advertising. He has published
in theJournal of Marketing, Journal of Advertising, Journal of Business Research, Journal of Marketing Research, and serves as occasional reviewer to these publications as well as to theJournal of the Academy of Marketing Science. He teaches courses in marketing management, marketing research, and multivariate statistics. 相似文献
16.
“Migrating” to new service providers: Toward a unifying framework of consumers’ switching behaviors 总被引:1,自引:0,他引:1
Harvir S. Bansal Shirley F. Taylor Yannik St. James 《Journal of the Academy of Marketing Science》2005,33(1):96-115
This article explores the applicability of a model of migration from the human geography literature as a unifying, theoretical
framework for understanding consumers’ service provider switching behaviors. Survey data from approximately 700 consumers
are used to examine the usefulness of the push, pull, and moorings (PPM) migration model. The PPM migration model performs
better than an alternative model; all three categories of antecedents to switching (migration)—push, pull, and mooring variables—have
significant direct, and some moderating, effects on switching intentions.
Harvir S. Bansal (Ph.D., Queen’s University, hbansal@wlu.ca) is an associate professor of marketing at Wilfrid Laurier University. His research
interests are focused in the area of services marketing with emphasis on customer switching behavior, word-of-mouth processes
in services, structural equation modeling, and tourism. His research has been published in theJournal of the Academy of Marketing Science, the Journal of Services Marketing, the Journal of Service Research, Tourism Management, theJournal of Quality Management, andPsychology and Marketing. He has also presented at and published articles in the proceedings of various national and international conferences.
Shirley F. Taylor (Ph.D., University of British Columbia, staylor@business.queensu.ca) is an associate professor in the School of Business
at Queen’s University, where she teaches and conducts research in the area of services marketing. Her research interests include
service provider loyalty and switching, customer commitment, and perceptions management of service delays. Her work has been
published in theJournal of the Academy of Marketing Science, the Journal of Marketing, Psychology & Marketing, theJournal of Service Research, theInternational Journal of Research in Marketing, and theJournal of Public Policy and Marketing. She currently serves on the editorial boards of theJournal of the Academy of Marketing Science, theJournal of Business Research and the Canadian Journal of Administrative Sciences.
Yannik St. James (ystjames@business.queensu.ca) is a doctoral candidate in the School of Business at Queen’s University, where she conducts
research at the intersection of consumer behavior and marketing strategy. Her research interests include the role of affect
in consumer behavior, brand management, and services marketing. She has presented her work at the Association for Consumer
Research Conference, the Academy of Marketing Science Conference, and the Frontiers in Services Conference. 相似文献
17.
Enough is enough! When identification no longer prevents negative corporate associations 总被引:1,自引:0,他引:1
Sabine A. Einwiller Alexander Fedorikhin Allison R. Johnson Michael A. Kamins 《Journal of the Academy of Marketing Science》2006,34(2):185-194
Negative publicity has the potential to create negative corporate associations. However, consumers’ identification with a
company might moderate the extent of this effect. This article examines the impact of consumer-company identification on reactions
to variable levels of negative publicity about a company. Exposing consumers who had strong identification with a company
to moderately negative publicity was found to result in less negative corporate associations than for consumers who had relatively
weak identification. In contrast, consumers’ levels of identification did not affect reactions to extremely negative information,
resulting in equally negative corporate associations for those with strong versus weak consumer-company identification. Thus,
strong identification mitigates the effects of moderately negative publicity but does not attenuate the effects of extremely
negative publicity. Consumers’ perceptions of and thoughts regarding negative information about a company partially mediated
the effect of identification on attitudes and behavioral intentions.
Sabine A. Einwiller (sabine.einwiller@fhso.ch) is a lecturer and researcher at the University of Applied Sciences Northwestern Switzerland. She
worked on this research as a visiting scholar at the University of Southern California, visiting from the University of St.
Gallen, Switzerland, where she received her Ph.D. She has published in journals such as theJournal of Consumer Psychology and thePersonality and Social Psychology Bulletin. Her research interests include causes and the measurement of corporate reputation and stakeholder-company identification.
Alexander Fedorikhin (sfedorik@iupui.edu) is an associate professor in the Kelley School of Business at Indiana University. His research focuses
on the intersection of affect and cognition in consumer decision making. He has published in such journals as theJournal of Consumer Research, theJournal of Consumer Psychology, andOrganizational Behavior and Human Decision Processes.
Allison R. Johnson (ajohnson@business.queensu.ca) is an assistant professor of marketing in Queen’s School of Business, Queen’s University.
She received her Ph.D. from the Marshall School of Business, University of Southern California. Her research interests include
corporate social responsibility, customer-company identification, and consumer emotion.
Michael A. Kamins (mkamins@marshall.usc.edu) is an associate professor at the University of Southern California, Marshall School of Business.
Dr. Kamins’s current research interests he in pricing strategy in the context of online auctions as well as in the impact
of color on consumers’ perceptions of products. He has published over 40 academic articles and proceedings in major academic
journals, including theJournal of Marketing, theJournal of Marketing Research, theJournal of Consumer Research, theJournal of Consumer Psychology, theJournal of Advertising, and theJournal of Advertising Research. 相似文献
18.
A conceptual model of preventive health care behavior is proposed and tested. Results suggest that preventive health care
behaviors are strongly influenced by the value consumers perceive in engaging in such actions. This value is greatly affected
by response efficacy, or the person’s belief that a specific action will mitigate the health threat. A separate consideration
affecting adherence to a prescribed preventive health care behavior is self-efficacy, or the person’s belief that the target
behaviors can be enacted. Additionally, health motivation and health consciousness are also shown to influence preventive
health care behaviors. Future research directions and managerial implications of the findings are outlined.
Rama K. Jayanti (Ph.D., Louisiana State University) is an assistant professor of marketing, James J. Nance College of Business, Cleveland
State University, Cleveland, Ohio. Her primary research interests include services marketing and consumer behavior. She has
published articles inJournal of Health Care Marketing; Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior; andJournal of Professional Services Marketing.
Alvin C. Burns is a professor of marketing and department chairman at Louisiana State University. His articles have appeared in publications
such as theJournal of Marketing Research, Journal of Health Care Marketing, Journal of Advertising, Journal of Advertising Research, andAsian Journal of Marketing. Burns belongs to the American Marketing Association, the Association for Consumer Research, and the Association for Business
Simulation and Experiential Learning. He is the lead author ofMarketing Research (Prentice Hall, 1995). 相似文献
19.
This article examines factors leading to a firm’s satisfaction with its marketing channels. The authors build on existing
studies of consumer satisfaction and the channels literature. They add a transaction cost factor and use the discrepancy model
to examine the determinants of satisfaction. Findings from a survey of Canadian exporters show that a firm’s domestic performance,
its previous experience, the uncertainty it faces, and its ability to change channels and monitor channel operations all provide
significant explanations for management satisfaction.
He received his Ph.D. degree from the University of Toronto. His research interests are in the areas of international marketing,
channels of distribution, and marketing strategy. Professor Klein has published articles in theJournal of the Academy of Marketing Science, andJournal of Marketing Research, andInternational Marketing Review.
He received his Ph.d. degree from the University of Toronto. His research interests are in the areas of new product development,
satisfaction research, and retailing. Professor Roth has published articles in theJournal of Marketing Research, theServices Industry Journal, andInternational Marketing Review. 相似文献
20.
National culture and industrial buyer-seller relationships in the United States and Latin America 总被引:1,自引:0,他引:1
Kelly Hewett R. Bruce Money Subhash Sharma 《Journal of the Academy of Marketing Science》2006,34(3):386-402
This study examined whether national culture directly moderates the link between buyer-seller relationship strength and repurchase
intentions in industrial markets, as well as indirectly moderates the same link through its influence on corporate culture.
Hypotheses were tested using a mail survey among industrial buyers in the United States and Latin America. Results based on
126 responses from Latin American firms and 81 responses from U.S. firms showed that national culture and corporate culture
moderate the relationship-repurchase link and that national culture is associated with corporate culture. Using national culture
index scores computed from administering Hofstede’s Value Survey Module 94, the authors further show that uncertainty avoidance
is the primary driver of national culture’s influence on this link and that power distance is most directly associated with
corporate culture.
Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina.
Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign
subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, theJournal of the Academy of Marketing Science, and theJournal of International Business Studies, among others.
R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott
School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business
marketing, word-of-mouth promo-tion, services marketing, and negotiation.
Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina.
Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship
management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles
in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, and Management Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of
theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing. 相似文献