多元化经营与企业核心竞争力

20世纪50年代以来,安索夫于20世纪50年代提出企业多元化经营战略,其逐步成为企业集团发展壮大的一种典型方式。越来越多研究表明,要成功的发展多元化经营战略,关键在于制定该战略时是否依据企业核心竞争力。企业核心竞争力是多元化经营战略的先决条件和根本依托,企业只有发展基于核心竞争力的多元化经营战略才能成功。     

企业核心竞争力延伸：多元化经营战略

当企业获得核心竞争力时，要制定经营战略，必须致力于寻找自身核心竞争力可以发挥作用的经营领域，而不应该去涉足核心竞争图片难以作用的经营领域。以核心竞争力为基础开展多元化经营，把核心竞争力延伸到力所能及的范围，最终会在各个领域取得或功。     

多元化经营和企业核心竞争力

多元化经营战略是企业战略研究中的一种典型方式,在企业的成长过程中曾经占据着十分重要的地位,然而许多企业盲目跟风走多元化经营战略,结果却使企业一败涂地。实际上,多元化是一种战略,它本身并无好坏之分,但是多元化有运用得正确与错误之分。企业的核心竞争力是多元化经营战略的先决条件和根本依托,企业只有发展基于核心竞争力的多元化经营战略才能成功。     

多元化经营企业的核心竞争力培育

多元化经营的企业，通常都是同时生产和提供两种以上基本经济用途不同的产品或服务。美国《财富》杂志对500家大企业中最大的200家企业经营情况进行的统计表明，实行单一产品经营策略的企业只有14家，占全部企业总数的7％，绝大多数企业都选择了多元化经营策略。然而，从大量的多元化公司的运营实践中发现，有许多公司不仅没有取得多元化的协同效应，还因此而分散了公司资源，致使本来处于竞争优势地位的主营业务也因供血不足而元气大伤。那么，同样推行多元化经营战略，为什么有的公司得以成功而有的企业却惨遭失败呢？     

基于核心竞争力的多元化经营战略

分析研究了企业为何要选择多元化战略,企业进行多元化战略的最佳时机以及企业如何在具体的市场环境中实施多元化战略;通过对多元化战略的利弊进行探析,指出企业应该根据自身核心竞争力制定其多元化战略,以求得企业利润的最大化。     

论企业多元化发展战略与核心竞争力

一、企业多元化战略的选择必须建立在核心竞争力的基础上,与核心竞争力相适应     

企业多元化经营战略研究

本文主要通过分析我国企业多元化的现状,指出目前多元化格局所存在一些问题,产生的原因,说明企业走多元化的经营战略应注意的问题,如何采取相应的对策来规避这些风险,促进我国企业健康发展。     

多元化战略在中国旅游企业中的实施效率分析

文章对我国旅游企业的多元化战略管理进行了调查分析,从中总结出旅游企业的多元化战略实施的效率与非效率性的原因。     

A sustainable governance model to prevent corporate corruption: Integrating anticorruption practices,corporate strategy and business processes

Our paper investigates the integration of anticorruption practices, corporate strategy and business processes of contemporary organisations to provide a new and emerging sustainable governance model. Using the single case study approach to answer our research question, we provide novel evidence from the analysis of the Italian manufacturing company Acciai Speciali Terni Spa. Our case study interprets a consolidated entrepreneurial experience, constructing an integrated meta‐management framework of anticorruption practices. Enriching existing literature, we have adopted the frameworks by Asif et al., (2010) and Asif et al., (2011) to test results and obtain general perspectives and practical implications for organisations, regulators and governments, proposing a sustainable governance model to prevent corruption and bribery.     

跨国采购下我国零售企业竞争力分析和对策

文章通过对我国零售企业在跨国采购中的竞争力分析和建议来研究中国的跨国采购市场的现状。     

Business associations and their potential contribution to the competitiveness of SMEs

This paper examines the relations between small and medium sized enterprises (SMEs) and business associations. It identifies sectoral, local and national dimensions and reports survey results in Britain that evidence the range of services supplied and demanded. The paper reviews the theoretical understanding of how associations operate and how they can be expected to relate to their SME members. Using this framework the paper then assesses, largely using new survey evidence, the types of associations most relevant to SMEs, their characteristics, and their services. The paper concludes by arguing that SMEs are one of the least well represented groups of business, their interests are often likely to be swamped in association governance either by large businesses or by employee–status individuals. In general there are also limits to development of services through business associations, although there is strong variation between businesses by sector, location and size. The author concludes that contributions by associations through specific services to individual companies appears to be relatively limited. The chief contribution of associations to competitiveness of their member businesses appears to be their improvement of collective industry standards, e.g. through codes of conduct, information, collective events, benchmarking and management seminars.     

The influence of green marketing strategies on business performance and corporate image in the retail sector

Green marketing strategies are employed by many enterprises to enhance their corporate image and business performance. Green marketing is perceived as the commitment of a business or an organisation towards the development of safe, eco‐friendly goods and services by employing recyclable and easily decomposed packaging, better pollution prevention methods, and a more efficient use of energy. Against this background, the study followed a case study approach using South Africa's retail giants, Woolworths and Pick n Pay. Stratified purposive sampling was used to carry out in‐depth interviews and administer questionnaires with senior management of the selected retailers. In addition, document and website analyses were used for triangulation purposes. Path analysis and content analysis were used to establish the correlation. The study established that green marketing strategy has a positive effect on corporate image and on business performance. The paper recommends that if enterprises are to sustain competitive advantage, particularly in the retail sector, it is in their best interest to adopt green marketing strategies.     

浅析企业采购业务内部控制制度的设计

内部控制是企业内部管理的组成部分,对企业的生存和发展具有重要的意义。采购是生产经营中的首要环节,采购业务涉及现金与商品的进出,交易频繁,极易产生错弊,使企业遭受损失。因此采购业务内部控制制度的设计主要是规范采购与付款行为、防范采购与付款过程中的差错与舞弊。     

从区域的视角分析提升烟台城市竞争力的战略

在经济全球化的背景下,国家对经济的干预能力受到了一定程度的限制,作为国家下层主体的区域和城市如何在日趋激烈的竞争中树立自己的竞争优势已成为地方发展的主题.本文以烟台为例,从区域的视角出发,从城市竞争力的研究入手,通过深入了解城市在特定的区域环境里的优势与不足,认清烟台市在区域的实际地位,继而对影响烟台城市发展的区域基础包括城市经济基础、城市引力方向与强度、城市直接影响范围等几个方面进行分析,从中找出城市竞争力提升的制约因素,最后从区域与城市空间联动、基础设施建设、产业发展、对外开放、景观环境建设与城市管理等几个方面对如何提升烟台市的城市竞争力提出有针对性发展战略.     

虚拟经营——21世纪的制胜之道

文章对虚拟经营进行了详细的说明,介绍了虚拟经营的5种形式,论述了转向虚拟经营的可行性,同时提出了虚拟经营已经成为一种新型的企业运转和管理的模式。随着计算机技术的不断发展,虚拟经营将在现代社会中演绎更重要的角色。     

Accentuating the interconnection between business sustainability and organizational performance in the context of the circular economy: The moderating role of organizational competitiveness

Sustainability development has gained significant importance in the modern business environment. The primary objective is to conduct an explanatory and quantitative study of the impacts of the social, economic, and environmental dimensions on organizational performance, considering the moderating role of organizational competitiveness. Data were collected from Chinese, Italian, and Romanian small and medium enterprises (SMEs). The questionnaires were distributed by applying simple random sampling techniques. The study sample size consists of 320 SME employees. Hierarchical regression was used to investigate the moderating impacts of organizational competitiveness on the relationships of the social, economic, and environmental dimensions and organizational performance. The regression analysis shows a positive relationship between the study variables. Small and medium-sized enterprises are focusing more on sustainable business practices.