Renato Giannetti and Michelangelo Vasta. L'impresa italiana nel Novecento. Bologna, Italy: Societa Editrice il Mulino, 2003. 486 pp. ISBN 88-15-09496-2, {euro}30.00.

Italian business history is not well known abroad. This is quiteobvious. Even though Italy has been industrialized since the1920s, it is a small country, with little international influence.Its historical patterns of evolution privileged the internalmarket, and although its domestic corporations have traditionallynot been very active abroad, foreign firms have also manifestedopenly their reluctance to invest in a promising but too turbulentenvironment. As a result, Italian business history has fromthe beginning been a domestic story, scarcely appealing forforeign scholars. The Italian historiographic climate was partiallyresponsible for this situation. Business history as a disciplinehas only recently been "legitimized" in Italy (still there areno chairs in the field). For a long time, the     

John Landers. The Field and the Forge: Population, Production, and Power in the Pre-industrial West. Oxford, U.K.: Oxford University Press, 2003. xiii + 440 pp. ISBN 0-19-924916-4, {pound}60.00 (cloth); 0-19-927957-8, {pound}22.50 (paper).

This book recalls literature that emanated from the Annalesschool of historians, for, like the annalistes, Landers is fascinatedby the longues durées of history. His subject is preindustrialEurope from roughly the second century (with occasional forays back to the Iron and Bronze Ages) to the nineteenthcentury . He takes his thesis from E. A. Wrigley: preindustrial Europe relied overwhelmingly on organicsources for food, heat, energy, crafts, manufactures, commerce,and the means     

Karen Olson. Wives of Steel: Voices of Women from the Sparrows Point Steelmaking Communities. University Park: Pennsylvania State University Press, 2005. x + 216 pp. ISBN 0-271-02685-5, $40.00.

In her introduction to Wives of Steel, Karen Olson warns thatthe book is "not a business or labor history of the SparrowsPoint steel complex," stressing that it is instead a genderedanalysis of an industrial community (p. 13). Yet historiansof business and labor should find much of interest in this book.By placing women at the center of her history of Sparrows Point,Maryland, and the neighboring communities of Dundalk and TurnerStation, Olson highlights the     

Alfred D. Chandler, Jr., and Bruce Mazlish, eds. Leviathans: Multinational Corporations and the New Global History. New York: Cambridge University Press, 2005. xiii + 249 pp. ISBN 0-521-84061-9, $65.00 (cloth); ISBN 0-521-54993-0, $22.99 (paper).

The advertising extract, which is this book’s first sentence,reads "Leviathans represents a path-breaking effort to lookat multinational corporations in the round, emphasizing especiallytheir scope, history, development, culture and social implication,and governance problems" (p. i). Given the appropriately globalprestige of the editors and of several of the chapters’authors, one’s curiosity is unavoidably piqued. Whilefew readers will ultimately judge the book to be path-breaking,many will welcome its contribution to     

Susannah Walker. Style and Status: Selling Beauty to African American Women, 1920-1975

Susannah Walker's well-researched and well-written examinationof the African American beauty industry, from approximately1920–1975, makes an important contribution to the growingfield of African American business history. Style and Statusprovides a detailed account of the triumphs and travails ofAfrican American entrepreneurs who satisfied the hair care needsof black women. One of the major issues faced by historic and contemporary AfricanAmerican purveyors of "beauty" to black women is the questionof what (or whose) "standard"     

Michael Augspurger. An Economy of Abundant Beauty: Fortune Magazine and Depression America. Ithaca, N.Y.: Cornell University Press, 2004. viii + 292 pp. ISBN 0-8014-4204-4, $34.95 (cloth).

A curious blend of business and intellectual history, with anemphasis on the latter, Michael Augspurger’s An Economyof Abundant Beauty offers a reading of Fortune magazine fromits founding in 1930 through the election of Dwight D. Eisenhowerin 1952. Distancing himself from other observers of the publicationwho have interpreted Fortune’s heavy coverage of highculture and aesthetics during the 1930s alongside more prosaicbusiness news as the result of a distinct split between a progressivestaff of writers, including James Agee and Archibald MacLeish,and more conservative editors and publisher Henry Luce, Augspurgerclaims to discern a     

Geoffrey Jones. Multinationals and Global Capitalism: From the Nineteenth Century to the Twenty-First Century. New York: Oxford University Press, 2005. xi + 340 pp. ISBN 0-19-927209-3, $144.50 (cloth); ISBN 0-19-927210-7, $44.50 (paper).

Geoffrey Jones introduces Multinationals and Global Capitalismin the preface as a radically revised edition of his The Evolutionof International Business: An Introduction (Routledge, 1996),which has hitherto remained the only history of the developmentand impact of multinationals worldwide. He indicates, quiterightly, that in the meantime globalization has been recognizedas a controversial and widely debated phenomenon. Indeed, itis indicative of the sweeping changes that have reshaped ourperceptions of the world economy that, at its publication lessthan a decade ago, Evolution was innocent of the very term ‘globalization’;     

Richard Dale. The First Crash: Lessons from the South Sea Bubble. Princeton, N.J.: Princeton University Press, 2004. vi + 192 pp. ISBN 0-691-11971-6, $29.95.

In The First Crash: Lessons from the South Sea Bubble RichardDale offers an easy-to-read history of the South Sea Bubbleof 1720. Though many others have written on the subject, Dalepens this contribution to argue that the South Sea Bubble wasdriven by irrational investors. Because the South Sea Bubblewas the first modern financial bubble, Dale seeks to establishthat irrational behavior began forming bubbles three     

Steven High and David W. Lewis. Corporate Wasteland: The Landscape and Memory of Deindustrialization

Corporate Wasteland, written by Steven High with photographsby David Lewis, argues that deindustrialization is a culturalas well as an economic process, and that popular memory shapedthe political response to plant shutdowns and job loss in theGreat Lakes region. The authors use oral history, photography,and archival research to explore the role of landscape in formingthat popular memory. The creation of the "Rust Belt" crossednational borders, and High and     

Lowell J. Satre. Chocolate on Trial: Slavery, Politics, and the Ethics of Business. Athens: Ohio University Press, 2005. xi + 308 pp. ISBN 0-8214-1625-1, $55.00 (cloth); 0-8214-1626-X, $24.95 (paper).

Solid scholarly historical studies of overseas businesses inAfrica are rare. Rarer still are studies of this area that dealwith ethics and corporate responsibility without cant or overheatedrhetoric. Lowell J. Satre’s Chocolate on Trial standsout as a nuanced history of the dilemmas of doing business responsiblyin a colonial setting. The paradoxes it describes are similarto what many corporations face today. The book demonstratesthat the     

Arthur L. Norberg. Computers and Commerce: A Study of Technology and Management at Eckert-Mauchly Computer Company, Engineering Research Associates, and Remington Rand, 1946-1957. Cambridge, Mass.: MIT Press, 2005. x + 347 pp. ISBN 0-262-14090-X, $40.00 (cloth).

Arthur Norberg’s Computers and Commerce is a much-neededstudy of the technical and business history of the Eckert-MauchlyComputer Corporation (EMCC) and Engineering Research Associates(ERA). Although there have been many historical studies aboutIBM, there have been relatively few accounts describing thefirm’s primary competitors or of the early formation ofthe industry. Norberg’s study offers valuable insightsinto the latter by providing a detailed history of the technicaldecisions and financial strategies of the two entrepreneurialfirms that     

Edith Sparks. Capital Intentions: Female Proprietors in San Francisco, 1850-1920

The history of business is an ever expanding topic. Numerousbooks on the role of women in modern American business and onwhy women continue to lag behind men in both earning power andbusiness leadership are available. But, few such studies haveplaced the issue of women in business in a historical context.Edith Spark's Capital Intentions: Female Proprietors in SanFrancisco, 1850–1920 is thus both welcome and overdue.Sparks, an assistant professor of history at the University     

Sarah Elvins. Sales and Celebrations: Retailing and Regional Identity in Western New York State, 1920-1940. Athens, Ohio: Ohio University Press, 2004. 222 pp. ISBN 0-8214-1549-2, $42.95 (cloth).

Elvins’s book is part of a growing body of historicalscholarship that interrogates the lived experience of consumersociety in the twentieth-century United States. Beginning whereWilliam Leach’s Land of Desire (1993) left off, Elvinsseeks to complicate "top-down" narratives of the homogenizationof American consumer culture into a national mass market. Takingher cue from Lizabeth Cohen’s early work on consumptionin Chicago, Elvins examines consumption on the local level in     

William R. Childs. The Texas Railroad Commission: Understanding Regulation in America to the Mid-Twentieth Century. College Station, Texas: Texas A&M University Press, 2005. x+323 pp. ISBN 1-58544-452-9, $35.00.

In his new book, The Texas Railroad Commission: UnderstandingRegulation in America to the Mid-Twentieth Century, historianWilliam Childs explores the history of regulation in the contextof one of the most interesting state commissions in the UnitedStates. He provides a counterpoint to many economists’narrow analysis of regulation on the basis of efficiency. Regulation,he says, has to be understood as a social, cultural, and politicalphenomena operating within the federalist framework     

Madeleine Zelin, Jonathan K. Ocko, and Robert Gardella, eds. Contract and Property in Early Modern China. Stanford, Calif.: Stanford University Press, 2004. vii + 398 pp. ISBN 0-8047-4639-7, $65.00.

In 1887 the Journal of the Royal Asiatic Society—ChinaBranch sponsored a symposium on "Chinese partnerships," in whicha number of eminent China hands such as E. H. Parker and ChalonerAlabaster shared their long experience with the subject. Thediscussants agreed, among other things, that liability for debtsof the firm was enforceable in Chinese courts, that this liabilitywas shared among the partners according to their contractuallydetermined shares in the business, and that a contractuallydesignated "managing partner" normally     

Walter A. Friedman. Birth of a Salesman: The Transformation of Selling in America. Cambridge, Mass.: Harvard University Press, 2004. 356 pp. ISBN 0-674-01298-4, $27.95.

Given the centrality of selling to the emergence of the modernbusiness corporation, it is surprising that there has been nofull-length study of the subject before. Walter A. Friedman’spathbreaking Birth of a Salesman is a truly welcome attemptto fill this void. While he begins with earlier developmentsin selling techniques, Friedman’s real focus is on theemergence of "modern" selling, when the selling process becamesystematically organized and managed. Friedman maintains thatthis came about in the United States, not in Europe,     

Amy G. Richter. Home on the Rails: Women, the Railroad, and the Rise of Public Domesticity. Chapel Hill: University of North Carolina Press, 2005. xiii + 272 pp. ISBN 0-8078-2926-9, $49.95 (cloth); ISBN 0-8078-5591-X, $19.95 (paper).

In today’s fast-paced world we sometimes forget that railroadsof the nineteenth century were the first forms of transportationto annihilate time and space. Railroads, however, played a fargreater role than transforming these physical realities. Infact, Amy G. Richter’s Home on the Rails argues that railroadsbecame the sites and symbols of a reorganized cultural spacein America. Richter, an assistant professor of history at ClarkUniversity in Worcester, Massachusetts, began her study as a     

Clifford J. Doerksen. American Babel: Rogue Radio Broadcasters of the Jazz Age. Philadelphia: University of Pennsylvania Press, 2005. xi + 157 pp. ISBN 0-8122-3871-0, $34.95 (cloth).

In American Babel: Rogue Broadcasters of the Jazz Age, CliffordDoerksen presents a lively discussion of the economic implicationsof cultural hierarchy on radio broadcasting. In this slim volume,only 176 pages (including footnotes), he tells the stories ofseveral radio pioneers who have been largely ignored in theretellings of the medium’s history. The difficulties inexploring the world of independent broadcasters long has beena lament of radio scholars, and Doerksen’s book represents     

Paul J. Kubicek. Organized Labor in Postcommunist States: From Solidarity to Infirmity. Pittsburgh, Pa.: University of Pittsburgh Press, 2004. xiv + 256 pp. ISBN 0-8229-5856-2, $29.95 (paper).

Labor unions in formerly communist societies have gone, in justfifteen years, from being large and sometimes very powerfulorganizations—think of Poland’s Solidarity—tobeing much smaller and weaker organizations. In discussing thisweakness, Paul Kubicek notes the irony that workers in communistsocieties "were able to organize to help overthrow a systemthat purportedly ruled in their name. However, they are poorlypoised to do battle against governments and policies that makelittle pretense to serve their interests"