Consumer demand theory,goods and characteristics: Breathing empirical content into the Lancastrian approach

To begin with, it is argued that consumer demand theory has resulted in narrowly econometric more than broadly managerial applications. Further, Lancaster's recognition of the intrinsic attributes of goods has not been adequately exploited. Lancaster is summarized and appraised and empirical work to date reviewed. Finally a test of the characteristics hypothesis is given, using survey data on beer consumption. Subjectivity of choice is explicitly recognized and factor analysis is used to evaluate the components of demand of which quality and price variables appear to dominate. With the matching of the people-characteristics features (demand) and the technical goods-characteristics attributes (supply) a method of predicting demand is derived. This methodology may be used for a wide range of consumer goods.     

The economics of retail firms

This paper identifies retail firms as an economic institution which delivers explicit products or services to consumer together with a variety of distribution services that determine the levels of distribution costs experienced by consumers in their purchase activities. The demand for the retailer's product is derived from a household production model in which the levels of distribution services provided by the retailer play the role of fixed inputs in the household's production functions. The supply of the retailer's product is derived from a joint cost function which is non-decreasing in the levels of distribution services provided. Profit-maximizing behavior in monopolistically competive markets shows that retail firms have special economic incentives to become complex organizations by integrating backwards, offering multiple explicit products and operating in more than one market. In addition, monopolistically competitive retail firms in long-run equilibrium will exhibit excess capacity, price dispersion and product choice in distribution services.     

军标与民标统一的经济学基础及其判断准则

文章主要讨论提高民标使之与军标一致的可行性和经济学基础。从本文的分析可以发现,不同标准的产品的成本和效用是决定民事部门消费者进行标准的消费选择以及军标和民标能否统一的基本因素,而影响成本和效用的因素又有个人消费偏好、个人收入水平、使用与维护成本、技术进步与规模经济等,正是这些因素共同决定了军标与民标能否统一的标准空间。最后在分析的基础上,得出一些能否提高民标使之与军标一致的基本判定准则。     

The optimal choice of internal decision‐making structures in a network industry: A multiproduct monopoly case

Focusing on the role of network compatibility effects between products of a multiproduct monopoly and on the form of consumer expectation for network sizes, we consider the optimal choice of internal decision‐making structures, that is, centralization and decentralization, and its welfare effect in a network industry. We demonstrate that if the degree of network compatibility effects is sufficiently large, the decentralized decision making is socially optimal. However, in the case of consumer ex post expectations, it is optimal for the firm's owners to choose the centralized decision making. We apply the model to the cases of price‐setting games, complementary products, and negative network externalities to examine the optimal choice of internal decision‐making structures.     

Sustainable product disposal: Consumer redistributing behaviors versus hoarding and throwing away

Business strategies involving sustainable product disposal have focused mostly on technical aspects but neglected to adequately incorporate the nature of consumers' behavior. The current study addresses this void. We study consumer product disposal behavior and subsequently offer insights to businesses on how to incorporate consumer input into their strategic decision making in the light of opportunities to mitigate environmental impacts. Consumers' redistributing of unwanted but still useful products to others by reselling, passing along, or donating, rather than hoarding or throwing away, contributes to product lifetime extension and waste management. We study factors influencing product redistribution and explore profile of consumers who engage in various disposal behaviors. Findings from two online surveys, on mobile phones and sunglasses, reveal that specific waste attitudes, that is, waste minimization and waste aversion, rather than general environmental concern, are key determinants of product redistribution choice. Product cost is positively related to reselling and giving behaviors. Furthermore, product quality and product self-image congruency significantly reduce the odds of throwing away. The method of product redistribution is also influenced by consumers' demographic characteristics including age, education level, and income. This paper advances extant literature on product disposal from the perspective of the consumer and provides input into development of business strategies that incorporate consumers' sustainable disposal behaviors. We also offer input to policy makers on how to curb or delay waste and pollution.     

产品属性对消费者产品选择影响效应分析——数码相机产品设计实证研究

面对中国市场的消费升级，消费需求出现多样化、复杂化。为了满足这样一种变化的需求，企业需要不断推出功能多样的新产品，来应对激烈的市场竞争。如何把握消费者对于产品属性的偏好、预测他们的选择行为，对于企业具有重大意义。文章选择了消费类数码相机（以下简称数码相机）市场，采用联合分析方法，对于数码相机产品属性对消费者产品选择影响效应进行分析。通过文章的研究可以发现，消费者在选择数码相机时，他们最关心的属性是价格，其次是像素、颜色、变焦倍数和品牌，最后是LCD大小，消费者对于数码相机各个属性的不同水平也表现出一定的规律。这一研究可以估计消费者对于不同属性组合的消费类数码相机的效用大小，从而为企业进行决策提供一定的依据。     

Monopoly pricing with dual-capacity constraints

This paper studies the price-setting behavior of a monopoly facing two capacity constraints: one on the number of its consumers, and the other on the amount of products it can sell. The characterization of the firm's optimal pricing and optimal customer mix as a function of its two capacities reveals a rich structure. In contrast to the results under one-dimensional capacity constraints with constant marginal cost of production, a firm may optimally respond to an exogenous reduction in one of its capacities by decreasing one of its prices. Moreover, neglecting the existence of the second capacity constraint can reverse some policy interventions' effects on consumer welfare. In particular, easing a regulatory restriction on one of the constraints may harm the average consumer.     

PROMETHEUS BOUND: RELEASING THE CHAINS ON PARI‐MUTUEL GAMBLING

This paper argues that although there is some evidence that pari‐mutuel gambling may have efficiency, transparency and other significant benefits over and above bookmaking, the fact that most pari‐mutuel systems exist as protected national monopolies has restricted consumer choice in many of the world's gambling markets. It has also artificially restricted the size of these markets to the disadvantage of both consumers and tax authorities.     

Impacts on optimum location of different pricing strategies,market structures and customer distributions over space

This paper considers the ways in which pricing policies will affect location choice in both monopolistic and duopolistic markets. It is shown that the monopolist's optimal location depends crucially on the shapes of demand and delivery cost functions and the pricing policy applied. The median location is unlikely to be chosen. With spatial competition, pricing strategies also affect location choice. There will be greater production concentration under f.o.b. or uniform delivered pricing than under optimal discriminatory pricing. For certain consumer distributions, Hotelling-type concentration is to be expected whereas collusion will lead to some dispersion of production.     

Consumer choice of dwelling,neighborhood and public services

Previous microeconomic analyses of consumer choice in the housing market have either assumed the independence of irrelevant alternatives or have represented housing heterogeneity by some arbitrary aggregation of dwellings. This paper presents an empirical analysis of housing choice based upon individual households and dwellings which also estimates the degree of independence of neighborhood and dwelling characteristics. The empirical results suggest that the independence assumption may be inappropriate and also that housing choice may be more sensitive to variations in workplace accessibility than is indicated by the more restricted model of household choice.     

Selectivity correction in discrete-continuous choice analysis: With Empirical Evidence for Vehicle Choice and Use

In modelling the relationship between the household's demand for consumer durables and their utilisation rate one typically observes the latter only for the chosen durable. The absence of data on the level of ‘consumption’ of the non-chosen durables is a potential source of selectivity bias. There exist many procedures for correcting for selectivity so that predictions of use levels of non-chosen durables can be obtained if one wishes to include use as an influence on durable choice, or if one wants to apply the utilisation model to obtain predictions of use of each type of durable within the class. In this paper we identify the main sources of selectivity and introduce correction formulae that are easy to implement and generalise to polychotomous choice. We assess the empirical implications of the alternative formulae in the context of household vehicle choice and level of use. The data are drawn from 1,436 households in the Sydney Metropolitan Area.     

Remanufacturing for the Circular Economy: An Examination of Consumer Switching Behavior

For the circular economy to be tenable, consumers need to not only return products after use, but also purchase products that are remanufactured. However, research finds that consumers have a poor opinion of remanufactured products and are typically not prepared to adopt them. Thus, development of the circular economy is dependent upon deeper understanding of consumers’ attitudes and behaviors. Research typically considers either micro‐level or macro‐level factors when assessing consumer perceptions of remanufactured products. The current research incorporates macro‐level factors of price, government incentives and environmental benefits with the moderating influence of micro‐level consumer attitudes to examine consumers’ intention to switch from purchasing new products to remanufactured products. The findings suggest that a consumer's attitude toward remanufactured products is an important moderating factor predicting consumer switching behavior to remanufactured products. Copyright © 2016 John Wiley & Sons, Ltd and ERP Environment     

An empirical study of commercialization performance on nanoproducts

Along with the trend toward the convergence between nanotechnology and other disciplines, the commercial application and the diffusion of Nan products have drawn much attention. The successful commercialization of nanoproducts is based not only on R&D breakthroughs but also on the products' attributes and the consumers' needs. However, no research has yet been carried out to investigate the effect of performance and importance on nanoproducts. The aim of this study is to discuss and evaluate the commercialization performance of nanoproducts from consumer perspectives. The importance?performance analysis (IPA) approach was used to construct a series of nanoproducts' importance attribute and performance evaluation maps to identify areas for improvement. The empirical data were compiled in a structural consumer questionnaire-based survey from consumer perspectives across different nanoproducts. Respondents were required to identify nanoproducts' innovative characteristics and the performance differences of their attributes. Both innovation characteristics and product attribute dimensions as representing nanoproduct innovations were further weighted in terms of their perceived importance and their performance. As a consequence, the proposed approach in this study is to understand how to integrate consumers' perceived importance into performance, with particular concern on the identification of market opportunities into the commercialization of nanoproducts. In addition, this study enables nanotechnology firms to develop nanoproduct technologies and to strategically market them based on their attributes and performance, thus leading to the achievement of their commercialization and the creation of a successful long-term, performance-based competitive strategy.     

The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers: a study of Italian consumers

This paper investigates the determinants of consumer attitudes toward organic products marketed by mainstream retailers under a private label. Since organic products are credence goods, consumers cannot directly verify whether these products comply with official standards. Organic labels are the primary source of consumer trust in organics, but these labels must be noticed and understood before consumers will actively seek them out. In that some consumers may not prioritize product labels when they shop, it is sometimes up to retailers to strengthen consumer trust. Within the antecedents of this trust, we isolated the contribution of the corporate social responsibility associations held by consumers about retailers. We surveyed Italian customers interested in organics and found that they are more likely to trust the private‐label organic products sold by a retailer when it is considered socially responsible. Our results also show that consumer trust translates into brand loyalty and a willingness to pay a premium price for organic products. Copyright © 2009 John Wiley & Sons, Ltd and ERP Environment.     

Sustainable product innovation and changing consumer behavior: Sustainability affordances as triggers of adoption and usage

This conceptual paper argues that for sustainable product innovation to make a contribution to addressing sustainability issues, we need to understand not only why consumers adopt sustainable products but also what makes them use these in sustainable way. To explain how specific product features can change the ways in which consumers engage with sustainable products in the adoption and usage phase, we draw on affordance theory. Affordances refer to the potential for agentic action of users in relation to a technological object. We develop a conceptual framework that explains how sustainable product innovation can lead to the design of sustainability affordances that stimulate adoption and sustainable usage. The framework shows how three forms of agency—material, firm, and user agency—interact and together influence a product's sustainability affordances that drive adoption and a change in consumer behavior. The framework explains how trade-offs between a product's environmental features and consumer expectations regarding desired functionalities and user experience can be overcome.     

TOURISM,RESIDENTS’ WELFARE AND ECONOMIC CHOICE: A LITERATURE REVIEW

Over the past decades, tourism development has raised economics, social and environmental issues, particularly for host communities. This paper provides a wide ranging review of the existing literature aimed at underpinning empirical tourism research with a robust economic framework. So far, tourism research has mostly focused on either quantitative or qualitative approaches that lack a strong economic theoretical setting. Most of the literature on resident's welfare analysis concentrates on their attitudes and perceptions without taking explicitly into account their preferences about policy development based on a cost‐benefit assessment. Hence, the purpose of this paper is to draw connections within the current body of research to explain the relationship between residents and tourism activity, as well as consumer theory and economic choice. In this way, it is possible to construct a multidimensional framework that allows one to analyse residents’ welfare in a systematic and more comprehensive manner.     

Increasing sales by introducing non‐salable items

Rationality implies that adding ‘irrelevant’ and, in particular, inferior alternatives to the opportunity set cannot increase the choice probability of some other alternative. In this study, we propose a novel approach that can rationalize an intended addition of such alternatives because it strictly increases the choice probability of some existing alternative. The driving force behind the existence and extent of such an increase is the random nature of individual preferences, that implies intransitivity, and the random nature of the applied choice procedures. We study the case of a firm interested in increasing the sales of some of its existing products by introducing a new and inferior (non‐salable) product. Our main results focus on the feasibility and potential advantage of a successful such strategy. We first establish necessary and sufficient conditions for an increase in the sale probability and then derive the maximal possible absolute and relative increase in this probability, when the firm has extremely limited information on the characteristics of the consumers. We then derive analogous results, assuming that the existing line of products consists of just two items and that the firm has accurate information on the consumers' stochastic preferences over the existing products. These later results are illustrated using some experimental evidence. The applicability of the approach is finally briefly discussed in the context of branding policy. Copyright © 2006 John Wiley & Sons, Ltd.     

风险评估——我国消费品安全管理新趋势

消费品安全事关人民身心健康,风险评估作为一种能有效降低消费品安全风险的方法,已经在国外得到了运用。本文通过分析消费品安全风险评估的必要性、原则和基本内容,提出了推进我国消费品安全风险评估的对策。     

Robust firm pricing with panel data

Firms often have imperfect information about demand for their products. We develop an integrated econometric and theoretical framework to model firm demand assessment and subsequent pricing decisions with limited information. We introduce a panel data discrete choice model whose realistic assumptions about consumer behavior deliver partially identified preferences and thus generate ambiguity in the firm pricing problem. We use the minimax-regret criterion as a decision-making rule for firms facing this ambiguity. We illustrate the framework’s benefits relative to the most common discrete choice analysis approach through simulations and empirical examples with field data.     

Price Fairness in the Case of Green Products: Enterprises' Policies and Consumers' Perceptions

This study investigates the extent to which prices of ecological products are fair. In particular, it explores the gap that can exist between the pricing policies adopted by enterprises and the consumers' price expectations in terms of fairness. The existing academic literature on sustainable consumption neglects this question. Findings from a qualitative investigation combining a consumer study and enterprise case studies show that managers' behaviors vary. While some enterprises take into account consumers' expectations and purchasing power to propose a fair price based on the value of the green product, others continue to adopt a pricing policy that is exclusively based on profitability and competition. The authors draw some business and academic implications. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.