个性化消费时代呼唤个性化营销

随着社会经济和信息技术的发展，人们的消费观念和生活方式正发生着巨大的变化，个性化消费时代正向我们走来．面对这一变化，企业为了能够满足消费者的个性需求，必须适时地开展个性化营销。     

个性化消费：21世纪消费思想

个性化消费：２１世纪消费思想周超汤姆欲购一部越野车。他按开家用电脑开关，各种样式的越野车及拟定价格便依次出现在屏幕上。汤姆瞧上一种，拨通电话与制造商互换了意见就成交了。这是美国商业技术人员描绘的体现个性化消费主旨的未来购物蓝图。所谓个性化消费，指消费...     

个性化消费渐成市场时尚

目前 ,市场上的商品可谓琳琅满目 ,丰富多彩 ,然而消费者却往往在商场里转来转去 ,还是难以买到称心如意的物品 ,常常空手而归。而与此同时 ,许多经营者则感到生意难做 ,一筹莫展。这种看似矛盾的实质是商家未能满足消费者多样化、个性化的消费需求。因而如果按照消费者的要求     

消费心理的新发展——个性化消费

随着市场经济的发展,个性化消费时代已经来临。人们的消费心理呈现出浓烈的突出个性、突出自我的特征。分析消费者的这一心理特点,提醒企业很好地把握人们的消费心理,做好灵活、准确的市场应对。     

直面消费个性化时代

对于新的世纪，人们有许多美好的展望，但有一点似乎被忽略不计，那就是21世纪是个充分地展示个性化的世纪。由于个性化是个宽泛性的话题，所以本文重点写一写个性化消费和个性化产品，期待企业界、商业界对此给予更多的关注和思考，以便超前决策，抢占商机。     

21世纪：一个消费个性化时代

对于新的世纪 ,人们有许多美好的展望 ,但有一点似乎被忽略不计 ,那就是 2 1世纪是个充分地展示个性化的世纪。高收入群体是消费个性化的先导国家统计局在《城市高收入群体分析》中 ,首次采用“高收入群体”代替了过去“富人”之称 ,为此 ,他们整整用了 10年时间才得出了最后结     

面向个性化消费的个性化营销

随着社会和经济的发展，人们的消费观念和生活方式正在发生着巨大变化，个性化消费时代正向我们走来。面对这一变化，企业为了能够满足消费的个性需求，必须适时地展开个性化营销。个性化营销在改善顾客关系、培养顾客忠诚以及增加网上销售方面具有明显的优势，但个性化营销一个量力而行、循序渐进的过程，需要企业在一定的基础条件下制定有效的营销策略。     

消费时代的个性化包装设计

随着消费时代到来,个性化商品包装设计受到消费者的欢迎,并成了影响消费者选择商品的重要因素,本文从商品包装的结构、外形、形象等方面研究、分析个性化设计,包装应以个性化适应是当代消费者对包装设计的需求。     

营销新模式——个体营销

20世纪90年代至今,一方面,以计算机和因特网的普及为标志的信息革命,为大众和层阶市场转变为个体市场提供了技术和经济性支持。另一方面,实物性商品总量趋于饱和,不断积聚的物质财富和创新的生活体验驱动人们追求商品的独特性和消费过程的自主性,追求与他人有着明确差别的特征,出现需求的“自我”演化,使得消费者和网络销售商互动共同参与构思与方案的提出、改进和实现活动,营销模式从大众和层阶营销,演变为面对个人的“一对一”的个体营销模式。     

二甲基亚砜的生产与消费

分析了国内外二甲基亚砜的消费市场情况，介绍了二甲基亚砜的生产工艺，对国内发展二甲基亚砜生产技术提出了合理建议。     

甲醛的生产和消费

本文介绍了甲醛的国内外供需情况，并对国内甲醛的市场前景进行了预测。     

甲酸的生产和消费

本文介绍了甲醛的国内外供需情况,并对国内甲醛的市场前景进行了预测。     

Consumption Externalities,Production Externalities and Indeterminacy

In this paper we show that consumption externalities reduce the degree of increasing returns needed to generate indeterminacy in a two‐sector optimal growth model. In equilibrium, consumption externalities operate as if the utility function is (close to) linear. If these externalities are strong, the minimum necessary increasing returns approach zero. Therefore, this paper—in a stylized fashion—provides an example of how microbehavior, i.e. interactions at the household level, can generate aggregate instability. Consumption externalities also help to eliminate the counterfactual cyclical behavior of consumption in the two‐sector model.     

国内阿维菌素的生产与消费

本文介绍了阿维菌素的生产技术，分析了国内阿维菌素的生产现状、市场需求和价格趋势，并对我国阿维菌素的发展提出了建议。     

Consumption and Production in Two Oaxacan Communities

This paper suggests that the trend towards the conceptualisation of ‘post‐modern’ forms of consumption threatens the very basis of research into consumption and consumers. Arguing that although a fascination with the symbolic aspects of consumption has much to offer, the suggestion here is that the future of consumer research is potentially undermined by a preoccupation with post‐modern rhetoric which has in turn tended to divert consumer researchers away from their object of study. Examples of post‐modern consumer research are therefore critically discussed. In this context, the continued influence of modernist guises of consumption and the need for a datadriven prioritisation of consumer meanings is emphasised. The danger inherent in being seduced by the superficial attractions of a post‐modern mind‐set is therefore said to lay in the fact that post‐modernism operates as a disabling intellectual orientation which can only fulfil its potential if used in a more flexible and imaginative fashion than is currently the case.     

我国环氧氯丙烷生产和消费及发展建议

本文综述了环氧氯丙烷的生产技术、产需现状及目前国内市场需求情况，并提出了发展建议。     

国内外DMF的生产与消费

本文主要介绍了几种DMF的生产技术。对国内外DMF的生产现状、消费结构、市场需求和价格趋势进行了分析，并对我国DMF产业的发展提出了建议。     

Home Production Market Production and the Changing Allocation of Consumption Expenditures on Service

This article studies the determinants of the quantity of services purchased by consumers in the US over the period 1949–85. Price and income elasticities useful for assessing the likely future demand for services are derived. The theoretical model and empirical estimates differ from traditional approaches by considering, as parameters in the demand function, changes in male and female labour force participation rates and hours worked. One interesting implication of this model is that it permits estimating the shifr of home production of services into market production and therefore an empirical assessment of the degree to which national income growth has been overestimated in the post- war years.