Stuart B. Schwartz. Tropical Babylons: Sugar and the Making of the Atlantic World, 1450-1680. Chapel Hill: University of North Carolina Press, 2004. xiii + 347 pp. ISBN 0-8078-2875-0, $59.95 (cloth); ISBN 0-8078-5538-3, $22.50 (paper).

This volume examines the surprisingly complex history of thewestward shift in sugar production from the Mediterranean toAmerica in the fifteenth to seventeenth centuries. Many factorsinfluenced this shift, including those most often studied: therise and growth of merchant capital, slavery, and technologicalchange. The local-level studies aggregated here reexamine thisdevelopment and thereby reveal the complex evolution and thegreat     

Alfred D. Chandler, Jr., and Bruce Mazlish, eds. Leviathans: Multinational Corporations and the New Global History. New York: Cambridge University Press, 2005. xiii + 249 pp. ISBN 0-521-84061-9, $65.00 (cloth); ISBN 0-521-54993-0, $22.99 (paper).

The advertising extract, which is this book’s first sentence,reads "Leviathans represents a path-breaking effort to lookat multinational corporations in the round, emphasizing especiallytheir scope, history, development, culture and social implication,and governance problems" (p. i). Given the appropriately globalprestige of the editors and of several of the chapters’authors, one’s curiosity is unavoidably piqued. Whilefew readers will ultimately judge the book to be path-breaking,many will welcome its contribution to     

Thomas A. Kinney. The Carriage Trade: Making Horse-Drawn Vehicles in America. Baltimore, Md.: Johns Hopkins University Press, 2004. xi + 381 pp. ISBN 0-8018-7946-9, $49.95 (cloth).

Although ‘horse and buggy’ usually connotes a quainticon of the preindustrial world, The Carriage Trade by ThomasA. Kinney shows that horse-drawn vehicles were anything butquaint. Carriage and wagon making was a major nineteenth-centuryindustry, employing by 1890 130,000 employees in 13,000 firmsproducing $200 million in value (p. 262). These firms were leadersin production, management, and marketing innovations. Kinney’sstraightforward account shows how mechanization, interchangeability,and rationalization changed the nature of     

Telecommunications in the Information Age. Singleton,Loy A. Cambridge: Ballinger Publishing Co., 1983, 239 pp. $19.95

Abstract

A telephone survey was conducted among a national probability sample of 330 adults to determine consumer attitudes toward the use of subliminal stimulation techniques in a self-improvement product. Additionally, those most favorable toward the product concept were profiled. The study found consumers to be skeptical toward the use of subliminal messages for the purpose of self-improvement and concerned about being influenced to do something they did not want to do. Those consumers most favorable toward the subliminal technique had prior experience with computers and video equipment, were less educated, and had some family problems. Comparisons are made with prior studies of consumer attitudes toward subliminal advertising.     

Ben Ross Schneider. Business Politics and the State in Twentieth-Century Latin America. New York: Cambridge University Press, 2004. xix + 312 pp. ISBN 0-521-83651-4, $70.00 (cloth); 0-521-54500-5, $26.99 (paper).

This volume is a valuable addition to the extensive and disparatebibliography on business associations, state-business relations,collective action, corporatism, and civil society. One of itsmajor achievements is that it will help to redirect researchon these topics. The book encompasses a wide field of scholarlywork hitherto undertaken in a variety of disciplines: politicalscience, economics, sociology of organizations, and economicand business history. In terms of business history, Schneider’sbook is an important contribution to the study of     

Kenneth Lipartito and David B. Sicilia, eds. Constructing Corporate America: History, Politics, and Culture. New York: Oxford University Press, 2004. xii + 369 pp. ISBN 0-19-925189-4, $99.50 (cloth); 0-19-925190-8, $29.95 (paper).

Rationality, efficiency, meritocracy, productivity, innovation,professionalism: the people who have built, operated, and championedAmerican corporations have claimed these goals and means inorder to explain how and why limited liability firms evolvedin the United States. Such powerful constructions of ideas—noless than of steel—have seduced generations of analystsand citizens into accepting once contested corporate forms asthe inevitable outcomes of irresistible economic processes. The great achievements of Constructing Corporate America liein its compelling demonstrations that U.S. corporations’forms, functions, and discourses evolved—and still change—asproducts of their