A tale of airline competition: When full-service carriers undercut low-cost carriers fares

The pricing of low-cost carriers (LCCs) compared with traditional airlines has been extensively investigated since their inception in the air transport market. Abundant empirical evidence attests that, on average, LCCs' fares (per km) are lower than those usually offered by full-service carriers (FSCs). Such literature, however, paid virtually no attention to the conditions under which LCCs lose their convenience compared to traditional airlines. The purpose of this study is to investigate the occurrence of LCCs sometimes offering higher fares than FSCs on competing flights. By using a dataset expressly collected for this purpose, we are able to quantify its frequency and suggest some possible explanations. These findings concur to cast some questions on the widely held preconception of vertical differentiation between LCCs' and FSCs’ offered services. Further research will be needed in order to understand the relative weight of the suggested factors.     

The effects of corporate governance on airline performance: Production and marketing efficiency perspectives

This study explores the relationship between operating performance and corporate governance in 30 airline companies operating in the US. First, this study applies a two-stage Data Envelopment Analysis (DEA) to evaluate the production efficiency and marketing efficiency of the airlines. Our findings indicate that, in general, there is not as much dispersion in the relative productive efficiencies of the airlines as there is in their marketing efficiencies. The low-cost airlines, on average, are more efficient carriers than the full-service ones, but less efficient marketers. Secondly, truncated regression is used to explore whether the characteristics of corporate governance affect airline performance. The results demonstrate that corporate governance influences firm performance significantly. Finally, we address the managerial decision-making matrix and make suggestions to help airline managers improve performance.     

Triggering competition in the Spanish airline market: The role of airport capacity and low-cost carriers

We analyze the influence of increases in airport capacity and the entry of low-cost carriers on airline competition. We use parametric and non-parametric techniques to analyze a sample of Spanish routes. We find that capacity increases in large airports produce more competitive airline conduct only in routes departing from non-hub airports. Also, we find that the natural monopoly threshold decreases with time. Finally, low-cost carriers have a moderate but still significant effect on prices and increase alternatives even in low-density routes.     

When legacy carriers converge with low-cost carriers: Exploring the fusion of European airline business models through a case-based analysis

The paper makes uses of cognitive mappings developed from personal interviews with a number of European airline executives to examine the differences in managerial attitudes of low-cost and transitional carriers. In particular it explores the extent to which there is a convergence of views regarding the ways various airline models will develop in the future.     

The persuasiveness of framed commercial messages: A note on marketing implications for the airline industry

This study uses the concepts of customer segmentation and time pressure to examine the persuasiveness of commercial message framing. It finds positively framed (PF) messages are more persuasive than negatively framed (NF) messages when directed toward intensively involved air travelers under time pressures but that NF messages are more persuasive when directed toward interested air travelers not under any great time constraints. Further, uninterested (minimally involved) air travelers may fail to be persuaded by any message framing regardless of how pressed they are for time.     

Clustered airline flight scheduling: Evidence from airline deregulation in Korea

This paper explores the impacts of competition level on airline scheduling in the Korean domestic short-haul routes where a hub-and-spoke system is not the optimal air transport network strategy. The empirical findings using the Korean airline panel data for the period 2006–2010 suggest that competition leads to less differentiated departure flight times as expected from spatial competition theory. Unlike the previous study on the U.S airline industry, the degree of this tendency for less differentiation differs across the type of routes: the Jeju island routes (leisure type) and the inland routes (business type), in the deregulated period. Following the May 2008 Deregulation Act we find an increasingly clustered pattern of airline scheduling in the Jeju island routes where there have been competitive pressures associated with new low cost entrants. This recent evidence would imply that airline carriers strategically schedule departure flight times and allocate flights between routes as competition increases in the deregulated period.     

Recovering costs through price and service differentiation: Accounting for exogenous information on attribute processing strategies in airline choice

The entry of low cost airlines has thrown out a challenge to all airlines to find ways of attracting passengers, through a mix of fare discounting, greater frequency, improved flight times and no-frill's levels of on-board service. These competitive strategies have an impact on cost recovery. As airlines seek business in an increasingly heterogeneous passenger market, a greater understanding of what matters to potential passengers in choosing an airline grows in importance. Traditional studies of passenger airline choice assume that all attributes matter, but some to a lesser extent. What happens to the empirical evidence on willingness to pay when specific attributes are totally ignored by particular passengers? In this paper, we examine the impact of individual-specific attribute processing strategies (APS) on the inclusion/exclusion of attributes on the parameter estimates and behavioural outputs of models of airline service and fare level choice. Modelling practice assumes that whilst respondents may exhibit preference heterogeneity, they employ a homogenous APS with regards to how they process the presence/absence of attributes of stated choice (SC) experiments. We demonstrate how information collected exogenous of the SC experiment on whether respondents either ignored or considered each attribute of the SC task may be used in the estimation process, and how such information may be used to provide outputs that are attribute processing strategies segment specific.     

欧美支线航空：家家有本难念的经

欧洲的航空公司行业从全球经济危机中复苏缓慢,支线航空公司行业也是如此。欧洲支线航空公司协会（ERA）代表了大约70家航空公司,2010年成员的客运运输量同比只增长了2．5％。欧洲机场的客运吞吐量在同期增长了4．2％。     

Restructuring Argentina's airline networks: Successes and challenges

Argentina's aviation networks underwent significant restructuring after the 2015 election of President Mauricio Macri. Historically constrained by poor aviation infrastructure, economic uncertainty, currency devaluations, labor unrest, comparatively weak passenger demand, and operational barriers to low-cost carriers (LCCs), Argentina's airline networks have experienced deep restructuring in both providers and network interactions. With less than 0.3 trips per capita in Argentina, compared to 3.0 in the mature U.S. aviation market, analysts argue that there is significant potential for moving bus and automobile travelers to airlines, and to expanding Argentina's airline connectivity profitably throughout the region. LCCs such as Flybondi, Norwegian, Air Europa, Sky, JetSmart, and others are challenging long-standing transportation relationships in the region and developing new routes for consumers. A set of interlinked questions aims to understand Argentina's changing aviation geography. Comparing O-D data from 1972, 1982, 1996, and 2019, the results indicate a significant reorganization of Argentinas domestic and regional network interactions, with modest adjustments to its global north-south connections. Challenges include outcomes of a recent change in Argentina's government and the long-term impact of the global COVID19 pandemic on the aviation system.     

Organizational learning,operating costs and airline consolidation policy in the Chinese airline industry

This study investigated and reviewed organizational learning in the Chinese airline industry, which is dominated by state-owned or state-controlled airlines. This empirical research focused on the extensive scale of airline mergers and acquisitions among 12 Chinese airlines for the period of 1996–2014. This research aims to make a contribution towards addressing the general lack of academic reflection on the impact of organizational learning on airline performance during and after the completion of mergers and acquisitions. The empirical findings of this paper suggested that there was, in general, organizational learning experienced by Chinese airlines from their prior operating experience in improving operating costs. However, airline mergers in 2001/02 increased airlines' average operating costs, as most state-owned airlines are notorious for poor cost management. Significantly, the performance improvement among Chinese airlines was found during the post-merger periods in this study, and the increase in Chinese airlines’ operating costs during the post-acquisition periods due to the limited integration of 2010 acquisition compared with the 2001/02 mergers.     

Multilateral airline alliances: Balancing strategic constraints and opportunities

This paper explores multilateral airline alliances through the lenses of structural holes and network closure. The structural holes theory sees network ties as opportunities linking together separate network segments through brokers and weak ties. The opposing view argues that network closure would generate superior “social capital” and thus superior “economic rent” as we would have more trust, reputation and cooperation within a closed group with strong internal ties. We discuss these theories in the context of multilateral airline alliances and argue that the two concepts in combination advance our ability to explain alliance processes in the airline industry.     

Exploring passenger preferences in airline service attributes: A note

This paper examines passengers' valuations on airline service attributes using stated preference analysis in the direct flight air market between Taiwan and China. An experiment design reflecting the characteristics of low cost airlines is used to collect stated preference data from Taiwanese air passengers. Empirical results reveal not only the implicit values of service attributes but also the preference differences in attributes between business and non-business travelers.     

Connecting African urban areas: airline networks and intra-Sub-Saharan trade

Despite efforts to enhance the efficiency of the African air transportation sector through such actions the Yamoussoukro Decision, African represents less than 2% of the world’s air passenger kilometers. This is despite the fact that air transportation can act as a means of transporting traded goods directly (including the individuals that are the “product” of tourism) and provide complementary services of labor mobility for those engaged in the production of more bulky goods that are shipped by land and maritime modes. We examine the network of intra-Sub-Saharan African airline connections to highlight the differential access enjoyed by the region’s largest cities. Second, we develop a quantitative framework linking the availability of air connections to the main international trade flows in sub-Sahara Africa. Our findings suggest that, although there is a positive link between air transportation and economic development in Africa, the multilateral efforts at reducing institutional impediments to more open aviation markets have not produced significant results.     

Traveler perceptions and airline choice: A multivariate probit approach

We investigate the factors that affect passenger decisions regarding airline choice. Three Multivariate Probit (MP) models are developed to analyze data for a sample of 853 respondents. This methodology allows for modeling the simultaneous, yet separate, consideration of airline choice determinants. Fare, safety and reliability, and friendly-and-helpful staff during flight are the most important determinants of airline choice. In-flight entertainment and frequent flyer program are considered to be less important. Results clearly depict differences in the significance of these factors among passengers with different socio-demographic and trip characteristics.     

Growth and internationalisation strategies in the airline industry

This paper analyses the international growth of the global air transport sector to identify factors that determine the emergence of transnational companies and different forms of international expansion in the airline industry. An analysis of the market structure is conducted to understand why traditional, full service airlines have adopted alliances and code sharing to internationalise their business, while low-cost carriers prefer more direct methods to enter new foreign markets.     

The impact of progressive liberalization on the spatiality of airline networks: a measurement framework based on the assessment of hierarchical differentiation

There seems to be a renewed trade-off between processes of concentration and dispersal in airline networks. This development calls for a framework that allows for a systematic assessment of the overall evolution of the spatiality of airline networks. To this end, we develop an analytical framework based on a set of spatial interaction indices, which allows measuring the degree of hierarchical differentiation (i.e. dominance and connectivity) in a network. Moreover, a normalization of these indices through a systematic comparison with the corresponding values for a rank size distribution makes it possible to engage in meaningful longitudinal analyses and/or to compare the spatiality of networks with different numbers of nodes and/or links. Our framework is tested by applying it to data on air passenger flows within Europe, and its usefulness is discussed in the context of research on air traffic liberalization.     

Fifth freedoms and airline alliances. The role of fifth freedom traffic in an understanding of airline alliances

An analysis of fifth freedom operations in the Single European Aviation Market identified trends and patterns, which were found to be fundamental to understanding the rationale for airline alliances. Priority issues in achieving the sought after market coverage included the formation of alliances, the achievement of higher corporate strength levels and the quest for lasting and sustainable market positions. The development of a Route/Network Portfolio Management matrix permitted the exploration of strategies available to airlines for the creation of effective alliances towards these ends.     

Management emphasis and performance in the airline industry: an exploratory multilevel analysis

Carrying through decisions in organisations is inherently micro-level, while the aggregated performance implication of decisions is a macro-level phenomena. This paper determines through exploratory factor analysis, factors associated with airline performance using a two-level bottom–up hierarchical approach. The determinant factors are used to test, through regression analysis, the relationship across lower and higher level factors and between the higher level factors and performance (distress versus non-distress). The results showed that airlines having higher relative score on productivity and brand image were less likely to be under financial distress, while airlines having higher relative emphasis on market power were more likely to be under financial distress.     

Expectations and perceptions in airline services: An analysis using weighted SERVQUAL scores

This study measures airline service quality based on data collected at a Turkish airline using SERVQUAL scores weighted by loadings derived from factor analysis. The results demonstrated that “responsiveness” dimension is the most important, while “availability” is the least important element of quality. Passengers’ educational level is an important variable affecting their expectations and perceptions. Additionally, passengers’ gap scores significantly differed by their educational level, frequency of flight, and flight purposes.     

A voice in the skies: Listening to airline passenger preferences

This study aims to identify the impact levels and priorities in the service expectations that passengers have when identifying a preferred airline. The results are based on probabilities and impacts, and can help airlines to accurately understand the preference criteria of their passengers. The priorities of the passengers may differ according to the airline chosen; therefore, the probabilities shown in this study can inform senior airline managers about the passenger perspective. This study uses the Stochastic Multicriteria Acceptability Analysis-2 (SMAA-2) method. SMAA-2 identifies the priorities and impact levels of passengers’ expectations on airline selection, and the ranking of alternative firms according to the probability. According to the obtained results, Airline 3 (AF₃) is the most preferred airline with the highest confidence rate. This airline operates based on a low-cost model that allows passengers to choose additional services for additional charges. The passenger expectations that have the highest impact on the preference when selecting an airline are 1) ticket prices, 2) punctuality, and 3) booking convenience. Free in-flight food and beverages, the variety and quality of the food and beverages, and voyager miles programs for loyal customers are found to have no impact on the ranking of airlines. The expectations identified by the passengers in this study are related to the outcome quality dimension, with services dominated by flexible features. The findings of this study define the passenger as a rational decision maker who is price sensitive.