Peter H. Spitz, ed. The Chemical Industry at the Millennium: Maturity, Restructuring, and Globalization. Philadelphia, Pa.: Chemical Heritage Foundation, 2003. x + 387 pp. ISBN 0-941901-34-3, $45.00 (cloth).

Peter Spitz’s new book is a continuation of his earlierwork, Petrochemicals: The Rise of an Industry (1988), whichdetailed the development of the modern chemical industry beginningin the 1930s. The Chemical Industry at the Millennium picksup the story at the end of the 1970s and examines the momentouschanges that have taken place in the last twenty-five years.Subtitled Maturity, Restructuring, and Globalization, this isan excellent collection of essays by industry     

The Effective Delivery of Franchisor Services: A Comparison of U.S. and German Support Practices for Franchisees

ABSTRACT

Conventional wisdom suggests that more services offered by franchisors should lead to fewer complaints from franchisees, and that franchisees ought to be better off with additional support provided. We set out to differentiate those services that are truly effective and are perceived as beneficial by franchisees from those that may have little effect or may even be perceived as counterproductive. Our survey targeted franchisors in the U.S. and in Germany, comparing the most mature franchise market globally to one that is relatively young. System disruption was found to be dependent on the maturity of the market, as little differentiation is provided in the very mature U.S. market, but considerable differentiation exists in the younger German market. Also, the size of the system matters, as bigger systems typically provide more services. Finally, different types of services have varying levels of effectiveness in the less mature franchise market of Germany.     

Roger Horowitz. Putting Meat on the American Table: Taste, Technology, Transformation. Baltimore, Md.: The Johns Hopkins University Press, 2005. xiii + 170 pp. ISBN 0-8018-8240-0, $35.00 (cloth); ISBN 0-8018-8241-9, $19.00 (paper).

Roger Horowitz opens Putting Meat on the American Table: Taste,Technology, Transformation with the observation that Americais a meat-eating nation. Throughout his narrative, he examinesthe forces that allow so much meat—six to eight ouncesper person per day—to satiate Americans’ appetite.The central questions driving Horowitz’s analysis are(a) what is the relationship between producing and consuminga product and (b) how does the nature of the good affect thisrelationship? In     

James W. Cortada. The Digital Hand, Volume 2: How Computers Changed the Work of American Financial, Telecommunications, Media, and Entertainment Industries. New York: Oxford University Press, 2006. xv + 629 pp. ISBN 0-19-516587-X, $59.50.

This large and extensive volume is the second in an ambitiousprojected three-volume series that examines nothing less thanhow the information revolution of the second half of the twentiethcentury impacted every aspect of the U.S. economy. The firstvolume, weighing in at a mere 500 pages or so, was The DigitalHand: How Computers Changed the Work of American Manufacturing,Transportation, and Retail Industries (Oxford University     

Leslie Berlin. The Man behind the Microchip: Robert Noyce and the Invention of Silicon Valley. New York: Oxford University Press, 2005. xi + 402 pp. ISBN 0-19-516343-5, $30.00.

The last few years have seen a number of books on the rise ofSilicon Valley. Martin Kenney’s Understanding SiliconValley (2000), Ross Bassett’s To the Digital Age (2002),Frederick Terman at Stanford by C. Stewart Gillmor (2004), andmy own book on Making Silicon Valley (2006) are notable examples.Another addition to this literature is The Man behind the Microchip:Robert Noyce and the Invention of Silicon Valley by     

Jeffrey M. Hornstein. A Nation of Realtors(R): A Cultural History of the Twentieth-Century American Middle Class. Durham, N.C.: Duke University Press, 2005. xi + 252 pp. ISBN 0-8223-3528-X, $79.95 (cloth); 0-8223-3540-9, $22.95 (paper).

For many people who study the culture of American business,a mention of real estate will conjure up Sinclair Lewis’sfictional creation George F. Babbitt, the title character ofthe 1922 novel Babbitt. I was reminded, when reading JeffreyHornstein’s A Nation of Realtors^®, that Lewis at onepoint used a different working title: "Population 300,000."Between these two titles lay the relationship between the characterof the Realtor and the community that the Realtor, and his peers,     

Geoffrey Jones. Multinationals and Global Capitalism: From the Nineteenth Century to the Twenty-First Century. New York: Oxford University Press, 2005. xi + 340 pp. ISBN 0-19-927209-3, $144.50 (cloth); ISBN 0-19-927210-7, $44.50 (paper).

Geoffrey Jones introduces Multinationals and Global Capitalismin the preface as a radically revised edition of his The Evolutionof International Business: An Introduction (Routledge, 1996),which has hitherto remained the only history of the developmentand impact of multinationals worldwide. He indicates, quiterightly, that in the meantime globalization has been recognizedas a controversial and widely debated phenomenon. Indeed, itis indicative of the sweeping changes that have reshaped ourperceptions of the world economy that, at its publication lessthan a decade ago, Evolution was innocent of the very term ‘globalization’;     

Offshore Outsourcing

The offshore outsourcing of IT services has become increasingly important for the global IT industry and is creating new uncertainties for the IT workforce in the USA and Western Europe. It is easy to overestimate the benefits of offshore outsourcing, however, if only wage cost differentials are taken into account and the many hidden costs are ignored. The following article discusses the advantages and risks involved in the different phases of offshore projects and presents some conclusions with regard to prospects.

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*Senior Researcher, German Institute for Economic Research, Berlin, Germany.

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**Research Assistant, German Institute for Economic Research, Berlin, Germany.     

Hartmut Berghoff. Moderne Unternehmensgeschichte: Eine themen- und theorieorientierte Einfuhrung. Paderborn: Verlag Ferdinand Schoningh, 2004. 380 pp. ISBN 3-8252-2483-X, {euro}17.90.

This book by the German economic historian Hartmut Berghoffintends to introduce German students, and to some degree managersand entrepreneurs, to the theory and themes of "modern businesshistory." Business history has been thriving in Germany forabout fifteen years. Given the hagiographic tradition of Germanbusiness history, there has been a marked change in that period.Commissioned studies of German business in the Third Reich,for example, proved to     

John Storey, ed. The Management of Innovation. 2 vols. Cheltenham, U.K.: Edward Elgar Publishing, 2004. xxxi + 734 pp. (vol. 1); ix + 570 pp. (vol. 2). ISBN 1-84376-429-6, $495.00 (cloth).

Edited by John Storey of Open University Business School inthe United Kingdom, The Management of Innovation (MoI) consistsof fifty-three of the most important social science works onorganizational and technological innovation. Predominantly journalarticles with some book chapters, the contents of the twin volumesare organized into nine sections that, as Storey says in hisintroduction, shift from overviews and general issues to morenarrowly focused topics. In the former category are three sections:Theoretical Perspectives and Overviews; National Systems, Diffusionand Historic Trajectories; and Business Strategy, Entrepreneurshipand Innovation. In the latter category are the remaining sixsections: Technology Strategy and New Product Development; Barriersand Enablers; Managing Innovation through     

John Franch. Robber Baron: The Life of Charles Tyson Yerkes. Champaign, Ill.: University of Illinois Press, 2006. vii + 374 pp. ISBN 0-252-03099-0, $45.00 (paper).

Robber Baron, John Franch’s biography of Charles TysonYerkes, provides a fascinating window into the workings of laissez-fairecapitalism. Yerkes, one of the most notorious self-made menof nineteenth-century America, embodied the drive, avarice,and unscrupulousness of his age—taking each to its limits.Robber Baron is an academic work that should appeal to a wideraudience. Yerkes’s dealings are fascinating: the samemen did business with him time after time as they tried to getthe     

Michael Augspurger. An Economy of Abundant Beauty: Fortune Magazine and Depression America. Ithaca, N.Y.: Cornell University Press, 2004. viii + 292 pp. ISBN 0-8014-4204-4, $34.95 (cloth).

A curious blend of business and intellectual history, with anemphasis on the latter, Michael Augspurger’s An Economyof Abundant Beauty offers a reading of Fortune magazine fromits founding in 1930 through the election of Dwight D. Eisenhowerin 1952. Distancing himself from other observers of the publicationwho have interpreted Fortune’s heavy coverage of highculture and aesthetics during the 1930s alongside more prosaicbusiness news as the result of a distinct split between a progressivestaff of writers, including James Agee and Archibald MacLeish,and more conservative editors and publisher Henry Luce, Augspurgerclaims to discern a     

Arthur L. Norberg. Computers and Commerce: A Study of Technology and Management at Eckert-Mauchly Computer Company, Engineering Research Associates, and Remington Rand, 1946-1957. Cambridge, Mass.: MIT Press, 2005. x + 347 pp. ISBN 0-262-14090-X, $40.00 (cloth).

Arthur Norberg’s Computers and Commerce is a much-neededstudy of the technical and business history of the Eckert-MauchlyComputer Corporation (EMCC) and Engineering Research Associates(ERA). Although there have been many historical studies aboutIBM, there have been relatively few accounts describing thefirm’s primary competitors or of the early formation ofthe industry. Norberg’s study offers valuable insightsinto the latter by providing a detailed history of the technicaldecisions and financial strategies of the two entrepreneurialfirms that     

Motives of multis in Germany

This article which — like the subsequent one — is essentially based on a recently concluded expertise¹, is concerned with the different motivational structures of German and foreign multinational corporations (MNCs). Whereas German direct investments abroad reveal an offensive character, the policy of foreign MNCs in the Federal Republic of Germany is much more defensive. There are also significant differences between German and foreign MNCs as regards the internal division of labour.     

Dimitry Anastakis. Auto Pact: Creating a Borderless North American Auto Industry, 1960-1971

For Canadians, the Canada-US Automotive Products Trade Agreement,or Auto Pact, is considered an icon of successful industrialpolicy. How did it evolve? Who were the players? What were theirmotivations? What was its impact? These are the central questionsfor which Dimitry Anastakis seeks answers in Auto Pact: Creatinga Borderless North American Automotive Industry. This book stems from Anastakis's 2001 PhD thesis, Auto Pact:Business and Diplomacy in the Creation of a Borderless NorthAmerican     

Fred Turner. From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism

The Whole Earth Catalog provided the commune-dwellers of the1960s with a forum in which to discuss tools and systems forbuilding alternative life styles. From Counterculture to Cybercultureexplains why and how the Catalog's perspective on tools andsystems became a dominant paradigm for information networksand the technology industry. Using archival material and hisown interviews with many key figures, Fred Turner has writtenan engrossing and in-depth account of the role the Catalog andits founder, Stewart Brand, played     

C. L. Bragg, Charles D. Ross, Gordon A. Blaker, Stephanie A. T. Jacobe, and Theodore P. Savas. Never for Want of Powder: The Confederate Powder Works in Augusta, Georgia

Never for Want of Powder is a lavishly illustrated history ofthe Confederate gunpowder factory in Augusta, Georgia that operatedbetween 1862 and 1865 and furnished the South's armies withover three million pounds of explosives. Published with supportfrom the Watson-Brown Foundation, Inc., of Thomson, Georgia,the book describes how Colonel George Washington Rains, an engineerand West Point graduate, built a successful munitions factoryin an agricultural region dominated by a plantation economy.     

Lowell J. Satre. Chocolate on Trial: Slavery, Politics, and the Ethics of Business. Athens: Ohio University Press, 2005. xi + 308 pp. ISBN 0-8214-1625-1, $55.00 (cloth); 0-8214-1626-X, $24.95 (paper).

Solid scholarly historical studies of overseas businesses inAfrica are rare. Rarer still are studies of this area that dealwith ethics and corporate responsibility without cant or overheatedrhetoric. Lowell J. Satre’s Chocolate on Trial standsout as a nuanced history of the dilemmas of doing business responsiblyin a colonial setting. The paradoxes it describes are similarto what many corporations face today. The book demonstratesthat the     

Tuija Mikkonen. Corporate Architecture in Finland in the 1940s and 1950s: Factory Building as Architecture, Investment and Image. Helsinki, Finland: Bookstore Tiedekirja, 2005. 269 pp. ISBN 951-41-0982-1, {euro}30.00.

As Alfred Chandler has shown in his writings, particularly thethree monographs Strategy and Structure (1962), The VisibleHand (1977), and Scale and Scope (1990), the development oflarge industrial corporations has been an important featureof society from the nineteenth century onwards. These organizationsbecame not only significant employers but also important providersof goods to consumers and to other industrial firms. Furthermore,their development has had considerable consequences for thelandscape in