Exploring the Challenges of Incorporating Social Media Marketing Strategies in the Restaurant Business

The purpose of this study is to explore the adoption, challenges, and current uses of social media in small restaurants. Past research in this area is scarce, and most focuses on larger establishments. To address the research objectives, 20 small restaurants in Northeastern United States were interviewed. Literature identifies a variety of goals that social media can play in fostering interactions, engagement, relationships, and building communities online, but this study shows that few restaurants attempt to do this. Even though in most small restaurants social media significantly contributes to their marketing strategy, the majority of small restaurants use it as a low-cost advertising tool to gain exposure, generate interest, inform, and spread word of mouth. The study suggests ways in which social media could be embraced by small restaurants to help them address the challenges they face, so they can go beyond using social media as merely an advertising tool.     

电子营销与中国企业营销策略的变革

电子营销实质的准确把握是开展活动的基础,在了解电子商务优劣势的同时,分析我国目前开展电子营销活动中存在的主要问题,以便从经营理念、经营方式、产品和顾客定位等方面制定切实可行的营销策略。     

泰国饮食在广州的发展现状与市场营销策略

总结泰国饮食特征,运用波士顿矩阵、SWOT矩阵分析泰国饮食在广州的发展现状,并从4P、4C角度探讨泰国饮食在广州的市场营销策略,即注重产品创新满足顾客需求;节约成本降低价格;实行联合经营建立互利合作;加大促销力度提高知名度。     

浅析美联储“量化宽松”的货币政策

从2008年3月27日至2010年3月18日,美联储面对汹涌而来的金融危机打开印钞机,资产总额大幅上升,基于美联储所采取的种种举动,总结出美联储量化宽松的货币政策的特点,并且分析它所产生的影响。     

Exporting and productivity in business services: Evidence from the United States

Does exporting make firms more productive, or do more productive firms choose to become exporters? This paper considers the link between exporting and productivity for a sample of firms in US business services. We find that larger, more productive firms are more likely to become exporters, but that these factors do not necessarily influence the extent of exporting. This conforms with previous literature that there is a self-selection effect into exporting. We then test for the effect of exporting on productivity levels after allowing for this selection effect. We model both the relationship between exporting and productivity, and a simultaneous relationship between export intensity and productivity after allowing for selection bias. In both cases we find an association, indicating that productivity is positively linked both to exporting and to increased exposure to international markets.     

中国新奢侈品营销策略研究

目前,中国正成为世界上重要而且快速增长的新奢侈品消费市场。新奢侈品消费已经显示出消费群体以中产阶层为主、消费形式网络化、情感体验型消费、消费由一线城市向二三线城市扩张等特征。基于新奢侈品利用新的消费者心理,将高质量商品消费大众化,将消费的物品提升为一种新的体验和享乐的趋势,中国应根据自身独特环境来选择适合的营销策略,采取突出品牌个性,加快整合多种传播渠道,实施差异化品牌传播与体验式营销,发展品牌战略联盟等措施。优化产品营销规划,正确引导消费者进行理性选择,推动消费升级。并在全球市场竞争中立于不败之地。     

浅谈我国商业银行营销策略

从营销战略环境的视角分析,目前,我国商业银行与外国（外资）银行相比,其市场营销战略过于粗放,在营销理念、策略、手段、配套管理组织和国际化营销程度等方面均处于绝对的落后地位。我国商业银行应在营销竞争战略上,以V40战略为主;在市场细分基础上,注重营销组合策略的灵活选择,同时加强金融品牌营销,强化银行品牌形象;注重营销策略的选择;注重目标市场的细分。     

三峡地区旅游市场营销策略研究

从三峡地区旅游市场的环境营销优势、劣势、机会、威胁等方面入手 ,探讨三峡地区的旅游市场营销的目标定位 ,市场营销的基本原则、营销创新以及营销战略 ,为把中国三峡地区建设成为世界级的旅游品牌产品 ,实施具体的营销战略 ,为政府及有关决策部门提供依据和发展建议。     

The relationship between ethics and firm practices in Russia and the United States

One of the fundamental objectives of corporate governance is to promote a climate that fosters ethical decision-making. As transitioning economies move toward more transparent and democratic systems the existence of policies, such as codes of ethics, that attempt to monitor and control moral behavior will become increasingly important. The establishment of ethical standards not only encourages trust with potential trade partners but also is likely to cultivate foreign direct investment. In this study, data collected from 112 U.S. and 74 Russian respondents reveal some intriguing patterns across these two diverse economies. Managerial implications and future research directions are also discussed.     

试论我国商业银行的市场营销战略

随着市场经济的发展,我国银行业的市场化程度也在不断提高。激烈的市场竞争和国外先进经营与管理思想的引入,使市场营销作为竞争新策略日益受到各家商业银行的青睐。剖析我国目前商业银行在开展市场营销过程中存在的问题,我国商业银行必须制定和实施适应市场需求的营销战略才能在竞争激烈、复杂多变的市场环境中求得长期生存和持续发展。     

黑龙江省旅游业市场化进程中存在的问题与对策分析

黑龙江省旅游业市场化进程中存在的问题,主要体现在旅游资源规划缺乏整体性;市场恶性竞争严重;行业组织的作用发挥不充分;旅游法律体系不完善;产权制度改革滞后,融资渠道狭窄;旅游信息渠道不畅通,宣传不到位等方面。应坚持科学发展观与整体规划,深化整顿旅游市场秩序,实施旅游精品战略,拓宽融资渠道,加快基础设施建设,完善旅游法律体系,加强信息化建设,全面促进黑龙江省旅游市场化水平的提高。     

互补品生产企业间合作营销策略研究

针对互补品的特殊性造成互补品企业独立营销存在风险的问题,建立互补品企业间营销策略博弈模型,对不同条件下的均衡解和合作营销中的成本分担问题进行了分析,并根据不同特征的互补品研究互补品企业间合作营销的实施范式。     

解析美国巨额贸易逆差形成的原因

随着近年来经济全球化进程的加快,美国出现了全球所独有的巨额贸易逆差,并呈现出不断扩大的趋势,分析其贸易逆差形成的原因具有十分重要的现实意义。本文结合当今全球贸易的新特点,重点分析了美国制造业商品贸易的变化,指出美国信息产业等诸多产业已经转移到新兴工业化国家,尤其是亚洲国家。这种全球性的产业转移和技术扩散引致美国制造业国际竞争力下降是其巨额贸易逆差形成和扩大的主要原因。     

Leadership and motivation in the African Diaspora: The United States and Canada

This study examines the similarities and differences in the perceptions of effective leadership and motivation among the African Diaspora in the United States and Canada (LEAD). Ten focus groups with a total of 56 participants were conducted in the US and Canada. Using NVivo, results show both similarities and differences in these perceptions. The African Diaspora in both countries described an effective leader as one who is wise and knowledgeable. The African Diaspora in the US also focused on charisma and humility, while those in Canada stressed motivation and inspiration. Moreover, the US participants stated that support and nonmonetary rewards were the major motivators for leaders, whereas Canadian participants indicated task completion and monetary rewards as major motivators. Future directions and practical implications are discussed. Copyright © 2014 ASAC. Published by John Wiley & Sons, Ltd.     

国际营销STP战略及4P策略分析——以德国大众汽车集团为例

目标市场营销又称STP营销或STP三步曲,即市场细分、选择目标市场和市场定位。营销大师菲利普.科特勒认为当代战略营销的核心,可被定义为STP。在市场营销组合观念中,4P分别是产品（product）,价格（price）,渠道（place）,促销（promotion）。德国大众在中国的成功与其结合了中国市场准确制定出相应的STP战略和4p策略密不可分。     

Segmenting Green Consumers in the United States: Implications for Green Marketing

The purpose of the current study was to segment U.S. consumers into four distinct clusters based on their beliefs and motives regarding pro-environmental consumer behavior. Using a nationally representative sample of U.S. adults from Experian Simmons (N = 22,348), this study revealed that: (a) there are four clusters of consumers in the United States with a unique set of beliefs and motives regarding consumer environmentalism; (b) the clusters have distinct demographic and media usage profiles; and (c) the groups have varying responses to the industry's initiatives to protect the environment. Implications of the research are discussed in light of developing message and media strategies for green marketing.     

乳制品营销策略相关文献综述

通过对国内外乳制品营销策略相关的文献进行了梳理和归纳,从产品、价格、渠道、促销、网络营销以及其他方面进行归纳总结。可以看到,国内外文献大多选择了案例研究、实证分析,多数结合当前世界发展趋势、营销趋势进行讨论,充分考虑到了全球化、网络化、关系、跨位、绿色营销等因素。从国内外文献研究的成果来看,乳制品营销策略强调以消费者为中心、更加关注消费者的心理、行为、习惯等因素,通过对文献的整理归纳,为未来的研究提供了理论依据、参考借鉴、方向指引。     

The Ethiopian Immigrant Business Enclave in the United States: Perceptions of Residents,Consumers, and Entrepreneurs

This study investigates the Ethiopian immigrant urban business enclave and its infrastructure, aesthetics, and quality of life. These immigrants are revitalizing urban areas, and examining the perceptual differences among stakeholders in these neighborhoods is salient. Economic development literature suggests that stakeholders share a common vision in order for revitalization efforts to be successful. Surveys were administered in an urban area to statistically test hypotheses that stakeholder groups have different perceptions. The analysis of variance technique (ANOVA) was used to analyze the data. Results indicate that stakeholders differ in their perceptions of the business climate and quality of life.     

论我国汽车行业经营演变与市场营销策略

企业经营哲学是企业经营活动的指导思想,是企业奉行的市场营销观念,对企业的营销活动起着一种导向作用。随着经济的全球化,知识化,服务业的产业化,我国汽车行业的经营哲学发生了变化,它的经营也经历了一系列演变。但市场营销还存在着以产品为导向的市场营销近视症现象。     

外贸企业开展绿色营销的必要性及策略分析

随着绿色消费观念的深入人心和国际贸易中"绿色壁垒"的高筑,我国企业日益认识到改变传统营销方式、实施以可持续发展为特征的绿色营销的紧迫性。由于诸多因素的制约,我国企业开展绿色营销仍存在阻碍。为提高企业竞争力,企业应尽快建立绿色营销体系等应对策略。