California Resident Motives for Gambling at Indian Reservations Versus Las Vegas

The casino gaming sector has become a lucrative part of the hospitality industry. California Indian casinos have expanded to now compete with casinos in Las Vegas, but more California residents gamble in Las Vegas casinos. Little research has been conducted to reveal why California residents travel to Las Vegas to gamble at casinos when California Indian casinos are closer. Thus, this study focused on what motivates California residents to gamble at California Indian casinos as opposed to those who gamble at Las Vegas casinos. A total of 300 online surveys were used for data analysis. First, exploratory factor analysis was performed to find the underlying dimensions of casino motivations. Second, independent-samples t-tests were conducted to compare the perceptions the two groups have of casinos. Then, one-way ANOVA tests were implemented to find differences between casino motivation factors and six different demographic variables. This study will help both California Indian and Las Vegas casinos to assess their services and more effectively market to California residents.     

Towards Understanding Today's Changing Gaming Participants

Expanded opportunities to participate in gaming activities and the interest and acceptance of gaming as a recreational activity has altered traditional demographic gamer profiles. Casual and occasional gamers have been attracted to these expanded gaming opportunities, and they provide frequent repeat business as well as serving as opinion leaders in the diffusion and acceptance of this recreational activity. As the face of the American population changes and the acceptance of lotteries increases, traditional demographic gamer profiles should be reconsidered. The expanded availability of gaming opportunities may well move the maturing gaming industry into a new phase of potentially rapid growth.     

Native American casino marketing on the web

The Internet and its component, the World Wide Web (WWW or Web), as well as the casino industry grew tremendously in the United States in the past decade. While there are various estimates about the future size of the Internet and the casino market, all agree that the two will continue to grow substantially. However, very few studies have discussed Internet use within the casino industry. This study reviewed 58 Class III Native American casino web sites. Content areas analyzed included introduction to the casino organization, local destination attractions, food and beverage services, accommodations, entertainment and recreation facilities, maps and directions to casinos, links to related commercial and regulatory agency web sites, and user friendliness. Web site features were evaluated based on marketing mix and principles.     

Conventions,Festivals, and Tourism

Abstract

The link between conventions and tourism has often been assumed, and to some extent has been researched, and yet little research has been undertaken to study the relationships between organizations staging an event. The aim of this paper is to highlight the links between convention, festival, and tourism organizations using a case study in Lismore, Australia. The Lismore Chamber of Commerce has used an agricultural convention in conjunction with a community festival to share resources and attract wider audiences. This paper demonstrates the outcomes of this relationship in terms of innovation, cooperation, and regional development. Where previous attempts to coordinate the herb industry had failed, the case shows how coordinated events can serve an important purpose. The case also demonstrates the use of a network analysis methodology as a potential tool for researchers and managers in identifying and understanding industry relationships. The results demonstrate the success of this event and highlight the importance of developing and maintaining network relations.     

Influential Leadership and Media: How a Single Statement Can Affect an Industry

Historically, the most powerful political and organizational leaders have been described as being charismatic. With technology's increasing impact on society, these leaders have widespread access to the masses. Utilizing charismatic leadership and media saliency theories, this study aims to analyze the impact that occurred in the Las Vegas convention industry after the President made specific comments concerning Las Vegas. These comments implied that convention spending in Las Vegas was wasteful, and resulted in the cancellation or relocation of over 400 conventions in one week. This research utilizes monthly, aggregate convention data from January 2002 to March 2014 to evaluate the impact of this comment empirically. Time series regression analysis was conducted to estimate the effect of President Obama's comment, controlling for other factors. The results suggest that President Obama's comments had a significant negative effect on both convention attendance and the number of meetings held. The findings provide insight into the effect of singular comments made by influential leaders.     

Exploring Casino Special Events: An Empirical Analysis for Determining Which Themed Celebrations and Tournaments Have An Indirect Effect on Increasing Slot Volumes

This empirical study sheds light on the indirect effects of slot-player special events on casino revenues. Slot departments provide the largest gaming percentage profit for U.S. casinos, almost twice that of table-game departments, making it crucial to cultivate robust slot operations. Casino special events, which include culture-, recreation-, and sports-themed experiences as well as slot tournaments, are experiential marketing techniques used to sustain slot-player relationships and/or increase casino gaming volumes. This exploratory study uses multiple regression analysis to identify which special events, including the corresponding complimentary rooms, have significant indirect effects on slot machine wagers, providing a model for casino managers to predict their special events’ indirect effects on slot revenues.