跨组织电子商务与企业间信任、承诺关系研究

跨组织电子商务的发展为合作企业带来诸多优势,并可能会影响到合作企业关系。将经典的关系变量(如信任、承诺和关系价值创造)与跨组织电子商务纳入到模型进行实证研究,结果表明,跨组织电子商务并没有对关系价值创造产生积极影响,而承诺会对跨组织电子商务使用产生积极影响,信任对于跨组织电子商务的使用是否产生影响并不明朗,同时信任和承诺对于关系价值创造的积极影响关系以及信任对于承诺的积极影响关系得到了验证。     

Trust,Brand Equity and Brand Reality in Internet Business Relationships: An Interdisciplinary Approach

Trust and the concept of the brand are increasingly of interest in the study of business relationships on the Internet. Synthesising studies of trust from other disciplines such as accounting, sociology, psychology and biology can provide useful insights into the application of trust both specifically and generally, to Internet business relationships. While there is a plethora of models, those with potential application for Internet business relationship theory are described and analysed. The argument is extended to discuss the concept of the brand as a surrogate for trust, and hence as a reliable identifier of a certain cluster of values.     

The Meaning(s) of Trust. A Content Analysis on the Diverse Conceptualizations of Trust in Scholarly Research on Business Relationships

Scholarly research largely converges on the argument that trust is of paramount importance to drive economic agents toward mutually satisfactory, fair, and ethically compliant behaviors. There is, however, little agreement on the meaning of trust, whose conceptualizations differ with respect to actors, relationships, behaviors, and contexts. At present, we know much better what trust does than what trust is. In this article, we present an extensive review and analysis of the most prominent articles on trust in market relationships. Using computer-aided content analysis and network analysis methods, we identify key, recurring dimensions that guided the conceptualization of trust in past research, and show how trust can be developed as a multifaceted and layered construct. Our results are an important contribution to a convergence of research toward a shared and common view of the meaning of trust. This process is important to ensure the body of trust research’s internal theoretical consistency, and to provide reliable and common principles for the management of business relationships – a context in which opportunism and imperfect information may induce economic actors to cheat and stray from fair and ethically compliant behaviors.     

The Long Term: Capitalism and Culture in the New Millennium

One of the most significant developments in the latter part of the 20th century and the first part of this new millennium has been the triumph of short-term over long-term thinking. We are increasingly a culture that looks neither to the past nor to the future, but only to the next “quarter,” or to the next Delphic pronouncement by Alan Greenspan. This cultural construction of time has given rise to social, political and personal problems of unprecedented magnitude. The short-term focus of contemporary American capitalism is causing us to behave, both individually and collectively, in an increasingly irrational and thus self-destructive manner. Ours is now the most violent, crime-ridden society in the industrialized world. Capitalism is sometimes blamed for this, yet there are other capitalist societies that do not suffer the same evils we suffer. I argue that we can learn from these societies how to correct some of the ills of our own system and in this way construct a new paradigm of the market, a paradigm for the new millennium, a more mature, rational version of capitalism that would focus on the long rather than the short term.     

交通基础设施建设对我国对外贸易增长的长、短期影响

选取1991年～2010年交通基础设施投资与进出口贸易额统计数据,采用计量经济学协整理论、误差修正模型对我国交通基础设施建设与对外贸易增长之间的长短期关系进行了检验,得出了两者之间存在长期均衡关系、短期关系不显著的结论,并提出了相应政策建议.     

Operationalizing Trust,Reliance, and Dependence in Business Relationships: Responding to the Ongoing Naming and Cross-Level Problems

Purpose: This article is to test the proposition that the 3 conceptually related constructs of trust, reliance, and dependence are distinct from each other and to test the proposition that the quality of business relationships can be measured with a formative index incorporating trust and reliance.

Methodology/Approach: The authors' propositions are tested with a survey sample of 221 firms in the U.K. construction industry. Exploratory and confirmatory factor analyses are used to analyze the survey data.

Findings: The independence of the 3 focal constructs of trust, reliance, and dependence is confirmed. The formative index is found suitable for evaluating the level of relationship quality in which reliance carries more significant weight than trust.

Research Implications: The separation of the overall construct of “trust” into trust at interpersonal level and reliance at interorganizational level, as found in this study, overcomes the problem existing in past studies that researchers rarely specify at which level trust operates. The clear conceptual distinction between reliance and dependence as found in this study implies that although both operate at the organizational level, they do not have overlapping boundaries. The finding that reliance is a more important impact factor than trust in constructing the formative index supports the notions that reliance is a necessary and sufficient condition for developing sustainable business relationships, and trust is an insufficient condition to sustain an ongoing business relationship.

Practical Implications: Reliance sets the keynote of the business relationship. In contrast, trust as the interpersonal variable only acts as the facilitator to create a favorable social environment. Nevertheless, both trust and reliance have a significant and positive weight in the relationship quality index formed. This means that a business relationship with high levels of both trust and reliance is particularly resilient and stable and is the most successful and desirable one which is frequently oriented toward the long run.

Originality/Value/Contribution: The confirmation of the difference between trust and reliance makes an important contribution to the study of trust in business to business marketing by showing that what has traditionally been treated as theoverall construct of trust can and should be regarded as being made up of two separate constructs: interpersonal trust and interorganizational reliance. The difference between reliance and dependence as an additional finding makes another important contribution by providing conceptual clarity of the two constructs and confirming that there is no overlapping boundary between them. The formative index and the relative importance of its components are another important contribution of this study.     

Trust and Commitment in Customer/Service-Provider Relationships:

This study highlights the importance of relationships in the marketing of services. Relationships constructs such as Trust, Affective Commitment, and Continuance Commitment are operationalized in a marketing context and used as dependent variables in an empirical study of differences in how males and females approach relationships with three types of service providers (primary care physicians, automobile mechanics, and hairstylists). The data shows that females seek more trust and commitment within the service provider/customer relationship than males. Also, consumers in general place more trust in and are more committed to their doctor and their hairstylist than to their mechanic.     

The Reasons Behind Non-Ethical Behaviour in Business and Entrepreneurship

Despite the recent increase in interest in corporate social responsibility and the propagation of corporate governance in both business and academic literature, from observations of actual practice, the author has seen at all company levels, in everyday operations, instances of non-ethical behaviour vis-à-vis the whole gamut of stakeholders. This state of affairs is linked with: pressure from stakeholders, short-term tactics, hegemony of financial considerations, ‘juridisation’ of business, the tyranny of communications and the media and the difficulties in translating strategy into practical implementation. The paper scrutinises the motivation and the psychology of entrepreneurs and business people, and their behaviour is compared to other professional groups and confronted with the decline in ethics in society as described by some important observers. The conclusion drawn is that the recent positive evolutions do not provide sufficient ethical guidelines for the day-to-day activities of middle managers and entrepreneurs in the present competitive environment. Managers will always be confronted by difficult choices with ethical dilemmas. There will always be a tension between theory and pragmatism, but progress can be made with the effective implementation of the ethical discourse in companies. To achieve this, ethical management should not be confined to the large strategic issues but also applied to the small practical matters of everyday business life. Ethics in business and entrepreneurship requires more than corporate governance and corporate social responsibility (CSR).     

B2C电子商务模式下的客户协同创新:优势、内容与实现策略

本文分析了B2C电子商务模式下客户协同创新的三个实现策略:构建以客户为中心的供应链网络结构,建立客户识别与激励机制以及采用合理的客户协同创新的流程与方法。     

The Honorable Merchant and Customer Trust: Key Dimensions for International Business Success

What does it mean to be honorable in an international business context, and why is it important? The history of business honorability is discussed in addition to its applicability to today's expectations. A solution of trust bridges is suggested to find commonalities between two parties in order to strengthen their network and relationship with one another. These postulates were investigated during the American Marketing Association's Special Interest Group conference on “The Honorable Merchant in International Marketing” hosted in Cancun, Mexico, in the spring of 2014. At the conference, a three‐round Delphi study was conducted to analyze the various global perspectives participants had on honorable practices in academia and business and their relation to international marketing. © 2015 Wiley Periodicals, Inc.     

Business Institutions and Behaviour in Australia: A New Perspective

There are no ready explanations for the shift from private to public ownership of the infrastructure which occurred in many Western countries in the period from about 1850 onwards. This paper presents for the first time, from parliamentary and trade sources, a comprehensive record of the number of gas undertakings in England and Wales, their geographical spread and the incidence of municipal ownership. The experience of some 400 towns are analysed for the period 1851–1939 to ascertain the causes of municipalisation. These are identified as the desire of local authorities to get access to gas company profits in order to relieve local taxes and finance urban improvements, and to control the monopoly position of local suppliers. Municipalisation also involved costs, mainly of an administrative and legal nature. The differential incidence of these costs and benefits can be used to explain the complex pattern of public and private ownership which persisted to the Second World War.     

Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration

Purpose: The purpose of this paper is to explore whether dyadic operationalization within business relationships is feasible and sensible in a rigorous way. It aims to introduce quantitative operationalizations of business relationship characteristics from both monadic and dyadic datasets, and to introduce aggregation techniques for utilizing the richness of dyadic data. It compares and contrasts the effectiveness of different techniques in terms of explaining business relationship phenomena, using an empirical exemplification.

Methodology/Approach: The paper reviews the relevant literature and summarizes various dyadic operationalization and aggregation approaches. It furthermore illustrates such operationalization and aggregation by utilizing an empirical example. A nomological model of marketing-purchasing collaboration is developed and tested based upon internal dyadic data. Using alternative model comparisons, we contrast several different ways of operationalizing dyadic data (combined, dyadic, and dyadic with asymmetry), and compare the outcomes utilizing structural equation modeling.

Findings: The study of business relationships typically makes use of a variety of data types, ranging from simple monadic to perceived dyadic, through to rigorous dyadic data. The various aggregation methods include value, asymmetry, and directional asymmetry approaches. Pertinent sub-constructs are developed based on these aggregation methods and relevant hypotheses incorporating and reflecting on the role of the sub-constructs are suggested to develop a more meaningful and rich quantitative analysis of business relationship phenomena.

Research Implications: This paper explores the different ways in which data assessing the relationship between two interacting parties can be operationalized. Dyadic operationalization within the context of business relationships is sensible and recommended. Researchers can adopt approaches to conduct dyadic data operationalization including data collection methods such as perceived dyadic and rigorous dyadic. They should benefit from rich dyadic aggregation approaches such as value, asymmetry, and directional asymmetry, noting the strengths and weaknesses of each approach discussed in this paper.

Practical Implications: Businesses are recommended to increase customer orientation and marketing-purchasing interaction to improve collaboration between marketing and purchasing departments and thus their overall performance. Businesses should also develop an alignment between the collaboration perceptions of the involved departments, and note that perceptual symmetry improves collaboration. Perception matching in a dyadic relationship plays a role in enhancing the overall firm performance. Managers should note that all involved parties’ perspectives are to be included to ensure a positive and collaborative liaison. An all-encompassing attitude and perspective (as opposed to an asymmetric, unbalanced one) ensures an effective relationship.

Originality/Value/Contribution of the paper: The contribution of the research lies in outlining different ways to accomplish more insightful analytics regarding data operationalization, and their different strengths and weaknesses in terms of explaining relationship characteristics, and therefore enriches research on business relationships by making better sense of quantitative dyadic data.     

The Impact of Business Process Complexity on Business Process Standardization

Today??s organizations are struggling with increasing business process complexity and face serious problems when standardizing business processes. A?possible strategy seems to be to enhance standardization efforts in order to ensure standardization success. In this paper, we analyze the triangle relationship between standardization effort, business process complexity, and business process standardization. We test the hypotheses that higher business process complexity is related to higher standardization effort and lower business process standardization as well as that higher standardization effort is related to higher business process standardization. We report on the development and testing of a conceptual model that allows to understand the impact of business process complexity on business process standardization and standardization effort. Findings from a survey among 255 business process management experts are used to evaluate our hypotheses. Our results suggest that business process complexity has to be considered as an important driver of standardization effort and constrains business process standardization. Moreover, we show that higher standardization effort cannot compensate for higher business process complexity to ensure business process standardization.     

The Impact of Trust on Employee Participation in Poland

This paper comments on five problems concerning the transformation of the Polish economy with special emphasis on employee participation and trust. 1) There can be no ethical evaluation or justification of employee participation independent of the goals of the transformation. 2) In Poland this participation is affected by deep distrust towards the whole process of transformation. 3) Privatisation is the topic most often mentioned in this connection. 4) The definition of trust becomes even more crucial when the phenomenon of distrust has to be explained. 5) Institutions can become the substitute of trust.     

The Impact of Loyalty Programmes on Repeat Purchase Behaviour

The purpose of this research is to contribute to a better knowledge about the impact of retailing loyalty programmes on repeat purchase behaviour. It is based on the BehaviorScan single-source panel which has been crossed with the store data base of a French retailer. We implemented the multinomial Dirichlet model, in order to test the impact of loyalty programmes on the general market structure. The double jeopardy phenomenon is present and loyalty programmes do not substantially change market structures. When all companies have loyalty programs, the market is characterized by an absence of change of the competitive situation.     

Staff Attitudes to Talking Openly About Ethical Dilemmas: The Role of Business Ethics Conceptions and Trust

To ensure ethical employee behavior, companies often utilize several forms of mostly one-way communication such as codes of conduct. The extent to which these efforts, in addition to informing about the company stance on ethics, are able to positively influence behavior is disputed. In contrast, research on business ethics communication and behavior indicates a relatively clear, positive link between open workplace dialogue about ethical issues and ethical conduct. In this article, I therefore address the question: What influences employee attitudes to talking openly about ethical issues? Answers are proposed on the basis of focus group interviews with staff at the Denmark and Brazil affiliates of the global healthcare company Novo Nordisk. It was found that interest in discussing ethical issues was influenced by two main factors: employee conceptualizations of business ethics and the level of inter-collegial trust, credibility, and confidence. In this article, by examining these phenomena, I aim at providing insight that can both inform scholars in these fields as well as help managers in their attempts to promote open workplace dialogue about ethical issues.     

External Relationships and the Small Business: A Review of Small Business Alliance and Network Research*

In order to thrive, small businesses are often advised to develop relationships with external organizations that have the potential to assist business development, survival, and growth. A focus on the external relationships of the small business underlines the vital importance of external resources in moving a small business toward increased success and profitability. Covering the period from 1990 to 2002, this paper reviews the small business literature as it relates to the use of these external relationships (such as organizational partnerships, networks, and alliances). In response to both academic and practitioner demand for further research in this area, an exhaustive analysis of the relevant literature was conducted and three “meta” research questions representing the connections within this literature were formed. The resource‐based view of the firm, resource dependency theory, and punctuated equilibrium theory are proposed as useful starting points for exploring these research questions and can give direction for moving forward in this research area.     

Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics

The article reports the findings of a study conducted among 387 consumers regarding their perceptions of the unethicality of business practices of firms and how these affect their response behavior, in terms of trust, satisfaction, and loyalty. The study confirmed that high levels of perceived corporate unethicality decrease consumer trust. This in turn reduces consumer satisfaction, which ultimately has negative effects on customer loyalty. It was also revealed that, although both consumer gender and urbanity have a moderating effect on the link between perceived unethicality and trust, the age group and level of education of the consumer did not exhibit such an effect. With regard to consumer cultural characteristics, both high uncertainty avoidance and low individualism were found to increase the negative impact of business unethicality on trust, as opposed to power distance and masculinity that did not have any moderating effect on this relationship. Implications for managers are extracted from the study findings, as well as directions for future research.     

The Role of Market Orientation In Business Dyadic Relationships: Testing an Integrator Model

Over the last decade market orientation and relationship marketing have been huo of the most outstanding fields of research within Marketing discipline. However, little at tention has been devoted towards the investigation of the interface existing between both concepts. The aim of this study is to overcome this deficiency. Thus, the paper begins with a review of the existing literature into relationship marketing and market orientation as well as their main constructs. The result of this analysis is the proposal of a theoretical causal model in which the cultural market orientation that buyer firms show appears as a conditioning factor of their loyalty towards a supplier. Next, the methodology followed as well as the empirical contrast of the model proposed are thoroughly presented. R e empirical data was obtained from huo personal surveys conducted on the same sample of 141 industrial companies. Finally, results, conclusions and practical implications are discussed. In this way, the research proves that a buyer firm’s cultural market orientation acts as an indirect antecedent to the degree of loyalty shown to its main supplier.     

组织中人际信任关系对组织公民行为的影响

组织公民行为是由一系列与工作有关的自主合作行为所构成,能从总体上提高组织效能。如果组织成员相互信任程度高,他们就会采取合作行为,比如产生单方面的合作、利他、职务外工作等自发行为,人际信任直接或者间接地影响着组织公民行为,中西方组织中信任关系表现不同,直接影响组织公民行为的表现,中国企业要根据组织内信任关系的特点,采取相应措施,促进组织公民行为出现。