The familiarity‐preference component of on‐site recreational experiences

Abstract

Four hundred visitors to a bog environment were surveyed to determine the influence of familiarity on preference response to the visual environment, and to determine the degree of familiarity resulting from the on‐site encounter. Influence of familiarity on visitor preference was measured in terms of degree of visitor preference for visual scenes as a result of acquaintance gained through three means of familiarity: on‐site experiences, viewing of photographic materials prior to an on‐site experience, and number of previous visits. Degree of familiarity resulting from the on‐site encounter was measured by determining the degree of visitor recognition for scenes experienced during the on‐site encounter. Four findings resulted from the study: preference increased after the on‐site experience; prior photographic information decreased preference after the oil‐site experience; prior visits were associated with increased preference; and considerable familiarity resulted from the on‐site encounter, due to the on‐site experience rather than prior viewing of photographic information.     

Physical correlates of perceived quality in lakeshore development

Abstract

This research examined dimensions of perception and preference for shoreline scenes. A systematic random sample of 63 shoreline scenes was obtained and photographed. Sixty adults were asked to sort the photographs of shoreline scenes in terms of similarity. They were also asked to identify the constructs which they used to sort and to rank the scenes in terms of preference. Comparisons of preferences by age, income, marital status, and sex groups indicated few significant differences and high correlations between the groups. Multidimensional scaling and canonical correlation revealed that a four‐dimensional solution‐Obtrusiveness in land/water barriers. Upkeep, Diverse/man‐made and Land‐use compatibility‐adequately described the dimensions of perception. The results of stepwise regression analysis indicated that preference increased with decreases in diversity, industry, streets, and land/ water barriers and with increases in vegetation and upkeep.     

Manipulation of dimensionality in landscape preference judgments: A quantitative validation∗

A Paired Comparison Methodology was used to scale preferences for landscapes depicted in 35mm color slides. Several S groups, varying in their familiarity with forestry, evaluated a series of photographically controlled forest scenes with various levels of insect damage. Some Ss were told a priori that insect damage was present (experimental), others were not (control). The objective was to see if experimental Ss would cue on a single “damage dimension” in their preference judgments, thus providing reliable interval measures of their preferences and estimates of esthetic impacts resulting from insect damage. Results of statistical tests indicate that dimensionality can be manipulated and that esthetic impacts can be measured as a result of changes in a specific landscape dimension.     

Attitudes toward outdoor recreation development: An application of social exchange theory

A research project was undertaken within a multi‐county region in southeastern Ohio to ascertain the attitudes of local residents toward future outdoor recreation development within the area. A systematic random sample of 1493 respondents was drawn from a five‐county region to test a theoretical perspective developed from selected components of social exchange theory. The findings demonstrated that the respondents held very favorable attitudes toward outdoor recreation development. Multivariate analysis of the data revealed that the theoretical model was basically supported. The findings are discussed from both applied and theoretical perspectives.     

What goes up must come down: an evaluation of a zoo conservation-education program for balloon litter on visitor understanding,attitudes, and behaviour

Abstract

Balloons used outdoors can fly away, posing ingestion and entanglement hazards to wildlife. “When Balloons Fly” (WBF) conservation-education program seeks to educate zoo visitors about these threats and encourage the use of wildlife-friendly bubbles at outdoor events. We examined the effect of WBF on visitor knowledge, attitudes, and behaviours (intentions and actions) over 6?months (N?=?624). We compared outcomes among visitors who viewed a presentation and exhibit, to viewing the exhibit-only, and investigated the priming influence of completing a survey before entering the exhibit (pre-survey). Visitors had greater depth of understanding about the impact of balloons immediately following the visit, but post-visit message recall was low. General Linear Models revealed that over 6?months WBF significantly (p < .05) influenced positive attitudes concerning balloon use, increased likelihood to use bubbles, and reduced likelihood to use balloons. Completion of a pre-survey significantly influenced positive attitudes and reduced likelihood to use balloons. WBF is promoting conservation behaviour, with two-thirds of the follow-up sample reporting that behaviours they changed while hosting or attending an outdoor event since their visit were influenced by the zoo experience. Future work can investigate materials that might mimic a priming effect (e.g., worksheets).     

Analysing the Promotion,Product and Visitor Expectations of Urban Tourism: Auckland,New Zealand as a Case Study

Abstract

Urban tourism is generally not recognized as a concept. There appears to be a lack of understanding by many tourism operators that tourists visit urban destinations primarily because they are multifunctional and offer a wide variety of activities. This study reports the findings of an analysis of 160 tourism brochures by 120 different Auckland-based operators and a survey of 170 tourists. The results indicate that there appears to be a mismatch between supply and demand with tourists undertaking urban activities while the industry is primarily offering outdoor and adventure type activities. The challenge for the future is to reformulate and promote an image which is consistent with the supply attributes.     

Early-Life Outdoor Experiences and an Individual's Environmental Attitudes

This study investigated the effects of early-life experiences on an individual's environmental beliefs. Data from a survey of 533 university undergraduate students from 20 areas of academic study were analyzed using sequential regression to determine the degree to which current environmental beliefs could be explained by early childhood experiences. Results showed that four of the seven independent variables (appreciative outdoor activities, consumptive outdoor activities, media exposure, and witnessing negative environmental events) explained 14% of the variance in the eco-centric/anthropocentric beliefs. Three of the independent variables (early-life participation in mechanized outdoor activities, education, and involvement with organizations) were not significant predictors of eco-centric/anthropocentric beliefs. Implications for research and practice were discussed.     

The Use of Stated Preference Model in Travel Itinerary Choice Behavior

Abstract

This study uses the Stated Preference Method and Multinomial Logit Model to examine the choice behavior of a sample of consumers who chose between six tour alternatives that differed according to five variables: specifics of tour, price, duration of tour, types of flight, and arrangement of free time. The results indicate that most of the consumers were affected by the price of the travel product when they were selecting the package tour. The duration of tour and type of flight were important factors to respondents under 40 years old. The older the tourists were, the more attention they paid to the contents of the tours. After estimating by MNL, the results also showed that the goodness-of-fit of the model was reasonably good. By conducting a strategic simulation of the third tour alternative, which had a higher market share, the best strategy was to reduce the price by 5% in order to increase the market share. The study demonstrates the usefulness of the stated preference model in the analysis of choice behavior for travel itinerary.     

Active engagement with nature: outdoor adventure tourism,sustainability and wellbeing

Abstract

This article draws on the conflicting arguments surrounding outdoor adventure tourism activities to determine if such activities might usefully be considered beneficial for humans and nature, and how they might offer avenues for sustainable tourism practice. Research in the field has often examined outdoor adventure activities through a lens that either highlights their negative environmental impacts or has sought to conceptualise motivations and/or experiences. In this article, we argue that through practices that are often seen as destructive, there is the possibility to think differently about human-nature relationships and pro-environmentalism. To explore these issues, we draw on data collected from a series of semi-structured interviews with outdoor adventure tourists. Our analysis highlights how outdoor adventure tourism facilitates reconnections to nature, offering potential wellbeing impacts and pro-environmental attitudes and behaviours. We conclude that outdoor adventure activities as a form of sustainable tourism have potential implications for our understanding of, and engagement with, sustainability, mental health and wellbeing.     

Activities,experiences, and environmental settings: A case study of recreation opportunity spectrum relationships

Abstract

One tenet of the Recreation Opportunity Spectrum (ROS) is that relationships exist between outdoor recreation activity styles, desired psychological experiences, and preferred environmental settings. The purpose of this study is to examine the nature and complexity of these relationships in light of the Recreation Opportunity Spectrum conceptual model with a group of diverse outdoor recreationists. Psychometric measures were utilized to assess the desired experiences and environmental preferences of four activity preference groups. The results indicated that significant relationships do exist between the study variables. However, systematic explanations for these relationships were not clearly apparent from the results of this particular study. The existing theoretical and empirical literature base is inadequate to accurately articulate the systematic linkages between these three concepts. Further development and refinement of these relations will occur only incrementally as a growing empirical base allows for theory construction.     

EDITORS' NOTE

ABSTRACT

This paper examines the pre- and post-entry attitudes and expectations of university tourism students. A longitudinal study was conducted over three years to determine the degree of “fit” between employment and employee in the tourism industry, an industry often thought of as providing less than satisfactory working conditions. The study found that students are generally satisfied with their working conditions, but that students tend to have unrealistic expectations about the salary they will attract at graduation. In addition results show a significant increase before and after job entry between the importance given to intellectual challenge and the opportunities for promotion. There was also a significant decrease in the perceived importance of opportunities for travel, combining work and leisure, and outdoor work and an active lifestyle. Students' comments on their employment and educational experiences are included and the implications of this study for educators, researchers, students and industry are discussed.     

Promoting state tourism: Exploring perceptual and behavioral effects of syntactical construction in print advertisements

Abstract

Tourism‐based research of advertising text has contributed significantly to our understanding of advertising rhetoric. However, the primary thrust of this effort has been directed toward the semantic components of advertising messages, such as word meanings and illation, rather than the syntactical nature of the language itself (e.g., active syntax versus passive syntax). Consequently, in a tourism‐based context, this study presents a potentially useful exploration of syntactic structure and its potential in eliciting significant, goal‐directed responses from ad readers. Surprisingly, these responses run contrary to what many copywriters and writing gurus alike might expect and, therefore, raise important questions as to the wisdom of automatically viewing active voice as “standard fare” in constructing ad messages that promote state tourism.     

Exploring and Enhancing the Psychological Value of a Fine Arts Museum

Abstract

Museums have a vested interest in attracting and retaining loyal audiences to their galleries and special events, be they residents or tourists. However, there is very little evidence as to what visitors are seeking in their museum experiences (Harrison, 1997). This study employed a relatively new survey methodology designed to identify the underlying reasons for visitors' patronage behaviors. More specifically, the laddering technique was used to better understand what motivates people to visit a particular museum, what do they think about while visiting a museum, and how do they evaluate a museum as compared to its closest competitors. Such an understanding can assist management in satisfying visitor expectations. It can also assist an organization in defining its image to be projected in promotional campaigns.     

Destination diversification as an indicator of activity compatibility: An exploratory analysis

Abstract

The concept of activity packages has long been recognized as an important basis for planning outdoor recreation activities. Recent studies suggest, however, that because of definitional and methodological problems, little has been accomplished in helping park planners assess the degree to which activities can be planned together. In this study, we explore the relationship between participation in recreation activities and the number of facilities at which activity takes place. The results suggest that this relationship can be used as a reliable indicator of the degree to which recreation activities are perceived to be compatible. The analyses also suggest that households generally tend to perceive compatibility among recreation activities in the same way regardless of their socioeconomic status. The implications of these findings are considered and shown to be important within the context of park planning.     

American theme restaurants: A study of consumer's perceptions of the important attributes in restaurant selection

In recent years, a number of American theme restaurants have established in Hong Kong. Keen competition exists for this type of restaurants. Customers who visit this type of restaurant seem not only to enjoy their food but also to enjoy their environment. However, little is known about what customers expect and how they select this type of restaurant. In order to have an understanding of customers’ behaviour in relation to the customers’ perceptions of important restaurant attributes in selecting an American theme restaurant in Hong Kong, a study was conducted. The results indicated that ‘Food quality’, ‘Servers’ attitude’, ‘Value for money’, ‘Atmosphere’ and ‘Word‐of‐mouth’ were the five important restaurant dimensions as considered by consumers in selecting an American theme restaurant. Customers for this type of restaurant are likely to be professionals, highly educated and belong to the middle‐income group in the society. Customers usually go to the American theme restaurants for meetings, fun and enjoyment. Marketing implications and directions for future studies are discussed.     

Skills and Competencies Needed for the Hong Kong Hotel Industry

ABSTRACT

The tourism industry is one of the main sources of income to Hong Kong. If qualified employees provide better service, Hong Kong can potentially attract even more visitors. The training of new recruits and existing staff is therefore vital, but views on the value and the type of training vary amongst the stakeholders. This study of the views of hotel human resources managers revealed that they considered that people who were interested in developing their career in the hospitality industry must be prepared to start at the bottom. The hotel human resources managers strongly believe that employees must have a positive service-mind and commitment to the industry with a certain degree of working experience. Employers perceived these were important components to success for every member of staff, rather than having a good educational background. Such qualifications will raise the status of the hotel industry in general and enhance the status of the service providers as professionals.     

Editorial: research notes

Abstract

Although wilderness trips are typically co‐led, there is a deficit of research literature exploring the dynamics of co‐leadership in the field. This study was conducted to determine the skills and traits outdoor adventure trip leaders perceived to be important for their co‐leaders to possess on an extended outdoor trip. Utilizing Q‐methodology, a 36‐item instrument developed from the leadership literature was administered to 17 outdoor leaders. Three factors representing three distinct leadership beliefs were determined and are characterized by the titles: People‐Empowering Leaders, Wilderness‐Power Leaders, and Universal Leaders. Five trends in leader/co‐leader preferences are discussed. This study offers implications to practice in outdoor recreation for organizations and outdoor trip leaders.     

Ethnic factors and the use of public outdoor recreation areas: The case of Mexican Americans

Abstract

This study investigated the effects of subculture, marginality, and perceived discrimination on use of selected public outdoor recreation areas. The assimilation perspective from the sociology literature provided theoretical guidance for the study. These concepts were treated as different types of social distance (cultural distance, socioeconomic distance, and intergroup distance). Each was hypothesized to affect the use of outdoor recreation areas. Data for this analysis came from telephone interviews conducted with 1057 households in Maricopa and Gila counties in Arizona. The analysis was conducted using a subsample of respondents of Mexican ancestry. The results support the socioeconomic, or marginality, hypothesis. There was less support for the subcultural, or ethnicity, hypothesis. There was no support for the perceived discrimination hypothesis. Research implications and recommendations are discussed.     

Segmenting Overseas Golf Tourists by the Concept of Specialization

A main goal of this study was to use the concept of specialization to segment and better understand Korean overseas golf holiday tourists' demographics, motivations, overseas golf tourism destination attributes, and preference for overseas golf tourism destination attributes. A total of 424 questionnaires were collected and 370 questionnaires were used for further statistical analysis. According to results of data analyses, the advanced segment was more likely to be motivated by the quality of overseas golf resorts and other benefits (such as business opportunities), compared to the beginner and intermediate segments. The beginner group was more likely to be a company employee or housewife who earn the least at between US$35,000–US$50,000 per annum, travel on full package tours, use information from family or relatives, and have a stronger preference for the Philippines or China as golf destinations. The study's results showed potential benefits using the concept of specialization in a sport tourism setting even though the concept has been popularly applied in the outdoor setting.     

Voluntary association membership of outdoor recreationists: An exploratory study

Abstract

Research on the political activity of outdoor recreationists has focused primarily on their associational affiliations and concern for the environment. This article reviews literature on theories of collective behavior, recreation motivations, and environmental concern. The study considers outdoor recreation as a social movement and investigates relationships between incentives for voluntary membership in environmental and outdoor recreation associations, motivations for participation in outdoor recreation activities, and environmental concern. Members of associations were found to be significantly different than nonmembers on several variables including value for outdoor recreation, incentives for association membership, intellectual motivations for outdoor recreation, environmental concern, education level, and age. Results suggest that association efforts to obtain instrumental benefits, or public goods that accrue to all of society, are a primary incentive for outdoor recreationists to join voluntary associations. A common thread of intellectual pursuit distinguished members from nonmembers, suggesting that intellectual benefits may help define the relationship between outdoor recreation and associational affiliation behaviors.