The U.K. Conference and Meetings Industry

Abstract

During the last ten years, the U.K. meetings industry has developed rapidly. Regard for the industry and competition amongst venues is growing. The industry is attracting increasing levels of attention, while an intensified incidence of venues other than hotels are competing within this sector. This progressive expansion of demand experienced by the industry heightens the importance of the quality provision for customers when differentiating between venues. The ultimate aim of the research is to determine whether gaps exist between the attributes employed to assess the quality and desirability of a U.K. conference venue-firstly by conference organizers and conference delegates and secondly between their perceptions and the characteristics of the product provided. This paper presents an approach to the development of a research instrument to measure and compare an inventory of service quality attributes as perceived by meetings organizers and delegates.     

Introduction

ABSTRACT

The U.K. meetings industry has grown dramatically over the last 10 years. Interest in the industry and competition is increasing, and the move toward using venues other than hotels for meetings is growing. The pattern of expansion experienced by the industry brings with it the question of the quality of provision, which is becoming increasingly important to customers when differentiating between venues. Therefore, the aim of the research is to determine whether gaps exist, first, between the attributes employed to assess the quality and desirability of a U.K. conference venue by conference organizers and conference delegates and, second, between their perceptions and the characteristics of the product provided. This paper presents a qualitative approach to the development of the research instrument. This paper was originally presented at the Ninth Annual CHME Hospitality Research Conference.     

An Investigation into the Perceived Importance of Service and Facility Attributes to Hotel Satisfaction

SUMMARY

In a complex service environment such as the hotel sector, assessing the perceived importance of services and facility attributes provides management with information not only to benchmark their service level provision, but also to retain and increase their customer base. The present study examines the perceived importance of the service and facilities attributes provided by a 3-star hotel. Results of the self-administered survey of 101 guests of three 3-star hotel properties in Perth (Western Australia) indicated that 13 of the 18 attributes were perceived as important. The 18 services and facility attributes were factor-analysed and three components emerged: physical facilities service experienced and services provision. These three components were found to significantly contribute to the overall importance rating of the hotel attributes. Statistically significant differences were noted for age and residence on the physical facilities and services provided components. Results were discussed and implications with further research opportunities were suggested.     

Physical activity advocacy in the UK: a multiple streams analysis of a hybrid policy issue

Physical activity is increasingly being defined as a major, complex, multi-sector issue. In order to understand more about how this expanded conception of physical activity is being factored into public policy, this article applies the multiple streams theory of policy change to examine the United Kingdom (UK) physical activity domain. Participant observation, policy analysis and media analysis are combined to examine the ways in which the political context, problem framing and policy solutions were brought together by a range of policy entrepreneurs. The study pays particular attention to how one lobby effort in the UK, the All Party Committee on Physical Activity (APCPA) attempted to elevate physical activity to a higher level of importance. The findings show how a hybrid form of organisation made up of traditional interest groups, corporations and government insiders, has successfully decreased ambiguity about physical activity and increased both official and public attention about the issue. The article suggests that while the multifarious benefits of physical activity and the diverse range of organisations involved have contributed to momentum towards policy change, these factors may also inhibit physical activity from remaining high on the policy agenda. Suggestions are offered for policy practices at a national level.     

A Temporal Analysis of Conference Venue Refurbishment Within the U.K. Conference Sector

Abstract

This paper examines conference venue refurbishments within purpose-built venues, hotels, educational establishments, and visitor attractions across the U.K. conference sector. The main data relate to six refurbishment activities undertaken to create a venue conference product. Additionally, refurbishments undertaken since the conference facilities opened, and future plans for refurbishments across the four venue classifications are examined. The refurbishments examined are those of upgrading furnishings, upgrading décor, complying with health and safety legislation, the implementation of modern conference technologies, converting and/or extending the venue to supply or improve conference facilities and the provision of disabled access. The results show that initial level of initial investment across all venue classifications is not sustained, and a decline in future investment is apparent.     

The Importance of Hotel Attributes in Contributing to Travelers' Satisfaction in the Hong Kong Hotel Industry

Abstract

This study surveyed 402 international travelers to explore their satisfaction levels towards service and facility quality in three Hong Kong hotel market segments, High-Tariff A, High-Tariff B and Medium Tariff. Six perception dimensions were extracted from 33 hotel attributes by a factor analysis. All six dimensions had a significant impact on the overall satisfaction of travelers with service quality and facilities in the three Hong Kong hotel market segments. Quality of Staff Performance was the most influential factor followed by Quality of Room Facilities, Value for Money, Variety and Efficient Services, Business Related Services, and Safety and Security respectively. It was found that travelers had the lowest satisfaction level towards the Medium-Tariff hotel segment. By identifying the most influential hotel dimension in influencing travelers' satisfaction levels, hoteliers will be in an advantageous position to formulate tactics to meet the changing needs and expectations of travelers. Implementing human resources training that emphasizes the fact that service quality is part of each employee's job should have a significant impact on guest re-purchase intention. The importance of value segmentation cannot be overlooked by hoteliers. Travelers will continue to expect hotels to provide more value-for-money services and facilities and they are expected to shift their purchasing decision to an economic value basis.     

Human factors affecting university hospitality and tourism students' intention to use e-learning: A comparative study between Egypt and the UK

ABSTRACT

The main purpose of this study is to apply the technology acceptance model in examining two human factors (i.e., engagement with e-learning, self-efficacy) influencing university hospitality and tourism students' intention to use e-learning in two different higher education contexts: Egypt, as an example of a developing country, and the United Kingdom (UK), as an example of a developed country. A total of 600 online questionnaires were sent to a convenience sample of university hospitality and tourism students. Among the questionnaires returned, 442 were usable ones, representing a response rate of 73.7%. The results from structural equation modeling show that student engagement with e-learning and e-learning self-efficacy had significant effects on both the Egyptian and UK students' intention to use e-learning platforms through the mediating variables of perceived ease of use and perceived usefulness. Additionally, gender and background were significant factors affecting students' intention.     

Exploring the business feasibility of childcare provision in hotels

In light of continuous growth of family tourism hotels should consider providing childcare to family guests. Very few hotels have however embraced this market opportunity and the determinants of childcare provision in hotels remain poorly understood. This paper contributes to knowledge by exploring the business feasibility of providing childcare in hotels. Semi-structured interviews with key stakeholders, i.e. family guests (n = 20) and managers (n = 9), in UK hotels establish the numerous benefits of childcare provision. They also reveal such barriers of implementation as increased operational costs, lack of adequate staffing, children’s safety considerations and seasonality of family tourism demand. To enhance feasibility of childcare provision, hotels should collaborate with each other, but also with local nurseries, to resolve the issues of fluctuated demand and staffing. Hotels should further consider extending childcare provision to their own employees and local residents. Policy interventions can facilitate this by offering dedicated financial and training support.     

Determining the Attributes of Casino Customer Satisfaction: Applying Impact-Range Performance and Asymmetry Analyses

This case study assesses the asymmetric relationship between the relative importance of service quality attributes and overall customer satisfaction in Korean casino settings, using impact-range performance analysis (IRPA) and impact asymmetry analysis (IAA). Results validated the rigor of IRPA and IAA over importance–performance analysis (IPA) in identifying key determining attributes of customer satisfaction/dissatisfaction among various casino service quality attributes based on three-factor theory. The theoretical and practical implications of this study’s findings are included to enrich both academicians’ and casino industry professionals’ understanding of customers’ perceptions of and attitudes towards casinos, and the development of a marketing strategy.     

The view from above: the relevance of shared aerial drone videos for destination marketing

ABSTRACT

The use of drones to produce videos has generated a large amount of visually appealing footage of various destinations. They attract much attention, but there are issues that affect their production, and their relevance to destination marketing. This research examines YouTube meta-data and spatial overlay analysis of shared aerial drone videos from the United Kingdom (UK). The results suggest that shared aerial drone videos have some unique user-generated content (UGC) characteristics and their spatial distribution tends to favor more populated areas. Theoretical and practical implications for destination marketing are further discussed.     

Corporate social responsibility reporting among European low-fares airlines: challenges for the examination and development of sustainable mobilities

African nations are caught in a web of alternatives to alleviate their massive debt burdens. This paper argues that among these alternatives, debt-for-nature swap programmes recently introduced in Africa have some potential towards economic growth through the vehicle of sustainable tourism. Tourism, which is now the world's largest industry, is a possible avenue toward providing the tone for conservation of both species and habitat and improving the lot of the affected local communities. Thus, while ecotourism or adventure tourism- the fastest growing sector of the industrycan be useful to conservation, it can, at the same time contribute to the course of economic development and help alleviate poverty.     

The Theory of Planned Behavior in the Context of a Food and Drink Event: A Case Study

The present case study seeks to contribute to the culinary event management literature, investigating key motivators among participants to the Derbyshire Food and Drink Fair, United Kingdom. A questionnaire, which was partly based on predictors related to the theory of planned behavior was designed and distributed; 308 usable responses were collected. The validity and impact of attitude toward the behavior, perceived behavioral control, and subjective norms on behavioral intention was confirmed. Additionally, several motivators, such as “commitment and perceived importance,” “consumption and entertainment,” “attendance and discovery,” and “joining others” were identified as key factors. Finally, statistically significant differences were noticed among various participating groups, namely, in terms of age, gender, or distance traveled to the event. The findings have important implications for event managers and organizers, in terms of promotion, and addressing the needs and wants of various segments of food festival attendees.     

An Exploratory Examination of Service Quality Attributes in the Ecotourism Industry

This study explores service quality attributes of ecolodges in Australia. In-depth interviews were used to develop service quality dimensions that ecotourists believe to be of importance when visiting ecolodges. The performance-based measure of service quality (SERVPERF) was adapted as a generic measure of service quality in order to investigate whether the SERVPERF instrument is applicable to the ecolodge industry. Findings indicate that three additional dimensions are specific to the ecolodge sector: eco-friendly practices, eco-activities, and eco-learning. The findings are significant in assessing guests’ perceptions of service quality in the ecotourism area and can serve as a framework for further empirical research.     

Seasonal concentration of tourism demand: Decomposition analysis and marketing implications

This paper analyzes seasonality in the United Kingdom, specifically the English regions in relation to tourists' place of origin and main travel motivation. The method used is a decomposition of the Gini index, which provides relative marginal effects that facilitate the identification of market segments open to counter-seasonal marketing efforts. This method has been combined with a graphical multivariate technique (biplot), which groups segments according to their seasonality characteristics. Seasonal patterns associated with particular segments differ significantly when studied on a disaggregated basis. Therefore, an adequate level of disaggregation is essential in the design of counter-seasonal strategies. Although this study focuses on British destinations, this methodology could be used as a control and monitoring measure in the regional analysis of any destination, facilitating regular adjustment of regional tourism marketing campaigns to minimize seasonality effects, specifically by targeting the types of tourists less prone to seasonality.     

Quality of service and segmentation in the MICE industry: An approximation based on fuzzy logic

This article aims to evaluate the service quality experienced at academic conferences held at the Universidad Técnica Particular de Loja in Ecuador. Our approach is based on fuzzy logic and ideal solutions to calculate a global attendee satisfaction index for specific market segments: Gender, nationality, and age. Current literature on the service quality experienced by conference attendees is still scarce. Our results show that the analyzed segments experience varying levels of satisfaction, and that the more influential attributes to each of them are also different. Our results can be applied to improve the competitiveness of Loja and that of Universidad Técnica Particular de Loja.     

Recontextualising the determinants of external CSR in the services industry: A cross-cultural study

Although the relationship between institutional pressures and corporate social responsibility (CSR) has been well studied, its underlying mechanisms and boundary conditions are not well understood. To remedy these gaps, we draw on institutional theory and the literature on organisational sensemaking, stakeholder salience and the resource-based view of the firm. We test our conceptual model using survey data from 442 managers of hospitality and tourism enterprises based in Egypt and the United Kingdom. SEM-based results show that both stakeholder issue salience and discretionary slack mediate the link between institutional pressures and external CSR. National culture moderates the effects of institutional pressures on both stakeholder issue salience and external CSR. Multi-group analyses reveal noticeable differences between Egyptian and British managers regarding their interpretations of CSR issues and the institutional environment. This study contributes to the emerging micro-institutional stream and cross-cultural CSR research, providing important insights for managers, policymakers and researchers.     

Attributes that influence the evaluation of travel dining experience: When East meets West

Many destination marketers have utilized gastronomy as a source of new products and activities to attract tourists. Despite the substantial rise in the Chinese outbound market, very little is known about how Chinese tourists evaluate their travel dining experiences. By using narrative analysis, this study examines attributes that may affect Chinese tourists' evaluation of their travel dining experiences. On-site participant observation and focus group interviews were conducted, respectively, with Mainland Chinese, Taiwanese, and Hong Kong group tourists, while they were on holiday in Australia. A total of 15 attributes were identified, which were classified under the following six categories: tourists' own food culture, the contextual factor of the dining experience, variety and diversity of food, perception of the destination, service encounter, and tour guide's performance. The respective implications of the attributes on travel dining experience are also discussed.     

The Importance of Cultural Distance in the Perception of Evaluation of Service Quality

ABSTRACT

The paper deals with determinants in the cross-cultural setting of service encounters in tourism. The first part of the paper describes the theoretically expected influence of culture (cultural values) on the perception of expected and received service qualities. Based on a review of the literature cultural values are hypothesized to intervene in the formation of expectations and the perception of received service quality (satisfaction) across specific service quality related choice and/or decision and evaluation processes. Cases in point are particular dimensions of service quality encountered in tourism destinations, events and accommodation settings. The second part of the paper explores the usefulness and also the limitations of alternate cultural constructs found in the literature and used in the analysis of tourist's service quality judgements. Finally in part three the cultural distance is suggested as a useful potential proxy for the influence of cultural values in tourism applications and is discussed alongside other cultural constructs traditionally employed in tourism analyses.     

Consumer Insights and the Importance of Competitiveness Factors for Mature and Developing Destinations

This article aims to understand the importance of various destination attributes to the competitiveness of tourism destinations from a consumer perspective, while at the same time contrasting these in a mature versus developing destination. A sample of Australian-based domestic tourists were surveyed to assess the relative importance of tourism destination competitiveness (TDC) attributes in the context of developing and mature destinations. This research firstly appears to verify that the importance of many TDC elements, highlighted by consumers, is not dissimilar from other stakeholder-based TDC studies. Furthermore, this research effort established that in terms of attribute performance, relative destination immaturity may well constrain a developing destination’s ability to satisfy the needs of consumers.     

Multidimensional Scaling Analysis in the Determination of Hotel Quality Dimensions–Patagonia,Argentina

ABSTRACT

The purpose of this study is to identify and select quality dimensions for high category hotels in Neuquén and Bariloche, Patagonia, Argentina.

The research starts with a battery of 28-quality indicators that was obtained from in-depth interviews with hotel managers, and guest surveys carried out in both locations.

Through a structured interview by filling cards, the research team finds out the dimensionality that groups the hotel service quality items. Multidimensional scaling and hierarchical cluster analysis are used to explore the items grouping pattern and to define resulting quality dimensions. An empirical content validated scale for the construct “perceived service quality in hotels” is attained. Its three dimensions are “Physical support and hotel general services quality,” “Room quality” and “Employee service quality.”