Integrating agroecology and sustainable tourism: applying geodesign to farm management in Aotearoa New Zealand

Abstract

In Aotearoa New Zealand, Māori land is frequently owned by local communities and managed by trusts. For such arrangements on rural holdings, land managers often wish both to provide for their communities and implement agricultural management practices in a culturally responsive manner. Agroecology offers an alternative model of land management and provides opportunities for the development of visitor programmes to learn about and observe traditional practices. This paper reports on the integration of agroecology and tourism on a working farm in Te Wai Pounamu South Island, Aotearoa New Zealand. The programme successfully applied spatial analysis in a geographical information system (GIS) within an iterative geodesign framework to plan a route for visitor access across the farm, with suitable areas identified for information platforms located strategically along the way. These agritourism related features were visually communicated through maps generated by the GIS. Such visualisation makes the possible consequences of change more accessible and understandable to decision makers. As well as satisfying the need to verify the approach empirically, there are plans underway to apply GIS in this way to other similarly managed farms in Aotearoa New Zealand.

• Highlights:

• Iterative geodesign approach used to evolve sites for access paths and information platforms

• Approach is of public interest, hence the need for planning farm access facilities for tourists

• Agroecology-based plan for managing a traditionally run farm in Aotearoa New Zealand

• Local cultural values addressed by GIS for positive environmental and economic impact

     

Managing Knowledge in Tourism Planning

SUMMARY

This paper explores the theme of strategic planning in a State Tourism Organization (STO) from a knowledge management perspective. It highlights the value of knowledge in strategy making and the importance of an organisation's knowledge management agenda in facilitating a strategic planning process. In particular, it considers the capability of an STO to implement knowledge management as the key to a successful strategic planning exercise. In order to develop greater insight into the factors that impact on planning competence, the key aim of this paper is to develop a framework on which the capability of a STO to implement a knowledge-based agenda in strategic planning can be assessed. Research on knowledge management in the field of tourism is limited and there is little practical account of the application of knowledge management principles in tourism planning. Further, there is no apparent tool or instrument that allows for the assessment of an STO's capability to implement knowledge management in planning initiatives. Based on a literature review, a three-point framework of assessment is developed. The three elements of the framework are identified as:

1. Integration of knowledge management objectives with strategic imperatives;

2. A planning approach that balances top-down (outcome focused) with bottom-up (process focused) planning processes; and

3. Organisational capacity, including leadership, people and culture, process, technology, content and continuous improvement.

The framework is tested through application to a practical case study-a planning initiative undertaken by a leading tourism STO in Australia. The results demonstrate that the framework is a useful means to evaluate organisational capability in knowledge-led strategic planning exercises and would be of practical value as a point of reference for future knowledge- based strategic planning projects.     

Service Failure and Recovery in a Strategic Airline Alliance Context: Interplay of Locus of Service Failure and Social Identity

ABSTRACT

There has been a dramatic increase in the past decade in the number of strategic alliances and business networks. Yet, despite these trends in the business environment, the individual firm-customer dyad has remained the contextual focus of most services marketing research (Gittell, 2002 Gittell, J. H. 2002. Relationships between service providers and their impact on customers. Journal of Service Research, 4(4): 299–311. [Crossref] , [Google Scholar]). Using a scenario study, this research investigates the effects of service failures in a strategic airline alliance setting, with a particular focus on locus of service failure and strength of social identification, on three alliance entities—a consumer's home carrier, the alliance partner airline, and the alliance. Study findings suggest that consumers' evaluations are more stable (less extreme) when the home carrier causes the service failure. In contrast, when a lesser known entity (partner airline) causes the service failure, consumers are more willing to rate that entity harshly. Furthermore, compared to weak identifiers, strong identifiers were not only more positive in their evaluation of the home carrier but also in their evaluation of the alliance, pointing to a halo effect, whereby positive evaluations of the home carrier are transferred to the alliance. Implications of study results are discussed and directions for future research provided.     

An Extension of the Four-Stage Loyalty Model: The Critical Role of Positive Switching Barriers

ABSTRACT

This study broadened Oliver's (1997 Oliver, R. L. 1997. Satisfaction: A behavioral perspective on the consumer, New York, NY: McGraw-Hill.  [Google Scholar]) four-stage loyalty theory by incorporating positive switching barriers and multiple dimensions of cognition, and altering the links in the original theory to build a robust model that offers a clearer understanding of customers' loyalty formation. A total of 394 survey responses from full-service restaurant customers was used to achieve study objectives. Findings for the measurement model revealed a satisfactory level of construct reliability and validity. Supporting all research hypotheses, results from the structural model verified the adequacy of the extended loyalty theory. In particular, five paths were added for model improvement; a sequential process of loyalty development through cognitive, affective, conative, and action loyalty was confirmed; mediating impacts of attitudinal loyalty were identified; and an asymmetric role between factors of positive switching barriers in determining action loyalty was found. Implications of this study are discussed.     

Analyzing Hotel Customers' E-Complaints from an Internet Complaint Forum

SUMMARY

Recent web technology advancement has enabled online customers to express their concerns and negative experiences about the hotel services over the Internet. This exploratory study attempts to provide some insights into this recent phenomenon by analyzing self-selected hotel customers' online complaints recorded on a specialized complaint forum, eComplaints.com. A content analysis of those e-Complaints in 18 problem categories revealed that online customers were mostly unhappy with fundamental service failures (i.e., declined service quality and rude employees) in the hotel service encounter. Surprisingly, only one in every five e-Complaints received a response from the hotel company in the identified top-five complaint categories. The authors further used text-mining software to identify most frequently complained keywords and examine their relational associations. Business implications of the research findings were also discussed.     

The Effects of the Image Differentiated Positioning Strategy on Airlines Consumer Behavior: An Application of the Schema Theory

ABSTRACT

The purpose of this study is to establish and test a model of the image differentiation positioning strategy in the airline industry. This study is based on the schema, which is defined as “a stored framework of cognitive knowledge that represents information about a topic, a concept, or a particular stimulus, including its attributes and the relations among the attributes” (Aggarwal &; McGill, 2007 Aggarwal, P. and McGill, A. L. 2007. Is that car smiling at me? Schema congruity as a basis for evaluating anthropomorphized products. Journal of Consumer Research, 34: 468–479. [Crossref], [Web of Science ®] , [Google Scholar], p. 470). The objectives of the study are: (a) to compare the differences between two models (schema plus tag model and subtyping model) of the schematic process; (b) to identify the relationship between the image differentiated positioning strategy and the schematic process; and (c) to assess how the schematic process influences future consumer behavior (attitude and purchasing behavior). Results showed that the airline's image differentiated positioning strategy had a positive effect on future consumer behavior through the schema.     

Resource Investments and Loyalty to Recreational Sport Tourism Event

ABSTRACT

Sport tourism events have a marketing possibility in the Japanese tourism industry. The ultramarathon is a very popular recreational sport event in the world. This type of sport tourism event has shared with completive and enjoyment factors in relation to participant's motivation. Loyalty is a very important factor with attendance to recreational sport events. Generally, as many researchers indicated, that participants' loyalty will lead to repeat attendance or purchase. However, there is no consensus as to how loyalty develops. In the files of recreational sport tourism event research, the process leading to participants' loyalty with a specific event is not evident.

The purpose of this article is to test a conceptual framework of the development of loyalty (Morais et al., 2004 Morais, D. B., Dorsch, M. J. and Backman, S. J. 2004. Can tourism providers buy their customers' loyalty? Examining the influence of customer-provider investments on loyalty. Journal of Travel Research, 42(3): 235–243. [Crossref] , [Google Scholar]) that is grounded in resource theory. According to the proposed model, when participants and organizers invest specific profiles of resources in each other, the participants tend to develop a bond with the customer and become dedicated to maintaining a stable relationship. The model is used to discuss the mixed results of current loyalty from recreational sport event tourists to organizers and to outline future research efforts.     

The Family Farm Business? Insights into Family,Business and Ownership Dimensions of Open‐Farms

Abstract

Research into tourism and hospitality businesses, because of its breadth of scope, has been unable to provide specific insights into visitor attraction businesses. On the contrary, visitor attraction research, while defining ownership as an important variable, has yet to explore the motivations or characteristics of small business owners. Gersick et al.’s (1997 Gersick, K., Davis, J., Hampton, M. and Lansberg, I. 1997. Generation to Generation: Life Cycles of Family Business, Boston: Harvard Business School Press.  [Google Scholar]) family business development model, devised around the three axes of family, business and ownership, was used to examine the population of open‐farm businesses in Northern Ireland. Following a general survey of 12 farm attractions, detailed interviews were conducted with owners of seven open‐farm attractions. The findings indicated that there was a wide degree of variation in terms of the scale and success of open‐farms. In terms of the family and business axes they shared many similarities with other small family tourism businesses such as rural location, the provision of a multi‐product experience and a strong emphasis on lifestyle needs. However, the involvement of children from an early age is unique to the family dimension and integral to the finding that lifestyle issues took precedence over business growth. The model also emphasised a generational progression in terms of ownership control that was not as relevant to these businesses where succession is generally not a consideration. Open‐farms operate on a pragmatic basis and in addition to family needs, various factors such as insurance, increasing costs, the need to re‐invest and update the product are currently affecting their competitiveness in the marketplace. A revised model of family business development is proposed reflecting these differences.     

Examining Antecedents and Consequences of Brand Personality in the Upper-Upscale Business Hotel Segment

ABSTRACT

Relying on Aaker's (1996 Aaker, D. A. 1996. Building strong brands, New York: Free Press.  [Google Scholar]) dimensions of brand personality, this study investigated the relationships between brand personality and its antecedents and consequences in the upper-upscale business hotel segment. Two dimensions of brand personality––competence and sophistication––were confirmed. User imagery was found to be the strongest predictor of brand personality, while trust had the significant mediating effect on the relationship between brand personality and loyalty. The theoretical and practical implications of this study's findings are included to assist both academicians and practitioners in the lodging industry in enriching their understanding of customers' perceptions of and attitudes toward hotel brand.     

‘Working Out’ Identity: Distance Runners and the Management of Disrupted Identity

Abstract

This article contributes fresh perspectives to the empirical literature on the sociology of the body, and of leisure and identity, by analysing the impact of long‐term injury on the identities of two amateur but serious middle/long‐distance runners. Employing a symbolic interactionist framework, and utilising data derived from a collaborative autoethnographic project, it explores the role of ‘identity work’ in providing continuity of identity during the liminality of long‐term injury and rehabilitation, which poses a fundamental challenge to athletic identity. Specifically, the analysis applies Snow and Anderson’s (1995 Snow, D. A. and Anderson, L. 1995. “The problem of identity construction among the homeless”. In Symbolic Interaction: An Introduction to Social Psychology, Edited by: Hermann, N. J. and Reynolds, L. T. New York: General Hall.  [Google Scholar]) and Perinbanayagam’s (2000 Perinbanayagam, R. S. 2000. The Presence of Self, Oxford: Rowman & Littlefield.  [Google Scholar]) theoretical conceptualisations in order to examine the various forms of identity work undertaken by the injured participants, along the dimensions of materialistic, associative and vocabularic identifications. Such identity work was found to be crucial in sustaining a credible sporting identity in the face of disruption to the running self, and in generating momentum towards the goal of restitution to full running fitness and re‐engagement with a cherished form of leisure.     

Women's Leisure as Political Practice: A Feminist Analysis of Orange Is the New Black

ABSTRACT

The purpose of this article is to examine representations of women's leisure portrayed on the popular Netflix television series Orange Is the New Black (OITNB). Using a feminist lens rooted in the notion of interconnectivity, we draw on four television tropes proposed by Pozner (2010 Pozner, J. L. (2010). Reality bites back: The troubling truth about guilty pleasure TV. Berkeley, CA: Seal Press. [Google Scholar]) that are commonly used to depict women characters on television to analyze representations of women's leisure in the first three seasons of OITNB. Our analysis reveals the complex and messy ways representations of women's leisure on OITNB can be used to discipline, reproduce, but also challenge power relations associated with common media tropes, acting as a form of political practice. We conclude by considering the implications of how these representations can influence the lives of women consuming this media content as part of their leisure.     

Similarities and Differences of the Effect of Country Images on Tourist and Study Destinations

ABSTRACT

The present study attempts to determine whether students hold similar or different country images when they are “buying” study abroad programs and tourism destinations. This article also tries to investigate similarities and differences in the brand personality perceptions of countries when they are considered as tourism and as study abroad destinations through the application of the brand personality characteristics model developed by Aaker (1997 Aaker, J. L. 1997. Dimensions of brand personality. Journal of Marketing Research, 34(3): 347–356. [Crossref], [Web of Science ®] , [Google Scholar]). A convenience sample of 360 students was split into two groups based on the motivation for visiting a specific country, whether for tourism or to participate in a study abroad program. The t test was used to calculate the significance of differences in country images between the two groups—those considering study abroad programs and those considering tourism destinations. The study concludes that the knowledge developed within the tourism context regarding images of countries may be applied to the context of study abroad programs.     

The Cognitive-Affective-Conative Model of Destination Image: A Confirmatory Analysis

ABSTRACT

Destination image influences tourist behavior before, during, and after travel, as it is an important instrument which contributes to tourists’ loyalty. Although Gartner (1993 Gartner, W. 1993. “Image formation process”. In Communication and channel systems in tourism marketing, Edited by: Uysal, M. and Fesenmaier, D. 191–215. New York, NY: The Haworth Press.  [Google Scholar]) advocates that the cognitive, affective, and conative dimensions of destination image are hierarchically interrelated, there is no empirical evidence to support the complete model. This study aims to test the hierarchical nature of the relationship between the dimensions of destination image. The results of structural equation modeling confirm Gartner's theoretical model, validating the theory that the influence of the cognitive component on the conative dimension is higher when mediated by the affective component, raising managerial implications.     

Predicting Intended and Actual Travel Behaviors: An Examination of Chinese Outbound Tourists to Australia

This exploratory study examines the predictive power of psychographic and demographic variables on intended and actual travel behaviors. A pre-tour and after-tour survey on the intended and actual travel behaviors of 397 Chinese ¹ 1. For the specific purposes of this research, “China” refers to Mainland China, excluding Hong Kong, Macau, and Taiwan due to their historical background. Hence, Chinese tourists refer to tourists from Mainland China. View all notes outbound tourists to Australia was conducted. Four of the five intended travel behaviors (Sightseeing, Culture and Heritage Activity, Shopping and Dining, and Entertainment) and three of the five actual travel behaviors (Sightseeing, Culture and Heritage Activity, and Entertainment) proved to be statistically significant with a combination of psychographic and demographic contributors. The results of this study are discussed and the market implications indicated.     

VIDEOS IN REVIEW

Abstract

THE LAST VAUDEVILLIAN: ON THE ROAD WITH TRAVELOGUE FILMMAKER JOHN HOLOD. Ruoff, Jeffrey. Vaudeville Verite, Wright Theatre, Middlebury College, Middlebury, VT05753 USA (jruoff@middlebury.edu) VHS, 30-minutes, $53.00 (institutions) and $23 (individuals). Reviewed by William N. Chernish     

The Re‐Branding of Salsa in London’s Dance Clubs: How an Ethnicised Form of Cultural Capital was Institutionalised

Abstract

This paper explores how participants in a popular dance scene renegotiate the aesthetics used to judge the acceptability of dances performed in those spaces. These issues are explored with reference to Bourdieu’s (1977 Bourdieu, P. 1977. Outline of a Theory of Practice, Cambridge, Cambridge: University Press. [Crossref] , [Google Scholar]) concepts of social fields and cultural capital and to ethnographic data collected in London’s Salsa clubs. The main argument is that Salsa dancing can function as a form of cultural capital that has with an ethnic dimension. This paper, based on participant observation in London’s clubs and the accounts of 31 of London’s Salsa club dancers, DJs and dance teachers, suggests that London’s Salsa dancers have competed with each other to establish a local de‐ethnicised interpretation of Salsa which refers to the forms of cultural capital to which they have access.     

World Heritage Sites: The Purposes and Politics of Destination Branding

ABSTRACT

Stakeholder management and politics have been described as key component of destination branding (Balakrishnan, 2009 Balakrishnan, M. S. 2009. Strategic branding of destinations: A framework. European Journal of Marketing, 43(5–6): 611–629. [Crossref], [Web of Science ®] , [Google Scholar]). This article investigates the impact of political influences on destination branding by examining a sample of 94 United Nations Educational, Scientific and Cultural Organization (UNESCO) World Heritage Sites (WHS) in 54 countries to determine whether democracy and political instability have a significant influence on the decisions of national tourism offices (NTOs) to promote their WHS as tourist destinations. It also examines the relative importance of political instability and democracy on the promotion of WHS by NTOs in comparison to other influences such as stewardship, economic development, and tourism. One of the key contributions of this article is that it applies a multivariate analysis to a field dominated by case study methodologies and suggests the potential complementarities between the two approaches. Democracy, it is hypothesized, facilitates the give and take inherent in reaching a common consensus among stakeholders on the nature and special meaning of a destination. It increases a society or country's civic capacity for collective action. Political instability, by contrast, is assumed to complicate the building of a consensus that enables nations to invest in and promote their heritage sites. The findings of this study suggest that the degree of democracy in a society has a significant role in encouraging the promotion of WHS as destinations. Political instability, by contrast, does not appear to have a significant impact in that regard. Democracy also appears to have a greater influence on the promotion of WHS by NTOs than influences such as economic development, quality of stewardship, and tourism.     

Does the geographic proximity of products influence a consumer’s decision? An evaluation in a restaurant

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Knowledge Dissemination in Tourism Education: A Case of Tourism Marketing

ABSTRACT

Knowledge dissemination among tourism stakeholders is vital to the overall development of tourism. Yet, this topic has been underinvestigated in past tourism literature. Taking the courses on tourism marketing as an example, this study examined what and how knowledge is being disseminated in the classroom. Based on the Sender-Message-Channel-Receiver (SMCR) model (Shannon, 1948 Shannon, C. E. 1948. A mathematical theory of communication. Bell System Technical Journal, 27(379–423): 623–656. [Crossref] , [Google Scholar]), the current study analyzed 43 tourism marketing syllabi to identify the senders and receivers of knowledge, knowledge being conveyed in the classroom, channels of communication between educators and students, and feedback of communication received from students. It is suggested that the study may help tourism scholars gain state-of-the-art knowledge of the content and formats of tourism marketing courses and facilitate knowledge dissemination in the tourism domain.