Managing tensions in coopetition

Tensions are natural in coopetitive business relationships that simultaneously involve cooperation and competition. The purpose of this study is to investigate how tensions are managed in coopetitive business relationships and examine the potential outcomes of the management of such tensions. The study will focus on various kinds of coopetitive relationships and how the management of the different tensions produces specific outcomes. The empirical study is based on comparative case study research on coopetitive business networks that features two different kinds of cases. The findings of the study contribute to coopetition research by identifying several new perspectives on tensions. Different levels of cooperation and competition in a coopetitive relationship as well as other underlying issues cannot alone determine tensions, but aspects such as the management of tensions are crucial. Most tensions are managed by using styles of competition and avoidance and result in mixed outcomes, which implies both positive and negative perceptions.     

Managerial sensemaking in a transforming business ecosystem: Conditioning forces,moderating frames,and strategizing options

Disclosing the root cause of managerial action in environments undergoing change, is intrinsically linked to understanding how managers perceive both themselves, and their focal network including the broader surrounding environment. Despite an increased research interest into the interlink between sensemaking and strategizing, empirical evidence on how different limitations manifest in the sensemaking of individual managers in specific contexts is scarce.This study focuses on individual level sensemaking in a transforming business ecosystem as a microfoundation of strategizing. It explores the diverseness of managerial sensemaking by comparing noticed cues, moderating frames and sensemaking outcomes as reflected in different strategizing options. The empirical data derive from 52 semi-structured interviews with top managers in a local business ecosystem. Based on our analysis, we develop an empirically grounded model that unwraps the frames that influence how managers perceive and interpret the changing environment and the implications for their business.Our study provides important empirical corroboration to extant research on the cognitive microfoundations of strategizing in networked environments and adds detail to the underlying sensemaking mechanisms at play. The results highlight the local context and the identity embeddedness of focal actors herein, as factors that significantly influence managerial sensemaking in transforming business ecosystem contexts.     

Coopetition strategy as interrelated praxis and practices on multiple levels

Existing research often considers coopetition as something occurring between organizations on a meso level, that is, a relational or company level. This study explores coopetition strategy in the form of activities from a multilevel perspective. The focus is on coopetition praxis and practices and how these are interrelated on the micro, meso and macro levels. In order to improve our understanding of coopetition activities, we use the strategy-as-practice approach and integrate it with coopetition research. The empirical part of this study is based on a single qualitative case study of a coopetitive relationship between a large multinational company and its supplier. The findings show how praxis on the micro level influences, and is influenced by, practices on the meso and macro levels. Coopetition strategy is shaped over time through the relationship between praxis and practices on different levels. Our study contributes to coopetition research by focusing on coopetition strategy as something that is implemented on multiple levels, including the individual (micro) and network (macro) levels alongside the meso level.     

Mapping the perspectives of coopetition and technology-based strategic networks: A case of smartphones

The aim of this study is to introduce and rearrange various coopetition perspectives and consider their implications in the context of a technology-based case study example from the smartphone industry and especially with the state of strategic networks between smartphone producers and operating systems at one chosen moment (autumn 2012). The case study analysis is based on a strategic map of the (technical) coalitions of firms (cf. Näsi et al., 2001). The most important introduced coopetitive features are present in the studied case. This study emphasizes in the literature review the dichotomy between contextual and procedural coopetition. However, this dichotomy is not solid in practice according to the studied case: the same firm might simultaneously have both contextual and procedural features. The study reveals this overlapping and multidimensional character of coopetition generally and its technological dimension in practice, and the general need to continue to study these coopetitive features. The study shows that contemporary theoretical typologies and frameworks of coopetition require experiments in order to direct the coopetition discussions toward the practical phenomena of business.     

Corporate venturing initiation: the examination of interfirm adaptation,sensemaking, and strategic reactiveness

The innovative outcomes of an ongoing collaborative relationship can encourage new corporate venturing. We propose that, during or after collaborative relationships, firms initiate new corporate ventures depending on the factor of interfirm adaptation, the mediating role of sensemaking, and the moderating factor of strategic reactiveness. The objectives of the analysis are achieved through the mediated moderation model this article describes; drawing on insights from the collective cognitive perspective, the study indicates that corporate ventures are initiated when interfirm adaptation interacts with a higher level of strategic reactiveness and with sensemaking as a mediator. The research findings provide important new implications for the broader domain of social cognitive theory.     

Strategic concepts as micro‐level tools in strategic sensemaking

Research Summary: The purpose of this article is to illuminate the role of concepts in strategic sensemaking. Based on a longitudinal real‐time study of a city organization, we demonstrate how the concept of “self‐responsibility” played a crucial role in strategic sensemaking. We develop a theoretical model that elucidates how strategic concepts are used in meaning‐making, and how such concepts may be mobilized for the legitimation of strategic change. Our main contribution is to offer strategic concepts as a missing micro‐level component of the language‐based view of strategic processes and practices. By so doing, our analysis also adds to studies on strategic ambiguity and advances research on vocabularies. Managerial Summary: Our analysis helps to understand the role of strategic concepts, that is, specific words or phrases with established and at least partly shared meanings, in an organization's strategy process. We show how adopting the concept “self‐responsibility” helped managers in a city organization to make sense of environmental challenges and to promote change. Our analysis highlights how such concepts involve ambiguity that can help managers to establish common ground, but can also hinder implementation of specific decisions and actions if it grows over time. We suggest that under environmental changes, development of new strategic concepts may be crucial in helping managers to collectively deal with environmental changes and to articulate a new strategic direction for the organization.     

Coopetition and trust: What we know,where to go next

This paper offers a systematic review of the main findings concerning the role of trust in coopetitive interactions. It adheres to a multilevel conceptualization of trusting relationships in coopetition, analyzing the manifestations of trust on the interpersonal, intergroup, interorganizational and inter-network level. It also applies a dynamic perspective on trust, investigating its antecedents, development processes and outcomes in coopetitive collaboration. Finally, it suggests some directions for future research of trusting relationships forged among coopetitors.     

A framework for understanding strategic network performance: Exploring efficiency and effectiveness at the network level

There are currently limits in our understanding of strategic network performance due to the complexity of the underlying processes involved. Improving our understanding of performance is critical if we are to improve network functioning, an important managerial problem. This paper addresses a research gap in strategic network performance by investigating: efficiency and effectiveness at the network level of analysis. A multiple case study methodology is used to investigate two Australian agri-business strategic networks. The cases suggest that processes relating to building actor webs and collective sensemaking are crucial for improving strategic network effectiveness, whereas network efficiency is influenced by developing activity patterns and utilizing resource constellations. The cases also highlight potential trade-offs between network effectiveness and efficiency in relation to performance at the network level. The paper contributes an empirically informed theoretical framework for understanding how network level processes influence network performance.     

Enhancing organizational sensemaking: An examination of the interactive effects of sales capabilities and marketing dashboards

Current marketing research highlights the direct effects of marketing resources on firm performance. Few studies, however, examine how such resources interact with one another and contribute to the strategic actions, such as sensemaking. In this study, we investigate how sales capabilities and performance monitoring via marketing dashboards influence a firm's sensemaking. The results from our study suggest that sales capability and the use of marketing dashboards not only contribute directly, but also have an interactive effect, highlighting the importance of integrating both sales and marketing operations. Further, we find evidence that sensemaking influences cost control and enhances customer relationship performance, suggesting that sensemaking has the potential to simultaneously impact both cost efficiency and growth.     

Post-Failure Success: Sensemaking in Problem Representation Reformulation

Failure is an inevitable feature of innovation, and management research promulgates the importance of learning from it. Key to excelling at an innovation-based strategy is understanding the processes that can turn failures into successes. However, post-failure success remains elusive. Although failure signals that the innovation journey is off course, shifting trajectory is difficult, because it may require revising assumptions and reformulating the project’s problem representation. Using comparative case studies, this study set out to understand how problem representations are reformulated. Employing case method and comparing data versus theory iteratively, the important role of sensemaking and of leadership behaviors in driving post-failure success became salient. Findings show that problem representations post-failure require a process of problem formulation characterized by sensemaking and that innovative solutions are enabled by the reformulation of problem representations that spring from prospective sensemaking. Furthermore, this article identifies leadership change behavior as the linchpin driving a problem formulation process characterized by prospective sensemaking that catalyzes innovative solutions and explains why some projects thrive post-failure and others do not. This article provides empirical support to the theoretical work of the literature on problem formulation, while extending the learning-from-failure literature by emphasizing and demonstrating the process driving post-failure success. The major implication of our study is that different leadership behaviors may foster different types of sensemaking (retrospective or prospective), and that, in turn, the type of sensemaking matters for how a problem is reformulated. Ultimately, this article concludes that in the context of project failure, problem reformulation that springs from prospective sensemaking enables innovative solutions post-failure.     

Making Sense of an Interconnected World: How Innovation Champions Drive Social Innovation in the Not-for-Profit Context

Social innovation is critical for supporting the economic and social fabric of communities globally. Yet little is known about the processes through which social innovation occurs and how context shapes them. To date, scholarship has focused primarily on social entrepreneurs and social enterprise creation, while the role of established not-for-profits (NFPs) as agents of social innovation has received surprisingly little attention given their importance to communities. It is expected that innovation will be increasingly important for NFPs as shifts in their funding models create greater complexity in maintaining sustainability and continuity in social service delivery. This research generates a deeper understanding of the processes of social innovation within NFPs by examining how multiple levels of context influence the behaviors of a key set of agents: innovation champions. Adopting an interactionist lens, the study explores how shifts in funding policy at the macro level, and the role of leaders (CEOs and Boards) and organizational institutional logics at the meso level, influence champion behavior at the micro level. To do this, we draw on sensemaking as an important cognitive and action-enabling mechanism. A qualitative, multicase study design with 46 interviews across six case organizations allows an in-depth exploration of this under-investigated area. The findings indicate that bricolage activity can facilitate championing that supports social innovation within NFPs and that organizational context guides the direction and content of champion behavior. The findings further uncover a broader range of behaviors and outcomes than have been previously attributed to champions, while highlighting the critical role that bricolage-enabled championing can play in driving social innovation that is both directly impactful and offers significant longer-term social impact. The important roles that sensebreaking, sensegiving, and sensemaking play in connecting champions’ interpretations of their contexts to their behaviors are also outlined.     

Interest,sensemaking and adaptive processes in emerging business networks — An Australian biofuel case

We contribute to the literature, firstly by elaborating sensemaking as an inter-organizational process. Second, we contribute by displaying how processual research captures reality in flight. Third, an interest model is developed in conjunction with how managers jointly develop an understanding and adapt their surrounding business network, so as to fit R&D into the social-economic environment. We develop the concept of inter-organizational sensemaking by elaborating the in-between; a joint and multi-actor understanding of the way resources-activities and the network of actors can change. Sensemaking is undertaken purposefully and so the interests of society, individual managers, firms and the mutual interests inherent with inter-organizational change also play a part. Our processual method studies events and activities through sequences of phases and periods defined by the researchers. A longitudinal case study of an emergent biofuel network exemplifies this approach. The paper discusses future research and managerial implications.     

Sensemaking in business networks: Introducing dottograms to analyse network changes

The issue of how different actors in a network understand changes to their industry remains an under-researched but crucially important area. According to the industrial network approach, companies interact according to their perceptions of the relevant network environment and their subjective sensemaking of the network logic and exchange mechanisms relating to the activities, resources, and actor bonds. Using a case study of the Norwegian/Japanese seafood distribution system, we propose a methodology that allows us to better understand these perceptions. We develop an analytical method based on ‘dottograms’ which facilitates a more detailed understanding of change within networks. In particular, we show how the dimensions of time (past, present and future changes) and space (change at actor, dyad or network level) can be better understood, and also how the method facilitates our understanding by ascribing reasons for the change. As such, we provide a methodological contribution to research on business networks and change.     

Coopetitive branding: Definition,typology, benefits and risks

Considering the increasing number of cobranding agreements (i.e., brand alliances) taking place between competing firms, we study this phenomenon by highlighting its different forms, benefits and risks. To better understand these agreements, we develop a theoretical framework in which we explore different coopetitive branding situations. Based on the literature on coopetition and co-branding, we identify two key dimensions of coopetitive branding: the nature of the agreement (hybrid vs. symbolical) and the type of partners (direct vs. indirect competitors). These dimensions structure our proposed typology of four coopetitive branding situations. We further develop our theoretical framework by presenting and discussing the specific short-term (for the joint product) and long-term (for the parent firms) benefits and risks associated with each type of coopetitive branding, which are synthesized in four research propositions and illustrated through four case studies. The findings are discussed in direct relation to the relevant literature, resulting in a series of insights relevant for both the academic and managerial communities. The limitations of our study are properly acknowledged, providing us with the opportunity to develop a set of research directions for coopetitive branding agreements and their management.     

Managing tensions related to information in coopetition

This study seeks to provide insights into the management of tensions related to information in coopetition. The literature on coopetition management recommends a separation principle, an integration principle or a combination of both. Focusing on tensions related to information in coopetition at the project level, we consider which principle is most appropriate. We theoretically discuss the control mechanisms used to address information criticality and information appropriability. In addition, we conduct an in-depth case study of a space project involving two competitors, Astrium and Thales Alenia Space. First, we describe the tensions related to information that arose in the context of this coopetitive project. In particular, financial and technical information presented dilemmas. Second, we explain how the coopetitors used formal control mechanisms to separate critical information from non-critical information. Specifically, information that was critical to the project's success was shared through a common information system specially designed for the project, whereas non-critical information was withheld from the partner. Third, because formal control mechanisms were insufficient to address critical information that was also appropriable, we show how project managers implemented informal control mechanisms. For example, project managers transformed appropriable information into non-appropriable information by aggregating data and withholding details such as calculation methods and cost structures. Our findings suggest that the management of tensions related to information in coopetitive projects requires a combination of formal control mechanisms (to manage information criticality) and informal control mechanisms (to manage information appropriability).     

When the glass is half full and half empty: CEOs' ambivalent interpretations of strategic issues

Organizational scholars have highlighted the importance of interpretive ambivalence for mindfulness, creativity, and strategic change. Ambivalence occurs when an issue is seen simultaneously as positive and negative. We examine organizational factors that influence the propensity of organizational leaders to evaluate a new strategic issue ambivalently. Data come from a survey of 220 German CEOs confronted with the enlargement of the European Union. We find that CEOs of firms with a more ambidextrous strategic orientation and a moderate sense of organizational control over their environment are most likely to be ambivalent about this issue. Our findings affirm the prevalence of interpretive ambivalence at the executive level and suggest ways for organizations to promote or prevent ambivalence in strategic sensemaking. Copyright © 2010 John Wiley & Sons, Ltd.     

A model of person‐pay interaction: how executives vary in their responses to compensation arrangements

A wealth of research indicates that both executive characteristics and incentive compensation affect organizational outcomes, but the literatures within these two domains have followed distinct, separate paths. Our paper provides a framework for integrating these two perspectives. We introduce a new model that specifies how executive characteristics and incentives operate in tandem to influence strategic decisions and firm performance. We then illustrate our model by portraying how executive characteristics interact with a specific type of pay instrument—stock options—to affect executive behaviors and organizational outcomes. Focusing on three individual‐level attributes (executive motives and drives, cognitive frame, and self‐confidence), we develop propositions detailing how executives will vary in their risk‐taking behaviors in response to stock options. We further argue that stock options will amplify the implications of executive ability, such that option‐heavy incentive schemes will increase the performance of talented executives but worsen the performance of low‐ability executives. Our framework and propositions are meant to provide a starting point for future theorizing and empirical testing of the interactive effects of executive characteristics and incentive compensation on strategic decisions and organizational performance. Copyright © 2010 John Wiley & Sons, Ltd.     

Coopetition as an entrepreneurial process: Interplay of causation and effectuation

The present study views coopetition as an entrepreneurial process that involves coping with uncertainty, risk-taking behavior, exploring and exploiting opportunities, and developing innovative solutions. It also shows that coopetition can be not only an intended but also an emergent process with low levels of goal specificity, which enables the incorporation of effectuation theory into coopetition research. The empirical part of the article is based on a longitudinal case study of three media companies from Finland that compete and cooperate simultaneously. Our results demonstrate that coopetitive interactions combine effectuation and causation, and this interplay depends on stages of the coopetition process and on managerial levels. Therefore, the effectuation lens allows to examine coopetition process from a novel micro-perspective of individual decision makers. Our cross-disciplinary study concludes with outlining new avenues for future research in both coopetition and entrepreneurial effectuation.     

Developing the organization's sensemaking capability: Precursor to an adaptive strategic marketing response

Effective strategic planning demands that organizations develop an understanding of the forces shaping the situation by engaging the collective efforts and interpretive capabilities of various representatives of the organization. This study investigates the mechanisms by which such an understanding develops and, subsequently, shapes marketing strategy. Specifically, organizations are examined as sensemaking units stimulated by perceived environmental turbulence, cultural open-mindedness, and team functional diversity. These factors are modeled as determinants of an organization's sensemaking capability, which is comprised of communicative, interpretive, and analytical dimensions. This study argues that a developed sensemaking capability increases the potential range of strategic responses and, ultimately, enhances customer-based performance. The results from a sample of wholesale distributors suggest that organizations that maintain greater internal variety are better able to sense and respond to the environment.     

Strategy and the environment: A study of corporate responses to crises

This paper describes an empirical study that examines the relationship between the type of external environment in which a firm operates and the repertoire of strategic responses the firm develops to cope with crises. The findings suggest that an executive's propensity to adopt a particular strategic posture depends on his perceptions of how well his firm can control its environment and on the costs of introducing change into the organization.