自我概念对乡村旅游意愿影响的实证研究--旅游动机的中介作用

为了满足多样化、个性化的旅游需求,从心理因素探讨游客乡村旅游动机和旅游意愿显得尤为重要。文章基于问卷数据,利用SPSS和SmartPls软件进行数据处理和分析,探讨了自我概念、旅游动机及乡村旅游意愿三者的关系。结果表明:不同的自我概念对旅游动机的影响存在差异;消遣动机、实践动机和逃离动机对乡村旅游意愿有显著正向影响,而文化动机对乡村旅游意愿影响并不显著;除发展自我外,乡村旅游动机在自我概念其他三维度与旅游意愿之间具有中介作用,为乡村旅游产品或服务的开发与提供给出建议。     

SARS后关于中国旅游发展的冷静思考

SARS作为一种突发性自然灾害,对中国旅游业产生了重大的影响,认真而冷静地思考这一影响及其给我们的启示是非常必要的.SARS疫情发生之后,人们更加关注旅游业,因为中国的旅游业已经成为重要的产业,旅游活动与百姓生活休戚相关.在旅游业的发展过程中,不能试图回避危机,要准备与危机长期"共舞".SARS过后的旅游业不应当是简单的数量上的恢复,要提倡发展"洁净旅游",追求质量的提升.从中国目前实际出发,要适当调整出境旅游发展的政策.     

湖南全域旅游示范区旅游购物供给侧改革思路与路径

湖南全域旅游示范区旅游购物收入普遍偏低,主要是供给侧存在问题。需要站在全域旅游的视角开发地方特色旅游购物品,创建旅游购物特色品牌体系,优化旅游购物体验环境,增强旅游购物品的科技含量,规范旅游购物市场秩序,以提高旅游购物的有效供给水平。     

中国出境旅游热的冷静思考--关于中国出境旅游发展政策的辨析

近年来,中国出境旅游发展迅速,其影响受到多方面的重视,如何认识和调整我国出境旅游发展的政策引起了广泛的关注.对此,目前学术界在这个问题上存在一些不同的观点.本文试图从基本概念、统计数据、计算的方法等几个关于制定我国出境旅游政策相关的基础依据进行分析,从而提出制定出境旅游政策和战略的思路.     

Towards Authenticity: A Sartrean Perspective on Business Ethics

Taking a Sartrean existentialist viewpoint towards business ethics, in particular, concerning the question of the nature of businesspersons’ moral character, provides for a dramatically distinct set of reflections from those afforded by the received view on character, namely that of Aristotelian-based virtue ethics. Insofar as Sartre’s philosophy places human freedom at center stage, I argue that the authenticity with which a businessperson approaches moral situations depends on the degree of consciousness he or she has of the various choices at stake. Finally, I consider some practical changes in business ethics education, managerial decision-making, and business organizations that Sartrean reflections might prompt.     

Information technology and consumer behavior in travel and tourism: Insights from travel planning using the internet

Sustaining business success hinges upon a firm׳s ability to understand and capitalize on consumer behavior trends. Synthesizing information from a variety of sources, this paper discusses the nature of use of the Internet by American travelers. In general, the adoption of the Internet has reached a level of saturation and some traditional channels such as online travel agencies (OTAs) continue to dominate travel planning. While traditional means of Internet use for travel planning appears to be widespread across all customer segments, higher-order Internet uses (i.e., social media) are now prevalent among some segments, particularly among travelers of Generation Y. Also, there seems to be an important bifurcation in the traveler population in that the traditional online consumers remain unchanged with their pattern of use of online tools while sizable groups are adopting emergent information sources and transaction channels. This article details the particulars of these trends and offers managerial implications and future research directions.     

Measuring consumer-based brand authenticity

Postmodern consumers use brands to create an authentic self and to reconnect to place, time, culture and others. Although previous research has identified that consumers draw on a range of cues in order to attribute authenticity to branded objects, no scales exist to measure the construct of brand authenticity. Building on the existing literature, this paper uses quantitative methods to develop a psychometrically robust measure of brand authenticity from a consumer's perspective. Findings demonstrate convergent, discriminant and predictive validity, whereby 14 items represent three interrelated first order factors labeled quality commitment, sincerity and heritage that correspond with a higher order brand authenticity construct. This study extends our understanding of the consumption of authenticity. Moreover, it provides a tool by which firms can evaluate the effectiveness of strategic decisions designed to deliver an authentic brand offering to consumers. Limitations and directions for future research are discussed.     

基于IPA分析法的舟山旅游智慧化供给研究

随着信息技术的不断发展与应用,旅游智慧化呈现蓬勃发展的局面,受到旅游业各方面的广泛关注。以舟山旅游智慧化发展为研究对象,通过构建舟山旅游智慧化供给建设的评价指标,采用IPA分析法对网络大数据进行分析,发现存在游客对舟山旅游智慧化供给的基础设施及智慧管理的期望和游后满意度都较高,但低于期望值,智慧服务使用率低,智慧营销认知度低等问题,在分析其原因的基础上,建议舟山市进一步加强智慧基础设施建设,加大智慧旅游供给建设的推广力度,优化智慧旅游应用程序,全面统筹舟山旅游智慧化供给建设。     

Feeling disconnected from others: The effects of ambient darkness on hedonic choice

This research documents a novel effect of ambient lighting on consumer choice. We propose and find that ambient darkness (vs. brightness) can result in consumers feeling disconnected from others. As a result, consumers become more authentic in their choices and they choose hedonic over utilitarian options because these choices reflect what they truly want (Study 1). Past research had suggested darkness increases hedonic choice by making choice less observable, but we find this effect emerges even when the choice is already anonymous and darkness cannot further increase anonymity. Rather, feeling disconnected from others and less weight to social norms heightened self-authenticity in darker (vs. brighter) surroundings (Study 2). When consumers are reminded of social connection, this difference is attenuated (Study 3). Thus, consumers making hedonic choices regulate their choices when reminded of their social connections. Implications of these findings and possible extensions are discussed.     

The traditional marketplace: serious leisure and recommending authentic travel

ABSTRACT

Services reliant on revenue generated from tourism are often beholden to how authentic visitors perceive their offering to be. From a managerial perspective, this is exacerbated when they serve a dual-purpose, as both actively ingrained in local culture and showcased international tourist attractions. As such, this study contributes to Kolar and ?abkar’s (2010) consumer-based model of authenticity by assessing the relationships between serious leisure, object-based and existential authenticity, and visitor word-of-mouth (WOM) recommendations in Iranian cultural tourism. Utilising partial least-squares structural equation modelling, and drawing upon responses from 615 visitors to the Tabriz Grand Bazaar, it thus extends the model’s applicability to the developing Middle Eastern context. The results extend extant research by emphasising the importance of object-based authenticity, as opposed to existential authenticity, in stimulating positive visitor WOM recommendations. Consequently, this study advances the prevailing understanding of the role of authenticity in stimulating positive behavioural intentions by highlighting how destinations can stimulate visitor recommendations.     

A Review and Evaluation of 2002 State Visitors' Travel Packets: A Fifty State Study

ABSTRACT

Official state visitors' travel packets were collected and analyzed in terms of strategic contributions to marketing communications goals. It was recognized that some states capitalized on the opportunity to obtain useful information and/or to make a favorable first impression during the potential tourist's inquiry phone call, although most did not. The majority of the distributed state visitors' packets were lackluster and collectively homogeneous. Slogans were found to be an underutilized tactic. The sponsorship of back covers was addressed. Noting the importance of the visitors' travel packet in terms of accomplishing marketing communications objectives, a call for accountability from the states was stressed.     

外资进入对我国旅游业发展的影响和相应对策

本文从我国旅游业的发展现状和未来发展前景出发,通过相关数据的引用,论述了外资对我国旅游业发展所起的重要作用。最后,本文针对旅游业内各行业的发展特点,论述了外资对我国旅游业发展所带来的积极影响和消极影响及相应的对策。     

Are Patients Traveling Further?

Managed care has been hypothesized to increase patient travel for health care services by steering patients to more distant providers. This raises access concerns. However, if the result is to expand the geographic extent of provider markets, this may ease antitrust concerns about mergers. This research compares travel distances for patients discharged from California hospitals in 1985 and 1991 controlling for payor, diagnosis, and local market conditions. Privately insured patients were more likely to be in managed care than Medicare patients during this period. We expect travel distances to increase for private patients relative to Medicare patients if managed is leading to greater travel. However, for a random sample of patients excluding births and neonatal discharges, we find no evidence relative travel increased. Nor do we find a systematic pattern of increase when we examine travel for specific diagnoses selected on the basis of the urgency and complexity of care.     

Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? A conditional mediation analysis

The footloose nature of transfer passengers in the turbulent air transport market landscape has necessitated the need to assess service marketing constructs relevant for airport competitiveness. The current cross-sectional study examined (1) the influence of transfer passengers’ perceived airport staff helpfulness and communication (H&C) on their behavioral loyalty, (2) the mediating roles of passenger affective image and satisfaction, and (3) the interaction effects of passenger types (trip purpose & travel frequency) and airport in the direct and indirect airport staff H&C – behavioral loyalty relation. Post-hoc analysis of transfer passengers’ perceived airport staff H&C across airports and passenger types was performed. Data was collected from three international airports in China (N = 829). Findings revealed that perceived airport staff H&C has significant positive associations with the three behavioral loyalty variables, and indicated further that these associations are partly explainable via passengers’ affective image and satisfaction. Also, the perceived airport staff H&C’s direct and indirect relations with behavioral loyalty variables are sensitive to passenger types but not airports. Expectedly, the post-hoc analysis showed that transfer passengers’ perceived airport staff H&C is significantly different across passenger types but not airports. Theoretical and practical implications, limitations and directions for future studies have been discussed.     

黑龙江省旅游业的发展潜力

黑龙江省有一批具有相对优势甚至相对垄断地位的特色资源 ,为发展旅游业奠定了良好的资源基础。在分析黑龙江省旅游业发展现状的基础上 ,指出黑龙江省发展旅游业的重点在于冰雪旅游、生态旅游 ,特别是森林生态旅游和漂流旅游。提出黑龙江发展旅游业的措施。     

国际旅游服务贸易问题研究:文献述评

本文从国际旅游服务贸易发展的原因和基础、国际旅游服务贸易竞争力的测度、国际旅游服务贸易与经济增长、国际旅游服务贸易规模的预测模型和旅游服务贸易自由化对旅游服务贸易收益的影响等方面对已有研究进行了评述,以期为后续研究提供一些有益的借鉴。