The environmental value‐attitude‐system model: A framework to guide the understanding of environmentally‐conscious consumer behaviour

Business writers such as Charter in 1992 predict that addressing the environmental consciousness of consumers will be one of the most important issues industry will face in the 1990s, and was seen by Ottmann in 1992 as the marketing trend of the decade. In 1993 Coddington judged much of green consumer potential to be latent as the environmental concern expressed in surveys was not clearly visible in current consumer behaviour. How best to respond to this new challenge and exploit the potential market is still causing confusion amongst marketers. However, it is a practical business concern as consumers may become more explicit in their demand and use their purchase power as an economic vote to effect social and environmental change. It is argued that marketing conclusions can only be drawn from a thorough understanding of the phenomenon. In this paper, the value‐attitude‐system model of Vinson et al. in 1977 is applied and extended to provide an insight into the complex phenomena affecting environmentally‐conscious purchase behaviour by integrating the underlying influences from the individual belief system.     

Thiscompanysucks.com: the use of the Internet in negative consumer‐to‐consumer articulations

The Internet has provided a forum through which consumers who are dissatisfied with various companies can vent their anger towards these corporations. A number of World Wide Web (WWW) sites have cropped up on the Internet, their specific aim being the fomenting of negative communication about companies: these are known as corporate complaint WWW sites. Little research has been conducted on negative on‐line consumer‐to‐consumer articulations and the possible impact that these might have on consumers' perceptions and attitudes. This paper attempts to foster discussion on the use of the Internet in facilitating consumer‐to‐consumer communication, particularly negative communication. First, background information on corporate complaint WWW sites is provided. Then, a survey that was conducted in order to glean information on consumer knowledge of and responses to these kinds of WWW sites is discussed. The results indicate that, among the population used in this study, the awareness of corporate complaint WWW sites was moderate. However, when respondents were aware of them, they were likely to visit them. Social influence plays a role in influencing awareness and prompting visits to corporate complaint WWW sites. In addition, an individual difference factor, attitudes towards complaining, influenced the kinds of activities in which the respondents engaged when they visit corporate complaint WWW sites. Future research directions are proposed.     

Communication assumptions in consumer research: An alternative socio‐cognitive approach

Although communication appears natural to most people, the successful act of transferring meaning relies on an alignment of intricate interpretive processes between the sender and receiver. Yet the full range of these intricate processes is often oversimplified, homogenized, and molded according to each paradigm’s narrow epistemological assumptions, leading to contradictory representations across paradigms. For example, within cognitivist and structuralist research the communicative act is portrayed as unproblematic as it engages objectified meaning structures embedded in the structures of texts, symbols, and social practices, which remain independent of (i.e., disembodied from) the interpreting mind. In contrast, in postmodernist research, communication is regarded as implausible as meaning is uniquely created by the receiver (regardless of what is intended by the sender). Although each major perspective provides some insights to the communicative act, the elegance of each camp’s reasoning is undone by it not addressing the full complexity of communication as it actually exists. To provide a more comprehensive and internally consistent understanding of meaning transfer (i.e., communication) we introduce a socio‐cognitive model that accounts for apparent objectivist and subjectivist outcomes. This framework situates meaning production within the mind, driven by the interaction between mental (private and/or cultural) models, cognitive (reflective and/or categorical) processing, and environmental feedback mechanisms.     

A risk analysis of industrial buyers: The case of mid‐range computers

One of the most problematic and risky purchases that an organization has to make is which computer system to buy. The rapid technological changes within the computer market further increase the high risk already perceived as the result of the high price tag and the far reaching organizational consequences of such a purchase. An examination of this purchase situation using a perceived risk framework would highlight the risks involved and how those risks can be reduced. A questionnaire survey of DEC computer purchasers showed that personal risks were as important as company risks to the respondents, and that the two underlying factors seemed to be psycho‐social risk and personal financial risk. In addition, the probability and seriousness components of all the risk statements were significantly correlated. The most useful strategies to reduce these risks were to obtain a warranty or guarantee and to see the product in operation before purchasing. Several underlying factors were discernible from the risk relievers ratings. These included a clarifying factor and a simplifying factor. Implications are discussed for a best practice guide for industrial purchasers and for the more effective training of the salesforce.     

Regulatory issues in electronic money: A legal‐economics analysis

In this paper we examine regulatory issues relating to electronic money. The discussion proceeds along three main lines. First, the focus of attention on the potential risks to the financial system is typically on the systemic risk arising from the payments system. Since issuers of electronic money automatically become part of the payments system we consider if the arguments relating to systemic risk originating in the payments system apply in the case of electronic money. Second, we examine the sharp divergence in regulatory approaches between the US and the EU, and suggest that a useful way of reconciling this divergence is to note the existence of a tradeoff between the efficiency of the financial system and the amount of risk assumed by the public sector. This means that there is not necessarily a “correct” answer to the desirability of regulation. Third, technological advances and financial innovations have made it easier for firms to engage in regulatory arbitrage. Competitive pressures may have encouraged financial centres to engage in competitive deregulation, resulting in a less than socially optimal level of regulation overall. It is therefore important that national authorities coordinate and harmonise their regulatory policies. This revised version was published online in June 2006 with corrections to the Cover Date.     

EDI success in small and medium‐sized enterprises: A field study

This research aims to identify empirically the success factors that have allowed small and medium‐sized enterprises (SMEs) to obtain advantages from electronic data interchange (EDI). These advantages can be operational, managerial, and strategic in nature. Results of a field study done in 39 firms indicate that it is the quality of the organizational context of EDI (organizational support, implementation process, and control procedures) that is crucial to the attainment of benefits from this technology. In turn, the quality of the organizational context is higher when the small firm implements EDI voluntarily rather than having it imposed by a major client or supplier. These results are compared with those of a prior study done in a large business context.     

A book‐review essay on the role of ambi‐diegetic film music in the product design of hollywood movies: macromarketing in la‐la‐land

This paper investigates consumer identity negotiation via product disposition, specifically analyzing disposition as a means of identity separation, management, and incorporation within the context of tattoo removal in the United States. Evidence for separation and management functions of disposition replicate previous studies and demonstrate tattoo removal is a valid consumer domain for analyzing disposition. Motivations conceptually tied to identity incorporation are proposed, expanding upon previous disposition research. This work focuses on how the process, rather than the object, of disposition can symbolically alter a person’s self‐concept by allowing him or her to further incorporate an identity into, rather than separate it from, his or her self‐concept. Implications for disposition, the transfer of personal meanings, and self‐authentication are discussed.     

Market development in practice: A case study of user‐initiated product innovation

User‐initiated innovation refers to the inauguration of new industrial processes and products by their users rather than by manufacturers. The marketing literature has recently been enhanced by the reconceptualisation of industrial innovation to include the possibility of this customer‐active approach. But the accounts of customer‐active innovation which have so far appeared confine the role of the user to the development of internally‐applied process innovations, leaving their wider commercial exploitation entirely to manufacturers. This article presents a case study of the development of flexible manufacturing systems in a major British company and demonstrates the importance of recognising the active role of users in product innovation.     

Export marketing research in practice: A comparison of users and non‐users

Following a review of the literature, this paper analyses the differences between users and non‐users of export marketing research. The study was conducted on a sample of small and medium‐sized Finnish design companies, exhibiting a range of different export characteristics. Contrary to prior expectations, the results show only a few significant differences between users and non‐users of export marketing research. The implications of these findings are discussed and avenues for future research on the topic are outlined.     

A virtual market in your pocket: How does mobile augmented reality (MAR) influence consumer decision making?

This research investigates the extent to which Mobile Augmented Reality (MAR) apps can influence user attitudes and shopping behavior. It empirically explores user experience and examines its effects on consumer perceptions of hedonic and utilitarian gratification, informativeness, and ease of use. Findings indicate perceptions of gratification and informativeness significantly associate with MAR app use. When consumers perceived the MAR app as enjoyable, useful, and contributing to the information acquisition, they were inclined toward a more positive affective response. Practically it provides insights into MAR use, which benefits both consumers and MAR app designers, and influences company marketing strategy.     

Export diversification and real exchange rate in emerging Latin America and Asia: A South–North vs. South-South decomposition

The present paper examines the directional causality between export diversification and real exchange rate in the middle-income countries of Asia and Latin America over the period from 1995 to 2013. Additionally, we investigate asymmetries in the causality issue by examining the direction across trading partners.

Our empirical results show that there is a two-way causality between the two variables when we look at the sample as a whole. A causal link running from the real exchange rate to export diversification is consistent with the standard literature but it is not systematic at all. The reverse causation is very appealing and challenges the standard argument on exchange rate determination. When the causality issue is investigated by treating export markets differently, our findings at the aggregate level are confirmed in exports destined for the advanced countries. The analysis for ‘South-South’ trade only shows a unidirectional link from the real exchange rate to changes in export diversification. The same tests performed at the individual countries level reveal a heterogeneous causality across trading partners.     

The process of conflict in buyer‐seller relationships at domestic and international levels: A comparative analysis

Despite the fact that conflict is an essential behavioural dimension underlying the buyer‐seller relationship, no empirical work has as yet been conducted on the comparison of conflictual processes between different types of marketing channels. This paper attempts to compare exporter‐importer and exporter‐domestic customer business partnerships, regarding the dimension of conflict throughout its various stages of growth and development. The study was carried out on a sample of 53 indigenous Greek manufacturing firms. Contrary to prior expectations, it was found that the exporter‐importer (E‐I) kind of relationship was not characterized by higher levels of conflictual processes than those in the domestic type of business association. Surprisingly, the study results also showed that in a substantial number of conflict areas, the domestic relationship category was governed by significantly higher levels of conflictual processes compared with those in the E‐I kind of business partnership. The managerial implications of the research findings are discussed and avenues for future research directions are outlined.     

Learning Approaches and Outcome‐Based Teaching and Learning: A Case Study in Hong Kong,China

Outcome‐based education is a pedagogical process which focuses on the achievement of certain specified results. Outcome‐based teaching and learning (OBTL), therefore, is concerned with curriculum design and ensuring that the contents, delivery, activities, and assessments are all aligned to help facilitate students to attain specific intended learning outcomes. This study explores whether and how outcome‐based teaching impacts on the learning approaches of one cohort of undergraduate business students at a university in Hong Kong, China to undergo outcome‐based teaching, newly introduced as part of a university‐wide policy to adopt OBTL. The learning approaches of these business students were measured using John Biggs's (1987 Biggs, J. 1987. Student approaches to learning and studying, Melbourne: Australian Council for Educational Research.  [Google Scholar]) Study Process Questionnaire (SPQ) to determine whether these students tended to favor surface learning approaches, deep learning approaches, or achieving learning approaches upon initial entry into the university. Changes in learning approaches were tracked, after a semester's exposure to OBTL, through survey and focus group interview methods. Findings indicated a significant amount of transference between learning approaches deployed by these students, demonstrating a high level of adaptability.     

Juliann Sivulka,Stronger than Dirt: A Cultural History of Advertising: Personal Hygiene in America, 1875–1940, New York: Humanity Books, 2001

Abstract

In Stronger Than Dirt, Juliann Sivulka explores how concepts of personal hygiene underwent a dramatic change in the United States between 1875 and 1940 and how, during this relatively short period, Americans changed from a group of reluctant bathers—who rarely if ever used soap for personal hygiene—to a nation in love with suds and lavishly outfitted bathrooms.     

The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK

The unification of “marketing” functions under the control of a chief marketing executive has long been regarded as central to implementing the marketing concept. While not accepting the logic that suggests that marketing orientation implies any particular set of organisational arrangements, this article examines new empirical data concerned with the role and status of the chief marketing executive and the marketing department, in a sample of manufacturing firms, to suggest that they function very differently in different companies.

Such distinctions have important implications for our understanding of how marketing operates in organisations, and the different ways in which it may be developed, both in manufacturing and in other sectors.