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品牌资产是营销学研究的重要内容,按照Aaker的理论,零售商品牌资产也可以分品牌忠诚度、品牌知名度、感知质量、品牌联想四个维度.基于品牌联想网络模型的研究表明:高的顾客满意是提升零售商品牌资产的重要途径. 相似文献
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An increasingly popular alternative to the lecture-oriented “chalk-and-talk” approach to teaching principles of microeconomics is the use of classroom experiments. Like other alternatives to traditional teaching methods, there exists little more than anecdotal evidence supporting the effectiveness of the experimental approach. We estimate the effect of participating in classroom experiments on student achievement in a principles of microeconomics course. Nine sections (300 students) participated in the study, two of which (59 students) relied heavily on classroom experiments throughout the semester. The remaining seven sections (241 students) used no experiments. We find that students in the experimental sections experienced significantly higher gains in Test of Understanding in College Economics (TUCE) scores but differed little on other more qualitative outcomes. Additionally, results indicate that certain student characteristics, including gentler, major, and grade point average, can be used to predict a student's likely success when choosing between courses that rely on experiments and those that employ more traditional forms of pedagogy. 相似文献
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Kirsten K. Madden 《Southern economic journal》2010,77(1):224-239
Twenty‐six undergraduate students explored the meaning of the classics (Adam Smith and Karl Marx) and two lesser‐known contributions in ethics and economics (Robert Owen and John Ruskin) in a spring 2007 history of economic thought course. This article introduces the inquiry‐based discussion technique used in the course and presents five question clusters fulfilling requirements for an inquiry‐based discussion. A proposed hypothesis is that the technique increases student understanding of challenging texts. Pre‐ and postdiscussion assessments for five interpretative questions serve as evidence to evaluate the hypothesis. Assessment results lend empirical support to the hypothesized positive impact of the technique on student learning. End‐of‐the‐semester student survey results captured student opinions concerning their learning from the technique. Survey results suggest the students believe that the technique positively impacts aspects of the learning process; the students recommend the discussion technique for future use. 相似文献
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文章从组织学习视角对代工企业产品开发能力的提升进行了研究.然而,过去这一主题的研究或者聚焦于组织间学习,或者聚焦于组织内学习.文章则从整体性视角同时考虑了组织间学习和组织内学习,并实证检验了组织间学习、组织内学习与产品开发能力之间的关系.研究结果表明:组织间学习对组织内学习和产品开发能力有显著的正向影响;组织内学习对产品开发能力有显著的正向影响. 相似文献
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文章以高校教工600份薪酬满意度调查问卷为样本,以SPSS19.0为工具,通过对样本数据进行二次曲线拟合分析、相关性分析等处理,验证了高校教工绩效工资强度与薪酬满意度之间存在倒U关系;设定岗位、职称、学历对二者的关系具有调节作用,通过分层多元回归分析对其进行了验证,并对其进行二次曲线估计,得出不同岗位、职称、学历的教工实现薪酬满意最大化时的绩效工资强度,为高校教工绩效工资的设定具有一定指导作用。 相似文献
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公司法本科课程“标准化学习”教学探讨 总被引:1,自引:0,他引:1
法科应用型课程的"标准化学习"是教学中一个不可或缺的步骤。公司法本科课程"标准化学习"教学的具体展开,首先是课前整理公司法国家法规范;其次是课中教师引导学生解读公司法国家法规范条文;最后是教师和学生分别对课堂解读公司法国家法规范条文的教学活动进行总结。 相似文献
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Han Yu 《Southern economic journal》2019,86(2):726-745
This is the first article that uses panel data to investigate the impact of individuals' self‐perceived relative income on life satisfaction. Analyses show that the self‐perceived relative income has a significant impact on life satisfaction, but the impact is asymmetric. The decline in life satisfaction is much more significant due to perceiving a lower relative income in comparison to the rise in life satisfaction because of perceiving a higher relative income. Absolute income is only significantly and positively associated with life satisfaction in the pooled ordinary least squares estimations, but the association is never significantly different from zero when individual fixed effects are controlled. Household savings have a positive but small impact on life satisfaction. Among different financial‐related shocks, people's self‐perceived relative income varies the most due to changes in household net income, total savings, and employment status. 相似文献
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基于2022年广州市在享公共租赁住房住户的调查数据,建立二元Logistic回归模型,实证检验公共教育满意度对公租房住户生育意愿的影响,并将户籍作为工具变量以解决公共教育满意度与生育意愿之间双向因果的内生性问题。研究发现,公共教育满意度能显著提高公租房住户的生育意愿,对于低教育程度的公租房住户来说,公共教育满意度对其生育意愿的促进效果更强。基于此,建议进一步完善公租房规划、设计、建设及分配,提高与保障公租房住户的生育意愿;积极推进公共教育服务均等化,降低教育成本;切实落实“租购同权”,促进租赁群体同享公共服务相关权利。 相似文献
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以产业共性技术和产业内竞争两个参数来表征产业特征,在此基础上构建了两阶段双寡头竞争博弈模型,用以分析两个寡头企业绿色研发和绿色学习的决策行为。探讨了集中决策和分散决策两种方式下,不同补贴方式对企业绿色行为的影响,并分析了产业特征参数对企业绿色行为的影响及其调节作用。研究结论既推动了产业特征对企业绿色研发和绿色学习影响的认知,又进一步深化了政府绿色补贴对企业绿色行为作用效应的研究。 相似文献
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强大的装备制造业是推动我国实现工业转型升级的重要引擎,而突破性技术创新在此过程中将起到关键作用。逆向研发外包的逐渐兴起,为装备制造业取得突破性技术创新提供了一条可行的路径。然而,如何将逆向研发外包所获得的异质性知识进行有效转化,最终实现突破性技术创新的过程机理仍然不够清晰。本文首先从理论上分析逆向研发外包、组织学习(探索式学习和利用式学习)和装备制造业突破性技术创新之间的作用关系并提出相应的研究假设;然后,构建中介效应模型,并通过面板数据进行回归分析,对研究假设进行验证。结果表明,逆向研发外包、探索式学习和利用式学习对装备制造业突破性技术创新都存在显著的正向影响,而且探索式学习和利用式学习在逆向研发外包与装备制造业突破性技术创新之间起着完全中介的作用。据此,为我国装备制造业有效开展逆向研发外包,并进行组织学习以实现突破性技术创新提供对策依据。 相似文献
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关于GDP与收入满足度的相关性分析 总被引:1,自引:0,他引:1
本文通过对国内生产总值的剖析,构造幸福实现程度的指标——收入满足度。并运用笔者2004年在上海地区的问卷调查数据和德国1984年-2001年国内生产总值与收入满足度的数据进行相关性分析,揭示随着收入增加,收入的满足度效应由大变小直至负值。所以,当收入提高到一定程度,政府管理层重点关注的应是提高居民的收入满足度,而不是单纯增加经济活动的结果GDP。 相似文献
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