国内汽车市场现状分析

用下述语言形容中国车市目前的火热可以说是毫不夸张的:它不仅是全球低迷的车市中最耀眼的光芒,更当之无愧地成为集万千宠爱于一身的投资焦点。大公司抢摊登陆，小公司雄心勃勃，一时之间，中国车市就像一场正端上主菜的盛宴，吸引了世界各地投资者的目光。     

中国自贸区建设现状及其对策研究

近年来,中国加快了自贸区建设的推进速度,截至2019年底,已签订了17个自贸协定。相对而言,中国签订的自贸协定规则覆盖面还比较小、规则标准还比较低。与此同时,以CPTPP、USMCA协定为代表的高标准自贸协定,形成了数字贸易规则、知识产权规则、国有企业规则等多个非传统领域规则。我国应坚持长期宏观战略利益高于短期经济利益、先广覆盖后高标准价值导向和大型新兴经济体与发达经济体自贸谈判并重的原则,从组织上建立直属于最高决策机构的高标准自贸区战略机构、加强对非传统领域议题的整理与研究、建立针对新规则的损益衡量指标体系、健全高标准自贸区谈判的产业受损补偿机制,加快推进我国高标准自贸区建设。     

东北亚经济圈现状及前景浅析

随着经济全球化进程的加快，东北亚区域经济发展受到更加广泛的重视。尽管该区域内中日韩三国的GDP之和已占亚洲GDP总量的70％以上，但区域内贸易额比重只占其对外贸易总额的20％，大大低于北美自南贸易区46．5％、欧盟50％左右的水平。因此，推动相互间交流与合作，谋求共同发展，日益被提上日程。     

浅析会计电算化的现状及有效措施

随着电子商务的不断发展,会计电算化是会计工作进入信息化的基础,是今后企业决策的重要依据.本文就我国会计电算化的现状进行分析,并建议性的提出解决问题的有效措施.     

会计监督的现状及有效措施

随着我国市场经济的飞速发展,规范会计行为,加强会计监督已成为社会经济可持续发展的一项重要内容.本文就我国会计监督的现状进行分析,并建议性的提出解决问题的有效措施.     

供求关系趋向宽松价格水平持续回落——2005年中国生产资料价格形势分析及2006年展望

一、2005年生产资料价格水平持续回落 2005年以来,国家各项宏观调控措施取得明显成效,作为重点调控对象的生产资料市场价格,其过快上涨的局面基本扭转.     

中日贸易现状及发展趋势分析

本首先从中日两国相互依存关系入手，分析了两间的贸易状况和新的贸易特点：贸易结构的不断改变——从产业间贸易向产业内贸易转变。然后在此基础上指出了中日两国产生贸易摩擦的原因，最后进一步阐述两国贸易现状发展的趋势。     

Consumers' green involvement and the persuasive effects of emotional versus functional ads

This study compares the effects of four types of ads: a functional green ad promoting the environmental advantages of a product, an emotional green ad using a visual representation of pleasant natural scenery, a mixed type green ad using functional and emotional strategies, and a control group. Findings of an experimental study using a representative sample of U.S. consumers suggest that both the emotional and the mixed-type ads significantly affect brand attitude, mediated by attitude toward the ad. These effects do not depend on consumers' green involvement. Functional ads, in contrast, only impact brand attitudes when involvement, measured as green purchase behavior or green product attitudes, is high.     

浅议商业银行信贷风险管理的现状及相关改进

金融危机过后,国内外宏观经济形势发生了巨大的变化,在该形势下商业银行如何正确、合理的开展信贷风险管理,正日益成为金融系统内关注的焦点.本文从实际出发,对商业银行信贷风险管理的现状及所存在问题展开了深入的探讨,并随之提出了具体的改进措施,以期可作为各商业银行决策管理层及相关理论研究者的借鉴或参考之用.     

中等职业学校德育课的现状及对策

德育课是中等职业学校学生的必修课之一,它是帮助学生形成正确的世界观、人生观、价值观的重要途径,在帮助学生树立正确的择业观、创业观,培养良好的政治素质和职业道德素质等方面发挥着重要作用.目前,随着时代和社会的发展,现行德育课教学中存在着一些问题,本文拟就德育课程现状及对策提出了几点见解.     

收视率调查状况与中国收视率发展模式的探讨——兼谈数据垄断

近几年来,收视率数据在我国电视行业中扮演起了越来越重要的角色,成为业内外人士共同关注的热点话题。2009年年初,曾在中国收视率市场上运作了十余年的AGB Nielsen退出中国市场,其直接后果是让在中国市场上本已占有了80％以上份额的CSM媒介研究某种意义上垄断了中国的收视率调查市场。垄断市场结构的形成,以及国际广告公司WPP对CSM的控股,引发了人们对数据客观性和公正性的关注。本文通过回溯历史．归纳全球收视率调查的商业模式,认为要推动中国收视率调查行业的健康发展,关键问题不在于关注垄断或者外资参股的问题,而在于对收视率调查业务的规范和监督问题．一个由行业各万共同参与和运作的收视平调查监督机制,正是未来中国收视半调查行业健康发展的必须。     

国营贸易规则及我国石油进口国营贸易现状分析

世贸组织允许各成员方在国际贸易中建立或维持国营贸易，但同时，又对国营贸易企业的经营行为作了诸多限制性规定，加入世贸组织谈判中，我国在承诺遵守有关国营贸易的国际规则的同时，也取得了在原油、成品油等商品的进口中，可继续实行国营贸易的权利，但这种权利是以石油市场的不断开放为条件的。本分析了WTO的国营贸易规则及我国石油进口中的国营贸易的现状，指出石油进口中国营贸易拥有垄断地位的现状。进而提出了对此种现状的看法。     

Modeling the effect of self-efficacy on game usage and purchase behavior

This research models the relationship between self-efficacy, game purchase and usage. Four-hundred and ninety three consumers responded to a questionnaire. We deployed confirmatory factors analysis (CFA) and structural equation modeling (SEM) across 4 game types; original model (all games) and alternative models, Sports/Simulation/Driving, Role Playing Game/Massively Multiplayer Online Role-Playing Game/Strategy and Action/Adventure/Fighting. The impact of self-efficacy on usage and purchase was modeled both individually and simultaneously. For individual effects; models had adequate fit with Sports/Simulation/Driving showing an impact between self-efficacy on game usage and purchase. Our results showed no simultaneous relationship. We conclude that self-efficacy does impact usage or purchase but game type affects this relationship. Research implications are discussed.     

The effect of consumers' emotional reactions on behavioral intention: The moderating role of personal relevance and self-monitoring

This study examines the moderating effects of personal relevance and self-monitoring on the relationship between emotional reactions and behavioral intention. The results show that personal relevance and self-monitoring moderate the emotion-behavioral intention relationship. The magnitude of the relationship increases significantly when these individual difference variables are incorporated as interaction terms. Theoretical and public policy implications are discussed.     

Celebrity versus film persona endorsements: Examining the effect of celebrity transgressions on consumer judgments

This study introduces film personas (e.g., Hermione Granger, Jack Sparrow, Bridget Jones) as effective brand endorsers. A three study, mixed‐method approach is used. Results show that a film persona (e.g., Legolas, from Lord of The Rings, vs. celebrity, Orlando Bloom) is a more (less) effective endorser (i.e., resulting in more positive attitudinal and behavioral judgments). Exploratory findings indicate that this may be due to film personas possessing a tight (vast) association set, which is more (less) easily transferred onto the endorsed brand. Results of this study also illustrate that endorsed brands are shielded from the negative effects of celebrity transgressions when they are featured as their film persona in an endorsement. This study has important implications for advertisers in the choice and execution of their advertisements featuring celebrities.     

The effect of digital signage on shoppers' behavior: The role of the evoked experience

This paper investigates the role of digital signage as experience provider in retail spaces. The findings of a survey-based field experiment demonstrate that digital signage content high on sensory cues evokes affective experience and strengthens customers' experiential processing route. In contrast, digital signage messages high on “features and benefits” information evoke intellectual experience and strengthen customers' deliberative processing route. The affective experience is more strongly associated with the attitude towards the ad and the approach behavior towards the advertiser than the intellectual experience. The effect of an ad high on sensory cues on shoppers' approach to the advertiser is stronger for first-time shoppers, and therefore important in generating loyalty. The findings indicate that the design of brand-related informational cues broadcast over digital in-store monitors affects shoppers' information processing. The cues evoke sensory and affective experiences and trigger deliberative processes that lead to attitude construction and finally elicit approach behavior towards the advertisers.     

Individual knowledge sharing behavior in dynamic virtual communities: the perspectives of network effects and status competition

Purpose

While most literature concerning knowledge sharing examines it as an organizational method for innovation and value creation, this paper considers online knowledge sharing as an individual behavior decision embedded in a virtual community. We attempt to explore which sharing behavior can help individual participants gain a better position in an online community, improving social status, reputation, and other social networking interests.

Design/methodology/approach

We collected and measured the knowledge sharing activities and discussion from a Chinese online expertise knowledge network in Business Management Consulting. We tested the mediating effects of the sharing behavior of the major members of the online knowledge network on members’ status (network centrality) in different time units (days).

Findings

In a dynamic virtual community, the direct result of knowledge sharing behavior is reflected in the individual status position (the degree of node centrality). At the same time, individual knowledge sharing behavior has an “inertia effect”: individual prior status (the degree of node centrality) affects current knowledge sharing behavior, while current knowledge sharing behavior affects current status in the knowledge network, forming an inertial circuit between personal behavior and network status.

Originality/value

We expound the theory of individual knowledge sharing in the context of an inter-person dynamic virtual community; we provide action “strategies” for individual knowledge sharing behavior choice, for better understanding the nature of individual knowledge behavior, and we also propose and test the “inertia effect” of knowledge sharing behavior and the knowledge network, and demonstrate the theory of network effects from an individual perspective.

     

Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance

The increasing product commoditization and price transparency afforded by online retail channels have left many brick and mortar stores bearing the costs associated with being used as a physical showroom without reaping the rewards of the final sale. As customers continue to take advantage of retail stores to gather information and turn to competing channels for purchasing, the role of the retail salesperson has shifted and retailers have been left without a clear understanding of how to manage this change in the retailing landscape. In this research, we first define “showrooming” – and investigate individual (i.e., salesperson)-level experiential consequences of perceived showrooming. We find negative relationships between perceived showrooming and salesperson self-efficacy and salesperson performance, which are positively moderated by salesperson coping strategies and cross-selling strategies. Our findings suggest that the negative effects of showrooming can be combated though specific salesperson behaviors and strategies. Further, exploratory findings at the store level reaffirm a negative relationship between perceived showrooming behaviors and performance. Finally, we discuss the theoretical and practical implications of our findings and offer specific managerial actions to address showrooming.     

旅行社定制旅游发展现状研究及对策分析

随着我国旅游业的不断发展和完善,人们的旅游消费模式和消费观念也在潜移默化地发生转变,标准化生产的大众旅游产品已无法满足现代人的旅游消费需求,而凸显个性化和人性化的定制旅游正好弥补这一市场需求。通过对定制旅游概念的分析,找出我国定制旅游市场目前存在区域发展不平衡、定制旅游质量不高、专业人才匮乏、境外定制旅游存在安全隐患等问题,并在此基础上提出以下对策建议:加大宣传力度,提高消费者对定制旅游的认知度,对产品进行研发创新,延长其生命周期,通过校企合作的方式,培养高素质、专业化人才,树立以人为本的服务理念,运用信息技术等高科技手段降低成本。     

The influence of hedonic versus utilitarian consumption situations on the compromise effect

This article reports the influence of two specific consumption situations—hedonic and utilitarian—on the magnitude of the compromise effect. Based on the literatures of different valuation processes (valuation by calculation vs. valuation by feeling) and hedonic versus utilitarian consumption, the authors suggest that the compromise effect will be stronger under the utilitarian (vs. hedonic) consumption situation due to different valuation processes. Three experimental studies were conducted, and the results have supported the prediction. In addition, the authors successfully excluded alternative explanations such as differences in willingness to pay, justification, and attribute importance. The authors concluded with a discussion of the theoretical and managerial implication of this research.