域名与商标的优先权问题

随着网络的发辰,域名与商标冲突也就应运而生,特别近来国内知名商标被人恶意抢注的事件频频发生,两者之间的冲突也越来越引起人们的关注.本文拟从多方面讨论域名与商标的优先权问题.     

Exploring the determinants of organizational emergence: A legitimacy perspective

In an attempt to explain why some nascent organizations become new organizations while others do not, we contend that the process of organizational emergence can be understood and predicted by viewing it as a quest for legitimacy. We subsequently find empirical evidence to suggest that the actions a nascent organization takes (or strategic legitimacy) may be more important than its characteristics (or conforming legitimacy) in explaining organizational emergence. Such a conclusion is important in that it provides a theoretical framework with which to understand organizational emergence and in so doing advances our knowledge of this important process.     

中国驰名商标中的假洋品牌现象研究

大量研究及事实证明,品牌披上洋马甲确实能影响消费者对品牌的评价。在中国,许多品牌以假洋品牌问世,引导消费者做出有利于品牌的评价与选择。但中国关于这方面的研究还偏少,尤其是在中国的驰名商标中。本研究通过收集资料并对中国驰名商标进行调查发现:我国驰名商标中也存在假洋品牌现象。文章从企业和消费者两个视角总结了假洋品牌现象存在的原因,并以原产地效应作为理论支撑做了进一步解释。研究所得结论对于指导我国驰名商标如何规避中国作为原产地在国际市场上的不利影响,提高和丰富企业在市场上的营销策略,提升品牌管理水平具有一定的参考价值。     

反垄断法应以保护消费者权益为终极目的

有学者认为反垄断法的目的在于维护有效的公平竞争秩序；但我们认为，相对于保护消费者权益的目的而言，这种目的只是工具性的。这在立法上有明显的体现、在学理上有充分的理由并在司法上有广泛的实践。我国未来的反垄断立法、执法与司法应当将保护消费者权益作为反垄断的终极目的。     

Back-propagation of user innovations: The open source compatibility edge

Open source software (OSS) is a dramatically disruptive force in the software industry. While businesses see OSS succeeding, many of them have trouble gleaning the lessons that can be learned from the OSS phenomenon, since OSS development appears to be far removed from traditional business practices and principles. A major observation resulting from our research on OSS products is that OSS product development is not only enabling innovations by its users, but also providing a structure for them to back-propagate into OSS products, a process that enhances compatibility in OSS products and presents a low-cost solution to the more general problem of servicing highly segmented markets. We argue that this innovation management process carries important insights for both commercial software vendors and companies outside the software industry.     

Fortune at the bottom of the innovation pyramid: The strategic logic of incremental innovations

It is not uncommon to come across appeals in business literature exhorting managers to devote greater effort to the pursuit of radical innovations, or to see comments admonishing managers for devoting too much energy to the search for incremental innovations. Over the years, successful radical innovations have undisputedly had a significant impact on the fortunes of a number of companies. At the same time, firms cannot afford to overlook the role of incremental innovations in enhancing and sustaining the revenue and profit streams of successful radical innovations. From the standpoint of survival, growth, and profitability, both home runs, meaning radical innovations, and singles, meaning incremental innovations, matter. The fact that home runs are generally infrequent underscores the importance of frequent singles. This article explores the various competitive strategy contexts in which incremental innovations can be leveraged effectively against that backdrop.     

The emergence of the global fintech market: economic and technological determinants

Small Business Economics - We investigate the economic and technological determinants inducing entrepreneurs to establish ventures with the purpose of reinventing financial technology (fintech). We...     

Protecting Intellectual Property Rights: The Special Case of China

China is the largest source of counterfeit goods. Both U.S. and European Union customs statistics put the People's Republic of China at the top of the list of pirated product seizures. Along with the remarkable growth in the Chinese economy and exports has come the growth of counterfeit product production and distribution throughout the world. To present a full picture of the many intellectual property rights (IPR) protection problems in China this article reviews Chinese history and traditional attitudes toward individual ownership of IP under Confucianism and communism. Finally, the article presents a view of the current enforcement of IPR rights in China describing the major difficulties encountered by rights owners.     

The importance of product positioning: successful entry in the national newspaper market

You cannot afford to get positioning wrong, but there are limited rewards for getting it right. That is the rather pessimistic conclusion you can draw from this account of recent entry into the British newspaper industry. The authors use the experience of that industry to illustrate some principles of good and bad positioning.     

以“三项创新”推动棉花产业的发展

<正> 棉花产业是河北省邱县的主导产业,全县有耕地面积3.3万公顷,其中植棉面积就达1.4万公顷,植棉收入成为邱县农民收入的重要支撑、企业增效的骨干财源、财政收入的崭新亮点。但是,近年来,随着棉花价格逐步与国际接轨,植棉效益下滑,农民增收难的问     

Impact of operational innovations on customer loyalty in the healthcare sector

This study investigates the effects of operational innovations, such as application of advanced information technology (IT) systems and supported knowledge and skills (SKSs), on care quality and customer loyalty in the healthcare industry. A research model is proposed based on previous studies and examined the relationships among the constructs using the structural equation modeling approach. Research data were collected through a survey of patients and employees of participating hospitals in Korea, with a patient and an employee as one set. The results of the study indicate that operational innovations result in improved customer closeness, which is associated with IT systems usage and SKSs for delivery of quality care, which have a positive impact on patient satisfaction and customer loyalty. Thus, hospital managers should encourage employees to generate new ideas for work efficiency, care quality, customer loyalty, and organizational performance.     

Private label positioning: Quality versus feature differentiation from the national brand

This paper investigates the retailer's problem of positioning her private label against two national brands in terms of both product quality and product features. Using a demand function derived from consumer utility, we show that the private label's best positioning strategy depends on the nature of the national brands’ competition and its own quality. When the national brands are differentiated, a high quality private label should position closer to a stronger national brand, and a low quality private label should position closer to a weaker national brand. When the national brands are undifferentiated, the private label should differentiate from both national brands.     

欧莱雅“保护母亲河行动”：战略性公益之美

“江的源头本是最纯净的母亲河之源,如今,生态环境却在不断地恶化。我们希望用我们的努力,带着过去有价值的东西向前走”。     

Psychological drivers in the adoption of morally controversial innovations: the moderating role of ethical self‐identity

The present article conceptualizes morally controversial innovations as a category of innovations that raise ethical issues due to their potentially undesirable long‐term consequences on society or the natural environment. Then, it analyzes the case of biofuel crops by applying an extended version of the theory of planned behavior, which includes moral norm (i.e. the personal convictions of what is wrong or right for society) and ethical self‐identity (i.e. the extent to which one perceives himself/herself as an ethical person). The obtained results show that attitude and subjective norms are positively related to farmers' intention to grow biofuel crops. Yet the intention of those farmers with a higher ethical self‐identity is also influenced by perceived behavioral control and moral norm. In particular, moral norm negatively affects their intention to grow biofuel crops, thus restraining the adoption of this innovation. Implications for theory, as well as for policymakers interested in promoting the diffusion of morally controversial innovations, are discussed.     

The emergence of multi-sided platform MNEs: Internalization theory and networks

The rise of the digital economy provides firms across the globe with unique business opportunities. Companies such as Facebook, Alibaba, and Uber are competing in a new multi-sided platform world; the primary focus of these firms, from their inception, is to provide digital infrastructure, information and technology—intangible assets that enable direct interaction or value creation across platforms by linking different user group and complementors, often at the international level. Building on data drawn from multinational multisided Platform corporations (MMPCs) operating in China, we combine insights from internalization theory and network effects in understanding the value creation of such firms. We explore the boundaries of these new “breed” of MNEs in exploiting firm-specific advantages (FSAs) and in creating new knowledge between headquarters and subsidiaries. The findings suggest that internalization theory needs to shift its focus from the ‘boundaries of the firm’ to the ‘boundaries of the local network’. By integrating their internal and external networks of knowledge in adapting their business models in host markets, this new breed of MNEs is more likely than the traditional one to gain a sustainable competitive advantage in the new information age.     

Cultural constraints on the emergence of women as leaders

Women, who have historically been less represented than men in leadership positions, emerge as leaders in some societies more than others. Unlike previous cultural explanations for this effect (rooted in differences in values, practices, or gender roles), we argue that a culture's tightness – its strength of norms and social sanctions – can provoke a resistance to change practices that historically placed men in leadership positions. Tighter cultures will yield fewer women represented among top leadership positions. Moreover, cultural tightness moderates the degree to which egalitarian practices – where individuals from both genders are treated equally – lead women to emerge as leaders. Specifically, differences in egalitarian practices are more likely to predict the emergence of women as leaders among tight rather than loose cultures because such practices are more strongly implemented in tight than weak cultures. Analysis of publicly available data reveals some preliminary support for predictions. This research concludes that loose cultures will be more receptive to changing existing cultural practices, but that tight cultures are more successful in implementing and sustaining such changes.