游客参与人型体育事件影响因素关系模型初探

体育事件旅游研究的重点应放在游客的参与人数和次数方面,并对事件市场进行细分,分析和确定什么人将进行事件旅行。文章在旅游动机和旅行限制因素二者关系的基础上,探讨了二者对于大型体育事件参与程度的影响,并得出了旅游动机和旅行限制因素二者关系模型。     

河南省城市旅游吸引力影响因素探究

通过对河南省"优秀旅游城市"样本9年间的面板数据进行回归分析,探究影响河南省城市旅游吸引力的因素。得出城市经济发展水平、可进入性、旅游资源禀赋、旅游人力资源水平、环境质量五个因素对河南省城市旅游吸引力具有显著正向影响,城市旅游服务设施对于河南省城市旅游吸引力具有不显著正向影响,城市旅游组织能力对河南省城市旅游吸引力的影响不显著。     

旅游目的地吸引力评价研究进展

旅游目的地是旅游体系中的关键部分。旅游目的地吸引力对其竞争力有重要的影响。国内外关于旅游目的地吸引力的研究已有多年,主要包括概念界定、吸引力对比研究等。本文详细梳理了国内外旅游目的地吸引力的相关研究文献,对旅游目的地吸引力的影响因素和评价方法进行了探讨,并提出了未来的研究趋势。     

创新旅游思想下现代旅游的发展

作为一个研究课题,旅游目的地研究引起了很多学者的注意。创新思想下,旅游目的地需建设三个吸引力:一是旅游者选择特定目的地的旅游基础吸引力,二是旅游目的地景区的旅游核心吸引力,这对旅游经济发展有重大影响,三是由其他因素构成的旅游辅助吸引力。创新旅游目的地的建设就是借助一种新的宏观旅游理论,推动当地旅游的整体发展。     

促进皖南旅游购物节发展的思考

皖南旅游购物节的知名度、吸引力还不强,其原因主要在于缺少明确的主题、宣传推广手法单一、旅游购物品开发滞后、市场化运作程度低以及民众参与程度不高。针对存在问题,特提出以下发展策略：依据产业优势,彰显节E1个性;大力发展旅游特色商品;扩展推广路径,创新宣传形式;提高市场化运作程度和提高群众参与的积极性。     

社区居民参与古镇旅游经营意愿影响因素的实证分析——以朱家角和西塘古镇为例

为了全面深入分析社区居民参与古镇旅游经营意愿的影响因素,本文利用对朱家角和西塘两处古镇的问卷调查数据,使用二值Probit模型、有序Probit模型和删失Tobit模型对社区居民参与古镇旅游经营意愿概率的影响因素、社区居民继续选择古镇旅游经营的等级评价和社区居民选择旅游产品经营种类的影响因素分别进行了实证分析。结果显示,受教育程度、是否参与旅游经营培训和社区旅游感知态度对社区居民参与古镇旅游经营意愿概率具有显著正向影响;是否受其他社区居民影响、旅游经济效益评价、旅游管理水平评价、是否参与社区旅游规划、旅游发展政策评价和旅游发展未来预期对社区居民选择继续从事古镇旅游经营的等级评价具有显著正向影响;年龄、受教育程度、是否参与旅游经营培训、是否受其他社区居民影响、家庭劳动力人数、旅游经营困难程度和社区旅游感知态度对社区居民选择旅游产品经营种类具有显著正向影响。     

基于旅游体验价值的博物馆旅游研究——以苏州博物馆为例

博物馆作为重要的文化旅游资源,旅游、休闲和教育功能越来越受到游客和社会的关注。然而,吸引力、服务、环境等方面的问题影响了游客的体验价值,一定程度上限制了博物馆旅游的发展。文章以苏州博物馆为例,探究其旅游体验价值维度并进行关系验证。研究结果表明,博物馆旅游体验价值由认知性价值、功能性价值和情境性价值三个维度构成。游客在认知性价值上感知较高,对功能性价值感知较低;不同人口统计学特征及行为特征在体验价值感知上存在显著差异。在此基础上,提出博物馆旅游发展建议和对策。     

加快阿尔山市文化旅游产业发展的路径选择

阿尔山拥有丰富的文化旅游资源禀赋,具备良好的产业发展基础,市场前景十分广阔,随着人们生活条件越来越好和思想观念的转变,游客对于文化的需求和消费模式慢慢地发生着改变,人们已不满足于传统的观光型旅游,人们在旅游过程中开始追求文化所带来的精神方面的满足。文化不仅是旅游产业的灵魂,也是旅游景观对游客有巨大吸引力的原因,它影响着现代旅游产业的方方面面。     

体育旅游认识度调查

本研究采用自编‘体育旅游认识度调查问卷’,调查了包括北京居民,驻北京高校大学生,国内游客以及国外游客在内共952人,旨在了解对于体育旅游的了解程度和旅游活动内容,为奥运会后北京体育旅游的积极开发提供基础资料。结果表明:在对体育旅游了解程度上普遍偏低,而对于体育旅游活动的必要性认识上则大部分是肯定的。旅游活动内容方面,‘欣赏自然景观’比例占据最高,而‘观赏/参与体育比赛或活动’则占据比例比较低。最后,作者建议通过加强宣传力度,开展各种学术研讨会,提供体育旅游活动体验机会等措施提高体育旅游认识度,以促进体育旅游的全面发展。     

重要事件对广西巴马健康旅游发展的影响研究——基于灰色关联度分析

随着人们对健康养生需求的增加,健康旅游成为一些康养资源优越地区新的经济增长点。广西巴马瑶族自治县不仅拥有得天独厚的健康旅游资源,近年来还通过举办各类活动增强了吸引力,对当地健康旅游发展起到了重要作用。本文以灰色关联分析模型为理论基础,探讨了重要事件对广西巴马健康旅游的影响,并提出了巴马今后应如何更充分地发挥重要事件作用的建议,以期为巴马乃至同类型的健康旅游目的地发展提供借鉴和启示。     

Analysis of the relationship between the perceived extent of a tourist destination and smartphone use

Service Business - This study considers the relationship between lack of interest (as a leisure constraint), practical travel motivation (desire to visit famous and recommended destinations), and...     

An examination of women’s sport sponsorship: a case study of female Australian Rules football

ABSTRACT

In recent years we have seen an increase in corporate and media interest in women’s sport leagues and events. Despite the increase in commercialism and professionalism of women’s sport, there is a lack of research focusing on the marketing of and through women’s sport. This current study addresses this gap, examining the motivations of sponsors involved in the women’s Australian Rules football national league. Exploratory in outlook, this paper presents insights from key sponsorship decision-makers. It was found that sponsorship was motivated by a desire to promote gender equality at a firm, industry and broader societal level. Sponsorship of women’s football provides convergence of corporate social responsibility and commercial benefits. The paper provides insights for sport marketing and initiates the conversation of women’s sport sponsorship.     

Ceremonious politeness in consuming food in VFR tourism: scale development

Understanding the desire for visiting friends and relatives (VFR) has been examined in previous studies. Yet, research on the antecedences and consequences of social interaction between host and guest in VFR tourism has not received enough attention. Addressing this gap, this study introduces ceremonious politeness (CP) by tourists in consuming food as a cultural code that facilitates the establishment of a communally arranged form of social interaction. Using a mixed methods scale-development approach (e.g. Delphi technique, qualitative interviews, and surveys) during 14 months in 2015–2016, it develops and validates a CP scale to measure the impact of self-accountability and perceived others’ control on tourists’ sense of self-blame in social interaction situation related to consuming food in VFR tourism. The study contributes to the body of knowledge by introducing the concept of CP in a non-commercial setting.     

Power moderates the impact of desire for exclusivity on luxury experiential consumption

This research examines the effect of desire for exclusivity on evaluations of luxury experiences and proposes a boundary condition for the effect. The scarcity effect literature suggests that consumers prefer scarce products due to limited supply because they appeal to consumers’ desire for exclusive consumption. Building on this thesis, the current research argues that luxury experiences are intrinsically scarce enough to appeal to consumers’ desire for exclusivity: Consumers with a strong desire for exclusivity will evaluate luxury experiences more favorably than those with a weak desire for exclusivity. A pilot study confirms a positive correlation between consumers’ desire for exclusivity and attitudes toward luxury experiences. Study 1 demonstrates that consumers with a strong desire for exclusivity show more favorable attitudes toward luxury experiences than those with a weak desire for exclusivity. Further, Study 2 finds that consumers’ power state (powerful vs. powerless) moderates the effect of desire for exclusivity on their affinity for luxury experiences: Only when feeling powerful do consumers with a strong desire for exclusivity evaluate luxury experience more favorably than those with a weak desire for exclusivity. However, this is not the case when consumers feel powerless.     

Young Entrepreneurs in the Mobile Telephony Sector in Ghana: From Necessities to Aspirations

Despite increasing research interest in the mobile telephony sector, only a few studies have devoted attention to informal businesses in the sector. Using qualitative field data collected on young mobile telephony entrepreneurs in Accra, this paper argues that despite the businesses being ‘informal’, they cannot be dismissed as ‘necessity’ enterprises unworthy of support. On the contrary, many young entrepreneurs have aspirations which are influencing their desire to stay in business. The article thus questions the bifurcated nature of entrepreneurial motivations, using the burgeoning mobile telephony sector as a case study, and draws out implications for policy support for youth-run businesses in the informal sector generally.     

Subalterns,empowerment and the failed imagination of markets

In our earlier paper, we drew upon Franz Kafka’s literary writings to attend to the repressive sides of the State and markets and their impact on subaltern positions. Moreover, we pointed to some of the key limitations in the theories of the base of the pyramid and subsistence marketplace. In this paper, responding to the commentaries, we clarify some doubts, provide correctives to misinterpretations and further develop the broad theoretical argument we made in our earlier paper. In response to Viswanathan’s commentary, we specifically clarify the role of neoliberal ideology as it impels discourse of subsistence markets. Moreover, as a corrective to Karnani’s reading, we explain the limitations of the State, markets and private enterprises in alleviating poverty in India. Through these clarifications, we ask scholars to attend to systemic features of the current political economy that create poverty and call for an imagination beyond the current capitalist zeitgeist to empower the subaltern.     

Integrating Business and Ethical Values Through Practitioner Dialogue

In practice, the relationship between business and ethics is not well-settled. In the past, organisations have developed an interest in setting value charts but this has been approached from a purely managerial perspective following the momentum and interest aroused by research on organisational cultures. Although interest in managing organisational cultures has slowly died down, for both theoretical and practical reasons we argue that there are feasible ways to explore values as part of an organisational culture. Indeed it is our claim that it is feasible and productive to discuss values within organisations. However, rather than developing sophisticated theoretical frameworks, more efforts should be put into thinking about the conditions under which participants can enter into productive dialogue. It is our claim that if processes are carefully examined people within organisations can make better sense of their work and discover their own perspective to account for what they actually do and to project themselves into what they think they should be doing. Thus, values identified within the organisation can eventually reach a point where they become an expression of a shared commitment. The experience we describe aims to illustrate only one example of a concrete application of this approach.     

To pursue personality or conformity: A study on the impact of face view on consumers’ need for uniqueness

Chinese people are very focused on “face,” the desire to pursue face, and the fear of losing face. Face has a broad and profound impact on the behavior of Chinese consumers. By adopting Zhang's face dimension method, this study divides consumers’ face view into “the desire to gain face” and “the fear of losing face,” and develops a model to investigate their impacts on consumers’ need for uniqueness. Data from 360 college students and graduate students were used to validate the proposed model through structural equation modeling. Results show that the desire to gain face and the fear of losing face have indirect effects on consumers’ need for uniqueness, with the mediation of independent self‐construal and consumer's susceptibility to normative influence. The study provides both theoretical and managerial contributions, and a new perspective to better understand Chinese consumers’ face view and consumers’ need for uniqueness. Managerially, the study offers suggestions for consumers about how to properly obtain face, for enterprises about how to formulate targeted marketing strategies using consumers’ face view, and for the government on how to guide consumption trends through consumers’ face mentality.     

议中国对外直接投资是否为资源寻求型

基于2003-2008年中国对外直接投资分国家面板数据,并采用GMM分析方法,本文对中国对外直接投资的资源寻求性进行研究。结果表明:(1)中国对外直接投资具有较强的资源寻求特质,其在发展中国家表现得更明显;(2)中国对外直接投资的资源寻求性在美洲和亚洲发展中国家表现得比较明显,在非洲不明显;(3)中国对矿产的渴求要大于对石油的渴求。以上结果是由中国国内能源消费结构以及国际上石油与矿产定价机制差异决定的。     

婚姻状况对农村男性养老意愿的影响研究——基于安徽乙县的调查分析

利用2008年安徽乙县4镇农村调查数据,定量分析了不同婚姻状态下的农村男性的养老意愿现状及形成机理,揭示了男性的婚姻状态与其养老意愿之间的密切关系。婚姻对农村男性养老意愿的形成具有显著的影响作用,已婚男性的家庭意识强于大龄未婚男性,他们更倾向于依靠子女并与子女共同居住的养老模式;大龄未婚男性对未来的养老问题忧虑重重,他们把更多养老希望寄托于政府。