我国连锁超市价格竞争策略及应用分析

我国连锁超市正处在成长期,面对国外知名零售商业咄咄逼入的竞争,科学地研究和使用有效的价值竞争策略已迫在眉睫。中分析了当前我国连锁超市制定和应用价格竞争策略存在的主要问题,论证了连锁超市制定和使用价格竞争策略的必要性和可能性,在此基础上阐述了适合我国连锁超市企业的四种主要价格策略的定价技巧和方法。     

连锁超市板块

北京物美商业集团有限公司，北京超市发天客隆连锁股份有限公司，北京京客隆超市连锁有限公司     

连锁超市的数据传输方案

目前,超市正面临着蓬勃发展的商机。它正以其快速的资金周转率给经营者们带来可观的利润,其独特的自选购物方式及轻松的购物环境,也越来越受到广大民众的青睐。规模也由一家一店发展成为一家数店,进而形成连锁超市。超市的连锁经营,不仅仅是规模上的扩大,也是经营模...     

心理定价策略技巧

心理定价策略是商业定价策略中的一种。只要自如、巧妙地应用心理定价策略，商家就能充分利用消费者的心理来赢得如意的销售价格和满意的销售量。心理定价策略在实际商战的应用中表现为三种形式：有声望定价、尾数定价和招徕定价。     

浅议超市商品的陈列技巧

良好的商品陈列不仅可以方便、刺激顾客购买，而且可以籍此提高企业和品牌的形象。要讲究商品的陈列技巧，做到分区定位、丰满陈列、易见易取等。     

信息化可使连锁超市远程经营

中国零售业对外资的全面开放已迫在眉睫．外资零售业将大举征伐中国市场。在外资零售巨头早已虎视眈眈的中国市场上，中国零售业是否会像巴西．阿根廷的本地零售业那样不堪一击？     

论怎样增强连锁超市的核心竞争力

在市场化的经济潮流中，提高核心竞争力是每个企业和行业都在追求的重点。本文论述了连锁超市这种商业业态应如何保持、发展市场上的竞争优势，并提升企业的核心竞争力。     

大型连锁超市顾客消费状况的调查

大型连锁超市是我国当前商业零售企业一种常见的经营方式,近几年在我国许多大中型城市发展迅速,随着市场竞争的激烈,如何保证在商业竞争中生存和发展成为一个迫切的问题.本文以包头市场为例,主要从超市总体消费状况、消费偏好,商品种类以及服务的满意度等方面进行问卷调查,以期对超市的经营有所帮助.     

供应商与连锁超市的通道费之争

供应链之于连锁超市,如同是一座大厦的钢筋骨架,大厦盖得越高,这个骨架就要越坚固,否则必将倒塌.而目前中国的超市企业却只顾急于将大厦往上盖,没有认真考虑骨架是否足够坚固牢靠.     

我国连锁超市实行DCM的思考

DCM(需求链)是Demand Chain Management的简称,指以消费者的需求为源动力的产业链条,通过消费者、零售商及分销商和供应商的各种信息全面共享,将消费者的愿望、需求、问题和生活方式,以最快的速度、最高的质量满足所服务范围的消费者的各方面需求,这种链条的效率高于传统的以供应商为动力的SCM.     

Disruptive framing in value creation and price setting: Transforming value with strategic frames of reference

Framing in business is frequently found in the digital economy with dramatic and innovative new products and disruptive value propositions. However, framing in business is not an exclusively digital economic strategy. Creating or revising frames of reference, value propositions, and pricing based on either new or newly framed offerings is a basic strategy skill that brings new differential value creation to customers and new price-setting models to firms. In this article, I define framing and explain its influence on managerial cognition as well as its application to value-based marketing and price setting. Using economic value theory and behavioral economics, I propose steps managers and decision makers can take in an effort to achieve framing innovation as a way to leverage the disruptive competitive advantages that flow from strategic frames of reference in the marketplace.     

新股发行定价呼唤市场化

我国对股票发行定价方式的探索自股票市场产生之日起就没有停止过,相继采取过许多的发行方式。1996年以来基本上采秀的是上网定价发行、与以前的发行方式相比,它具有高效率、低成本、安全快捷等优点。然而,近年来这种定价发行方式也逐渐暴露出它的缺点,定价发行主观色彩过浓,发行价无法体现企业的真实价值,一、二级市场价格落差大,新股上市首目涨幅往往在100％以上甚至更高。以2000年上市的诚志股份和中科环为例：诚志股份发行价为9．90元／股,上市当天开盘价24．90元／股,收盘价26．56元／股,涨幅达到168．28％;发行价为7．50元／股的中科三环更是受到投资者追捧,上市当天开盘价22．50元／股,最终收到42．68元／股,涨幅高达469．07％。这种定价方式带来了一系列的问题。     

On the Chinese B-share price discount puzzle: Some new evidence

Since February 2001, the Chinese Securities Regulatory Commission allowed domestic trade in foreign-currency denominated shares (B-shares) whose trade was originally restricted to foreign investors. We investigate possible effects of lifting the ownership restriction on the B-share discounts and explore why the discount persists even after removing the restriction. The discount is the percentage by which the B-shares are priced less than the otherwise identical Chinese-currency denominated shares held by domestic investors (A-shares). The results suggest that prices in the B- and A-share markets are closely linked over the long-run and that this equilibrium relationship strengthened in the post-lifting period. Our results further rule out information asymmetry as a reason for the continuation of the discount and support instead the importance of firm size and relative supply of the B-shares.     

Some empirical evidence on commodity arbitrage and the law of one price

This paper draws three conclusions from a regression study of disaggregated commodity arbitrage between the U.S. and Canada: (1) Inability to detect commodity arbitrage characterizes a majority of commodity classes, which can potentially be described as nontradeables. (2) Commodity arbitrage is never perfect. (3) When commodity arbitrage is detected, Canadian prices invariably respond as much or more to the exchange rate as they do to U.S. prices.     

Research in marketing in Europe: Some reflections on its setting,accomplishments and challenges

In this paper we present some reflections on the development and state of research in marketing in Europe. After briefly putting European research in a historical perspective, we devote a major section to discussing the institutional setting in which research takes place. We believe that the institutional setting is a crucial determinant of research. We then discuss numumber of European research accomplishments. We essentially limit ourselves to marketing models and industrial marketing, our own major areas of interest. In the final section we list some challenges for the future and discuss how they could be turned into opportunities.