我国连锁超市价格竞争策略及应用分析

我国连锁超市正处在成长期,面对国外知名零售商业咄咄逼入的竞争,科学地研究和使用有效的价值竞争策略已迫在眉睫。中分析了当前我国连锁超市制定和应用价格竞争策略存在的主要问题,论证了连锁超市制定和使用价格竞争策略的必要性和可能性,在此基础上阐述了适合我国连锁超市企业的四种主要价格策略的定价技巧和方法。     

连锁超市板块

北京物美商业集团有限公司，北京超市发天客隆连锁股份有限公司，北京京客隆超市连锁有限公司     

连锁超市的数据传输方案

目前，超市正面临着蓬勃发展的商机。它正以其快速的资金周转率给经营者们带来可观的利润，其独特的自选购物方式及轻松的购物环境，也越来越受到广大民众的青睐。规模也由一家一店发展成为一家数店，进而形成连锁超市。超市的连锁经营，不仅仅是规模上的扩大，也是经营模...     

心理定价策略技巧

心理定价策略是商业定价策略中的一种。只要自如、巧妙地应用心理定价策略，商家就能充分利用消费者的心理来赢得如意的销售价格和满意的销售量。心理定价策略在实际商战的应用中表现为三种形式：有声望定价、尾数定价和招徕定价。     

浅议超市商品的陈列技巧

良好的商品陈列不仅可以方便、刺激顾客购买，而且可以籍此提高企业和品牌的形象。要讲究商品的陈列技巧，做到分区定位、丰满陈列、易见易取等。     

信息化可使连锁超市远程经营

中国零售业对外资的全面开放已迫在眉睫．外资零售业将大举征伐中国市场。在外资零售巨头早已虎视眈眈的中国市场上，中国零售业是否会像巴西．阿根廷的本地零售业那样不堪一击？     

论怎样增强连锁超市的核心竞争力

在市场化的经济潮流中，提高核心竞争力是每个企业和行业都在追求的重点。本文论述了连锁超市这种商业业态应如何保持、发展市场上的竞争优势，并提升企业的核心竞争力。     

大型连锁超市顾客消费状况的调查

大型连锁超市是我国当前商业零售企业一种常见的经营方式,近几年在我国许多大中型城市发展迅速,随着市场竞争的激烈,如何保证在商业竞争中生存和发展成为一个迫切的问题.本文以包头市场为例,主要从超市总体消费状况、消费偏好,商品种类以及服务的满意度等方面进行问卷调查,以期对超市的经营有所帮助.     

连锁超市的战略联盟

零售业的竞争加剧,无疑使倒闭与联盟成为近几年来国内外超市行业的两大主题.随着经济全球化浪潮的不断发展,中国加入WTO的临近,国外大型连锁超市集团纷纷抢滩中国市场,国内超市企业感到危机和实力的悬殊.同时,超市行业也开始分化,一些效益不好的超市倒闭、资产重组、加盟连锁超市,效益好的超市扩大规模、增加门店数量、寻求战略联盟.     

供应商与连锁超市的通道费之争

供应链之于连锁超市,如同是一座大厦的钢筋骨架,大厦盖得越高,这个骨架就要越坚固,否则必将倒塌.而目前中国的超市企业却只顾急于将大厦往上盖,没有认真考虑骨架是否足够坚固牢靠.     

我国连锁超市实行DCM的思考

DCM(需求链)是Demand Chain Management的简称,指以消费者的需求为源动力的产业链条,通过消费者、零售商及分销商和供应商的各种信息全面共享,将消费者的愿望、需求、问题和生活方式,以最快的速度、最高的质量满足所服务范围的消费者的各方面需求,这种链条的效率高于传统的以供应商为动力的SCM.     

Endogenous norms in wage and price setting and hysteresis in the real exchange rate

Real exchange rates are often ‘disconnected’ from fundamentals. Mean reversion toward equilibrium operates at a slow pace (if it operates at all), and when inflation is low the real exchange rate tracks closely the nominal exchange rate for prolonged periods of time. Using a simple open economy model, we show that including endogenous norms in wage and price setting in an open economy set‐up can lead to hysteresis in the real exchange rate. For a given set of fundamentals, the real exchange rate may settle down at different equilibria and exchange rate policies are not necessarily neutral in the long‐run.     

Shopping in the omnichannel supply chain under price competition and product return

In recent years, omnichannel retailing has created value for prospective consumers. The rise of omnichannel retailing has changed consumers' buying habits, and manufacturers are facing stiff competition from retailers. To reduce this competition effect, manufacturers and retailers often work together to reduce showroom display costs. Despite this practice, there is little understanding of how omnichannel retailing impacts supply chain (SC) profit under competitive conditions. We investigate the test-in-store-and-buy-online (TSBO) retailing strategy and its impact on SC profit and price competition between manufacturers. The retailer sells products of both manufacturers through its website but displays products of only one manufacturer in the showroom, which bears the displaying cost. The retailer adopts a return policy for the other manufacturer. Stackelberg game was used to examine how members of the chain interact, and Nash equilibrium was used to find optimal strategies for players under decentralized and integrated channels. The results show that the TSBO strategy in retailing benefits all supply chain players under the integrated channel. A further interesting finding is that omnichannel SC profits are highest when retailers adopt a return policy. When two manufacturers compete and adopt different sales models, the manufacturer who uses the TSBO retail model reaps the most profit. Several other managerial insights are drawn from sensitivity analyses.     

Retailer's decoy strategy versus consumers' reference price effect in a retailer-Stackelberg supply chain

Decoy strategy for bundling is an important marketing option because it can reflect the behavior resulting from consumers' reference price effect. This paper develops a game-theoretic model of a dyadic supply chain to study the joint decisions on pricing and decoy strategies in the presence of consumers' reference price effect. The retailer chooses one of the decoy strategies (phantom decoy-mixed bundling, decoy-mixed bundling) and selling prices to maximize her profit. Our study shows that: under both decoy strategies, the retailer and the manufacturer benefit from consumers' low reference price effect; however, the high reference price effect hurts their profits.     

Disruptive framing in value creation and price setting: Transforming value with strategic frames of reference

Framing in business is frequently found in the digital economy with dramatic and innovative new products and disruptive value propositions. However, framing in business is not an exclusively digital economic strategy. Creating or revising frames of reference, value propositions, and pricing based on either new or newly framed offerings is a basic strategy skill that brings new differential value creation to customers and new price-setting models to firms. In this article, I define framing and explain its influence on managerial cognition as well as its application to value-based marketing and price setting. Using economic value theory and behavioral economics, I propose steps managers and decision makers can take in an effort to achieve framing innovation as a way to leverage the disruptive competitive advantages that flow from strategic frames of reference in the marketplace.