Modes of goods acquisition in deprived neighbourhoods

The aim of this paper is to show that the extent to which British consumers acquire their goods new through formal retail outlets is not as all-pervasive as some might believe. Analysing how 200 households in relatively deprived areas of Southampton last acquired six goods (furniture, DIY tools, clothes, fridge, cooker and car), it finds that a large proportion of goods were acquired either informally and/or second-hand, especially amongst households excluded from the formal labour market, due to their financial circumstances. Given this reliance on informal and second-hand modes of goods acquisition, it concludes that public policy should seek to develop initiatives for the distribution of such goods, especially electrical goods, in a more regulated environment. Without such developments, the socially excluded will remain dependent on modes of acquisition in which there is little or no regulation of the quality of the products.     

Key Account Management in information-intensive services

Key Account Management (KAM) is surprisingly little known marketing approach in retailing and consumer services context, however it has much to offer to companies in these industries. It provides an effective, practical and rather simple method for companies interested in increasing their profits by right customer and relationship management. Indeed, KAM is a business-to-business marketing approach, however most retailers and service companies can greatly benefit from it. A large number of retailers and service companies operate both in the consumer and business-to-business market. Few retailers or service providers have never invoiced another company. Moreover, most consumer goods and services are influenced by business-to-business services. The availability and quality of consumer goods and services often essentially depends on various business-to-business services in the earlier phases of marketing channels. Furthermore, by understanding the logic of KAM, retailers and consumer service providers can develop their own key supplier management. Information is one of the most important resources of goods and services in post-industrial economy. Information-intensive services are based on knowledge and refining of information. Increasing number of information-intensive services emerge both in the consumer and business-to-business market. This paper describes the nature of KAM and information-intensive services, and suggests a framework for KAM practices in information-intensive services.     

Consumer behaviour and services: A review

This article reviews the current literature in the fields of consumer behaviour and the marketing of services in order to examine the main issues facing the consumer in purchasing services, as opposed to goods. Five distinguishing characteristics of services are discussed and the implications of these for the consumers are placed within the information processing model of consumer behaviour theory. The article suggests that there are particular problems for consumers in acquiring effective information regarding services, making comparisons on the basis of that information and subsequently evaluating the service encounter. It is our contention that unless consumer responses to the particular problems associated with services are clarified, service marketing may be in danger of pursuing provider‐orientated solutions rather than understanding the actual nature of the consumer decision process when purchasing services.     

Consumer Innovativeness Among Street Vendors in Mexico City

Abstract

This study relates innovative consumer behavior to informal economic activity within the urban lower middle class of one of the world's major emerging markets, with focus on product innovations in the areas of retail and consumer goods and services. of prime interest are the innovation adoption habits of street vendors, a group hypothesized to possess greater innovative tendency than those of similar social background employed as formal sector wage earners. Results indicate that street vendors report higher income and lower levels of education than their formal sector neighbors and these two groups show distinct product acquisition/patronage patterns, as well. However, the street vendors do not always demonstrate more innovative behavior, as adoption appears product specific.     

The consumer logistics system: a focal point for study of the household-consumption process

Consumer logistics provides a fresh perspective for the study of household consumption. As consuming households participate in the distribution of products and services, they engage in consumer logistics — the movement and handling of goods and people that is performed by consumers to facilitate consumption. This article characterizes the consumer logistics system in conceptual fashion to provide a basis for future research into the structure and process of consumer logistics at the household level. It then illustrates the system through a model of the consumer logistics process based on empirical evidence, and finally provides implications of this conceptual development for consumer studies research.     

Spatial behaviour of rural consumer households in highly developed economies. Survey results for Western Germany

This contribution attempts to identify effects of residential location of rural family households on their economic behaviour. Economic behaviour is understood to be reflected in the total spectrum of income and allocation of household resources. A holistic approach must go beyond activity on the labour and consumer markets and include non-market (‘informal’) activities of household members, taking into account domestic production of goods and services, interaction within social networks, the use of public commercial infrastructure, etc. The cost of living depends, among other things, on patterns of consumption, on regional price levels for consumer breadbaskets, as well as on costs involved in reaching public and commercial points of distribution. These factors result themselves from the interplay of economic forces giving rise to identifiable ‘economic territories’ and ‘market areas’ and ultimately to observable consumptive behaviour and ‘activity spaces’ of individual private households. Since data was available only for our rural survey households, comparative analysis of locational aspects was limited to consumption expenditures for which data could be found in administrative statistics for households in urban and periurban areas. The rural survey sample was found to have a higher average level and a different structure of expenditures when compared with their non-rural counterparts. At the same time, a preliminary effort was made in our own rural survey sample to determine the importance of non-market consumption for rural households. This included household consumption of domestic self-services (‘housework’), the utility value of owner-occupied dwellings, do-it-yourself production of substitutes for commercial goods and services, and exchanges within social networks. Results of this initial investigation of non-market elements of the household economy indicated that they were very important for the household's level-of-living and that they had a potential for compensating inequalities due to different degrees of access to market resources. Household strategies for optimizing their resource allocation to both market and non-market consumption were also examined. In general, ‘objective’ criteria and ‘subjective’ assessments by the survey households with respect to living conditions in rural Western Germany were found to give a positive image of rural life; however, differences in resource allocation strategies for market consumption between urban and rural households having been confirmed above, the question remains for future research about possible locational differences in household acquisition and use of non-market resources.     

WHY ARE GOODS CHEAPER IN RICH EUROPEAN COUNTRIES? BEYOND THE BALASSA–SAMUELSON EFFECT

In wealthy European countries consumer goods tend to be cheaper than consumer services. Usually explained in terms of cost developments and/or foreign‐trade considerations, this trend could also be a reflection of demand‐side regularities. Estimation of a cross‐country demand system indicates that goods are ‘necessities’ whereas services are ‘luxuries’. The relative price of goods responds negatively to the rising supply of goods and positively to the rising supply of services, with the former response being much stronger. If the supplies of both items were to rise at the same speed, the relative price of goods would have to fall.     

The effects of possession- and social inclusion-defined materialism on consumer behavior toward economical versus luxury product categories,goods versus services product types,and individual versus group marketplace scenarios

The paper builds on and extends the current understanding of materialism by investigating the effects of two forms of materialism (i.e., possession- and social inclusion-defined) on consumer behavior (i.e., purchase and patronage) toward products of different categories (i.e., economical versus luxury) and types (i.e., goods versus services) in different marketplace scenarios (i.e., individual versus group). Using data partitioning on a random sample of 323 consumers to generate usable cases for three interrelated studies, the paper reports that the effects of possession- and social inclusion-defined materialism are consistently accentuated in the purchase of luxury goods rather than economical goods, whereby consumers with high levels of possession- and social inclusion-defined materialism are more likely to purchase luxury goods than consumers with low levels of possession- and social inclusion-defined materialism. However, the paper finds that possession- and social inclusion-defined materialism have no significant effects on the individual and group patronage of economical and luxury services. The paper concludes with the implications of these findings for theory, practice, and future research.     

Consumer Household Materials and Logistics Management: Inventory Ownership Cycle

This paper examines the various stages and activities of consumers' management of owned possessions including acquisition, ownership, and disposition. Using a materials management perspective, more frequently found in industrial marketing, the authors develop a consumer model of management of household goods. Stages of the model are illustrated using consumer anecdotes collected as exploratory research. Implications for researchers, practitioners, educators, and policy makers are discussed in terms of how the materials management perspective can be used to help deliver better value in products and services to consumers by understanding the activities in each stage of ownership.     

Review and future directions of cross-cultural consumer services research

It is widely recognized that an increasing number of service firms are expanding into international markets. Many studies in the services marketing literature have focused on the identification and discussion of similarities and/or differences in consumer service experiences across nations and cultures. In this paper we review the relevant literature, address conceptual and methodological issues associated with extant cross-cultural consumer services research and suggest theories and approaches in regards to future research in the area. In addition, we introduce and discuss the concept of “cultural service personality” as a potential new theoretical perspective.     

The effect of border barriers to services trade on goods trade

This paper has two objectives (a) to introduce border policy-induced barriers (PIBs) to services trade and (b) analyse the impact of border PIBs in services sectors on goods trade. The World Input-Output Database covering 43 countries is used over the period 2000–14. A three-stage analysis is employed. The measures of bilateral services trade barriers calculated in each services sector in the first stage are decomposed into its cultural/geographic and policy-induced parts in the second stage. Border PIBs to services trade are used in the structural gravity estimations of bilateral goods trade in the final stage. The results demonstrate significant and robust adverse effects of barriers to services trade on goods trade. When the level of development is taken into consideration, there are marked differences in the impact of these barriers on goods trade.     

Consumption as a social integration strategy in times of crisis: The case of vulnerable households

In this article, we focus on consumption in a context of economic hardship. From an empirical perspective, and using a qualitative methodology, we show how disadvantaged individuals and households maintain a level of consumption commensurate with the society in which they are integrated through a type of consumption conceived of here as “resilient”. Resilient consumption is characterized by being a type of expenditure oriented towards maintaining the role of consumer, that is, maintaining a minimum level of purchasing power, modifying to this end both the level and the structure of consumption, both of which are key elements in the resilience process. We identify five main strategies used by households that modify and restructure the consumption of basic goods and necessities in response to economic hardship. Key resilient consumption strategies include: reduction (cutting down on spending), substitution (replacement of one difficulty with another), compensation (pseudo‐consumption or reduced usage), transference (meta‐resilience) and integration (reinterpretation of difficulties as opportunities). We conclude that although consumption is a naturally resilient behaviour, in a crisis context, resilient practices focus on maintaining acquisition capacity in spite of reduced income.     

Why do consumers purchase goods and services in the informal economy?

To evaluate critically the dominant discourse that consumers acquiring goods and services in the informal economy are rational economic actors seeking a lower price, the results of a 2007 Eurobarometer survey involving 26,659 face-to-face interviews in 27 European Union member states form the basis for analysis. The finding is that achieving a lower price is the sole motive for just 44% of informal economy purchases, one of several rationales in 28% of transactions, and not a rationale in 28% of acquisitions. Consumers also use the informal economy to circumvent the shortcomings of the formal economy in terms of the availability, speed, and quality of goods and services provision, as well as for social and redistributive reasons, with multilevel mixed-effects logit regression analysis revealing how the prevalence of these rationales significantly varies across populations. The paper concludes by discussing the theoretical and policy implications of the findings.     

Consumers’ perspectives on online banking services

The forces of economic change, coupled with advancements in technology, prompt banks to rethink their use of traditional branches and begin forming new partnerships to deliver financial services. The Internet seems to be the new delivery channel in the banking sector. Factors such as the security of personal data or the reliability of a financial institution have been identified by previous studies as the determinants of electronic‐banking adoption. In this paper, a series of new factors, such as the difficulties of using the Internet, are shown to play a crucial role in the consumer’s attitude – adoption or rejection – of this new alternative channel. We examine consumer behaviour by modelling multivariate categorical response data using a generalized linear model. Our choice model is based on the assumption that an individual’s decision to use electronic services depends on a number of explanatory variables, and we try to estimate the factors that affect an individual’s decision to use online services.     

地方政府调控CPI的思考

CPI(居民消费价格指数)是反映居民家庭购买生活消费品和支出服务项目费用价格变动趋势和程度的相对数。地方政府调控CPI,使之稳定在合理区间,是其义不容辞的责任。在调控CPI过程中,地方政府应抓住调控重点,综合运用经济、法律、行政、信息、舆论等手段,从生产、流通、消费等环节入手,找准着力点,保持价格总水平的基本稳定。     

Formal Employment and Informal Work in Household Services

This article discusses whether employment increases are likely in household services. The conclusion is that until recently, employment increased due to a shift of service work from households to the formal economy (especially the public sector). The growing number of childless or single parent households means a growing demand for services from the formal economy. Still, it seems likely that the service employment growth will slow down and be substituted by work in the informal economy, due to the cost increases in the formal economy connected with low productivity growth in service activities.     

Effectiveness of Outdoor Advertising of Services

Outdoor advertisements are now routinely used by marketers of products and services as they have been found to be effective in general. However, there have been no studies testing the effectiveness of outdoor advertising of services in particular nor have there been studies comparing the effectiveness of outdoor advertisements of services with that of consumer goods. In this paper we study the effectiveness of outdoor advertisements of services and investigate the influence of few billboard and consumer related fac- tors on its effectiveness. The results show that the outdoor advertise- ments of services are very effective. Further, the recall of outdoor advertisements of services may be enhanced by providing direc- tional information when applicable and by unusual executions such as having them in black and white when most other ads are in color. Recall of outdoor advertisements of services was also found to be positively associated with respondent involvement with outdoor advertising and their attitude toward advertising.     

The adoption of direct banking services

The adoption of new products and services is of increasing importance to many industries. This is especially so for those organisations that are marketing technological innovations. In this paper a model of the perceived innovation attributes and the personal characteristics of adopters and non‐adopters was developed, based on literature and consumer research. These are then tested using a questionnaire concerned with the UK market for direct banking services. The results are presented in detail which indicate that the model presented is an excellent predictor of adoption behaviour. From these results a number of interesting implications have been highlighted for marketing practice.     

Customer segmentation in retailing based on retail brand patronage patterns

In this study, we propose an alternative method for customer segmentation based on households’ retail brand portfolios. We suggest blockmodeling, a method that is rooted in social network analysis, to identify homogeneous groups of customers being characterized by similar patronage patterns. In a second step, we combine this method with psychometric analyses to examine group differences based on sociodemographic and purchasing behavior variables. To illustrate our approach, we use a sample of 500 households out of a panel data set of 36,502 German households in the fast-moving consumer goods sector. The findings of our analyses yield support for our assumption that our methodology, taking into account the relationship between households and the different retail brands they patronize, provides a broader understanding of the antecedents of households’ multiple store patronage strategies, leading eventually to a new form of customer segmentation.