责任消费：潮人“IN”主张

如今的消费者,已经越来越理性、冷静。责任消费意识不但大幅提高,也正越来越成为年轻人崇尚的时尚生活方式。＂在市场上,责任消费者正成为企业股东以外的与企业命运生死攸关的两大利益集团之一。＂责任消费者选择购买或者不购买某一产品都是对生产者的一种积极的信息传递。     

消费者可持续性知识对绿色消费行为的影响——以品牌可持续性感知为中介

以计划行为理论等经典消费者行为模型为基础,可系统探索消费者占有的一般性、专业性及专门性可持续性知识对其绿色消费行为的影响。抽取558名典型消费者样本的实证研究表明,消费者占有的可持续性知识对绿色消费行为存在积极影响;消费者对品牌可持续性的感知是可持续性知识影响消费行为的中介变量,它完全中介了一般性知识和专业性知识对绿色消费行为的影响,部分中介了专门性知识对绿色消费行为的影响;消费者一般性知识与专门性知识并不对立,互相关程度较高。一方面,该研究揭示了绿色消费行为的知识驱动机制,为绿色消费行为研究提供了新的理论构建;另一方面,该研究为绿色营销及可持续性管理提供了理论依据和工作思路。     

Sustainable Consumption Governance: A History of Promises and Failures

What are the implications of the current international political, and economic settings for consumer policy, and, in particular, those regarding sustainable consumption? In terms of improvements in the efficiency of consumption, the settings have induced efforts to this effect and show potential for further progress. In terms of necessary changes in consumption levels and patterns, however, little progress has been made since the Rio Summit nor is there likely to be any in the near future. These two dimensions of sustainable consumption need to be differentiated, as there is a substantial amount of controversy regarding our ability to achieve sustainable consumption on the basis of improvements in efficiency alone. The paper traces these differences with respect to the work of the major international governmental organizations (IGOs) engaged in developing sustainable consumption governance. It argues that the lack of commitment to strong sustainable consumption among IGOs can be explained by their “weakness” as actors in global governance and the existence of strong opposing interests among consumers and business actors.     

提高农民消费质量:公共消费品供给制度创新的视角

在全面实现小康的进程中，随着我国农村居民生活消费逐步由数量满足型向质量提高型转化，农村公共消费品需求日益增加。但现实中，在城乡割裂的二元公共产品供给模式下，我国农村包括公共基础设施、义务教育、公共卫生、社会保障等在内的主要公共消费品供给明显不足。这一状况严重制约了农民消费质量的持续提高，亟待引起重视，并通过制度创新加以改进。     

Sustainable Consumption Behavior in Sub-Saharan Africa: A Conceptual Framework

This paper develops a conceptual framework for investigating the adoption patterns, inhibitors, and facilitators (PIF) of sustainable consumption in sub-Sahara African (SSA) settings. Literature evidence shows paucity of empirical studies on sustainable consumption from SSA, which partly explains lack of suitable conceptual framework to guide research in this area. Also, the existing frameworks, which were developed outside SSA may not be suitable for constructing sustainable consumption behavior in SSA because of its peculiarities. The key significance of this article is the potential of providing future researchers in this area with a framework to guide and manage their studies. As a conceptual article, insight was drawn from a plethora of scholarly articles in the domain of sustainable consumption and related areas. The framework is built on four key constructs—adoption patterns, inhibitors, facilitators (PIF), and intention. As a guide for studies from the SSA, the article includes an empirical section, which provides preliminary empirical validation for the proposed PIF conceptual framework based on a pilot test. The result from the pilot study, using structural equation modeling (SEM), led to positing the PIF Sustainable Consumption model, thus giving support for the PIF Conceptual Framework, which this article puts forward. In addition, the proposed PIF conceptual framework is capable of providing insight for crafting sustainability-related policies. © 2016 Wiley Periodicals, Inc.     

基于消费行为视角的可持续消费分析

消费与环境的可持续性存在密切关系，改变消费过程已被认为是朝向可持续发展的重要步骤，消费行为及其驱动力影响可持续消费的实现。本文基于消费行为理论视角，用一个综合方法构建了一个可持续消费模型，探讨了可持续消费的本质，并指出其政策意义。     

Talking Fashion in Female Friendship Groups: Negotiating the Necessary Marketplace Skills and Knowledge

This study revisits contexts of consumer socialization by focusing on fashion consumption among female teenagers. Focus groups and interviews have been utilized to collect data from 12- to 16-year-old female adolescents. The findings indicate that the adolescents cultivate both rational and symbolic skills within their friendship groups through friendship talk. The paper contributes to consumer socialization studies by examining the role of social relationships in and the accounts of the actual uses of fashion products. By doing so, it extends scholars’, policy makers’, schools’, and families’ understanding of the dynamics involved in the building of young people’s consumer identities and what type of issues they face as young consumers. Thus, the study provides policy makers with information regarding how consumer skills and knowledge are cultivated and the role of the friendship group in cultivating them, which can be used in formulating future policy aimed at consumer education, literacy programmes and social marketing aimed at adolescents.     

城市水资源可持续消费对策研究

中外实践已经证明,城市的兴衰与城市的水资源密切相关.目前,水资源的污染与短缺已成为制约我国城市经济可持续发展的重要因素,因此,研究我国城市水资源可持续消费问题已显得越来越重要.为此,本文从水需求管理、水供给管理和水资源管理体制改革等三个方面探讨了城市水资源可持续消费的问题.     

Marketing Sustainable Consumption within Stores: A Case Study of the UK's Leading Food Retailers

Sustainable consumption is a core policy objective within the UK Government's Sustainable Development Strategy and there is a growing awareness that retailers have a vital role to play in promoting more sustainable patterns of consumption. This article explores how the UK's top ten food retailers are communicating sustainable consumption agendas to their customers within stores in the towns of Cheltenham and Gloucester. The findings reveal that while these retailers are providing customers with some information on sustainable consumption the dominant thrust of marketing communication within stores is designed to encourage consumption. The article concludes with some reflections on how sustainable consumption fits into the large food retailers' business models.     

Withholding Consumption: A Free Riding Perspective on the Diffusion of Color Television in Rural China

This paper documents the existence of a type of local spillovers—free riding among neighbors—in the diffusion of color television sets (CTVs) in rural China. Consistent with the free-riding hypothesis, we find that households with no TV (non-BWTV [black and white television set] households) are less likely to buy their first CTV in villages where a higher fraction of households already own BWTVs. Consistent with the free-riding hypothesis, we further find that this negative relationship is more pronounced for those non-BWTV households with lower income, facing lower BWTV ownership rates, and living closer to their neighbors.     

The Internet and Sustainable Consumption: Perspectives on a Janus Face

In the industrialized world, Internet use has grown exponentially to become a global communication and business resource. For the time being, both theoretical and empirical research on consumption and the Internet are still in their infancy. This paper discusses the possible influence of the Internet on sustainable consumption. In absence of a solid empirical data base, the approach is a conceptual one. The paper investigates the role of the Internet in the development of consumption patterns and lifestyles, looks at the Internetös role in developing public awareness of environmental and social issues, and discusses its potential contribution to support strategies for sustainable consumption such as sufficiency, efficiency, consistency, and political consumption. It concludes with implications for consumer policy and questions for further research.     

我国住房信用消费可持续发展的思考

本文认为,居民收入的不确定预期和房价过高导致消费倾向明显下降;住房供求结构失衡,抑制住房消费需求;金融创新不足,住房消费缺乏信用环境支持等是影响我国住房信用消费可持续发展的主要原因.文章提出了信用消费可持续发展的对策,即研究和调节住房消费心理,降低住房价格;调整住房消费信贷政策,扩大住房消费信贷的领域和群体;推进社会信用体系建设,建立健全规范的住房信贷制度.当前尤其需要建立和完善社会信用体系,以便为商业银行贷款提供准确依据,降低贷款风险,实现住房信用消费的良性循环,充分发挥消费对经济增长的持续推动作用.     

Study of Effects of FDI on Sustainable Development of Port Economy: A Ningbo Perspective

通过借鉴前人关于外商直接投资与区域经济可持续发展的研究理论,对宁波外商直接投资状况及其与经济可持续发展的关系进行研究,分析了其积极作用和消极影响,提出了进一步提高外资质量和水平促进宁波产业结构优化升级和经济可持续发展的一些建议.     

A Social Exchange Perspective on Business Ethics: An Application to Knowledge Exchange

An extensive body of literature in sociology and anthropology has shown that different societies have developed different structures for exchange of items such as goods, status and information. The purpose of this paper is to demonstrate how social exchange theory can help illuminate many of the underlying bases of different ethical perspectives in debates about social exchanges. Social exchange theory is applied to three common types of knowledge exchange – R&D joint ventures, commercial intellectual property exchange and academic exchange. Two key factors that underlie different ethical perspectives are shown to be differences in structures for social exchange and differences in views of the alienability of knowledge from its originator.     

Encouraging Sustainable Behaviour Change via a Social Practice Approach: A Focus on Apparel Consumption Practices

Journal of Consumer Policy - To encourage greater sustainability regarding apparel consumption practices, policymakers have traditionally focused on economic and/or social psychology frameworks...     

Environmentally Sustainable Meat Consumption: An Analysis of the Norwegian Public Debate

Private consumption is increasingly being blamed for resource depletion and environmental degradation, and the discourse of ascribing environmental responsibility to the individual consumer has become a part of mainstream policy-making. Measures aimed at promoting consumers' voluntary engagement through sustainable consumption now constitute an important part of public sustainability strategies. Nevertheless, the actual progress made in changing people's consumptions patterns in a more sustainable direction has been modest. Based on a quantitative and a qualitative content analysis of articles on environmentally sustainable consumption of meat published in five national and regional newspapers in Norway between 2000 and 2010, it is argued in this article that an important reason for the lack of both political and consumer engagement in the issue can be attributed to a discursive confusion that arises from a simultaneous existence of mainly two clashing discourses on what is actually environmentally sustainable consumption of meat. One that is focussing on the environmentally malign aspects of consumption and production of (especially) red meat, and another that is focussing on the environmentally benign aspects of production and consumption of red meat. The findings imply that the lack of consensus on the character of the problem constitutes a major barrier for the opportunity to change people's consumption patterns in a more environmentally sustainable direction through the use of voluntary measures.     

旅游业发展规划视角下的人均旅游消费研究

近三十年来,我国经济快速发展,物质文化生活明显改善,旅游产业取得了长足发展,旅游产业在"十二五"期间全方位融入国家战略体系成为支柱产业。国务院印发"十三五"旅游业发展规划通知,我国旅游产业在经济发展和旅游消费释放中将处于新一轮的发展黄金期。对影响城镇居民人均旅游消费的因素进行研究,分析各影响因素与其之间的关系,有利于在理论上指导旅游产业规划发展。本文应用计量统计的方法建立回归模型,借助Eviews软件分析各影响因素与城镇居民人均消费之间的关系,通过参数检验进行修正分析,最终得到国内城镇居民旅游人均消费支出模型,对促进"十三五"旅游业发展精确规划和落地有着重大的理论指导意义。     

基于科学发展观对消费需求问题的政策解读

从消费角度考察，坚持科学发展观，就是要坚持以人为本，不断满足人们的物质消费、精神消费多方面需求，促进人的全面发展。基于科学发展观要求，对消费需求问题进行政策解读，主要包括消费率持续下降等事实分析、跨代消费等价值分析、双高双低政策制约等规范分析、地方保护主义等利益分析。以科学发展观为指导，解决消费需求问题的政策工具选择应加强科学消费的政策教育、收入分配的政策调整、市场监管的政策完善、消费结构的政策创新等。     

Smart Homes as a Means to Sustainable Energy Consumption: A Study of Consumer Perceptions

European and national policies are aimed at reducing greenhouse gases and increasing energy efficiency—also in the household sector. For this purpose, new solutions for private homes based on information and communication technologies (ICT) are being developed and tested. However, up to now, hardly anyone has seen, experienced or lived in an environment that offers the full range of ICT-based energy management solutions. In this study, consumer reactions to a fully furnished and equipped smart home are analysed using focus groups (four groups with a total of 29 participants). The analysis looks at consumer perceptions of and reactions to an energy management system which optimizes electricity consumption based on different ICT solutions. The topics that were demonstrated in practice and then discussed with the participants included variable tariffs, smart metering, smart appliances, and home automation. In general, there were positive group reactions to the smart home environment. Consumers saw many advantages for themselves; especially the chance to save money. However, giving up high levels of flexibility and adapting everyday routines to fit in with electricity tariffs were regarded as difficult. Smart appliances and smart meters were therefore considered to be necessary elements by most participants. Concerns regarding data privacy played a major role in one of the groups.