Shopping and virtual communities for consumers with physical disabilities

The purpose of this exploratory study was to investigate the use of virtual communities for clothing shopping by consumers with physical disabilities, and to explore the role that these communities play in their clothing shopping experiences. An international virtual community created for consumers with disabilities was identified using keywords through search engine directories. The content of discussion forums was identified and analysed with the assistance of the qualitative research software tool, QSR NVivo 9.0. The content was coded to allow categories and themes to emerge. Thirty‐one categories, which were dispersed between three major themes (self, product, market), emerged from data analysis. In the discussions, various communication channels and social media sites were mentioned, and users enhanced their discussion topics with a photograph of a product or an Internet link, providing further assistance to peers. Consumers also shared personal information, such as life experiences. The results of this study may provide significant implications to retailers in their efforts to target these consumers, in various areas including product development, branding, marketing, customer relationship and managerial strategies. There may also be relevance for development of other consumer goods and sales to other target markets. Using online discussion forums to probe for product development and brand ideas has not been widely addressed, nor has the information search process for people with disabilities. The use of QSR NVivo software is new for a study such as this and should be explored in greater depth for future research with this type of data.     

Using Information Technology to Promote Multi-Cultural Case Teaching

Abstract

Case studies are an important component of International Business (IB) courses. However, in-class discussion of case studies suffers from temporal and spatial limitations and, frequently, the limitation of being confined to a single cultural perspective. The development of new forms of Computer-Mediated Communication (such as email, chat rooms, threaded computer conferences, etc.) offers new possibilities to overcome these constraints. Synchronous (same-time) communication via chat rooms or desktop video-conferences may include participants from remote locations who otherwise would be unable to attend class sessions. Non-simultaneous (asynchronous) communication via e-mail and/or threaded discussion conferences can complement traditional in-class discussions and extend the learning environment beyond the assigned classroom meeting times. These new communication possibilities can enable instructors and students from different countries and zones to participate in case discussions and to enrich the cultural dimension of such discussions. This paper presents a framework to classify the different strategies for improving case study discussion with the use of Computer-Mediated Communications and enriching such discussions with the integration of different cultural perspectives.     

Consumer transformation through volunteer service experiences

A growing number of consumers are seeking to make a difference through experiences involving interaction and collaboration with organizations that offer charitable service opportunities. These experiences are noteworthy in not only their catalyzing influence on the organization and the beneficiary customer, but also the personal transformation in the volunteer. The authors introduce a phenomenon called transformative charity experiences (TCEs), a triadic framework highlighting an avenue of personal consumer well-being through the transformative effect of service interactions with key stakeholders. Building upon conceptual models proposed in Transformative Services Research and insights from their own embedded charity experiences, the authors introduce how service co-creation from three entities (charity, volunteer, and community) can lead to a transformative effect for the volunteer. An exploratory field study in an international setting provides insights into how the proposed framework accounts for TCEs. Implications and future directions for charitable services research are presented.     

Understanding the online consumer: A typology of online relational norms and behavior

Relational norms governing Web-based interaction provide the basis for a typology of relationship orientation manifested by consumers online. Clustering techniques are applied to survey data collected online to identify four groups: Transactional Community Members, Socializers, Personal Connectors, and Lurkers. Cluster assignment is validated by examination of segment means, under volitional versus constraint-based marketing contexts. Relational profiles are developed, differentiated by the strength of relational norms and exhibited interactive behavior. Results suggest investment in community-building infrastructure (i.e., chat rooms, bulletin boards, interactive events), has a positive effect on the future loyalty intentions of highly relational patrons. Implications and future research directions are discussed.     

micro-Business Community Responsibility in Australia: Approaches, Motivations and Barriers

Micro and small businesses contribute the majority of business activity in the most developed economies. They are typically embedded in local communities and therefore well placed to influence community wellbeing. While there has been considerable theoretical and empirical analysis of corporate citizenship and corporate social responsibility (CSR), the nature of micro-business community responsibility (mBCR) remains relatively under-explored. This article presents findings from an exploratory study of mBCR that examined the approaches, motivations and barriers of this phenomenon. Analysis of data from 36 semi-structured interviews with micro-business owner-operators in the Australian city of Brisbane revealed three mBCR approaches, suggesting an observable mBCR typology. Each mBCR type was at least partly driven by enlightened self-interest (ESI). In addition to a pure ESI approach, findings revealed ESI combined with philanthropic approaches and ESI combined with social entrepreneurial approaches. The combination of doing business and doing good found amongst participants in this study suggests that many micro-business owner-operators are supporters of their local communities and, therefore, driven by more than profit. This study provides a fine-grained understanding of micro-business involvement in community wellbeing through a lens of responsible business behaviour.     

The effects of family structure and socialization influences on compulsive consumption: a life course study in France

Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well‐being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behaviour. Nearly all previous empirical studies attempt to explain this behaviour by correlating measures of compulsive behaviour with independent variables taken within the same time frame. However, recent developments in social sciences suggest that such a phenomenon may best understood in the context of the person's earlier‐in‐life experiences. Using the life course paradigm as an overarching framework, the present research extends previous work on this topic. Hypotheses derived from life course perspectives are formulated, and a survey of young adults in France is used to test them. The findings have implications for theory development and suggest directions for further research.     

The importance of understanding different complaint themes' impact on commitment

The research establishes that different complaint themes do not impact commitment with the same intensity. In other words, managers should not give the same amount of attention to all of the complaints received by the company. Thirty‐five complaints were recorded and eventually categorized into four groups. These groups were: (1) high price; (2) lacking a sense of community; (3) firm procedures; and (4) other. The fourth theme was labelled ‘other’ because of the heterogeneity that existed among the complaints that did not fit with the other three themes. These four themes were compared with each other concerning their effect on commitment. Because of the small sample size, a Kruskal‐Wallis test was used to analyse the data. Next, a post hoc test was conducted using a series of Mann‐Whitney tests. The results show that the theme with the most complaints (high price) did not have the biggest impact on commitment. Rather, another complaint (lacking a sense of community) demonstrated the largest impact on commitment. This research highlights the importance of analysing complaint groups with other relationship variables, and not just choosing the most frequently stated complaint as the area to improve an organization.     

Mapping the Landscape of Future Research Themes in Supply Chain Management

Supply chain researchers are confronted with a dizzying array of research questions, many of which are not mutually independent. This research was motivated by the need to map the landscape of research themes, identify potential overlapping areas and interactions, and provide guidelines on areas of focus for researchers to pursue. We conducted a three‐phase research study, beginning with an open‐ended collection of opinions on research themes collected from 102 supply chain management (SCM) researchers, followed by an evaluation of a consolidated list of themes by 141 SCM researchers. These results were then reviewed by 10 SCM scholars. Potential interactions and areas of overlap were identified, classified, and integrated into a compelling set of ideas for future research in the field of SCM. We believe these ideas provide a forward‐looking view on those themes that will become important, as well as those that researchers believe should be focused on. While areas of research deemed to become most important include big data and analytics, the most under‐researched areas include efforts that target the “people dimension” of SCM, ethical issues and internal integration. The themes are discussed in the context of current developments that the authors believe will provide a valuable foundation for future research.     

企业的社会责任

本文认为,企业的社会责任应从三个方面来认识。第一,企业最重要的社会责任是为社会提供优质的产品、优质的服务,出人才、出经验。如果企业能够给社会提供优质的产品,我们的产品就能走向全世界;能够提供优质的服务,我们就能吸引各国的客户到这里来;能够出人才,我们的企业管理人才就将通过自己的企业培养出来;能够出经验,我们这个经验就能够为其他企业所用。第二,企业必须重视经济增长的质量。在经济增长的同时,至少把自己的废水、废气、废渣处理了,减少企业所在地区的污染,改善环境。第三,企业要为社会的和谐作出贡献。不但要关心自己企业的职工,还要关心所在的社区。互助、互爱、互信,社会才能取得和谐。     

Gift giving: A community paradigm

To date, the marketing literature on gift giving has focused on two approaches or paradigms—economic and relational exchange. This study adopts a different perspective, proposing a community paradigm to provide a holistic view of gift giving. The data (based on 20 in‐depth interviews and 2 group interviews) suggest that, on the Internet, social networks of relationships cohere into gift‐giving communities that influence the purchasing of gifts. Findings about online gift giving are presented according to three community themes: (a) shared rituals and traditions, (b) shared values, and (c) shared responsibilities. Theoretical and managerial implications are discussed. © 2006 Wiley Periodicals, Inc.     

Equines and their human companions

Previous research related to marketing describes deep emotional bonds that develop between humans and their pets (primarily cats and dogs). Another multi-billion-dollar international market that needs exploration flows from the highly-involving bonds between humans and their horses. Horses are not pets, but the study of equine relationships with humans generates insights into animal-companion interactions. This article reports results of an interpretive phenomenological investigation of the relationship between humans and their horses, using participant observations, in-depth interviews, and written open-ended questions including the critical-incident technique. Analysis of the data first addresses a priori themes from the animal-companionship literature and identifies themes found, themes with a twist, and themes not found. The article then discusses seven emergent themes unique to human-horse relationships — including physicality, partnership, bonding through adversity, flow experience, communitas, spirituality, and life lessons.     

Flow Online: Lessons Learned and Future Prospects

Although the flow construct has been widely studied over the past decade in marketing and related fields, it has proven to be an elusive construct to measure and model. In this paper, we examine two of the most important themes in flow research in the last decade: the conceptualization and measurement of flow in online environments and the marketing outcomes of flow. In addition, while the unique characteristics of the Internet contributed to our belief that flow was an important construct for understanding consumer use of the Web in 1996, the environment of the Web itself has changed radically over the past decade. Thus, we consider the current context of the Internet, including virtual worlds, for the role and application of the flow construct, as well as important related constructs that will be useful for understanding compelling experiences in the contemporary online environment.     

Concepts and practices of digital virtual consumption

Despite the popularity of online spaces that simulate aspects of consumption‐like experiences (online virtual worlds, video games and interactive functions on online retailers) conceptual tools that aim to comprehend such consumer practices are yet to emerge. In an effort to better understand them this paper puts forward a taxonomy that may help us capture emerging consumer behavior in the digital virtual terrain in relation to virtual and material consumption. This may be read as a fluid template that considers the movement between what resides in consumer imaginations as ideal or virtual, its actualization in material and now also digital virtual spaces. We then offer examples of the practices that are emerging, specifically the increase in imaginative resources that interactive media provide; practices that actualize probable, everyday commodities and experiences in the digital virtual and practices that actualize fantastic commodities and experiences in the digital virtual. Finally, we discuss the potential for these to produce new consumer subjectivities and new markets, and as a result we conclude with a discussion of the implications of such developments for consumer cultures, noting the potential for both liberatory/celebratory and critical discourse as well as avenues for future research.     

Envisioning a community‐centric approach to impact assessments in subsistence marketplaces

What does a community‐centric approach to impact assessment look like? That is the central question addressed in this article. Our community‐centric perspective provides an alternative to discipline‐centric approaches to impact assessment that emphasize specific methodological gold‐standards (e.g., randomized controlled trials [RCTs] in development economics). Disciplinary approaches to impact assessment owe their principal allegiance to the discipline's knowledge‐creation norms. Consequently, the concerns, interests, and voices of community members are not fully captured in the impact assessment process. In this article, we flip the conventional perspective to offer a community‐centric view of impact assessment that places the concerns, interests and voices of community members front and center. We present the case for why we need a community‐centric approach to impact assessment and clarify its axiological content, theoretical perspective, and methodological stance. Specifically, we advocate for a relational axiology, a system‐theoretic perspective, and a phenomenological methodology.     

Ritual blessings with companion animals

This research focuses on the blessing of animals. Blessings are a form of human-animal shared experience that manifests a belief in animal spirituality. Using a multi-method approach, this article investigates the presence of themes that previous research has identified on animal companions. The present study identifies new themes in the context of human-animal sharing experiences by focusing on a recurring ritual blessing event over a six-year period. Ritual blessings reflect the animal companion-consumer relationship lifecycle, particularly the consumption and disposition stages. The emotional bonds between humans and their companion animals affect many consumption-related lifestyle, diet, leisure, and healthcare decisions.     

Individual choice or collective action? Exploring consumer motives for participating in alternative food networks

Alternative food networks (AFNs) are growing in number and relevance in Germany. Those networks include new models of production and distribution, such as food cooperatives (FoodCoops), self‐harvest gardens or community‐supported agriculture (CSA) schemes. AFNs, as an alternative to conventional food supply systems, are characterized by a close producer‐consumer interaction. They are typically located within urban or peri‐urban areas. The study aims to identify the rationale and motivation of urban residents in participating in AFNs and developing a consumer typology. We also assess whether AFNs potentially lead to collective action with societal impact. Therefore, we conducted a qualitative content analysis based on 18 interviews with members of existing AFN projects in three German metropolitan regions. Our results revealed that the willingness of urban consumers to participate in AFNs is driven by a broad range of motives. They include personal desire for high‐quality food (in terms of taste or freshness) and health reasons, but also political or environmental motives (opposition to conventional agriculture or short transport distances). Furthermore, consumers often want to support a certain farmer and his/her philosophy or they appreciate the community‐building aspect. Three different consumer types were derived from the motive combinations. Many consumers communicated a sense of belonging to a societal movement, however, our study revealed a lack of organization and collective action. Although AFNs can influence the consumption patterns of individuals, their potential to induce social change and to challenge traditional models of consumption in the near future does not appear to be high.     

Explicating the privacy paradox: A qualitative inquiry of online shopping consumers

Online consumers often voice discontent and concern over their privacy and yet fail to take adequate precautions. Nor do they abstain from disclosing information. This study aims to explore this phenomenon which is known as the privacy paradox. Based on semi-structured interviews with online shopping consumers and thematic analysis of data, this paper illuminates the privacy paradox using three themes: psychological distance of privacy, perceived social contracts of privacy, and learned helplessness and privacy empowerment. Our findings contribute to the privacy paradox discourse and provide several implications for consumers, online retailers, and policymakers.     

This We Remember: Consuming Representation via the Web Posting of War Photographs

Consumers are increasingly searching for beautiful memories. Memory is not solely the work of the mind retrieving a “true” past. People represent their unique past to (re)construct their identity and seek social links with others who share the remembered events. Through visual analysis of the web posting of war photographs by Vietnam veterans, this paper explores how people consume representations in remembering, reconstructing identities and building a mnemonic community. The analysis suggests that individual remembering is nested within collective remembering. A conceptual framework viewing remembering as mediated action helps to explain how consumers use representations in remembering. This process is carried out not only by individuals but also by cultural institutions. American Vietnam veterans use consumer products including private photographs, movies, books, travel trips and the Internet as tools to assist in the on‐going process of remembering. They add their own voice into the social representation system to create representations that further express who they are and to connect with their community. The constructed memory shapes consumers' present. This in turn modifies their representation of their pasts which become involved in changing the larger social representation system.     

Living in the Gray: Lessons on Ethics from Prison

Often overlooked once they are remanded to custody, incarcerated former business executives can provide valuable insight into the inner workings of organizations while also contributing to the dialogue on of business ethics within the undergraduate business curricula. This paper summarizes experiences of white collar offenders obtained through a questionnaire-based research method to elicit lessons on ethics from prisoners and to provide a unique learning experience for undergraduate business students. Data was collected from 12 questionnaire responses (n = 12) which resulted in four major themes involving business ethics: core values, ethical responsibility, ethics training, and ethical culture. Narrative responses, integration of ethical decision-making research and student discoveries are included for each theme.