A theoretical model of mobile augmented reality acceptance in urban heritage tourism

Latest mobile technologies have revolutionized the way people experience their environment. Recent research explored the opportunities of using augmented reality (AR) in order to enhance user experience; however, there is only limited research on users’ acceptance of AR in the tourism context. The technology acceptance model is the predominant theory for researching technology acceptance. Previous researchers used the approach of proposing external dimensions based on the secondary literature; however, they missed the opportunity to integrate context-specific dimensions. This paper therefore aims to propose an AR acceptance model in the context of urban heritage tourism. Five focus groups, with young British female tourists visiting Dublin and experiencing a mobile AR application, were conducted. The data were analysed using thematic analysis and revealed seven dimensions that should be incorporated into AR acceptance research, including information quality, system quality, costs of use, recommendations, personal innovativeness and risk as well as facilitating conditions.     

The Incidence of Smartphone Usage among Tourists

We explore smartphone utilization by tourists from 24 countries visiting either Rome, Italy or Athens, Greece. By extending a standard technology acceptance model, we identify common travel uses for smartphones, which include taking photos, social networking, viewing maps, finding transportation and searching for shops and restaurants. Younger cohorts utilize their phones more than older cohorts, but there is no difference in utilization between females and males. The most important factors affecting behaviour are how often the tourist normally utilizes their smartphone when at home, and whether or not the tourist has non‐WiFi data access. We conclude with recommendations for future research. Copyright © 2016 John Wiley & Sons, Ltd.     

Exploring the impact of metaverse tourism experiences on actual visit intentions: An integrated model of presence,the Technology Acceptance Model,and the Theory of Planned Behavior

This study seeks to understand the impact of tourist experience of the metaverse on users' actual visit intentions by proposing an integration of the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB), using the construct of Presence. We developed a questionnaire-based experiment in which 478 responses were collected via an online survey to achieve the objectives of the study. Structural equation modeling was used to test the relationships among the proposed constructs. The results indicate that presence is positively associated with perceived ease of use, perceived usefulness, and attitude, respectively. In addition to the relationship between perceived ease of use and attitude, six other hypotheses within the model that merged TAM and TPB were statistically supported. Furthermore, the implications and recommendations based on the results are valuable contributions to the development of metaverse tourism.     

Modelling roles of task‐technology fit and self‐efficacy in hotel employees' usage behaviours of hotel information systems

The purpose of this study was to examine the relationship between hotel information system (HIS) users' personal perceptions and beliefs of the given system and their daily routine usage intention via the technology acceptance model (TAM), considering the two external variables (motivational variables) of the model — ‘task‐technology fit’ (extrinsic motivation; system feature) and ‘self‐efficacy’ (intrinsic motivation; personal feature). Data were collected from hotel employees of 13 upscale hotels in Jeju, South Korea, and path analysis was utilised to test structural model and hypotheses. The results provided empirical support for an extended TAM, and verified its robustness in predicting hotel employees' intention to use a HIS. Copyright © 2010 John Wiley & Sons, Ltd.     

An ex ante evaluation of mobile depots in cities: A sustainability perspective

Today, a large share of cost, congestion, and emission in cities is attributed to light goods vehicles like carrier vans distributing to the last mile. The aim of many policy agendas is to reach cleaner cities with less disturbance from the distribution vehicles. Several suggestions have been put forward and tested in research and practice, such as access restrictions, multimodal transport, and use of cleaner vehicles. In this paper, we develop a case for a more sustainable freight distribution within cities using an ex ante case study. The idea of the mobile depot is built on the iteration between historical transitions within cities and contemporary developments in urban freight distribution, and then analyzed ex ante both quantitatively in calculations and qualitatively in two stakeholder workshops. The idea is integrated and multimodal, based on a mobile depot (e.g., a bus, truck, barge, or tram) that circles the city and connects to low emission last mile delivery options such as LEVs (Light Electrical Vehicles) or cargo bikes. We found that such a system can be environmentally and socially better for the city context, while maintaining economic viability above a certain utilization rate of the mobile depot for the transport operators.     

A preliminary examination of the relationship between consumer attitude towards space travel and the development of innovative space tourism technology

With increasing global competition in service sectors, innovative technologies have radically changed the tourism industry, and to be successful innovative products/services must have clear, significant points of difference that are related to needs in the market place. Furthermore, changes in consumer perceptions that emanate from an innovation are central to its effective product and service design. Although for most of us space travel is still a faraway dream, it is in fact a future probability that will increasingly attract travellers who seek new vacation experiences, and as a result, sustain academic interest. Thus, in initiating space tourism for the purposes of recreation, leisure and knowledge enhancement, a preliminary estimation of potential global demand characteristics that are specific to consumer innovators for space travel needs to be undertaken prior to promotion of research and development. In this context, this paper investigates both consumer attitudes towards space travel by analysing the components of motivated consumer innovativeness and the interest that potential consumers have in developing space tourism technology innovations within Taiwan. Consumer innovativeness is complex and comprised four innovativeness types, namely, social, functional, hedonic and cognitive. As product/service innovation development has been relatively unexplored in the mature industry of tourism, many business managers would welcome an understanding of which vacation travellers are most likely to be the earliest buyers of such an exciting new product. With data collected from a sample of 354 Taiwanese, this research uses mediated regression to examine the influence of the four types of consumer innovativeness on consumer's attitudes and acceptance of a space tourism technology innovation, and the mediating role perceived novelty plays in the relationship. The findings indicate that only hedonic and social innovativeness are associated with improved consumer attitude and that novelty partially mediates the relationship for those two types of consumer innovativeness. The implications for theory and practice are discussed. Limitations and directions for future research are also addressed.     

Determinants of the Adoption for Travel Information on Smartphone

Many travelers are interested in the usage of smartphones for their trips. This study aims in investigating the determinants of their intentions to adopt information on smartphones for travel decision making. This paper suggests a combined model to examine travelers’ intentions to use travel information on their smartphones from two standpoints: hardware using the united theory of acceptance and use of technology (UTAUT) and software using the e‐satisfaction (E‐SAT) model. The results show that four main determinants influence travelers' intentions to use travel information on smartphones for their trips: usefulness, ease of use, social influence, and satisfaction with travel websites. Copyright © 2013 John Wiley & Sons, Ltd.     

A systems-based approach to address unintended consequences of demand-driven transportation planning in national parks and public lands

In most cases, transportation planning in national parks and public lands might most appropriately be termed “demand-driven.” In this approach, rigorous analyses of park visitation, traffic, and parking data are used as a basis for transportation planning to accommodate current and projected future visitor demand, within financial constraints. Performance measures used to assess the quality of transportation systems in national parks are generally related to “moving people” efficiently. This approach is based on well-established principles for transportation planning in urban and rural communities. However, a demand-driven approach to transportation planning may not be suitable in national parks and public lands because it may enable levels of visitation that cause visitor crowding, resource impacts, and other unintended consequences. This paper introduces a more sustainable, systems-based transportation planning approach developed in the Rocky Mountain National Park (ROMO) to help the park operate its shuttle bus system efficiently and conveniently, and according to thresholds for visitor crowding and resource impacts at sites serviced by the shuttle system. The transportation planning approach developed in this study for ROMO is more suitable and sustainable for national parks and public lands than a demand-driven approach, and is readily adaptable to other locations. Correspondingly, the approach is now being applied in several other national parks and public lands recreation areas.     

A new model of luggage storage time while boarding an airplane: An experimental test

The boarding process is on the critical path of the turn-around. Reduction in boarding time can benefit airline carriers and airports and improve passenger satisfaction. However, aisle interference caused by passengers placing their luggage during boarding is a key factor leading to cabin congestion and low boarding efficiency. Therefore, the storage time for the carry-on luggage and its influencing factors is analyzed in this study. An experiment was conducted in a B737-800 model (1/3 size) to explore the factors effecting the time of luggage storage, and a new effective model of luggage storage time is proposed through a significance test and data fitting. The results show that the age of passengers, the type and quantity of luggage, and the existing luggage in the luggage bin have a significant impact on the luggage storage time; the rule of the variation in luggage placing time is similar between young adult passengers and middle aged passengers; the impact of the existing luggage in the overhead bin on the luggage storage time shows a stable trend in the initial period, but with the quantity of the luggage increasing to a certain point, the luggage storage time begins to increase sharply, which is known as a “jump”; and the luggage type has a great influence on the threshold value of jump. The results of the study can provide a reference for airlines to manage cabin luggage to improve boarding efficiency and improve passenger experience.