Destination Stakeholders' Perceptions of Volunteer Tourism: An Equity Theory Approach

This study explores destination stakeholders' perceptions of volunteer tourism (VT) using equity theory. In this paper, 26 semi‐structured interviews were conducted to understand individuals' needs, motivations, expectations and their assessments of inputs and outcomes. Equity theory sheds light on the micro‐level of interaction between residents and volunteers and demonstrates why and how residents of Cusco (Peru) with an active role in VT develop certain perceptions in direct encounters with volunteer tourists. The data reveal how perceptions differ according to the respondents' social roles within VT. Heterogeneity, dynamism and a fluctuation between materialities and affection are discussed as important outcomes of these interactions. Copyright © 2014 John Wiley & Sons, Ltd.     

Commodification of Volunteer Tourism: a Comparative Study of Volunteer Tourists in Vietnam and in Thailand

Volunteer tourism (VT) has often been depicted as a means of avoiding the commodification of tourism (and even ecotourism) by ensuring that local communities benefit from VT, both environmentally and economically, and that there is authentic engagement by the tourists with indigent people and their cultures. However, critics have questioned this claim, arguing that VT has become little different from tourism and ecotourism, entailing commodification by providing profit for VT organizations rather than for local communities and consuming rather than respecting local environments and cultures. This study tests these claims and counterclaims by a comparative analysis of two VT experiences, one in Vietnam and the other in Thailand. The findings of the study are that although each cohort of volunteer tourists (VTs) exhibited elements of both decommodification and commodification, on a continuum of decommodification and commodification, the Vietnam VTs were closer to the decommodification node, whereas the Thailand VTs were closer to the commodification node. In part, this was because the Vietnam VT project was pitched more towards conservation research, whereas the Thailand VT project was pitched more towards vacation conservation. Copyright © 2011 John Wiley & Sons, Ltd.     

On commodification: volunteer experiences in festivals†

This paper is about the creation of non-commodified volunteer experiences, for tourists and local volunteers participating in festivals. How is the tourist experience created when most of the traditional tourism demands are not fulfilled? And what are the experiences and how do they relate to different ‘regimes of value’? The experience context includes tourists who work together with locals voluntarily in a festival, where the volunteers pay for their own travel, food, overnight stay, and work for free. To gain more knowledge on the volunteers is important because local cultural life becomes more festivalized, most festivals are reliant on the involvement of volunteers, and the festivals gain an important role in an economy where even small places are engaged in branding [Löfgren, O. 2003. The new economy: A cultural history. Global Networks, 3, 239–254]. This paper uses a qualitative approach. Interviews were conducted (n?=?23) and participants were observed during four festivals in Finnmark, Norway. Nothing in the experiences was facilitated, and the experience creation occurred in the work tasks together with volunteer colleagues. It was like a holiday experience, without a stream of commodified moments. It was a value creation that could be seen as authentic and real, created in the interaction between the local and visiting volunteers.     

Teasing the boundaries of ‘volunteer tourism’: local NGOs looking for global workforce

Ongoing scholarly discussions on international volunteer tourism focus primarily on volunteer tourists as subjects and local communities as their near-static objects. This ethnographic study reverses that focus. Five developmental Non-Governmental Organizations (NGOs) are explored as active agents that see tourists and travellers as a resource and a free workforce in Dharamsala's Tibetan diaspora settlement in India. These NGOs have found a unique way of increasing the volume of volunteer tourism by offering tourists and travellers accessible volunteering opportunities on the spot, particularly as English-language tutors for Tibetan newcomers. Tourists and travellers in Dharamsala are backpacker oriented and usually interested in Tibetan culture, representing a perfect target group for NGOs offering them meaningful encounters with Tibetans. This study aims to broaden the scope of scholarly discussion and conceptualization of volunteer tourism. It provides an example of how volunteer tourism could become an increasingly effective tool for NGOs in the Global South, in an increasingly equitable manner. It also demonstrates how the method found by the Tibetan NGOs contests the current critique of commodification in volunteer tourism. Within volunteer tourism, true empowerment of local communities can only occur when the locals are in control and able to set their own goals.     

Negotiating stigmatisation of deviant behaviour: an exploration of locals’ perceptions of nude tourists

ABSTRACT

Stigma may result in tense social interactions and discrimination between stigmatisers and stigmatised individuals. Despite its social relevance, stigma has been largely neglected in tourism sociocultural studies. Framed by Goffman’s and Falk’s theoretical propositions of social stigma, this paper aimed to explore local’s stigmatisation of tourists’ behaviour. This study revealed that locals’ stigmatisation of tourists’ behaviours can be spatially negotiated and deconstructed through social interactions. The data analysis also found that not all tourists are equally stigmatised and that tourists’ conduct can be highly stigmatised if adopted by locals. Based on in-depth interviews, these findings were drawn from an examination of locals’ perceptions of tourists’ nudist behaviours in a Mexican destination. This research’s results contribute to a fuller understanding of how locals (de)construct their stigmas of tourists’ behaviours through local-tourist sociocultural interactions.     

Forays into the backstage: volunteer tourism and the pursuit of object authenticity

Volunteer tourism is a form of travel that combines traditional leisure pursuits with opportunities to volunteer in an organized fashion. The popularity of volunteer tourism stems from many factors, but the one motivation that appears in virtually every study is a desire for object authenticity, defined as the authenticity of toured objects, people, and settings. The purpose of this paper is to explore the role played by object authenticity in the motivations and experiences of volunteer tourists in the province of Chiang Mai in northern Thailand. Based on interviews with 62 volunteers and 15 directors, managers, and staff members from volunteer tourism organizations based in Chiang Mai, this paper argues that volunteer tourists conceive of object authenticity both as a package of cultural stereotypes focused on authentic people, and as authentic backstage settings where ‘real’ Thai reside. Aside from demonstrating that the desire for object authenticity is the central motivation for international volunteers in northern Thailand, this study indicates that the pursuit of object authenticity is complicated by language barriers, the potential staging of authenticity on the part of locals, and the need to balance familiarity with alterity in the carefully selected ‘voluntourscapes’ in which volunteer tourism takes place.     

Travel,roads, risks and volunteers

International volunteers often travel to destinations (low- and middle-income countries) that carry a greater chance of being involved in a road-related injury and a possible fatality. Within this cultural exchange, tourists move from safe roads and cars to those that are potentially unsafe. Is this all part of the adventure of volunteering or should the tourist industry take some responsibility? This paper highlights the intersection between tourism and road injury and fatality risks (as pedestrians or in vehicles) with special attention to the longer term volunteer traveller. Social science theory underpins some of the discussions around risk and travel. A brief consideration of the international road traffic death and injury crisis and the emergence of the recognition that this impacts upon tourist safety is explored as backdrop to discussions. Tourism relies upon the ability for people to travel in and around the countries they travel to, often taking on the local travel arrangements prevalent in their destination. These local travel arrangements enable leisure tourists to explore their destination and volunteer travellers to live and work as locals. Is it time to consider and further the research on road risks as a growing feature of tourism?     

Intercultural interactions among different roles: a case study of an international volunteer tourism project in Shaanxi,China

A qualitative case study approach was used to explore the phenomenon of intercultural interactions among different roles in the Earthwatch Institute's ‘Chinese Village Traditions’ project, conducted in Shaanxi, China, in 2008. On-site observation, in-depth interviews, and related documentation were utilized to explore guest–host relations. The study investigated the perceptions and experiences of the 4 principal investigators, 4 student helpers, 10 international volunteer tourists, 5 domestic volunteer tourists, and 3 members of the host family. The results showed some linkages among the expectations, motivations, and intercultural interaction experiences of the different roles. The findings provide a first look at the intercultural interactions among different roles within an international volunteer tourist project in China, offering an insight into a neglected field.     

Examining transformative processes in volunteer tourism

This study adopts a multidisciplinary perspective on the process of transformational change in volunteer tourism. Transformational change is understood as an individualized process which can lead to a critical awareness of the self, leading to a new self-definition. It involves four specific elements, a reflection upon the content of their knowledge, the process of knowing, the premise of what they know and the relational elements of their knowledge. Adopting a qualitative semi-structured interview approach, volunteer tourists provide an account of their volunteer tourism experiences in relation to these four transformational process elements. The results indicate that transformational change does occur through tourism, but that this is an individualized process, not an end outcome. Transformation may be strong at an internal level but it may or may not manifest in behaviour that the individual tourist him or herself is even aware of, let alone observable behaviour that researchers can quantify. It is therefore best understood as a process with distinct steps, of which a change in behaviour is just one element. Facilitators of change can be identified but only partially explain why transformation does and does not occur.     

Facing the pain of others: perspectives on international volunteer tourism between agency and spectatorship

This paper aims to contribute to the ongoing academic debate on volunteer tourism by reviewing the volunteer tourists' experience in light of their encounter with poverty and sufferance. Through the analysis of data collected from semi-structured in-depth interviews with a group of 29 young Italian adults, the author examines the different ways in which volunteer tourists construct and negotiate their role as agents of change during their vacations abroad. Results show that the expectations of providing effective help to the local communities is often challenged by the limitations and constraints of the volunteer tourism experience and, as a consequence, volunteer tourists need to find new ways of making sense of their experiences abroad. Looking at the work of French sociologist [Boltanski, L. (1999). Distant suffering. Morality, media and politics. Cambridge: Cambridge University Press] on the ways in which spectators respond to the distant suffering of others, this paper argues that, in order to avoid an oversimplification and a trivialisation of the volunteer tourism experience, the volunteers' participation needs to be addressed primarily as a matter of spectatorship, rather than as a question of agency.     

Tourists' perceptions of heritage tourism development in Danish‐Osu,Ghana

This paper examines the tourist perceptions at Danish, Osu‐Ghana within the dark tourism or slavery heritage contexts. Using Cohen's (1979) typology of tourist experience, we differentiate between tourist knowledge of a heritage site relative to socio‐demographic indices. The results indicate that tourists' perception of Danish‐Osu reflect their knowledge of the site in relation to its cultural heritage attributes. In addition, it was found that tourists have dual experiences of the site: those that relate to recreational pursuits of heritage sites and those that ascribe meanings based on their background. The contemporary nature and use of Transatlantic Slave Trade relics for tourism development makes the case of the Danish‐Osu more delicate considering the ethical implications of interpreting the community's past to tourists as the borderlines are unclear. Copyright © 2010 John Wiley & Sons, Ltd.     

‘Scary … but I like it!’ Young tourists' perceptions of fear on holiday

This paper explores young tourists' perceptions of fear on holiday. The work on which this paper is based is important because it sheds light on tourists' emotional experiences on holiday, which are central to increase our understanding of tourist behaviour. The importance of investigating perceptions of fear has been recognized within a number of different disciplines, such as psychology, sociology, criminology, and marketing. Indeed, it has been argued that fear may provide significant information concerning an individual's motivations, preferences, and patterns of behaviour. Despite this, perceptions of fear within the tourism experience have remained relatively unexplored. It is often assumed that perceptions of safety and security may influence individuals' destination choice. However, there is a paucity of studies concerning tourists' perceptions of fear during the tourism experience. This paper is based on three months of qualitative fieldwork conducted on the island of Ios, Greece in the summer of 2007. More specifically, participant observation and semi-structured interviews were methods employed for data collection to explore young tourists' perceptions of fear. The possibility to develop a rapport and build a relationship with young tourists on Ios was crucial to collect valuable information concerning tourists' background, their emotions, expectations, perceptions, and the context in which perceptions of fear were experienced and expressed. The study found that most holidaymakers on Ios participated in activities perceived as risky in order to experience fear. In this respect, young tourists deliberately sought fear and thrill to increase their levels of pleasure and enjoyment during the tourism experience. The results suggest that fear may play a positive role in the tourism experience of young tourists, which should no longer be ignored by tourism scholars.     

Exploring the Shared Use of World Heritage Sites: Residents and Domestic Tourists' Use and Perceptions of the Summer Palace in Beijing

Many heritage sites are shared by tourists and local residents, who may have different motivations, preferences and experiences. These common areas offer a setting for understanding how the host and guest populations utilize, interact and perceive a heritage site. Results show that residents and domestic tourists differ in their use patterns but generally share motivations, perceptions and experiences at the Summer Palace. Use conflicts and interplay are examined in relation to their behaviours, perceptions and experiences. Practical implications are generated to inform management and planning decisions for the study site and other heritage sites shared by local users and tourists. Copyright © 2014 John Wiley & Sons, Ltd.     

An evaluation of satisfaction levels among Chinese tourists in Vietnam

This paper examines the extent to which Vietnam satisfies the various destination attributes sought by Chinese tourists. The research investigates a number of variables, including socio‐demographics and travel characteristics, and compares the importance that travellers attach to various destination attributes with their associated satisfaction with Vietnam's various tourism products. By investigating the relationship between importance and satisfaction from the perspective of Chinese tourists, the paper makes a contribution to the literature. The findings should provide Vietnamese service providers with insights into the perceptions and satisfaction levels of Chinese tourists. Copyright © 2009 John Wiley & Sons, Ltd.     

Destination Attractiveness Drivers among Urban Hostel Tourists: An Analysis of Frustrators and Delighters

This study is based on data from 679 tourists staying at hostel accommodation facilities in Zagreb, a propulsive city‐break destination in Central Europe. Besides providing insight into the socio‐demographic and behavioural characteristics of hostel tourists, this study uncovers determinant destination attributes influencing their perceptions of destination attractiveness. In particular, impact asymmetry analysis identified potential sources of delight and frustration among hostel tourists. Since the hostel tourist segment, as such, is almost completely unconsidered in contemporary tourism research, partly covered only by a few studies on youth travellers and backpackers, the results of this case study are valuable to both practitioners and researchers related to the hostelling industry and city destination marketing organizations. Copyright © 2015 John Wiley & Sons, Ltd.     

Volunteer tourism impacts in Ghana: a practice approach

Relatively little empirical research has been conducted on impacts of volunteer tourism in local communities. This paper therefore focuses on the local consequences of volunteer tourism for two projects in Tamale, Ghana: Zion Primary School and Tamale Children's Home. A practice approach provides a useful theoretical framework to investigate how volunteers and local actors interact in these projects. In a practice approach, interactions become central to the analysis, highlighting the ways in which volunteers, local people and the local context mutually influence one another. Observations and interviews with volunteers and local actors were used to identify positive and negative consequences of their interactions, which are strongly interlinked and depend on routines, backgrounds and positions of the actors, and contextual conditions. The consequences of volunteer practices are also linked to other current and future practices. A practice approach provides insights into complex situations and may be more suited to analysing the impacts of volunteer tourism than a traditional mono-disciplinary focus.     

Making an effort for free – volunteers' roles in destination-based storytelling

Many destinations are dependent on volunteers. Storytelling is one of the areas to which volunteers are increasingly contributing; however, the role of volunteers has been offered only sporadic attention. The aim of this study is to provide insights into volunteer involvement by studying volunteers as destination stakeholders with focus on their roles, influence, and contribution. A cross-case analysis of three Nordic cases is undertaken. A theoretical framework is developed based on volunteer tourism, stakeholder theory, and marketing literature on storytelling. A three-phase model of the storytelling process is developed. Findings show substantial variation. Unsurprisingly, early inclusion of volunteers result in substantial influence on the storytelling concept, however, this does not guarantee volunteer involvement later on. Conversely, late inclusion of volunteers does not necessarily hinder engagement among volunteers in the execution of the stories. All cases demonstrate that developing a strong concept that can tie together the efforts of stakeholders across professional and volunteer divides is a major challenge. The results point at the importance of strategic goals coordinating storytelling activities, volunteer inclusion, and ‘use’ of volunteers' local knowledge and enthusiasm in all phases of the destination-based storytelling process planned along with strategic goals such as ‘selling place’ or ‘building community’.     

‘How's the Service?’ A Study of Service Quality Perceptions across Sectors and Source Markets

This study assessed the performance of the hotel, retail and travel agency sectors in Hong Kong. The importance–performance analysis (IPA) model and various statistical techniques were employed to examine visitors’ cognition of the importance and performance of pertinent service quality attributes and to better understand the factors that may influence their overall satisfaction across different sectors and source markets. Whereas the multivariate analysis of variance and analysis of variance tests suggest no significant differences in service quality perceptions across the three sectors, the IPA revealed that these sectors differ qualitatively in terms of which service quality attributes are most critical. The findings further suggest a negative relationship between cultural distance and satisfaction with Asian tourists being less satisfied than their non‐Asian counterparts. The results hold important managerial implications for resource allocation and service quality improvement in specific areas. Copyright © 2011 John Wiley & Sons, Ltd.     

Cultural tourism in an ethnic theme park: tourists’ views

The quest for cultural exoticism has inspired mass Han Chinese visits to regions in China, such as Yunnan, where several ‘ethnic theme parks’ have been developed. Employing surveys, informal interviews, observations and secondary sources, this study explores tourists’ views of their experiences, including their perceptions of cultural authenticity at an ethnic theme park in Yunnan, China. Mixed reactions existed to the experience of park patronage, with greater satisfaction with the overall experience than with the specific qualities and authenticity of park offerings. Most tourists had a favorable view of the site and enjoyed their overall experience. Many appreciated a packaged version of minority cultures. However, some visitors were concerned about misrepresentation, insufficient interpretation, poor service, high costs and inauthentic souvenirs. Tourists’ perceptions of authenticity and their satisfaction were significantly influenced by their individual backgrounds. The study raises important issues concerning management and promotion of ethnic attractions, given that modern tourists may have diverse needs and expectations.     

Cultural and behavioral differences: tour guides gazing at tourists

The aim of this exploratory study is to describe, examine, and analyze the manner in which tour guides in Israel gaze at the groups of foreign tourists they lead, in light of their close familiarity and cumulative experience with them. How do Israeli tour guides view different types of tourists, tourist behaviors, and tourist worldviews? The concept of ‘gaze’ refers to the manner in which people view the world around them. When a gaze is focused, it may include both visual and nonvisual elements. The study methodology is based on a grounded theory approach and on in-depth interviews with Israeli tour guides regarding their attitudes toward and perceptions and images of the tourists in their groups. The study proposes a model of five complementary gazes that develop over time, which depicts the processes and elements that help shape how hosts understand the tourists with whom they come in contact. Although the model was based on findings generated by interviews with Israeli tour guides, who are professional hosts, it may also be applicable to other kinds of hosts in different contexts.