Should Cruise Ports Market Ecotourism? A Comparative Analysis of Passenger Spending Expectations within the Panama Canal Watershed

This study examined the expected spending patterns of cruise ship passengers as they debarked ships at ports within the Panama Canal Watershed. Results suggest that targeting marketing efforts toward ecotourism opportunities may increase long‐term ecological and economic benefits to port communities and local businesses. Most respondents were interested in ecotourism‐related activities in the Panama Canal Zone and nearby coastal areas. Furthermore, the ecotourism‐related market segments expected to spend significantly more money in port than conventional tourists. The growing ecotourism market represents an important opportunity for the cruise industry to partner with local ecotourism operators, enhancing profitability while simultaneously supporting sustainable development. Copyright © 2013 John Wiley & Sons, Ltd.     

Millennials’ travel motivations and desired activities within destinations: A comparative study of the US and the UK

Millennials are one of the largest groups to be targeted by tourism companies. This paper compares the travel motivations of Millennials from both the United States and the United Kingdom by ratings, rankings and perceptual structures of both push and pull factors. This exploratory study used a questionnaire to examine the inner motivations (e.g. push factors) and preferred destination activities (e.g. pull factors) of American and British Millennials (n?=?322). Data analysis included the non-parametric Mann–Whitney U test, Kendall’s coefficient of concordance, an alternating least-squares algorithm (ALSCAL) model and ordinal regression. The results reveal that American and British Millennials are quite homogeneous in their push travel motivations and destination activity preferences. The most important motivational factors for both are ‘to relax’ and ‘to escape from the ordinary’. Both nationalities also agree that the most attractive destination activities are ‘to try local food’ and ‘to go sightseeing’. The findings indicate that the US and UK samples are similar and that there is room for segmentation according to demographics.     

The relationship between the ‘push’ and ‘pull’ factors of a tourist destination: the role of nationality – an analytical qualitative research approach

Using qualitative research techniques, this paper explores the relationship between the ‘push’ and ‘pull’ factors of a destination and the influence of nationality on these factors. These relationships were explored for a sample of 103 international tourists to Mauritius. The data were analysed by using (a) thematic analysis and (b) an analysis using the text analysis programme, CatPac. The results indicated relationships between specific motives, cognitive and affective images and it was also found that nationality has a strong influence on these variables. Different motives for visiting Mauritius were found to exist between different national groupings. Implications for use of thematic and content analysis, management of destination, marketing and tourist experiences are provided.     

More than medical tourism: lessons from Indonesia and Malaysia on South–South intra-regional medical travel

While scholars increasingly acknowledge that most contemporary international medical travel comprises South–South flows, these have gone curiously unexamined. Rather, policy, scholarly and media attention focuses predominantly on North–South flows of ‘medical tourists’. However, this focus diverts attention from the actual and potential impacts of South–South intra-regional medical travel flows on both their source and receiving contexts. As such, we present findings from a study examining South–South intra-regional medical travellers' motivations, preparations and practices to better understand the social, economic and political situations that condition them and their effects on the destinations that receive them. Our study of Indonesian medical travellers pursuing health care in Malaysia draws on 35 semi-structured interviews with Indonesian patients, their companions, medical staff and agents in both countries. From this, we suggest that South–South medical travellers' diverse socio-economic conditions shape decision-making and spending behaviour relative to treatment, accommodation and transport choices as well as length of stay. We identify ways in which informal economies and social care networks sustain the formal medical travel industry. Finally, we observe how medical travel increasingly serves as a means through which chronic and everyday health needs are met through temporary, visa-free intra-regional movement.     

Developing wine trails as a tourist attraction in Israel

The objective of this paper is to suggest marketing strategies for the development of wine trails in Israel as tourist attractions. Both inbound and domestic tourists were surveyed as to their motives for visiting wineries and their experiences from those visits. The expectations of tourists with regard to the wine trail experience were compared with the beliefs of winery operators. The findings showed that there was a high degree of understanding of tourist needs among the winery operators. Nevertheless, augmentation of the winery experience is necessary if wine trail tourism is to further develop. Copyright © 2004 John Wiley & Sons, Ltd.     

Market segmentation for a leverage revitalization of China’s inbound tourism: the case of US leisure tourists

China’s inbound tourism currently faces a tough choice between a niche strategy and a wide-range tourist attraction. The derivative concept of ‘leverageable market’ provides a reasonable method to solve the problem. This study, thus, attempts to conduct market segmentation for identifying a core crowd in the leisure tourism market of US near-venturers that leverages revitalization. A mixed segmentation method was adopted that combined ‘a posterior approach’ with ‘a priori approach’ in an overall multi-stage framework. ‘Venturesomeness’ in Plog’s psychographic model was the first principle segmentation variable used, which is intrinsically pertinent to the connotation of a leverageable market. ‘Activity participation’ was added to further partition the near-venturers identified, yielding refined management strategies. The data first indicated an obvious shift of China’s psychographic destination position from ‘near-venturer’ to ‘mid-centric’. Cluster analysis further identified four activity-based near-venturer segments: outdoor stimulus experiencers, recreation and amusement seekers, culture searchers, and extensive interest holders. Significant socio-demographic and trip-related features were found among the clusters. The corresponding managerial and theoretical implications, limitations, and agendas for further related research were finally discussed.