Towards a new approach of destination loyalty drivers: satisfaction,visit intensity and tourist motivations

This study explores the linear and non-linear effects of previous experiences in a tourist destination (satisfaction and visit intensity) on the intention to return and to make a positive recommendation to others. We also consider the external drivers or the appeal of the destination as well as individuals' internal drivers as moderating factors in intensity–loyalty and satisfaction–loyalty relations. The analysis conducted on a sample of 687 tourists in a UNESCO World Heritage Site in Spain supports a non-linear effect of satisfaction on the intention to return. Moreover, time intense and expenditure intense visits positively impact the intention to return when the motivation for the trip is internal, yet have a negative effect if tourist motives are external.     

The role of destination personality in predicting tourist behaviour: implications for branding mid-sized urban destinations

The purpose of this study was to explore urban tourists' perceptions of the personality of a mid-sized city destination in Greece and to assess the effect of destination personality on the city's overall image and tourists' behavioural intentions. Experience with the destination was taken into account as the sample consisted of three distinct groups of urban tourists: local residents, past visitors of the city and non-visitors. Through a mixed-methods approach, excitement and sincerity were found to be the predominant personality characteristics of the destination across all respondents. Further analyses offered support for the significant role of personality in influencing overall destination image and predicting tourists' intention to (re)visit the city or recommend it to others. Differences among the three groups as well as implications of the findings for branding small or mid-sized urban destinations are also discussed.     

Destination environment quality and tourists' spatial behaviour in Nigeria: a case study of third world tropical Africa

In order to ascertain important features of tourist behaviour and destination environments that could form the basis for destination quality improvement in Nigeria, 376 tourists were randomly sampled from seven tourism destinations, using a simple rating scheme in a questionnaire survey. Results obtained showed that activities involving leisure/recreation, cultural appreciation and appreciation of nature, history and cultural artifacts were dominant experiences, values and motivation for destination visit. Results also showed variations in quality of environmental features between tourists in various destinations and between foreign and domestic tourists in their spatial behaviour, values and motivations. The study provides unique implications for tourism planning management and marketing, and a context for cross‐cultural comparison with similar western studies. Copyright © 2003 John Wiley &Sons, Ltd.     

Testing the impact of a promotional video on destination image change: application of China as a tourism destination

This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short‐term employees in the USA. Despite positive changes in almost all the destination attributes as a result of watching the promotional video, the structure of the image constructs remains fairly stable, providing critical insights on the potential role of publicity campaigns in affecting destination images. Results of the study reveal that China's image consists of mixed and often contrasting representations, especially the polarity of modernisation and progress versus nature and history. It was found that the dominant factor affecting the respondents' behavioural intentions was the cultural and nature tourism dimension. Although other image dimensions exhibit influence as well, findings of this study suggest that perceived value should be a strategic focus in promoting China as a desirable travel destination, in addition to culture and nature tourism. This paper ends with conclusions and implications for both research on destination image and destination marketing in China. Copyright © 2009 John Wiley & Sons, Ltd.     

Rethinking authenticity and tourist identity: expressions of territoriality and belonging among repeat tourists on the Greek island of Symi

This paper approaches the subject of tourist identity from an anthropological perspective, arguing for a culturally contextualized analysis that focuses on the interactive and processual nature of these constructions. Specifically, it explores the processes by which repeat tourists on the Greek island of Symi construct their identities as tourists in relation to the place of their vacation experience, local residents and other tourists. It highlights the competitive and often antagonistic way in which these tourists – drawing on ideas about authenticity and demonstrating sympathy with local concerns – seek to incorporate the island as an aspect of their own personal identities and, similarly, create a form of ‘local’ identity in Symi. The picture of tourists that emerges in this case study contrasts sharply with standard analytical formulations that portray tourists as transient and liminal figures, defined almost exclusively by their vacation preferences and experiences, and constituting a category of people that is clearly distinguishable (practically and ideologically) from local residents. As a consequence, it argues for an approach to tourist identity that seeks out linkages between tourists and locals, and which looks more broadly at the views and experiences of tourists beyond the time and space of the vacation.     

Attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China: Evidence from a qualitative study

This study seeks to explore attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China. Based on four focus group discussions with 31 participants, the study identifies 34 attributes that affect the level of tourist satisfaction with theatrical performance, and groups them into five categories: stage, performance, venue, service and tourist‐related attributes. The findings on tourist loyalty reveal that 21 of the 31 respondents would not watch the same theatrical performance alone in the future; however, they would recommend it to others. The study concludes with a discussion of the rich and insightful findings and their implications for tourism industry practitioners. Copyright © 2010 John Wiley & Sons, Ltd.     

An evaluation of power relationships among stakeholders in the tourism industry networks of Agra,India

Tourism-related businesses require a multitude of resources in order to operate successfully and given these resources can be accrued from more than one source, bases of power become complex. This is an inductive study which critically evaluates the application of stakeholder theory to an analysis of the tourism destination networks of Agra, India. It examines the relationships of power and dependency that exist between individual and group organisations and the way in which they motivate their behaviour towards each other. The key findings show that resource-based power is formed from the power of individual businesses, the power of the ancillary services stakeholders and the power of the authorities and that network-based power is acquired from the power of agents and the power of groups.     

War as a tourist attraction: the case of Vietnam

This paper considers the challenges involved in the presentation of war as a tourist attraction, using the example of recent conflicts in Vietnam and a particular site there to illustrate the issues which arise. It begins with a general discussion about war and tourism, and then moves on to examine the development of tourism in Vietnam and the place of wartime heritage. Various aproaches to interpretation are identified and the problems facing those responsible are highlighted. The dilemma is one of achieving a satisfactory balance between education and entertainment while providing an appropriate experience for visitors who come with different needs and expectations. Political circumstances represent an added complication. Copyright © 2000 John Wiley & Sons, Ltd.     

Eating ants: understanding the terroir restaurant as a form of destination tourism

This paper explores the idea that there is a new form of restaurant that requires definition recognition that it fulfils a significant role in contemporary tourism. The adoption of foraged foods frequently reflects the historical and cultural foundations of place; in this respect, it is possible to adopt the French notion of ‘Terroir’ to conceptualize this new hospitality movement. The paper utilizes Noma in Denmark as a case study of this new gustatory movement and provides an exemplar of the terroir restaurant. The terroir restaurant provides a space in which the diner can consume tangible elements of both culture and landscape; often, this involves entry into a constructed visceral ‘sensescape’ where the dining experience becomes elevated to a higher level. The terroir restaurant provides the tourist with a gustatory concept and philosophy that move far beyond the notion of food as fuel, to one that is underpinned by a geographical and cultural aesthetic that reinforces the consumers ‘being in the world’ and their individual identities.     

Investigating the moderating effect of information sources on cruise tourist behaviour in a port of call

The aim of the study is to examine how destination knowledge acquired by cruisers through different information sources (online versus others) can moderate destination image formation and the relationship of image–satisfaction–behavioural intentions in a port of call. A multiple group analysis with partial least square method was carried out using data collected from a major tourism destination in Spain: Valencia. The findings revealed knowledge acquired through different information sources is a moderator of the image–satisfaction and satisfaction–behavioural intention relationships. The destination image formation is also significantly different from one group to the other. The findings of this study have a number of practical implications.     

Intercultural interactions among different roles: a case study of an international volunteer tourism project in Shaanxi,China

A qualitative case study approach was used to explore the phenomenon of intercultural interactions among different roles in the Earthwatch Institute's ‘Chinese Village Traditions’ project, conducted in Shaanxi, China, in 2008. On-site observation, in-depth interviews, and related documentation were utilized to explore guest–host relations. The study investigated the perceptions and experiences of the 4 principal investigators, 4 student helpers, 10 international volunteer tourists, 5 domestic volunteer tourists, and 3 members of the host family. The results showed some linkages among the expectations, motivations, and intercultural interaction experiences of the different roles. The findings provide a first look at the intercultural interactions among different roles within an international volunteer tourist project in China, offering an insight into a neglected field.     

Factors that Affect the Levels of Tourists' Satisfaction and Loyalty towards Food Festivals: a Case Study of Macau

The present study investigates the factors that affect tourists' satisfaction towards food festivals and explores whether tourists intend to revisit and/or recommend food festivals to others. Based on personal interviews with 40 study subjects, eight factors that affect their satisfaction levels were identified: location and accessibility, food, venue facility, environment/ambiance, service, entertainment, timing and festival size. The majority of tourists were satisfied with the Macau Food Festival and intended to revisit and recommend it to others. The presented findings have practical implications for food festival organizers to further attract food tourists. Copyright © 2011 John Wiley & Sons, Ltd.     

Paradise from the other side of nowhere: troubling a troubled scene of tourist encounter in Belize

When Shaky was run over by a drunken tourist one night in April of 2003 on the main street of Placencia, one of several coastal ‘tourist paradises’ in Belize, the image and stories of his mangled body stimulated a flow of narrative that conjured a nervous dread troubling the smooth, laid-back, tropical vibe of the place. In such a moment of shock and impact, images of a Caribbean dream-world suddenly enter the senses like a nightmare to agitate things. This paper tracks the affective forces of Shaky's death as an arresting image and the troubling state of suspense and suspension that still haunts the place and its people. It explores how the stories of a ‘death in paradise’ focused anxieties and wild speculations about tourist encounters. This paper is about the local public pulse of things in moments of impact and of the generative potential lodged in fashioning life in a space of tourist encounter.     

Colonial tourism in Victoria,Australia, in the 1840s: George Augustus Robinson as a nascent tourist

Using the private journals of George Augustus Robinson as a lens, this paper is concerned with generating insights into the emergence of tourism in colonial Victoria, during what Towner calls its ‘tourism era of discovery’. Robinson was the Chief Protector of Aborigines and is generally regarded as the most travelled man in Victoria in the 1840s. Robinson was reconstructed as a ‘nascent tourist’ whose gaze was mediated by British conventions of the picturesque and panoramic, confirming that new world tourism in Australia in the nineteenth century is rendered in old world paradigms. The role played by private landholders in creating ‘nascent private tourism’ and the nexus between explorers, travellers and tourists were also highlighted. Copyright © 2010 John Wiley & Sons, Ltd.     

Imagining Alexandria: Sightseeing in a City of the Mind

If Alexandria is familiar in the West it is largely as the fictional city of Durrell and others, a city with a glorious ancient past which had been subsumed into a more recent cosmopolitan decadence. Yet it lacks the visual signifiers of either its Hellenistic splendour or its early 20th century allure, and exists in contemporary guide books as a place without touristic sights where the well read traveller is exhorted to ‘use the mind’s eye' to bring it alive. Its associations, however, are those of high rather than popular culture, and its literary construction is as a bastion of Western colonialism and nostalgia, one which hegemonically defines an oriental Other as a liminal place of transgressive erotic possibility and schadenfreude. This Alexandrian myth exists uneasily within postcolonial Egypt, and equally uneasily with contemporary touristic practices that are both democratised and posited as much on material as on cultural consumption. This paper draws on MacCannell's semiotic of the tourist attraction to suggest that whatever the significance of past literary productions of high culture to contemporary tourists, they continue to be cited generically to validate and authenticate touristic responses to, and encounters with, a city lacking familiar and regularly reproduced sights.     

Cultural tourism as tourist segment for reducing seasonality in a coastal area: the case study of Andalusia

The present paper analyses the seasonal concentration on the Andalusian coastline, a Spanish Mediterranean coastal destination characterised by its high seasonality in the summer months. The analyses were conducted by separating tourists according to their main travel motivation, and distinguishing sun and sand tourists from cultural and other segments tourists, based on their place of origin and on the coast they visited. The quantitative tools applied included the additive decomposition of the Gini index and the calculation of the relative marginal effects. The proposed methodology serves as a useful tool for tourism managers and administrators interested in reducing seasonality, since it facilitates the identification of tourists segments that can effectively contribute to the reduction of seasonal concentration. Among the main results for the studied area, it was found that given the heterogeneity of the groups of tourists (both domestic and foreign), it was much more effective to separate tourist segments by their main travel motivation. The cultural segment was the most favourable for deseasonalisation, especially within domestic tourists, since with foreigners the same deseasonalising effect was not present in all the coasts analysed.     

Evaluation of the cognitive image of a country/destination by the media during the coverage of mega‐events: the case of UEFA EURO 2004TM in Portugal

By reporting a study undertaken during the final stages of the European Football Championships—UEFA (Union of European Football Associations) EURO 2004^TM, this paper aims to evaluate the cognitive image of a country/destination by the media during the coverage of mega‐events, which may in turn contribute to the field of tourism promotion and planning. By applying various statistical methods, it is possible not only to assess and identify the aspects which have contributed the most to the opinion‐forming of autonomous agents, but also to present empirical evidence of the influence of the organisation of this event on the image formation of the destination as a whole. Copyright © 2007 John Wiley & Sons, Ltd.     

The impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context: a study on tours to Isla de la Plata,Ecuador

ABSTRACT

This study assesses the impact of daily tour service quality on tourist satisfaction and behavioural intentions in an island context. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the analysis of data collected from 195 participating in a daily tour to Isla de la Plata (Ecuador) showed that all the services examined (transportation by boat, food and beverage, tourist guide and visits) had a significant direct impact on tour satisfaction, having the transportation the highest impact. Moreover, the indirect effect of the daily tours services on behavioural intentions mediated by the satisfaction with the tour was also significant.