Slow-food-seeking behaviour,authentic experience,and perceived slow value of a slow-life festival

This study examines the antecedents and consequences of perceived “slow” value in a structural model – specifically, the role authenticity plays for visitors who seek slow food and participate in slow-life-related programme activities. Data were collected from participants in a slow-life festival in South Korea. Results show that slow-food-seeking behaviour has a significant effect on the authentic experience, and both concepts affect the perception of “slow” value of the event. Attitude and the intention to revisit were significant consequences of “slow” value. This study extends the knowledge about tourist behaviour in slow-life-related activities, particularly in a non-Western context, and suggests that a slow-life-related event should consider visitors’ preference for slow food and a programme that stages authentic experiences.     

Embedded and exposed: exploring the lived experiences of African American tourists

ABSTRACT

The United States is experiencing a shift in racial demographics. Recent projections suggest that minority groups will make up over 40% of the country’s population by 2050. Such increases have made the topics of race, ethnicity, and culture an important area of study for researchers and tourism professionals alike. Existing explanations of differences in African American travel suggest that decisions are made due to marginality or ethnicity. Because travel preferences may be a byproduct of learned behaviors passed down through generations, it is imperative to understand both current and historical aspects of leisure behavior. In this qualitative study, the narratives of 12 African American tourists provided information which suggests that marginality, ethnicity, and issues related to discrimination impact their tourism-related attitudes and behaviors. Capturing the voices of African American travelers offers a more inclusive understanding of their travel experiences and insights into the relationship between race and tourism.     

Destination image,on-site experience and behavioural intentions: path analytic validation of a marketing model on domestic tourists

Despite its contribution to the national economy, domestic tourism is one of the most neglected and under-researched forms of tourism in the literature. This study tested an integrated path model examining the interrelationships between destination image, perceived quality, satisfaction and behavioural intentions, using domestic tourists who visited Eilat, Israel. The findings support the hierarchical relationships between image, quality, satisfaction and behavioural intentions. In addition, the affective image component was found to exert a far greater impact on the overall destination image than the cognitive component. The study establishes a better understanding of domestic tourists’ destination image and behavioural intention formulation. It also provides a number of implications for destination managers targeting the voluminous domestic segment.     

Giving voice to heritage tourists: indicators of quality for a sustainable heritage experience at Petra,Jordan

ABSTRACT

The tourist experience should be placed at the heart of management and planning process to achieve the goal of sustainable heritage tourism. The concept of indicators and standards of quality, which emerged in the field of natural resources and outdoor recreation management as a conceptual framework for understanding visitors’ experiences, has been widely applied in nature-based parks rather than cultural heritage sites. This study applies the concept of indicators to heritage experience at Petra Archaeological Park in Jordan. Qualitative interviews were conducted with 29 tourists to understand the tourist experience at the park, and to formulate indicators of the tourism experience. Results suggest that cultural and natural scenic value, crowding, attractions accessibility, vendor persistence, and odor of animals waste are potential indicators for the tourism experience at the park. Related management implications and recommendations are also discussed.     

Exploring the factors influencing the travel motivations of US medical tourists

Medical tourism (also called medical travel, health tourism, or global health care) is a term initially coined by travel agencies and the mass media to describe the rapidly growing practice of travelling across international borders to obtain health care. In the past decade, the attempt to achieve better health while on holiday through relaxation, exercise, or visits to spas has been taken to a new level with the emergence of developing countries as destinations for medical tourism. It has grown dramatically in recent years primarily because of the high costs of treatment in rich countries, long waiting lists, the relative affordability of international air travel, favourable economic exchange rates, and the availability of well-qualified doctors and medical staff. Keeping in mind the rapid growth of this industry, a study was conducted to shed light on the importance of different factors that influence the travel motivations of US medical tourists to international destinations.     

Exploring combined tourist offerings: the case of sightrunning

This study provides preliminary empirical insight into the contemporary tourist phenomenon of sightrunning. This combined offering simultaneously concurs with and evades theoretical perspectives of hybrid tourists, sport tourism, cultural tourism and urban tourism, favouring examination of such phenomena through first-hand experiences of the participants. For the purpose of the empirical study, automated content analysis was applied in order to analyse 858 reviews of sightrunning tours extracted from Tripadvisor web pages. Results reveal that running is the dominant concept, which refers to a gratifying ‘way to see and experience the city’ (rather than the sights). Additional concepts and themes, such as knowledgeable guides and proper pace, further mediate and effect participant experiences. Findings suggest that sport tourists might be concurrently interested in involving cultural experiences, and this offers some preliminary theoretical and managerial implications. They namely identify the potentially neglected tourist segment, which is of relevance for conceptualization, research and management of tourist offerings and experiences from (and beyond) the perspective of ‘running shoes’.     

Motivational place attachment dimensions and the pro-environmental behaviour intention of mass tourists: a moderated mediation model

As a majority of tourist group, the pro-environmental psychological mechanism of mass tourists has not been investigated adequately. Deepening one core facet of the model of goal-directed behaviour, this study investigates the relationships among attitude (i.e. place attachment dimensions), desire, intention and mass tourism value orientation to expound the pro-environmental mentality of mass tourists. Questionnaires were collected from 865 domestic mass tourists visiting Sanya, China. The results partially confirm the validity of the explanation model and delineate the pro-environmental motivating nuance of each place attachment dimension. Place affect and place dependence both significantly motivate the environmental activation of mass tourists. While the motivating effect of the former is rather solid, it is vulnerable to moderation when it comes to the latter. Place identity unexpectedly plays a negative motivating role. The implications of the research findings are discussed.     

The attraction of islands: travellers and tourists in the Cyclades (Greece) in the twentieth and twenty-first centuries

Islands have long acted as projection surfaces of ever-changing desires. Tourism organisations have drawn most vigorously upon the paradise metaphor in an attempt to position modern island holidays at the forefront of our minds – regardless of an island's location. Tracing the most recent history of our island-longing and illuminating the use of the island metaphor by tourist organisations is the aim of this article. A short account of the history of tourism in Greece (especially the Cycladic Islands) provides the backdrop to an in-depth picture and text analysis of nine official English and German tourist guides to the Cyclades, as well as the English-speaking version of the official Cyclades website. Images and text are coded according to pre-determined themes and contrasted with each other. Investigating islands from the perspective of tourists and tourist organisations, it becomes apparent that the official brochures draw on established island tropes and stereotypical island imagery as a means to attract travellers, and thus follow a long-established pattern of what Western culture considers unique for island locations. Dissonances, however, are emerging as our longing for island locations is contradicted by our need for ease and speed of access, thus negating the sought-after quintessential ‘islandness’.     

Ecotourism from a conceptual perspective,an extended definition of a unique tourism form

The aim of this article is to develop and present an extended definition of the concept of ecotourism, which has been used and misused in many ways. Ecotourism is not farm tourism, nature tourism or adventure tourism, but a unique tourism form that has become very popular due to the greening of markets, increasing knowledge of the fragility of the environment, better informed managers, and the recognition that there is a close relationship between good ecology and good economy. Ecotourism has been defined in many different ways in the literature, but one of the most central dimensions, co‐operation, has not been included. Ecotourism must be sustainable and four central groups of actors have to co‐operate, the local people, the authorities, tourists and companies involved in tourism. The understanding of what ecotourism is and stands for is very diverse and the discussion found in Finland is used as an illustrative case in this article. The general view in Finland is that sustainable tourism should be used instead of the concept of ecotourism. A position, which can cause large problems for the development of ecotourism in Finland. Copyright © 2000 John Wiley & Sons, Ltd.     

Exploring the multi-dimensionality of travellers' culinary-gastronomic experiences

This study explores the multifarious nature of food-related experiences on a destination. A questionnaire was designed to capture the importance of culinary experiences on destination choice and travel satisfaction as well as the dimensionality of food experiences as perceived in destination restaurants. Fixed choice and open-ended questions were asked to explore the dynamics of travellers' food experiences. First, the findings validate the importance of understanding the relationship between food and tourism. Food may trigger destination choice and contribute to perceived satisfaction. Second, the findings illustrate that the structure of travellers' food-related experiences consists of three dimensions: what is served, the restaurant environment and food-related behaviour. Third, the findings suggest that food experiences include a dynamic aspect that prolongs lived experiences. In essence, the results imply that although not all travellers search for culinary-gastronomic experiences, each traveller is most likely exposed to the influence of food and food experiences. Moreover, travellers' food experiences are multi-dimensional and influential on many levels and they hold a dynamic characteristic that deserve scholars' and marketers' attention. Hence, various marketing activities that attempt to provide travellers with positive, memorable food experiences deserve to be managed on a strategic level as means of destination branding.     

Exploring the experience value of museum visitors as a co-creation process

Museums’ visitors can play an active role both during and after the visit that will allow them to shape a significant experience. The present work explores this role of the visitor as co-creator of experiences. Prior knowledge and interest enable visitors to participate and interact during the visit, all of which basically allows them to build a more intense experience in those areas that require their involvement. It is these more active experiences, and only these, which drive the individual’s intention to continue participating actively after the visit, seeking information and revisiting the museum, following it on social networks and making recommendations on opinion pages.     

A cross-cultural study of on-site film-tourism experiences among Chinese,Japanese, Taiwanese and Thai visitors to the Daejanggeum Theme Park,South Korea

There has been a growing research interest in the film-tourism phenomenon and its associated film tourist motivations, expectations and experiences at filmed locations of popular media programmes, in particular, in film and television series. However, with some exceptions, research into non-Anglophone linguistic and cultural settings remains relatively unexplored. There is also a lack of cross-cultural studies of film tourists’ experience in this research area. This current study addresses this gap and contributes to the existing film-tourism literature by examining the impact of nationality on film tourists’ actual experiences. The study looks at those experiences at filmed locations associated with Daejanggeum, a Korean historical television drama in the inter-Asian context. Adopting a structured survey questionnaire, the primary research data were collected at the Daejanggeum Theme Park (the main filming location of Daejanggeum in South Korea) among international visitors mainly from China, Japan, Taiwan and Thailand. Exploratory factor analysis identifies three salient dimensions to the film-tourism experiences, namely, ‘novelty and prestige’, ‘beyond screen experiences and re-enactment’, and ‘intimacy and memory’. In addition, it is empirically suggested that nationality does affect film tourist's on-site experiences. These findings provide important implications for destination marketers in relation to film-tourism destination development and experience design and management.     

Understanding the distinctiveness of Chinese Post-80s tourists through an exploration of their formative experiences

Chinese Post-80s (the Chinese equivalent of Generation Y) are a distinct generation that emerged during a period of rapid political, social and economic change under Deng Xiaoping’s policy exploration with capitalism. Chinese Post-80s demonstrate higher levels of both complexity and sophistication in their tourist behaviours when compared with earlier generations of Chinese tourists yet their distinctiveness has been largely ignored in tourism research. Underpinned by generational cohort theory, this study explores the formative experiences of Chinese Post-80s and provides insights into the way these experiences have shaped this generation and their outbound travel. These formative experiences include Reform and Open Policy, One Child Policy and Education Reforms. Two discrete groups: “made in China” and transnational Chinese Post-80s tourists have been identified. We argue that while Chinese Post-80s tourists may share many aspects in common with their Western counterparts, this generation presents its distinctiveness due to its emergence from a specific sets of events with China’s rapid change that make Chinese Post-80s different from any generation in the global environment, creating new academic inquiries for established theories of generational studies. This nuanced understanding of Chinese Post-80s tourists has profound implications for theory and practice in the context of Chinese outbound travel.     

The tourist experience of domestic VFR travellers: the case of Hungary

Visiting friends and relatives (VFR) is the main driver of domestic travel in many countries. This study is one of the first to analyse VFR travel from a perspective of tourist experience. This study aims to investigate the complex dynamics behind VFR-related travel, especially in aspects of trip activities and tourist experience formation. Based on a survey (N?=?879) examining domestic VFR travellers’ trip activities in Hungary, the paper discusses the formation of a tourist experience in context of short-haul domestic VFR travel, especially the role of influencing factors. The results reveal differences between the segments with trip motivation of visiting friends (VF) and visiting relatives (VR) – the two main types of VFR tourists. It was found that independent variables such as VF, staying for longer and participating in leisure and tourism-type activities have a positive effect on tourist experience evolvement; however, factors such as VR, being rather passive during such a visit and focusing on social acts and bonding negatively affect the formulation of a tourist experience. The paper’s novelty and uniqueness lies in applying a new perspective of analysing and discussing VFR travel: the theoretical concept of tourist experience formation.     

Meeting the on‐line needs of disabled tourists: an assessment of UK‐based hotel websites

The easy exchange of rich information between often geographically dispersed parties is an important precursor of successful tourism transactions. Internet‐based technologies, in particular the World Wide Web, offer possibilities to both buyers and sellers to exchange information without the constraints of geography and time diminishing its richness. The disabled, representing a significant part of any marketplace, may, however, have difficulties accessing the content of the Web and therefore sharing the benefits of rich information exchange. This is the principal concern of ‘Web content accessibility’. Focusing on the tourism sector, in particular UK‐based hotels, this paper examines the accessibility of their websites. However, recognising that it is not just access to information that is important for the disabled, but also the quality of that information, the paper also examines the extent to which the information contained on websites serves their particular needs. Utilising the accessibility testing software ‘Bobby’, disappointingly low levels of Web content accessibility were found amongst the sample of websites. Against a framework of information needs developed from criteria provided by disability organisations, the sample also revealed disappointingly low levels of specific (relevant) information for the disabled. Copyright © 2006 John Wiley & Sons, Ltd.     

Investigating the effects of a shared bike for tourism use on the tourist experience and its consequences

ABSTRACT

As public bike-sharing systems have been widely set up in cities around the world, a shared bike for tourism use can enhance tourists’ experience at destinations and lead to tourists’ post-visit evaluations. Thus, this research explores the attributional effects of the value of using shared bikes (namely, instrumental value and affective value) on tourists’ emotional experience (namely, hedonics and perceived uniqueness) as well as on satisfaction and destination loyalty. We obtain a sample of 302 tourists using shared bikes as transport modes during their visits to examine the proposed relationship model. Results show that both instrumental and affective values of shared bike use positively relate to hedonics and perceived uniqueness experiences. While both hedonics and perceived uniqueness have positive effects on satisfaction, only perceived uniqueness shows a positive effect on destination loyalty. The findings of multi-group analyses indicate that the direct effects of the tourism experience on destination loyalty are significantly positive for the low-motivation group but not for the high-motivation group. Empirical implications and recommendations for future research are also discussed herein.     

Evaluating the guest experience at theme parks: an empirical investigation of key attributes

The study identified and documented a consumer‐oriented attribute inventory for evaluating theme parks. Data were collected from 608 Central Florida residents, domestic and international tourists who identified and ranked the level of importance of 41 attributes and park characteristics when visiting a typical theme park. Further analysis of the data using factor analysis identified seven key constructs that summarised important areas of concern when consumers evaluate theme parks. The majority of these factors were related to guest experiences such as (i) entertainment variety and quality; (ii) courtesy, cleanliness, safety and security; (iii) food variety and value for money; (iv) quality of theming and design; (v) availability and variety of family‐oriented activities; (vi) quality and variety of rides and attractions; and (vii) pricing and value for money. Implications for theme park owners, operators and marketing executives were discussed in light of the increasing demand for distinctive guest experiences while visiting theme parks. Copyright © 2008 John Wiley & Sons, Ltd.     

Tourism planning requirements from a private sector perspective: the case of Hong Kong

Government’s role in tourism planning has shifted from control to consultation, and many governments have adopted economic planning that move the responsibility for investment in infrastructure from the public to the private sector. In Hong Kong, the government has not articulated a clear tourism policy to guide tourism development but continues to assume responsibility for significant tourism infrastructure investment. This paper considers the views of the private sector towards tourism planning in Hong Kong, which gravitate towards the need for a formalized planning. The tourism sector supports the interventionist policies that have been a characteristic of the government’s relationship to the tourism industry in the past, believes that the current approach to planning needs to be replaced by a formal planning process, and that there is a need to include community groups in the policy determination process. The insights gained from the case of Hong Kong may serve as a reference for other destinations.     

An analysis of the networks evolving from an artificial reef development

Understanding the flow and development of knowledge within tourism networks is important to the success and value of the network, especially networks based on a single resource such as an artificial reef. Using the ex-HMAS Brisbane Conservation Park as the context, a network analysis was conducted with stakeholders to address the question: ‘How can network analysis be used to measure the social value of an artificial reef?’ The results of this study identified information flows over time, who was involved and not involved at different stages of development, as well as opportunities for further collaborative relationships.