Potenziale zur Erhöhung des regionalen Markenkerns im Stromvertrieb am Beispiel der regionalen Grünstromkennzeichnung gemäß EEG 2017

The regional green power labeling according to the EEG 2017 represents an extension of the possibilities for labeling green electricity. In this paper we investigate the extent to which the implementation of regional green power products using the green power labeling regime under the EEG 2017 can help to strengthen the regional brand core of German power marketers, and which is the best alternative for raising the regional brand core of these firms. To this end, the different options for green power marketing with regional reference are discussed in detail, and it is elaborated which additional marketing models are enabled through the regional green power labeling. Furthermore, the criteria are identified with which the various green power labeling models with regional reference—with respect to their potential to raise the regional brand core—ought to be compared with each other. The results from our analysis show that the regional green power labeling based on EEG 2017 can be used to systematically upgrade the options for the marketing of regionally generated electricity already in place before the EEG 2017 entered into force.     

Und Aktion! – Konzeptualisierung der Rolle individuellen Akteurshandelns in sozio-technischen Transitionen am Beispiel der regionalen Energiewende im bayerischen Allgäu

The German “Energiewende” is one of the most ambitious societal transition projects in recent times. It causes fundamental political and economic changes in the energy system in Germany and the whole of Europe. These great societal and technological changes of the current energy regime are of particular interest for research on sustainability transitions. In this research strand, however, the role of individual agency for socio-technical transitions is hardly considered. What drives actors who decisively pushed the regional energy transition? Which strategies and types of action do they choose to foster the transition? How do individual strategies and actions depend on the socio-technical system environment and how does the socio-technical system environment react to the individual actions? To analyse these questions, we apply the Human-Environment Systems (HES) Framework (Scholz, 2011) for the first time to socio-technical systems. Based on an exemplary analysis of the regional energy transition in the Allgäu region in Germany, we propose an adaptation of the HES Framework for socio-technical systems. Finally, we reflect on how the adapted HES framework for socio-technical systems can contribute to a better understanding of individual agency in systemic transitions.