中餐连锁发展走势探讨

中餐连锁快速发展，但同时面临西式快餐的挑战。中餐连锁发展应克服其存在的障碍，吸取西式快餐连锁的经营管理优势，革新中餐管理模式，并采取强有力的发展对策。     

现代中餐企业的标准化研究

世纪之交的中餐企业要想实现产业化和现代化的转变,必须进行企业的标准化建设。全面阐释了中餐企业标准化的含义,分析了标准化对于中餐企业发展的意义以及中餐企业标准化过程中可能遇到的阻碍．并提出了中餐企业的标准化建设的实现途径,期望对中餐企业的标准化建设有积极的启发意义。     

绿色食品新概念与食品安全举措

在食品科技日益进步的今天,发生在世界各地和我国一些地方的各种各样的食品质量安全事件不绝于耳。一个时期以来人们谈＂食＂色变,吃动物怕激素,吃植物怕毒素,喝饮料怕色素。能吃什么,心里没数,造成人人自危现象,进而迫使人们增强回归自然理念,崇尚绿色有机无公害食品,让人们吃得安全、健康和放心,已成为全球关注的焦点。     

国家形象对消费者超市惠顾意向的影响研究

借鉴Fishbein合理行为模型的基本原理,探讨了国家形象和消费者超市惠顾意向的关系。结果表明,国家形象对济南消费者超市惠顾意向的直接影响并不显著,其间接影响也依国家而变。其中法国的国家形象对济南消费者惠顾家乐福超市的意向的间接影响最为显著,而中国的国家形象对济南消费者惠顾银座超市的意向没有显著的间接影响。济南消费者较多地惠顾银座超市的事实表明,中国消费者具有民族中心主义倾向;该结论提示我国本土大型超市,在制定营销策略时应该重视激发消费者的民族中心主义倾向。     

Implications of accurate usage of nutrition facts panel information for food product evaluations and purchase intentions

The nutrition facts panel on food packages was designed to provide comprehensible quantitative nutrition information that would allow consumers to make more informed food choices that could result in significant long-term health benefits. This study (1) examines how accurately consumers can use nutrient information in the facts panel to determine if a product has more or less than the recommended daily values of certain nutrients and (2) offers predictions and tests of the relationships between this usage ability and product nutrition evaluations and purchase intentions. Results show that more accurate use moderates the effect of product nutrition value on consumer evaluations, as predicted. Findings also reveal that several variables (e.g., measures of nutrition knowledge, attitude toward the “facts” label) are related to accuracy in the usage task. Implications based on these findings are offered. Scot Burton is a professor and Wal-Mart chairholder in the Department of Marketing and Transportation at the University of Arkansas. His research interests include public policy and consumer welfare concerns, consumer price and promotion perceptions, and survey research measurement issues. His work has been published in theJournal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Public Opinion Quarterly, Journal of Applied Psychology, and other journals. Judith A. Garretson is a Ph.D. candidate in the Department of Marketing and Transportation at the University of Arkansas. Her research interests include promotion issues public policy and consumer welfare, and consumer behavior in general. Her work has appeared in journals including theJournal of the Academy of Marketing Science, Journal of Public Policy & Marketing, and theJournal of Professional Services Marketing, as well as in conference proceedings such as the American Marketing Association and the Association for Consumer Research. Anne M. Velliquette is a Ph.D. candidate in the Department of Marketing and Transportation at the University of Arkansas. Her research interests include consumer behavior and public policy. She has published in theJournal of Public Policy & Marketing, Journal of Professional Services Marketing, and proceedings of the Association for Consumer Research as well as other conference proceedings and journals.     

筷箬文化内涵延伸与传播

中国筷箸文化是食文化的范畴，人类三大餐具，数筷子最文明而灵活。筷子是人类最具文化内涵的餐具，它是传承中华文明的载体，它是当今世界上一种独特的餐具。筷子历来被中国人视为吉祥物，筷子具有无私奉献精神，中国筷箸文化对其他国家影响很大。专门作课题来探讨研究，旨在弘扬与传播中国的食文化。     

Marketers’ use of alternative front-of-package nutrition symbols: An examination of effects on product evaluations

How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health community. We propose a conceptually-based hierarchical continuum to guide predictions regarding the effectiveness of several FOP systems currently used in the marketplace. In Studies 1a and 1b, we compare the effects of a broad set of FOP icons on nutrition evaluations linked to health, accuracy of evaluations, and purchase intentions for a single product. Based on these findings, Studies 2 and 3 test the effects of two conceptually-different FOP icon systems in a retail laboratory in which consumers make comparative evaluations of multiple products at the retail shelf. While there are favorable effects of each system beyond control conditions with no FOP icons, results show that icons with an evaluative component that aid consumers’ interpretations generally provide greater benefits (particularly in product comparison contexts). We offer implications for consumer packaged goods marketers, retailers, and the public policy and consumer health communities.     

Validating the retail store image concept

The perceived images of seven retail firms encompassing several lines of trade are presented in this paper. To determine these images, data on store attributes and the importance of these attributes were collected from a random sample within selected census tracts of a Southwestern city. The linear compensatory multi-attribute model approach of product attitudes was extended to that of store patronage. The ability of these image models to predict attitudes towards the retail outlets as well as patronage behavior is investigated. In addition, the power of importance weights in these models is statistically examined.     

Understanding the outshopper

What type of consumer foregoes the convenience of hometown shopping and travels to out-of-town markets to purchase goods? This question continues to be the subject of much interest to marketers. The research reported in this article replicates and extends the growing body of intermarket patronage literature. Specifically, this article analyzes the demographic and psychographic profiles of inshoppers, occasional outshoppers, and frquent outshoppers. In addition, the importance of eight shopping area attributes are compared across the three intermarket patronage segments.     

Perceived risk and the selection of a retail patronage mode

Consumers can select products from a wide variety of retail patronage alternatives. This article examines the amount of perceived risk that is associated with shopping at six different patronage modes. Department and specialty stores are generally considered low risk modes, while media advertisements represent the highest risk alternative. This research also examines the importance of various risk-handling tactics that may help the consumer deal with the perceived risk involved with the selection of a particular retail patronage mode.     

李渔饮食观探析

文章以《闲情偶寄·饮馔》为主要依据,阐述了李渔于饮食之美的四大原则:蔬食为上,肉食次之;独味烹制,少加调料;文明饮食,最忌“虐生”;反对“虐生”,却不忌生。文章对其饮食观的现实意义作了简要评析。     

零售商差价返还策略实施中竞争对手低价格的影响

差价返还策略是零售商的一种整体价格宣传策略，是零售商塑造低价格形象以吸引消费者惠顾的重要手段。通过检验零售商实施差价返还策略过程中竞争对手低价格的影响，可发现竞争对手所在范围、差价幅度及低衙潞的次教会对零售商价格形象和消费者惠顾意愿产生影响。     

零售业态惠顾意向与决策型态关系研究

研究显示，消费者零售业态惠顾意向与决策型态部分存在显著的相关关系。年龄、性别、婚否、教育程度等因素对大型超市、网上商店和便利店的惠顾意向存在显著影响。     

Trading stamps: Their role in today's marketplace

This paper addresses the issue—Are trading stamps a viable means of retail competition in an inflationary economy? A brief history of trading stamps is presented, followed by a current examination of the industry. The paper concludes by discussing the results of a recent survey of 200 shoppers designed to answer the following questions: (1) consumers' ranking of the importance of trading stamps as a supermarket patronage motive; (2) determination if consumers believe trading stamps produce higher food prices; and (3) would consumers prefer a two percent cash discount in lieu of trading stamps.     

Mobility as an influence on retail patronage behavior of the elderly: Testing conventional wisdom

While the marketplace potential of the elderly segment is tremendous, research with regard to what influences the elderly’s patronage behavior has, to date, been inconclusive. This article attempts to determine the effect lack of transportation mobility has on various patronage behaviors. The research reported here is based on a large national smaple of the elderly and incorporates the factors suggested by previous research. The study shows mobility is not a significant influence on the type of retail store frequented, but can influence switching patronage between stores of a given type. Additionally, it was found that mobility is related to the elderly’s psychographic profiles, convenience needs, and information source usage.     

消费者对制造业企业社会责任的认知及影响因素研究--江苏食品制造业案例

本文在对江苏省消费者进行问卷调查的基础上,研究了消费者对食品制造业社会责任的认知水平及其影响因素。结果显示,绝大多数消费者对食品制造业社会责任问题比较关注,但对社会责任的认知水平有待提高;在食品制造业的各项社会责任内容中,消费者最为看重的是食品质量与安全责任,而对社会捐赠责任的认同度最低;消费者对食品制造业社会责任的关注程度以及年龄、受教育程度、职业、个人月收入、工作或学习所在地与其对食品制造业社会责任的认知水平显著正相关。为了引导消费者的社会责任消费行为,促进食品制造业履行社会责任,需要致力于提高消费者对社会责任的关注程度和认知水平。     

高校人才流动中的非理性问题分析

当前,高校人才流动领域存在诸多非理性问题。具体表现为人才观、地域选择、个人价值认知、社会评价的非理性。非理性问题是当前高校人才无序流动的重要原因,造成人才市场的混乱,国家高教格局的失衡以及地区间经济差距的加大。因此,必须建立有效的管理体制,促进高校人才流动的理性化。     

食品质量安全的政府监管制度设计与选择

针对我国食品产业的发展特点及质量安全要求,认为质量安全是食品产业发展的重要保障。鉴于我国食品产业发展尚不成熟,质量安全较大程度依赖政府的监管制度。结合当前我国实际情况,建立了三种食品质量安全监管制度模式,即处罚制度、奖励制度、问责制度。通过多方博弈分析,得到了各种制度模式下各参与方的效用,推导出可能的博弈均衡形式。研究表明：处罚制度能够在一定程度控制质量安全问题,但容易产生较高管理成本和较低监管效率;奖励制度能有效调动小规模食品生产企业的积极性且管控成本最低,但容易产生政府与食品生产企业的合谋,从而制度失灵;问责制度效果综合了以上两种制度模式的优点,能够实现对食品质量安全的有效把控,具备推广价值。     

加强社会主义核心价值观社会认同研究

党的十八大报告对社会主义核心价值观作出重要论述,“三个倡导”分别从国家、社会、个人三个层面高度概括了社会主义核心价值观的丰富内涵。社会主义核心价值观只有获得广泛的社会认同,才能引领社会思潮．凝聚社会共识,发挥主导作用。而要实现这一目标就必须紧紧抓住社会主义核心价值观社会认同的价值认知、价值共识、心理认同和认同实践等环节,使社会主义核心价值观转化为广大人民群众的自觉追求和行为准则,实现社会的价值要求和个人的价值认同的统一。     

并购频率与管理层私利——基于过度自信视角的经验分析

依据管理者过度自信和委托代理等基本理论,以我国上市公司过度自信管理层发起的并购事件为研究样本,利用OLS回归模型检验并购频率是否会影响管理层货币薪酬和在职消费水平,并利用非参检验方法进一步检验并购频率与公司并购绩效之间的关系。经验研究发现,有着过度自信管理层的上市公司的并购频率与管理层货币薪酬和在职消费之间存在显著正向关系,表明过度自信管理层更可能是出于谋取个人私利动机而发起高频率的并购活动,而频繁并购后上市公司绩效却呈现降低趋势。