Does It Pay to Promote on eBay?

Promotional upgrades to auction listings are now a ubiquitous feature of auction Web sites. We examine 705 auctions of a single consumer-electronic product on eBay and test whether use of various promotions results in a greater probability of sale or a higher realized price. We find that promotions that focus on display enhancements, such as border, bold, or highlight, are not worth the cost. However, the subtitle promotional tool is effective and worth the cost. We also find interesting results regarding seller reputation: although seller reputation does not increase the probability of a sale overall, it can result in higher realized price if a reputable seller is selected. Implications for promoting on eBay are discussed.     

Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay

We present the results of a study designed to measure the impact of interruptive advertising on consumers' willingness to pay for products bearing the advertiser's brand. Subjects participating in a controlled experiment were exposed to ads that diverted their attention from a computer game they were testing. We measured subjects' willingness to pay for a good associated with the advertised brand. We found that the ads significantly lowered the willingness to pay for goods associated with the advertising brand. We do not find conclusive evidence that providing some level of user control over the appearance of ads mitigates the negative impact of ad interruption. Our results contribute to the research on the economic impact of advertising, and introduce a method of measuring actual (as opposed to self-reported) willingness to pay in experimental marketing research.     

Disclosure for whom? Government involvement,CSR disclosure and firm value

This paper investigates the roles of market and government in an emerging economy. By examining 2906 CSR reports from Chinese listed firms, we find that CSR disclosure adds incremental value to firms, especially for Private-Owned Enterprises (POE). We also find that the disclosure saves Central Government Controlled State-Owned Enterprises, which mandatorily disclose CSR information, from negative news report and litigation risks. This insurance effect is significant in POEs only when they suffer from economic losses. We find that POEs are market-oriented; although government would compensate for other mandatory disclosure firms when they suffer from reputational shock.     

Does Nutrition Information Contribute to Grocery Shoppers’ Willingness to Pay?

An experimental auction and the eye-tracking technology are used to detect the relationship between consumers’ understanding of the nutrition information and their willingness to pay for food items. Additional attention is given to health-conscious individuals. Salad mix and apple juice are selected for the experiment. A Tobit model is used for the analysis. The results show that nutrition information has some effect on consumers’ purchasing decision. Shoppers are willing to pay less for fat and mineral information, but more for ingredient, protein, sodium, and carbohydrate information of salad mix. As for apple juice, shoppers care only for energy and other nutrient information, as well as the health claim “vitamin C naturally high.” Further, health-conscious individuals are more responsive to the nutrition claims, such as “high in fiber” (salad mix) and “vitamin C naturally high” (orange juice). A possible limitation of the conclusion exists due to the small sample size.     

Added value: Marketing basics?

Added value is a concept which is commonly used in marketing teaching and practice, yet a student seeking clarification of the concept and term, cannot easily find it by looking it up in the index of marketing textbooks. Of 80 texts surveyed, only 5% defined the term. However 100% of the sample of texts, used the concept of added value.

Several issues emerged from the survey. First, there were variations in the use in marketing textbooks, of the term added value. Second, where the term was used, often it was not defined. Finally, textbooks used the underlying concept (for which there is also some variation) of added value without necessarily using the term.

This paper reviews the various approaches to the concept of added value, and draws together some key themes in the form of a working model. The model developed recognises the accounting origins of the concept of added value, but arguments are developed within a marketing framework.

A key principle of the model developed, is the quantifiable nature of added value. This is viewed as being important, though difficult, where a sales transaction has not taken place. From a marketing perspective, it is recognised that products which have yet to be sold, have potential added value which marketing activity can help to realize.     

Growth or equity?

The following article deals with the aims and consequences of the use of large (urban) enterprises in food production within the compass of agricultural development strategies.     

Pay Inversion at Universities: Is it Ethical?

This paper examines an important issue facing academia-pay inversion. It discusses how inversion is accompanied by ethical issues including secrecy, moral dilemmas for faculty, honesty, and keeping promises. It then examines this issue from five ethical viewpoints: a legalistic perspective, ethical egoism, utilitarianism, distributive justice, and Kants deontological approach. As part of the discussion, the effect of the moral philosophy on the universitys corporate culture is examined, with attention given to morale and productivity. Finally, alternatives to pay inversion that universities may want to consider are discussed.     

To Pay or Not to Pay? Dynamic Transparency and the Fight Against the Mafia’s Extortionists

This article presents the results of the longitudinal study of Addiopizzo, a successful anti-bribery organization founded in Sicily in 2004. It analyzes how this organization has used information disclosure as a strategy to fight adverse environmental conditions and the immoral activities of the Sicilian Mafia. This article extends the business ethics and corporate social responsibility literature by showing how multi-level strategic information disclosure processes can help gain organizational legitimacy in adverse social environments and successfully fight against social resistance to change, low levels of moral imagination and attacks from criminal organizations. This article provides an additional contribution to the literature by linking the three research streams on corporate transparency, the fight against corruption, and organizational legitimacy. The results of this research also contribute to the special issue of the EBEN AC 2010, “Which values for which organizations”, since it provides a unique example of an organization capable of spreading the values of social justice and honesty in a difficult social environment plagued by Mafia.     

What Shapes Assessment of Ability to Pay for Children's College Education?

Many parents have concerns about the cost of their child's college and lack information about preparing for those expenses. Parents' assessment of ability to pay for college are likely to influence their investments in a child's education, and may in turn affect the child's educational commitment and attainment. These potential outcomes lead us to investigate what accounts for parents' assessment. We use logistic regression to analyze data collected from mothers with newborn children (N = 2,566). The findings demonstrate that the mother's assessment of ability to pay for the child's education are significantly associated with material hardship experiences, financial management skills, educational expectations, and her education level. We discuss research and policy implications of promoting positive financial assessment for college early.     

Do Consumers Really Know How Much They Are Willing to Pay?

Previous research reveals willingness‐to‐pay (WTP) obtained through consumer surveys and experiments is often influenced by arbitrary information that, from a normative perspective, should have no influence on WTP. This article utilizes data collected from a split‐sample online survey to determine whether the bias induced from arbitrary anchors can be mitigated with a preference elicitation approach designed to facilitate the preference‐discovery process by revealing tradeoffs and consequences implied by stated WTP. The approach forces internal consistency between statements of value and preference orderings. We compare the WTP elicited using the new approach to two more simplified elicitation devices by determining sensitivity to an arbitrary anchor and by determining predictive validity relative to a holdout choice. Our results indicate that the imposition of internal consistency yields more stable estimates of WTP; however, there is no evidence to support the hypothesis that the method provides WTP estimates that lead to a higher degree of predictive validity .     

Social Entrepreneurship and Business Ethics: Does Social Equal Ethical?

This editorial to the special issue addresses the often overlooked question of the ethical nature of social enterprises. The emerging social entrepreneurship literature has previously been dominated by enthusiasts who fail to critique the social enterprise, focusing instead on its distinction from economic entrepreneurship and potential in solving social problems. In this respect, we have found through the work presented herein that the relation between social entrepreneurship and ethics needs to be problematized. Further, we find that a range of conceptual lenses and methodological approaches is valuable as the social entrepreneurship field matures.     

Are Consumers Willing to Pay for Local Chicken Breasts and Pork Chops?

Consumer definitions of and demand for locally produced meat were collected via an online survey of 625 U.S. residents. Consumer choice experiments were utilised to elicit willingness to pay for locally produced chicken breasts and pork chops. Younger respondents, respondents without a college degree, participants in hunting and fishing and those who have altered their total meat consumption in the past 3 years due to food safety or animal welfare concerns more frequently report that local food is produced within 10 or 20 miles of their home. Results indicate that respondents are willing to pay a positive amount (at the mean) for verified local production of chicken breasts but not pork chops.     

Consumers’ Willingness to Pay for Non-pirated Software

This study analyzed consumers’ willingness to pay (WTP) for non-pirated computer software and examined how attitudes toward intellectual property rights and perceived risk affect WTPs. Two commonly used software products, Microsoft Windows and Microsoft Office, were used in the study as objects to reveal consumer assessed values. A consumer survey was administered in Taiwan and the total valid samples were 799. Respondents in this study included students from senior high schools, colleges, and graduate schools, and general consumers who were no longer full-time students. The estimated average WTP for Windows was USD 58.55 and for Office was USD 53.49, much lower than the respective suggested retail prices in the market. Social norms had strong positive influences on willingness-to-pay for software products. The prosecution risk did not significantly increase WTPs for software products due to the reason that individuals who used pirated software were not at a high risk of being prosecuted. Performance risk was positively correlated to WTPs for software products. The respondents segmented into the low-WTP cluster were more likely to use pirated software than those in the high-WTP segment. Source reliability, legitimacy, technical support, and customer service were emphasized in decisions of respondents in the high-WTP segment and could be used in marketing strategies. Dr. Jane Lu Hsu is Professor in Department of Marketing at National Chung Hsing University in Taiwan. Charlene Wan-Yun Shiue was a former Research Assistant in the Department of Marketing at National Chung Hsing University in Taiwan.     

Biofuel： Robbing Peter to Pay Paul？

Since the worsening global climate has worried people around the world,there is a rush to find answers.Many countries begin to substitute the greenhouse gas-emitting fossil fuels with biofuel,a kind of new energy processed from plants.There are two kinds of biofuel:ethanol,processed from sugarcane or corn,and biodiesel,made from biomass.     

Selling to the urban Chinese in East Asia: Do CSR and value orientation matter?

Most multinationals have a presence in the East Asian region and target the urban Chinese population. In an effort to win over the loyalty of consumers, Corporate Social Responsibility (CSR) has been used increasingly as a marketing strategy. This paper explores how personal values influence the attitude and behavior towards CSR among Chinese consumers. By collecting data from three major East Asian cities — Hong Kong, Shanghai and Singapore, and employing factor, cluster, conjoint and correspondence analyses, the authors demonstrate that Confucian value orientation can be a powerful antecedent of CSR support.     

Deceptive Impression Management: Does Deception Pay in Established Workplace Relationships?

We examine deceptive impression management’s effect on a supervisor’s ratings of promotability and relationship quality (i.e., leader–member exchange) via the mediating role of the supervisor’s recognition of deception. Extending ego depletion theory using social information processing theory, we argue that deceptive impression management in a supervisor-subordinate relationship is difficult to accomplish and the degree that deception is detected will negatively impact desired outcomes. Data collected from a matched sample of 171 public sector employees and their supervisors supported this model and indicated that recognition fully mediated the negative relationships between deceptive impression management with supervisor’s rating of promotability and relationship quality.     

Robustness of size and value effects in emerging equity markets, 1985–2000

We examine the robustness of size and book-to-market effects in 35 emerging equity markets during 1985–2000. Mean returns for high book-to-market firms significantly exceed mean returns for low book-to-market firms. These findings are robust to tests that control for size effects and that remove extreme returns. Similarly, mean returns for small firms exceed mean returns for large firms. But, the firm size results lack robustness to the removal of extreme returns. Moreover, significant size effects are found in tests that define firm size relative to the local market average, but generally are not found in tests that use absolute firm size. Our findings are confirmed by cross-sectional regressions that control for systematic risk at the global and local levels.     

Should securities regulation promote equity crowdfunding?

In this paper, we show that too strong investor protection may harm small firms and entrepreneurial initiatives, which contrasts with the traditional “law and finance” view that stronger investor protection is better. This situation is particularly relevant in equity crowdfunding, which refers to a recent financial innovation originating on the Internet that targets small and innovative firms. In many jurisdictions, securities regulation offers exemptions to prospectus and registration requirements. We provide an into-depth discussion of recent regulatory reforms in different countries and discuss how they may impact equity crowdfunding. Building on a theoretical framework, we show that optimal regulation depends on the availability of an alternative early-stage financing such as venture capital and angel finance. Finally, we offer exploratory evidence from Germany on the impact of securities regulation on small business finance.     

Shopping trip value: Do stores and products matter?

Previous research indicates the importance of shopping trip value but recognises that consumers do not shop independent of the environment; both products and stores contribute to overall shopping trip value. This study identifies the impact of product and store value on overall shopping trip value and investigates the interrelationship among their utilitarian and hedonic components. In addition, it proposes a store value scale. The authors find empirically that utilitarian store value and performance-related product value have significant effects on utilitarian shopping trip value, whereas hedonic shopping trip value is influenced most by hedonic store value and emotional product value. In addition, women appear more prone to hedonic shopping trip value yet also utilitarian store value, while men were more attentive to utilitarian product value.