顾客知识管理对产品创新绩效的影响研究

本文综合分析了顾客特性、顾客参与程度、顾客知识管理对产品创新的影响,并基于江苏制造业的调查数据研究了顾客知识管理对产品创新绩效的影响.研究结果表明,顾客特性、顾客参与程度、顾客知识管理过程能力、基础资源能力对产品创新绩效有显著正向影响.文章认为,分析结果具有重要管理启示:顾客特性对产品创新绩效有显著正向影响,表明企业必须慎选创新型顾客共同进行产品创新;顾客参与程度对产品创新绩效有显著正向影响,表明企业可以通过多种渠道吸引顾客参与,激发顾客参与的积极性,将顾客知识物化到新产品中;顾客知识管理过程能力对产品创新绩效有显著正向影响,表明企业必须注重顾客知识的收集、扩散、使用、创新和保护等过程管理.通过企业的协调机制,形成连续有效的知识流,促进企业知识资源存量的增加,促进企业将顾客知识具体化、产品化;基础资源能力对产品创新绩效有显著正向影响,表明企业可以通过提高高层领导的重视程度,加强组织环境、信息技术和人力资本等基础资源建设,借助于软硬环境的改善,增强企业辨识、筛选、运用和创新顾客知识的能力,提高企业对顾客的响应能力和专长.     

市场导向对物流企业绩效的影响：以服务创新为中介变量--基于中国物流企业的实证研究

基于国内外相关研究及我国物流企业服务创新实践,构建了顾客导向、竞争者导向对物流服务创新、企业绩效影响的概念模型,提出了基本假设,并以调查获取的152份物流企业数据为样本进行实证分析,最终结果认为：（1）市场导向对企业绩效有正向影响,然而顾客导向较竞争者导向对企业绩效的直接影响更为显著,竞争者导向较顾客导向对企业绩效的间接影响更为显著。（2）在顾客导向及竞争者导向作用于企业绩效的机制中,服务创新发挥了重要的中介作用。（3）物流服务创新对物流企业绩效的提升作用非常显著,服务创新不仅可以实现更高的顾客满意度,更是企业经营绩效及盈利能力提升的重要驱动力。     

顾客参与新产品开发的绩效影响:产品创新类型的调节效应

顾客参与企业新产品开发对新产品开发绩效有着重要影响,在处于转型经济背景下的中国进行相关研究更有着极为重要的战略意义。文章以B-B市场中的制造企业为研究对象,构建了以产品创新类型为调节变量的顾客参与对新产品开发绩效差异化影响的调节效应模型。研究表明,顾客参与对新产品开发时间绩效与创新绩效的积极影响会受到产品创新类型的调节作用;但产品创新类型对顾客参与和财务绩效关系的调节影响不显著。     

驱动市场导向下提升企业科技创新绩效的对策

该文从驱动市场导向的基本内涵入手,分析了驱动市场导向的三种维度及其对企业科技创新绩效的关系,指出驱动市场导向要通过顾客知识获取来提升企业的科技创新绩效。在此基础上,该文分析了顾客知识获取的三种方式及其对科技创新的不同影响。最后论文提出企业要提高创新力度,必须注重制订和实施驱动市场导向长远规划,注重实施驱动竞争者导向,以顾客交互的方式获取顾客知识,提高企业创新绩效。     

供应链知识协同与集群企业创新绩效关系的实证研究——基于组织学习的中介作用

近年来越来越多的研究指出,对本地知识的过分依赖容易导致集群企业陷入发展路径的低端锁定,因此集群企业需同时建立本地和超本地知识网络以获取不同的互补性资源。文章认为供应链组织为集群企业建立本地和超本地知识网络提供了有效的途径。文章基于浙江省集群企业的问卷调查数据,实证考查了本地和超本地供应链知识协同对集群企业创新绩效的影响以及组织学习能力的中介作用。结果表明：本地供应链知识协同对集群企业创新绩效有显著正向影响,且隐性知识协同的效果更佳;超本地供应链知识协同对集群企业创新绩效有显著正向影响,且显性知识协同的效果更佳;组织学习能力在供应链知识协同与集群企业创新绩效的关系中发挥完全中介作用。     

企业营销创新中真实型领导与创新绩效的关系研究

本文在相关文献研究与实际调研的基础上,建立了企业营销创新中包含真实型领导、组织氛围、隐性知识共享以及创新绩效之间相互关系的结构方程模型,并以246家企业为样本对其进行了实证检验。研究发现,企业营销创新中真实型领导对组织氛围和隐性知识共享有正向的显著影响,组织氛围对隐性知识共享有正向的显著影响,组织氛围和隐性知识共享对创新绩效有正向的显著影响,组织氛围及隐性知识共享在真实型领导和创新绩效之间发挥了完全的中介作用。这一结论进一步丰富了真实型领导理论,为企业真实型领导的实施提供了一种新思路。     

正式与非正式知识搜索、知识属性与产品创新

基于正式、非正式搜索的视角,以217家浙江中小型制造企业为样本,研究外部知识搜索对产品创新绩效的影响机制。实证结果表明：正式和非正式搜索对产品创新绩效均具有显著的正向影响,而知识缄默性正向调节正式搜索和产品创新绩效之间的正向关系,负向调节非正式搜索与产品创新绩效之间的正向关系;技术复杂性负向调节非正式搜索与产品创新之间的关系。上述发现确认了外部知识搜索在中小企业创新活动中的重要作用,同时也从知识属性角度识别了影响外部知识搜索效能的重要情境条件。     

开放式创新组织间知识协同绩效作用机制研究

本文将组织间知识协同分为效率性知识协同和增长性知识协同,在理论分析的基础上,构建知识协同—双元创新能力—创新绩效的机制模型,采用长三角地区高新技术企业调研数据,实证研究开放式创新组织间知识协同绩效作用机制.结果表明,组织间知识协同对双元创新能力和创新绩效具有正向影响作用,双元创新能力在组织间知识协同与创新绩效之间起部分中介作用;进一步发现效率性知识协同对开发性创新能力作用更显著,增长性知识协同对探索性创新能力作用更显著;相对探索性创新,开发性创新对企业创新绩效作用更显著.本文理论上揭示了组织间知识协同的绩效作用机制,实践上为企业实施开放式创新提供了管理启示.     

知识来源、组织学习与新产品开发绩效关系的研究

随着市场竞争的加剧,新产品开发活动正在成为企业经营活动的重要组成部分。本文以178个企业为样本,揭示了外部知识来源、组织学习模式以及新产品开发项目绩效三者之间的关系。研究发现外部知识来源、组织学习模式对新产品开发项目绩效具有正向影响,组织学习模式对外部知识来源和新产品开发项目绩效具有中介作用。该研究结果对新产品开发项目实践具有重要的指导作意义。     

基于知识交易视角的供应链伙伴关系与创新绩效实证研究

以供应链企业间知识交易为视角,构建了供应链伙伴关系、知识交易与创新绩效之间关系的概念模型,其中供应链伙伴关系包括信任与关系承诺两个维度。利用结构方程模型结合256家供应链上下游企业的调查数据对上述概念模型进行了实证研究。研究结果表明,供应链企业间信任对关系承诺、知识交易与创新绩效有显著的正向影响;关系承诺对创新绩效有显著的正向影响,但其对知识交易的影响并不显著;知识交易对创新绩效有显著的正向影响。     

Market orientation,product innovation and export performance: evidence from Chinese manufacturers

Based on resource-based view (RBV), this study examines the impact of marketing-related resource (market orientation) and innovation-related resources (innovation orientation and innovation resources) on exporters' performance (new product performance and overall export performance), as well as moderating role of environmental turbulence in the market orientation and export performance link. The questionnaire survey conducted among 220 manufacturing exporters reveals that there exist positive relationships among the constructs in question. This research departs from the majority of past research investigating the relationship among market orientation, product innovation and business performance in three aspects: (1) it examines the impact mechanism how market orientation improves new product performance and export performance through innovation orientation and innovation resources based on RBV, (2) it distinguishes among three constructs involved in product innovation activity, and (3) it extends the research from domestic markets to export markets. We conclude by discussing our contributions, the implications, and possible future extensions.     

Speed or quality? How the order of market entry influences the relationship between market orientation and new product performance

The role of market orientation as an antecedent of new product performance has been extensively documented in the literature. What is less clear, however, is how firms should make use of their market orientation under different market conditions. This study addresses this question by investigating how market orientation leads to superior new product performance for products that enter the market at different times. In particular, the study examines the moderating effect of order of market entry on the mediated relationship between market orientation and new product performance via product quality and innovation speed. Data from a sample of 244 new product development projects show that a firm's market orientation can improve the performance of first-to-market products and late entrants by facilitating the development of quality products, whereas it can improve the performance of early entrants by facilitating greater innovation speed.     

外部知识搜索策略对企业创新绩效的影响机制研究

快速创新使得企业外部知识搜索显得尤为重要,而不同的搜索策略会对企业产生不同的创新绩效。本文基于企业层面,从正式和非正式知识搜索视角出发,考察深度优先与宽度优先的知识搜索策略对企业创新绩效的影响机制,探讨关系嵌入性和知识缄默性在外部知识搜索策略影响企业创新绩效时的调节作用。以长三角地区161家企业为样本运用回归分析进行实证研究,结果表明：当关系嵌入性强时,深度优先的正式及非正式知识搜索策略对企业创新绩效的促进作用更大;当知识缄默性高时,宽度优先的正式知识搜索策略对企业创新绩效的促进作用更大。     

Profiting from product innovation: The impact of legal, marketing, and technological capabilities in different environmental conditions

Although product innovation is a key tool for firms competing in the marketplace, innovating firms often fail to obtain economic returns from their product innovations. This study examines the moderating effects of legal, marketing, and technological capabilities on the relationship between product innovation and firm performance in different environmental conditions in order to identify how a firm can leverage these capabilities to profit from product innovation. Based on the data of 223 Chinese firms, this study finds that legal capability positively moderates the relationship between product innovation and firm performance, especially when competitive intensity is high; the moderating effect of marketing capability is positive, although it is weakened by market turbulence; and technological capability has a negative moderating effect, which becomes more significant as technological turbulence increases.     

员工的自我发展诉求能否带来创新?--基于价值观的视角

本文从价值观的新视角探讨员工创新绩效的产生机制,通过问卷调查获得研究数据,采用层级回归分析方法进行实证检验。研究结果表明,能力与成长工作价值观对创新绩效具有显著的正向影响,工作能力匹配和工作自主性都对两者之间的关系起着正向调节作用,工作能力匹配和工作自主性的交互也对能力与成长工作价值观和创新绩效之间的关系起着正向调节作用。     

Base-of-the-Pyramid (BOP) orientation and firm performance: A strategy tripod view and evidence from China

The Bottom of Pyramid (BOP) market in developing countries represents an enormous market opportunity. Serving the BOP segment, however, incurs significant risks and costs because BOP consumers are deprived of income and literacy. It remains unclear whether or not serving this market segment would benefit firm performance. Based on related literature, we propose a new construct – BOP orientation, and examine its impact on firm performance and an operating mechanism of such effect – the mediating role of bricolage innovation strategy that emphasizes recombination of existing resources to solve the unique problems faced by BOP consumers. Drawing on the strategy tripod view, we also investigate the contingency effects of both institutional and industry environments in an emerging economy. We collected survey data to test the conceptual framework from 238 firms in China, the world’s second largest BOP market. The results support a positive relationship between BOP orientation and firm performance and confirm that the performance impact of BOP orientation is channeled through bricolage innovation strategy. Further, we find that the effect of BOP orientation is contingent on both the institutional factors and the industry conditions. Specifically, government support strengthens while legal inefficiency weakens this effect; competitive intensity strengthens the effect, while technological uncertainty has no moderating role on this relationship. Contributions to extant literature and useful guidelines for firms of our research are discussed.     

Contingent effects of managerial guanxi on new product development success

A survey of new product development (NPD) managers finds both a linear, positive relationship between managerial guanxi and new product speed to market and an inverted U-shaped relationship between managerial guanxi and new product innovativeness. In addition, both transaction-specific investments (TSIs) and relationship commitment have a positive moderating impact on the relationship between managerial guanxi and new product speed to market. However, TSIs increase the damaging effect of managerial guanxi on new product innovativeness, whereas relationship commitment reduces such an effect. The results from this study can help business practitioners use guanxi to improve NPD performance under different contexts of inter-firm relationships.