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The Ethics of Online Retailing: A Scale Development and Validation from the Consumers’ Perspective 总被引:2,自引:0,他引:2
Sergio Roman 《Journal of Business Ethics》2007,72(2):131-148
While e-commerce has witnessed extensive growth in recent years, so has consumers’ concerns regarding ethical issues surrounding
online shopping. The vast majority of earlier research on this area is conceptual in nature, and limited in scope by focusing
on consumers’ privacy issues. This study develops a reliable and valid scale to measure consumers’ perceptions regarding the
ethics of online retailers (CPEOR). Findings indicate that the four factors of the scale – security, privacy, non-deception
and fulfillment/reliability – are strongly predictive of online consumers’ satisfaction and trust. The results offer important
implications for e-retailers and are likely to stimulate further research in the area of e-ethics from the consumers’ perspective.
Sergio Román is an Associate Professor of Marketing at the University of Murcia (Spain). He has been a Visiting Scholar at
the University of Arizona. His articles have appeared in the Journal of Business Research, International Marketing Review,
International Journal of Market Research, European Journal of Marketing and Journal of Marketing Management. His research
interests are focused on personal selling and sales management, international marketing and business ethics. 相似文献