How Do Social Norms Influence Parents’ Food Choices for Their Children? The Role of Social Comparison and Implicit Self-Theories

Despite the proliferation of healthier side items for children at fast food restaurants, many parents still do not make healthy choices for their children in this setting. The goal of this research is to identify the parents most likely to do so and develop an intervention to nudge these parents toward making healthier choices in retail outlets. Across four field studies conducted in a retail environment (i.e., locations of a fast food restaurant chain), the authors predict and find that parents with a high tendency to engage in social comparison and a malleable view of the self are most likely to conform to the norm in their parental social network. Given that the norm in the population studied is to order a less healthy side item (e.g., fries) versus a healthy side item (e.g., fruit), conforming results in significantly less healthy orders for the children of these individuals. The authors demonstrate that a social norm-based intervention designed to set a new healthy norm in this retail environment succeeded in increasing the overall proportion of parents that chose a healthy side item by over 29% by increasing the choice of healthy sides specifically for these individuals. The authors conclude with a discussion of implications for theory, retail managers, and policy makers.     

Assessing the What Is Beautiful Is Good Stereotype and the Influence of Moderately Attractive and Less Attractive Advertising Models on Self-Perception,Ad Attitudes,and Purchase Intentions of 8–13-Year-Old Children

This paper investigates (1) whether the physical attractiveness stereotype applies to children, (2) whether children’s self-perception is influenced by the attractiveness of an advertising model, (3) whether children’s attitudes towards an ad and buying intentions for a non-beauty-related product are influenced by the attractiveness of an advertising model, and (4) whether age affects (1), (2), and (3). Results of two experimental studies with respectively 8–9-year-old (N?=?75) and 12–13 year old (N?=?57) girls and boys confirm the presence of the physical attractiveness stereotype in children. The presence of a moderately attractive (vs. less attractive) model has a negative influence on general self-worth for 8–9-year-old boys, but not for girls, nor for 12–13-year-old children. Exposure to a moderately attractive (vs. less attractive) model also has a positive influence on perceived physical appearance of 8–9-year-old girls, but this effect does not occur for boys, nor for 12–13-year-olds. The studies also show that moderately attractive (vs. less attractive) models increase attitudes and buying intentions for 8–9-year-olds, but not for 12–13-year-old boys and girls.     

Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front‐of‐Package Nutrition Claims

Front‐of‐package (FOP) nutrient content claims are often used by food manufacturers to promote the nutrition levels of their products. In this research, two studies examine the influence of the numerical format (either percentages or absolute numbers) presented on FOP‐reduced nutrient content claims and the moderating influence of consumers' numeracy levels (i.e., consumers' ability to interpret numbers). Low numerate consumers are more strongly influenced by the label's numerical format, but results differ across nutrition attributes linked to cardiovascular disease risk. For saturated fat, low numerate consumers had more favorable evaluations of the product that had a label presented in a percent format compared to an absolute unit format. In contrast, the moderating effect of numeracy had little effect on the format of reduced sodium claims. Implications are offered for policymakers, consumer researchers, and food manufacturers .     

Are Business Students Prepared for the World of Business? Self‐interest,Conformity and Conflict Styles

While conflict management is a central capability in the business world, it gets relatively little attention in most business schools. In a study of undergraduate and graduate students at a Canadian university, we investigate the roles personal values play in the relationship between majoring in business and students' conflict management propensities. We find that business students hold more narrowly self‐interested, as well as more conformist and traditionalist, values than students in other disciplines, with the implication that business students may be more prone to conflict avoidance and less likely than other students to engage with conflict collaboratively. We discuss both self‐selection and socialization as possible explanations, and the implication this has for business education and curriculum development.     

Influence of retailers’ commitment to sustainable development on store image,consumer loyalty and consumer boycotts: Proposal for a model using the theory of planned behavior

This research has a twofold objective: first, to propose a tool for evaluating retailers’ commitment to sustainable development as perceived by consumers (RCSD); second, to test a conceptual framework adapted from the Ajzen and Fishbein (1980) model and to study the impact of RCSD on the retailer’s image, consumer loyalty and boycotts. Structural equation modeling was used to test the hypothesized relationships. The study confirms the link between RCSD and the consumers’ positive image toward the retailer and suggests that sustainable development practices can help retailers build a good image among consumers. But there is no link between RCSD and consumer loyalty, showing that sustainable development is not a purchase criterion for consumers.     

"Selling America to the World"? The Rise and Fall of an International Film Distributor in its Largest Foreign Market: United Artists in Britain, 1927-1947

Few industries are as widely associated with the spread of Americanvalues, ideas, and products as the film industry. U.S. firmscertainly dominated the global market for feature films, butdid they do so simply by "selling America to the world" or wasthere more to be gained by catering to the diverse tastes ofinternational audiences? This article examines the operationsof a leading U.S. film distributor in its largest foreign market.United Artists, like other U.S. firms, was forced to offer aminimum proportion of British films for distribution in theUnited Kingdom in the 1930s and 1940s. Was this requirementa burden, or were the firm’s British films actually atthe heart of its success in the U.K. market?