The link between managerial style and the job characteristics of R&D professionals

Despite a growing body of evidence as to the importance of linking job design to supervisory practices, almost no empirical studies have been conducted on the issue specifically for R&D professionals. The effectiveness of supervisors should differ primarily with respect to their leadership styles. Data obtained from three major types of R&D organizations in Taiwan were used to examine how leadership styles affect the job characteristics of R&D professionals with personal attributes of professionals themselves as the concomitant variables. The leadership styles were defined in terms of a two dimensional construct with the supportive dimension focusing on enhancing relationship and participatory decision making, and the directive dimension emphasizing telling and directing to get tasks accomplished. The results supported most of the hypotheses proposed in the study. In particular, the high correlation of the supportive leadership style and overall job characteristics, across the three types of organizations in the test, demonstrates the importance of incorporating the role of supervision in the R&D job design. The findings have implications for enhancing the leadership effectiveness in managing R&D professionals. Such findings are not only important for R&D managers in newly industrialized countries, but are also valuable to their counterparts in industrialized countries.     

Linking intrinsic motivation, risk taking, and employee creativity in an R&D environment

Intrinsic motivation is thought to spur risk taking and creativity. Nonetheless, the relationship between common creativity antecedents and intrinsic motivation is seldom clarified and the assertion that intrinsic motivation spurs risk taking and creativity has rarely been addressed. The current study adopts an individual level of analysis and attempts to link several common creativity antecedents, intrinsic motivation, and one's willingness to take risks to employee creativity. Using survey data collected from 165 research and development personnel and their supervisors, evidence is provided showing that intrinsic motivation mediates the relationship between certain antecedents and one's willingness to take risks and that this willingness mediates the effect of intrinsic motivation on employee creativity. However, starkly different findings emerge when using subjective versus objective indicators of employee creativity, suggesting that further theoretical development is in order to explain the differences.     

Theory versus practice in the staffing of R&D laboratories

The paper addresses the question of how far precept as revealed in the academic literature on staffing of industrial R&D organizations is reflected by practice in those organizations. The author has used the opportunity afforded by discussions with twenty-five middle- and higher-management staff in laboratories in four large European companies in the petrochemical, engineering and pharmaceutical industries to obtain an overview of their staffing practices.
Six aspects of staffing were enquired into: identifying and attracting persons with skills needed, selecting those satisfying organizational needs, developing the new recruit, measuring performance, appraising the individual's needs and career planning. The general impression was that the practices were remarkably similar, though some differences were observed between research- or discovery-oriented laboratories and development-oriented laboratories.
When compared with well-validated generalisations in the literature firms tend to use practices judged good in the literature though there are some significant deviations especially with respect to the value of the personal interview. In some respects firms use innovative practices not yet studied by academic researchers.     

A model of R&D leadership and team communication: the relationship with project performance

Industrial research and development (R&D) involves the processing and transformation of new knowledge into a commercially valuable outcome. Communication is an effective mechanism to translate, share and integrate new information into commercial products or processes. We developed a five-factor model of team communication comprising: leadership role performance, team boundary spanning, communication safety, team reflexivity and task communication and tested the model using a one-year longitudinal study. Analyses were conducted on team level data from 56 teams, comprising 350 employees. Independent measures of project performance were obtained from surveys of research managers as well as project customers. Three findings emerged. Different factors predicted different stakeholders' ratings of project performance. Communication safety was the strongest predictor of customer ratings of performance. Boundary spanning is most effective when performed by the project leader not the team.     

The relationships among leadership,goal orientation,and service quality in high-contact service industries: An empirical study

High-contact service industries are characterized by close interaction between service employees and customers, and diverse customer needs. Such characteristics pose a great challenge to the delivery of services of superior quality. In this research we conceptually explore and empirically examine several attitudinal and motivational factors of customer-contact employees, and the management style of managers as antecedents to service quality in high-contact service sectors. Based on dyadic data collected from 230 service firms in Hong Kong, we examine the relationships among transformational leadership, transactional leadership, affective organizational commitment, learning goal orientation, performance goal orientation, and service quality. We find that learning goal orientation is more effective than performance goal orientation in fostering service quality in the high-contact service context. We also observe that transformational leadership tends to be more effective than transactional leadership in influencing employee attitude in high-contact service firms. This research pioneers theory-driven examination of service quality in high-contact service firms using data collected from service employees and shop managers for hypothesis testing.     

企业 R&D 投入与企业绩效关联度分析——基于中美上市工业企业的实证研究

技术创新主要源自于具有导向性的研究和开发活动,是影响企业竞争力和可持续发展至关重要的因素。本文以中美范围内工业制造行业的 209家上市工业企业为样本,结合企业 2009~2015 年相关数据,实证分析了R&D投入与企业绩效的关系。研究结果表明研发支出和企业经济绩效之间具有非线性关系,可用倒U型曲线来描述,R&D 投入具有动态边际效应,研发投入为销售额的4％时,企业相应的经济效益达到最优水平。最后,本文建议企业应该加大R&D投入力度,同时注重研发投入的最佳阈值,以获得最大的产出效益,提高企业技术创新的竞争能力。     

An analysis of R&D objectives in Indian manufacturing companies

The need for R&D has been well recognized by the manufacturing companies in India, but it is felt that R&D has not been generally effective in having a marked impact on the growth of their business. One of the reasons for this could be discrepancies in their R&D objectives. This paper presents the results of an empirical study of the R&D objectives of a few manufacturing companies in India viewed against the background of their environments. The analysis points to the discrepancies observed in R&D objectives and hints at suitable corrective measures.     

Market Structure, R&D and Advertising in the Pharmaceutical Industry

Recent developments in the literature on market structure have allowed the generation of a few key testable predictions from the theory of strategic behaviour. The seminal model considers one simple but general relationship, that between market structure and market size, focusing on the competitive roles of endogenous sunk costs in the form of advertising and/or research and development (R&D). Evidence presented in this case study, building on earlier econometric work, shows that such endogenous sunk costs do play a crucial role in the formation of market structure in the global pharmaceutical industry.     

Multinationals and the globalization of R&D

In this paper we consider how the location, organization and output of knowledge production evolve within domestic firms following acquisition-FDI in order to understand the aggregate effect on an index of domestically produced innovations. We find strong differences according to how close the acquiring MNE is to the technologically frontier. Frontier MNEs are more likely to close R&D activities in acquired affiliates, but when they are retained they expand employment of high-skilled R&D workers and transfer R&D knowledge. Non-frontier MNEs make fewer changes to R&D. Overall the effect of acquisition-FDI on the domestic innovation index is positive.     

Interplay between internal investment and alliance specialization in R&D and marketing

A firm's efforts to build its technological and marketing capabilities are not limited to internal investments but can be extended to include external knowledge acquisitions. We examine the interaction between a firm's specialization in R&D or marketing through its internal investments and its alliances in two different industrial contexts. Our results, based on secondary data sources such as Compustat and SDC Platinum from 1985 to 2009, show that the interaction effects of internal specialization and alliance specialization are contingent on the types of tasks (i.e., R&D and marketing) and the industrial context (i.e., high- and low-tech industries). Our findings indicate that a firm in a high-tech industry is able to achieve greater gains by complementing its internal focus on R&D with its external focus on marketing or by focusing on R&D both internally and externally. In contrast, a firm in a low-tech industry is able to achieve greater performance when R&D and marketing complement each other, without regard for how they are aligned through internal investments and alliances. The firm is also able to improve its performance by focusing on marketing both internally and externally. These findings provide new insights into the complementarity between internal investments and alliances.     

R&D,networking expenses,and firm performance: An integration of the inside-out and outside-in perspectives

Is outside-in networking less influential than inside-out R&D on firm performance? Over the past three decades, the inside-out perspective stands at the core of the marketing literature, whereas there is a subconscious bias toward the outside-in perspective. Building on the outside-in and inside-out perspectives of the firm, this study answers the question of whether outside-in networking is indeed less effective than inside-out R&D for enhancing firm performance. The empirical findings based on multiple archival data sources collected on firms operating in China indicate that the effects of networking expenses on firm performance are not weaker than those of R&D expenses. The findings also indicate that the effects of inside-out R&D and outside-in networking expenses are enhanced when firms operate in regions with stronger consumer protection whereas inside-out R&D expenses become less effective in a corrupt environment.     

Architectural Redesign, Interpersonal Communication, and Learning in R&D

An effective R&D organization needs information from a complex web of sources, including customers, suppliers, sales and marketing, and company management. Within the R&D organization, information must flow into and among numerous teams. This network of interpersonal communications can go a long way toward determining the success of a company's innovation efforts. In an exploratory study of a Belgian company operating in the telecommunications industry, Rudy K. Moenaert and Filip Caeldries examine the effects of interpersonal communication on market and technological learning in R&D. Trying to improve the flow of information into and within its R&D organization, this company designed its new R&D facility with an eye toward improving both market and technological learning throughout the organization. By locating R&D personnel in closer proximity to one another, management hoped to provide them with improved access to market and technological information, and thus increase their innovativeness. Contrary to expectations, placing R&D professionals in closer proximity to one another did not increase technological learning in this organization. In fact, technological learning actually decreased slightly during the period studied, though the change is not statistically significant. On the other hand, market learning and product innovativeness improved significantly during the period studied. For an R&D professional in this company, members of other R&D teams seem to be more important as sources of market information than as sources of technological information. Surprisingly, the relocation of R&D personnel also did not increase the amount of communication that takes place, either within a project team, between members of different teams, or between R&D professionals and the management steering committee. However, the architectural redesign does appear to have improved the quality of communication. R&D team leaders report that since the relocation, the information flowing into R&D has been more customer focused. This is attributed to the company's ongoing efforts to provide the tools and structures necessary for supporting the objectives of the architectural redesign. For example, implementation of quality function deployment (QFD) has helped innovation team members to focus more clearly on relevant information. The success of the architectural design required approaching this effort as a complex, ongoing process, rather than a quick-fix solution.     

Research and development (R&D) beyond manufacturing: the strange case of services R&D

The share of business research and development (R&D) expenditure stemming from the services sector of the economy has been growing rapidly in many (though not all) OECD countries, according to official statistics. The same data sources also indicate, however, that services contribute less to R&D than would be expected given their large shares of employment and output in national economies. In part, incomplete sampling of services in R&D surveys may lead to some underestimation of their R&D activity, but this is unlikely to account for their apparently poor performance. This paper draws on an analysis of existing statistical sources, and on interviews and workshops with service firms' managers. It finds difficulties associated with the ways in which R&D has been operationalised in survey questions. Examination of survey questionnaires suggests that the formulation of these questions, focusing on technological R&D and ruling out much social scientific R&D, disproportionately reduces the reporting of R&D by service firms. But beyond this, the R&D concept itself has some problematic features where it comes to documenting innovation in service firms. This was investigated through a programme of interviews and workshops with service firms, where a lack of familiarity with the R&D concept and R&D management practices was found to be commonplace. R&D performance and innovation activities vary across services of different sorts, even though most service subsectors appear to be low R&D investors. It is thus important to examine services' innovation patterns and processes, to establish what types of R&D‐like activity are underway in these subsectors. While some modification in R&D measurement would be desirable to capture services' activities, effort to understand the non‐R&D elements of services innovation is also important – for management and for policy (given that governments are seeking to create R&D incentives and targets for services and other sectors). There are grounds for expecting (a) services' share of business R&D to continue to grow; (b) this share to continue to be well below what would be expected from the prevalence of services in economic activity, and (c) for many services' innovation to continue to rely heavily on sources that are not directly associated with R&D.     

R&D in the People's Republic of China

Since her founding in 1949, China has gone a long way in formulating her own R&D structure and policy. There are successful stories and painful lessons as well. In this paper the author intends to examine the evolution of the Chinese R&D structure and policy; the pros and cons with this structure and policy. And finally how China is at present reforming the structure and policy, and why she is doing so.
Structure and policy are two of the key factors that affect the effectiveness of R&D. With appropriate structure and policy, R&D will not only advance the state of art of science and technology, but also contribute a great deal to the progress of the society and the prosperity of the nation's economy. Therefore, the main theme of the paper will be concentrated on how China could reform her R&D structure and policy so that R&D can play a bigger role in building up China's economy and modernization.     

Communication between R&D and its customers — a study of BT Laboratories

Aspects of communications between people working in R&D laboratories and their customers in the operating divisions of a company have been analysed, based on a series of in-depth interviews with people working in British Telecommunications plc (BT) Laboratories. Formal and informal communication channels interact to some extent, and their use is affected substantially by the type of customer for a particular project. Senior managers use informal networks to a greater extent than managers at lower levels, and are more likely to communicate about process rather than project matters.     

Performance measurement in R&D: exploring the interplay between measurement objectives, dimensions of performance and contextual factors

Measuring research and development (R&D) performance has become a fundamental concern for R&D managers and executives in the last decades. As a result, the issue has been extensively debated in innovation and R&D management literature. The paper contributes to this growing body of knowledge, adopting a systemic and contextual perspective to look into the problem of measuring R&D performance. In particular, it explores the interplay between measurement objectives, performance dimensions and contextual factors in the design of a performance measurement system (PMS) for R&D activities. The paper relies on a multiple case study analysis that involved 15 Italian technology-intensive firms. The results indicate that firms measure R&D performance with different purposes, i.e. motivate researchers and engineers, monitor the progress of activities, evaluate the profitability of R&D projects, favour coordination and communication and stimulate organisational learning. These objectives are pursued in clusters, and the importance firms attach to each cluster is influenced by the context (type of R&D, industry belonging, size) in which measurement takes place. Furthermore, a firm's choice to measure R&D performance along a particular perspective (i.e. financial, customer, business processes or innovation and learning) is influenced by the classes of objectives (diagnostic, motivational or interactive) that are given higher priority. The implications of these results for R&D managers and scholars are discussed in the paper.     

Analysis, ranking and selection of R&D projects in a portfolio

A method for the analysis, ranking and selection of R&D projects from a portfolio is outlined and demonstrated. It is proposed that an objective multi-criteria decision making method, Data Envelopment Analysis (DEA), be used to split a portfolio of projects into accept, consider further and reject sub-groups. Next, the 'consider further' group is examined using a subjective method, the Value Creation Model. Such an approach allows for obvious decisions to be automated and complex decisions to be given careful consideration, an approach that is more consistent with how practising managers actually make select/reject decisions. DEA allows for comparison of variables without requiring weights or conversion factors. The relation between research strategy and consideration of categorical data is considered in relation to the research portfolio of the Advanced Technology Division of Bell Laboratories.     

Large European manufacturers and the management of R&D

At the end of 1984, for the third consecutive year, a research team from INSEAD administered a survey of the largest manufacturers in Europe. This survey attempts to provide an insight into the technological and manufacturing strategy designed and implemented by these large manufacturers.
Each year since 1982 about 150 companies have completed the questionnaire, and of these 150 replies about one third are repeat answers. The database thus covers about 350 companies. As a consequence this allows us not only to analyse the static picture for a single year, but also to draw a dynamic picture of how thinking about technological and manufacturing strategy is changing within the European Manufacturing Industry.
An analysis of the questionnaire's results allows us to assert some hypotheses about:
a. Changes in the length of the product lifecycle.
b. The importance of process engineering and proprietary process know-how.
c. The interface between manufacturing and research and development as perceived by the manufacturing side.
Since a similar survey is conducted for North America and Japan at the same time, it is possible to posit the European manufacturers vis-à-vis their global competitors for some of these issues.