网上银行信息安全产品的服务定价策略

本文将顾客感知价值的基本理论、常用的服务定价策略与运筹学的层次分析法相结合,根据网上银行信息安全产品(如USB-Key、动态口令卡)自身的特点,构建出网上银行信息安全产品顾客感知价值的层次分析结构模型,并针对模型进行相应的问卷设计、问卷调研和量化分析,归纳出网上银行信息安全产品顾客感知价值影响因素的归一化权重.对量化结...     

浅论网络营销中的顾客让渡价值

因特网的出现 ,引起了市场营销的革命。以互联网为营销平台 ,传递营销信息和沟通厂商及消费者需求的网络营销正使传统的市场营销组合策略发生巨大的变化。不仅企业的产品策略、定价策略、分销渠道和促销方式要发生根本性的变化 ,而且企业的成本、企业与顾客之间的关系及沟通方式等也将发生重大变化。也就是说 ,一切影响顾客让渡价值的因素在网络营销中都将会发生变化。网络营销能否获得成功取决于企业能否有效地利用这些变化来提高顾客让渡价值。     

参考群体对消费者网络购买决策影响的实证研究

以参考群体的信用水平、感知价值水平为自变量,设计3×2×4的模拟实验,考量参考群体对消费者网络购买决策的影响.结果表明:不同信用度的参考群体对消费者网络购买决策有显著正向影响,参考群体的信用度越高,消费者的网络购买决策所受影响越大;不同感知价值的参考群体对消费者网络购买不同产品的决策均有正向显著影响,感知价值越高,消费者购买决策越受影响.参考群体的信用水平与感知价值的交互作用对消费者网络购买决策有正向显著影响.     

网上银行顾客感知价值对银行顾客资产的影响

本文引入顾客感知价值衡量消费者对网上银行的感知,将其分为功能价值、情感价值、社会价值、自我效能价值和感知利失五个维度,并建立结构方程模型考察它们对银行顾客资产(价值资产、品牌资产和关系资产)的影响。通过对360位网上银行用户进行问卷调查及分析发现,顾客对网上银行的情感价值、社会价值、自我效能价值这三个维度的感知与银行的品牌资产和关系资产之间具有显著的正向影响,感知利失对二者有显著的负向影响;关系资产是银行顾客资产最重要的驱动因素,商业银行应该通过提高顾客对网上银行的感知程度,来提升银行的顾客资产。     

基于顾客价值的知识服务定价策略

知识密集型服务企业是以知识作为提供物的一类服务行业.它通过深入开发和应用企业知识,与顾客进行知识共享和知识转移.本文从分析知识密集型服务企业的产品--知识服务面临的产品定价决策问题入手,对其产品定价方法进行分类,并着重探讨更适合于这类企业发展的基于顾客价值的定价策略及其实施的核心内容.     

技术创新产品定价影响因素及定价方法分析

一、技术创新产品的定价影响因素影响产品定价的因素有很多,一般来说,可以分为企业内部因素(企业定价目标、市场策略能力等)和企业外部因素(政府干预、社会经济状况、货币价值、中间商力量、消费者需求、竞争者行为、市场结构等)。影响一般产品定价的因素,也会影响技术创新产品定价。但是由于技术创新产品的特殊性,影响技术创新产品的因素有所不同。     

消费者线上价格态度的影响因素

零售商的实体店形象、网络评价与线上价格能影响消费者的线上价格态度,其中零售商实体店形象通过影响消费者感知价值与提高品牌形象来改变消费者的线上价格态度,而消费者依赖价格判断产品与服务质量水平的程度与网络渠道信任倾向是线上价格、网络评价影响价格态度的关键.本文根据消费者线上价格态度形成的一般过程,针对多渠道零售商,分析影响消费者线上价格态度的主要因素.     

C2C平台上顾客对网络店铺忠诚度影响因素的研究

C2C电子商务平台的生存依靠的是平台中卖方的持续使用,而卖方的生存又受到买方忠诚度的影响.因此,对C2C电子商务平台上顾客对网络店铺忠诚度的影响因素的研究就显得至关重要.通过采用问卷调查和实证分析的方法,研究结果发现顾客的感知价值以及网络店铺的形象都会正向影响顾客对店铺的满意感,对店铺满意感较高的顾客会对店铺建立较高的信任,从而产生在店铺的重复购买行为,顾客最终会在认知、情感、意向、行为四个递进维度形成对网络店铺的忠诚度.C2C电子商务平台上的网络店铺可以通过提高顾客感知价值、重视网络店铺形象、增强双方情感联系来提高顾客对店铺的忠诚度,从而提高销量和利润.     

C2C电子商务中消费者感知风险的影响因素分析

本文以消费者感知风险为研究对象,对影响消费者感知风险的相关因素进行分析,利用层次分析法对影响消费者感知风险的各个因素进行测评,最后通过分析以及计算得出产品和网络平台因素对消费者感知风险的影响程度相对较大,而社会环境等对消费者感知风险的影响则相对较小。     

基于双边市场理论的地铁零售商业物业平台定价策略研究

随着我国地铁建设的蓬勃发展,地铁零售商业物业平台也随之发展起来。本文运用双边市场理论,构造平台垄断定价模型,分析平台定价策略与依据。结论表明平台的定价策略受交叉网络外部性、消费者的数量、平台服务成本、需求价格弹性等多方面因素的影响,平台一般会采取倾斜定价策略,对消费者免费,对商户收取较高的费用。     

Bayesian Premium Rating with Latent Structure

We propose a fully Bayesian approach to non-life risk premium rating, based on hierarchical models with latent variables for both claim frequency and claim size. Inference is based on the joint posterior distribution and is performed by Markov Chain Monte Carlo. Rather than plug-in point estimates of all unknown parameters, we take into account all sources of uncertainty simultaneously when the model is used to predict claims and estimate risk premiums. Several models are fitted to both a simulated dataset and a small portfolio regarding theft from cars. We show that interaction among latent variables can improve predictions significantly. We also investigate when interaction is not necessary. We compare our results with those obtained under a standard generalized linear model and show through numerical simulation that geographically located and spatially interacting latent variables can successfully compensate for missing covariates. However, when applied to the real portfolio data, the proposed models are not better than standard models due to the lack of spatial structure in the data.     

The development of the group accounts disclosure system in Japan

The Japanese disclosure system of consolidated statements was introduced in 1977 and extensively revised in 1997. The role of the bureaucracy has been significant in these developments and seems to be part of Japan's closed culture. However, other explanations could also be applied. In particular, although Japanese firms opposed such disclosures on the basis of preparation costs, the Japanese government had to modernize the disclosure system, including consolidation, in order to develop the securities market regardless of an individual company's interests.     

Moments of Compound Mixed Poisson Distributions

Recursive formulae are derived for the evaluation of the moments and the descending factorial moments about a point n of mixed Poisson and compound mixed Poisson distributions, in the case where the derivative of the logarithm of the mixing density can be written as a ratio of polynomials. As byproduct, we also obtain recursive formulae for the evaluation of the moments about the origin, central moments, descending and ascending factorial moments of these distributions. Examples are also presented for a number of mixing densities.     

The designing of corporate accounting law in Japan after the Second World War

After the Second World War, during the neutralization of the controlled economy of wartime Japan, a design for a Corporate Accounting Law was elaborated by the Investigation Committee on the Business Accounting System. The Investigation Committee tried to establish not only new business accounting standards but also a central and independent administrative organ of corporate accounting regulation on the basis of the Corporate Accounting Law. The Corporate Accounting Law was expected to lay the legal foundation of the new corporate accounting regulation regime in Japan. Nevertheless, even though the original design of the fundamental accounting law was never realized, it should be considered the starting point for our understanding of external accounting history in post-war Japan.     

The deliberation around accounting techniques: accounting for depreciation and foreign exchange in an Indian jute company, 1870-1900

This paper examines the way two accounting techniques, namely depreciation and foreign exchange, were deliberated on, between 1870 and 1900, in an Indian jute company whose shareholders resided in the UK. The arena for these deliberations was the conflictual relationship between controlling and non-controlling shareholders as to how best to account for depreciation and foreign exchange especially when the particular accountings affected distributional issues such as the dividend decision. The purpose of this paper is to analyse and explain the processes by which a company's accounting practices emerge and develop as a contest between different interests. Accounting framed the parameters of the deliberations and provided the language of power and dissent. The paper uses a rich archive that includes narrative and accounting material.     

Pricing Dynamic Insurance Risks Using the Principle of Equivalent Utility

We introduce an expected utility approach to price insurance risks in a dynamic financial market setting. The valuation method is based on comparing the maximal expected utility functions with and without incorporating the insurance product, as in the classical principle of equivalent utility. The pricing mechanism relies heavily on risk preferences and yields two reservation prices - one each for the underwriter and buyer of the contract. The framework is rather general and applies to a number of applications that we extensively analyze.     

Guidelines for Manuscripts Submitted to The China Journal of Accounting Research

正The China Journal of Accounting Research"CJAR"(ISSN 1755-3091)publishes quarterly.It contains peer-reviewed articles and commentaries on accounting,auditing and corporate governance issues that relate to the greater China region.We welcome the submission of both theoretical and empirical research papers pertinent to researchers,regulators and practitioners.Authors should note:1 Submissions must be original     

International harmonization of Japanese accounting standards

Historically, Japanese accounting standards have been quite distinct from International Accounting Standards (IASs) which have been perceived as being modelled on British-American accounting standards. However, in the 1990s, after the publication of E32 in 1989 and the IASC-IOSCO Agreement in 1995, the Business Accounting Deliberation Committee (BADC), the standards-setting body in Japan, has pursued a policy of harmonization with IASs. Accounting standards relating to consolidated financial statements of companies that make cross-border offerings of securities or operate worldwide are being revised drastically. This paper focuses on the development of international accounting harmonization and its impact on Japan.     

Commodity financialization and sector ETFs: Evidence from crude oil futures

We investigate the diversification benefits of energy assets in the setting of commodity financialization using data on crude oil futures and Sector ETFs (SPDRs). Correlations between commodities and financial assets increased during the post-Commodity Futures Modernization Act (CFMA)/commodity bull cycle period, resulting in lower benefits of diversification. However, we find that conditional correlations between crude oil futures and sector ETFs meaningfully increased only since the 2008–09 financial crisis. The results therefore suggest that the financial crisis, rather than CFMA regulation, explains changes in the diversification benefits of commodities. Moreover, we find that oil futures returns are less correlated with SPDRs than with the S&P index. Thus, energy futures, and crude oil in particular, offer the potential for diversification benefits in sector-style investing.     

Dutch accounting in Japan 1609-1850: isolation or observation?

The trading station or factory maintained by the Dutch East India Company (VOC) was Japan's sole window on the Western world during most of the Tokugawa period (1600-1868). While many aspects of the factory's role in Dutch/Japanese cultural exchange have been researched little is known in the West of the accounting at the factory. This paper considers the possibility that double-entry bookkeeping employed by the Dutch may have been diffused to the Japanese. The available evidence is synthesized after considering the accounting system in the Dutch factory.