A Model of Household Grocery Shopping Behavior

The shopping trip to the grocery store is one of the most basic elements of consumer behavior. The authors seek to provide an understanding of the factors that account for variations in shopping behavior across households. They present a model of shopping behavior that assumes that households seek to minimize the travel cost associated with shopping and the cost of holding goods in inventory. As in the classic EOQ model, observed shopping behavior reflects the manner in which households balance these costs while meeting their consumption needs. A number of propositions derived from the model are tested using data on shopping trips made by households over a one-year period. The results support the model and indicate that the relationship between household characteristics and shopping behavior can be fairly complex: for some households shopping may have a recreational aspect while for others it may compete directly with wage-earning activity.     

网上消费感知风险研究综述

感知风险是消费者行为研究中的一个重要内容,对消费者的购买行为与决策有重要的影响。对于网上消费这一新的消费方式,感知风险研究所取得的进展如何,是一个值得讨论的话题。对于企业而言,若想提高消费者网上购物的数量,仅仅提高产品和服务的绩效是不够的,还需要进一步提高网上零售商的服务,改善网上的经营环境等。     

A Study of Prior and Intended Catalog Shopping

The present study provides an extension of the research which has focused on in-home shopping activity. Recent reviews of the extant literature are discussed, leading to the position that research must begin to examine a broader range of factors which prompt and sustain in-home shopping behavior. A framework representing an adaptation and extension of several retail patronage models is developed and tested. The results obtained generally support the advisability of this approach.     

购物中心选址的综合评价方法

购物中心的选址正确与否,直接决定了购物中心运营后经营效果。通过对影响购物中心选址因素的分析,运用层次分析方法设计了选址评价的指标体系,然后确定每层因素权系数,再确定低层因素对目标层的组合权重系数,应用数学的方法建立购物中心选址的综合评价系统。在一定程度上解决了如何运用数学方法分析和处理购物中心选址评价中大量存在的模糊问题,从而在很大程度上提高了购物中心选址决策的正确性,为开发商成功投资购物中心提供了更可靠的依据。     

商业电影的商业经

未来数年内,内容的类型化和院线扩张毫无疑问将成为中国电影产业平行发展的两条基本线索,越来越多的资金也将从四面八方涌向这个产业。但我们并不能因此断言中国电影产业的故事一定会是一出喜剧,这取决于它的脚本编写是否真正符合商业规律。     

Students' Online Shopping Behavior: A Dual-Country Perspective

ABSTRACT

This study investigates the online purchase behavior of a key segment of the population, the “Net Generation” undergraduate college-aged student, from two of the countries with the greatest potential for e-marketing opportunity, the United States and Ireland. In addition to identifying college students' Internet activities, this research provides useful comparative information concerning how frequently students from each country interactively shop online, how much they spend, what they buy, as well as answer the question whether students from the two countries under study approach the Buyer Decision Process differently in their use of the Internet. The results provide useful guidance to electronic marketers.     

Service Uses in Shopping Areas,Development Control Policy Note 11: A Comment

In January 1985 the Department of the Environment (DOE) produced Development Control Policy Note (DCPN) I I to super-sede the 16-year-old policy notes DCPN 3 and 11, which advised local authorities on the planning issues pertaining to amusement centres and betting offices. The new note covers all service uses and is the result of u DOE review into the growth of this sector and the planning problems associated with this element of land rise change in shopping centres. This article outlines the background to the DOE review, discusses the main points contained within the revised note, and concludes that the advice, although worthwhile, is somewhat belated to be of much value to planning authorities.     

A Sample Survey Based Linguistic MADM Method with Prospect Theory for Online Shopping Problems

In MADM problems, the attributes are often rated in linguistic variables, some researchers transform them into numerical values through some formulas. However, it might be inconsistent with real human thinking in some extent. In order to deal with such problems, a sample survey based MADM method with prospect theory is proposed. Firstly, through sampling survey, we collect the data in single point format corresponding to the words, and establish the codebook by mapping words into fuzzy sets, after that fuzzy operation rules are suitable for them. Secondly, based on the reference points, the gain and/or loss matrix is obtained, in accordance with the value function, the prospect value matrix is constructed. Finally, if the attributes are independent, the weighted prospect value of each alternative is computed, if the attributes are dependent, the Choquet integral based prospect value of each alternative is computed. The alternatives are ranked in descending order respect to the defuzzified values. The first alternative is chosen as the best decision result. The feasibility of the proposed method is illustrated through an application in online shopping problem from real life.     

平淡英雄--记"中国杰出青年卫士"刘晓辉

"苟利国家生死以,岂因祸福避趋之."天津海关侦查分局局长刘晓辉对这句话格外欣赏.这句话如此的大气凝重以致我不由想起他的故事.     

Shopping orientations of US males: A generational cohort comparison

Male shoppers are recognized as an important and distinctive market segment. While initial steps to categorize and classify male shoppers have been taken, the majority of existing empirical research considers male shoppers as a single, homogeneous market segment. Recognizing that our understanding of male shoppers can be improved by identifying smaller, more homogeneous sub-segments, this exploratory study uses Generational Cohort Theory (GCT) as a framework to examine the shopping orientations of US men across four different generational cohorts: the Silent generation, the Baby Boomers, the 13th Generation, and the Millennials. The findings of this study support the use of GCT as a market segmentation tool for male shoppers and provide insight to help retailers understand how men in the four cohort groups approach shopping. Specifically, the findings suggest that male shoppers in the Millennial generation exhibit significantly higher levels of shopping enjoyment, recreational shopping tendency and market mavenism than males in the other generational cohorts.     

艰难的较量--湛江海关查获特大走私进口铜精矿案件纪实

2001年2月21日,广东省湛江市中级人民法院对湛江海关查处的特大走私进口3万吨铜精矿案部分涉案人员作出一审判决,以走私普通货物罪分别判处蔡伟雄、陈宽余无期徒刑、有期徒刑12年,以受贿罪判处肖鸣杰有期徒刑3年.     

Satisfaction/Dissatisfaction with Food Shopping Among Elderly Consumers

The food shopping behavior of 110 elderly households in a standard metropolitan statistical area was examined. Data were collected by personal interview concerning the shopping behavior problems of elderly consumers and the frequency and types of dissatisfaction with food products purchased. Implications and directions for further research are suggested for those concerned with the role of the elderly in the marketplace.     

金源SHOPPING MALL打造五星级汽车超市

5月29日，北京金源时代购物中心，北京亚动村汽车交易市场，北京金源汽车茂物业管理有限公司三家共同召开新闻发布会，正式对外宣布将在北京金源时代购物中心内，合力打造五星级汽车超市——金源亚运村汽车交易市场（简称金源汽车市场）。     

A Shopping List Experiment of the Impact of Advertising on Brand Images

The purpose of this study was to examine the impact of advertising on brand images. One hundred and twenty female cat owners were divided into three equal treatment groups. Each group was given a specified shopping list and asked to describe the personality of the female shopper. Two leading national brands of canned cat food served as the test items. The brands were at relative competitive parity, except in terms of advertising-achieved image association. Analysis of the data suggest that image distinctions are influenced by image-oriented advertising. The results support the view that a major function of advertising is in the area of the consumer's perception of particular brands.     

Understanding Customer Engagement and Loyalty: A Case of Mobile Devices for Shopping

This study aims at developing and validating a measurement model for customer engagement with specific focus on mobile devices for shopping. Further, role of customer engagement in building customer loyalty is explored. The research in this investigation used three studies for developing customer engagement scale and validating the proposed model. The study involved data collection from experts and users through varied methods including in-depth interviews, and surveys. Further structural equation modeling was used to analyze the data. Findings of this study include development and validation of customer engagement as second order construct arising out of six different customer experiences - social-facilitation, self-connect, intrinsic enjoyment, time-filler, utilitarian and monetary evaluation experiences. Further, the study established significant role of customer engagement in predicting customer loyalty in addition to existing constructs of satisfaction and convenience. This study contributes to evolving scholarly research on customer engagement. This study further provides a framework to retailers for devising matrices to track experiences and engagement of customers on mobile devices for shopping. Further, retailers may be able to use customer engagement to differentiate themselves from competition in attracting merchants and advertisers.     

女职工职业生涯发展研究综述——以高校女职工研究为例

从国内外女职工职业生涯发展的研究成果出发,对国内高校女职工职业生涯发展的研究进行了归纳和综述,旨在探索新时代高校女性职业生涯发展的路径,为高校女职工职业生涯发展实践提供理论保障,并推动女职工职业生涯发展方面的研究,为建设和谐的中国特色社会主义社会做出理论贡献.     

Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior

An important question for retailers is whether promotions induce households to increase their in-store expenditures or merely reallocate a predetermined shopping budget. Should expenditures be fixed, retailers might decrease their profitability when running promotions by displacing expenditures from high margin to lower margin products. Using household level store receipts and an extended AIDS model, we provide evidence that while household expenditures do increase with promotions, there is also a significant reallocation of expenditures among the different categories. This implies that retailers have to choose carefully which products are promoted, if promotions are to increase profits.     

Britt,Steuart Henderson. Psychological Principles of Marketing and Consumer Behavior. Lexington,Mass.: Lexington Books, 1978

Abstract

Conventionally, an advertiser's spending on the creative component of an advertising campaign is small in relation to the media budget and is channeled exclusively to a single advertising agency. Gross challenged those conventions more than 20 years ago, using a mathematical model of advertising effectiveness. His model suggested spending more on the creative component and doing so in a competition among several independent sources. The model assumed a normal distribution of effectiveness of advertisements. Data on response to consumer product ads show that the distribution of effectiveness is not normal, but quite skewed. Using Monté Carlo simulations and Gross's framework, the authors find that the skewness strengthens the case for competition. Shifting a sizable percentage of a campaign budget away from media spending and into competitive generation of creative renderings apparently can be very profitable.     

中国与印尼大学生网购行为比较研究

论文通过对300份印尼与中国大学生网购行为调查问卷的分析发现,中印两国的大学生群体都是非常活跃的网购消费者,两国大学生在网购产品种类、消费支出、浏览网页习惯等方面具有较多的相似性,但受到不同的消费文化、市场诚信等因素影响,两国大学生又有着差异化的消费体验。