通信运营企业客户服务质量的价值评估研究

本文拟通过顾客满意度测评,对通信服务企业的服务质量进行量化评估;并结合因素重要性推导模型,判断目前服务质量中急需改进的因素,以便提高企业服务质量。     

CSI测评模型共线性问题的一个模拟研究

多重共线性是多元统计分析中经常遇到的问题,特别是,多重共线性问题对顾客满意度指数测评可能造成的影响一直是一个值得关注的问题.本文以我国顾客满意度指数服务行业基础测评模型为研究对象,运用蒙特卡罗方法,研究模型变量共线性对测评模型的影响.结果表明,在使用偏最小二乘方法构建顾客满意度指数模型时,测评模型有很好的估计精度,并且基本不受变量共线性显著影响.     

K餐饮连锁店顾客满意度调查分析报告

本次分析报告采用美国顾客满意度测评模型,结合问卷调查方法,建立了K餐饮连锁店的顾客满意度测评指标体系,并对顾客满意度进行评价。     

上海市移动通信2011年服务质量测评报告

公众满意度:77.49为进一步促进上海市信息通讯行业服务质量的提升,上海市质量安全工作领导小组办公室委托上海市质量技术应用统计学会,根据国家标准GB/T19038 - 2009《顾客满意测评模型和方法指南》,于2011年3月～10月对上海市移动通信服务质量进行测评.同时,为了更好地了解顾客对上海移动通信服务质量的意见和要求,在测评时还增添了关于顾客抱怨和投诉的内容.     

本市高星级饭店服务质量测评结果良好

5月18日下午，市质监局会同上海市旅游局联合发布了本市高星级饭店服务质量测评结果。评测依据国家标准《顾客满意测评通则》和《顾客满意测评模型和方法指南》，借鉴美国国家顾客满意度测评方法，委托上海市质协用户评价中心在今年1月至4月期间，对3367位中外宾客进行了调查访问。     

物流企业顾客满意度指数测评

本文根据美国顾客满意度指数模型（ACSI）,在对物流业和物流服务的特征进行分析的基础上,建立起了物流企业顾客满意度指数测评指标体系.并采用偏最小二乘法（PLS）对模型进行参数估计,构筑物流企业顾客满意度指数测评模型,实现了对物流企业顾客满意度指数测评的研究.     

国内外顾客满意度指数测评模型的借鉴与启示

顾客满意度研究是目前国内外质量领域和营销领域的一个热门的话题。国内外学者在顾客满意度测评方面都做出了相关研究,并取得了较好的成果。无论是国外顾客满意度测评模型还是国内测评模型,其中有代表性的几个模型在实践中证明其测评效果良好有效,     

基于SERVPREF-KANO的航班服务质量提升研究

为了有针对性地提高我国民航旅客满意度,文章结合SERVPREF服务质量模型与KANO模型构建了航空公司服务质量评价体系,通过对旅客进行问卷调查得到旅客满意度数据。结合KANO模型分类结果与顾客满意度系数计算出评价模型中各项指标对整体服务质量的影响强度。最后,结合分析结论提出服务质量改进建议。     

基于质量功能展开的顾客满意度研究

质量功能展开是基于顾客要求的结构化产品开发方法。把质量功能展开（Quality Function Deployment,QFD）方法引入顾客满意度研究中,建立了顾客满意度测评的质量屋模型。通过多阶段的QFD模型将总体顾客满意度逐步展开为易于顾客判断的指标,进而实施了顾客满意度指数的测评;并通过某家电企业的顾客满意度测评实例,说明了这种方法实施过程。     

网购用户对物流配送服务满意度测评体系研究

目前,我国的网络购物市场正处于持续增长阶段,电子商务市场的竞争也随之激烈。企业要想在激烈的竞争中持续经营,必须要提高服务质量,增加顾客满意度,而物流配送环节是我国电子商务发展的瓶颈,企业更需要在关键的环节提高服务质量,通过对网购用户配送服务满意度测评体系进行研究,不仅可以让物流配送企业不断提高服务质量,在激烈的竞争中得以发展壮大,还可以让电子商务企业选择更好的物流配送模式以改善物流配送环节,提高顾客满意度。     

基于KPI的第三方物流客户服务质量评价模型

从影响第三方物流客户服务质量的企业内部和外部出发,基于KPI和感知服务质量模型,以顾客满意为评价准则,建立第三方物流客户服务质量概念模型和理论模型。通过该模型,改进和提高第三方物流企业客户服务质量,赢得客户满意。     

Unit-level linkages between employee commitment to the organization,customer service delivery and customer satisfaction

Service profit chain and service climate research identifies the importance of employee attitudes and employee service behavior as mediating between organizational practices and customer satisfaction. While the importance of employee attitudes and customer service performance are acknowledged, there are calls to more precisely specify proximal mediators between employee attitudes and customer satisfaction. We propose a model in which the relationship between unit-level organizational commitment and customer attitudes is not direct but mediated via employees' customer service delivery including queuing time, serving time and service quality. We conducted a longitudinal unit-level analysis (N = 39) aggregating employee (N over 893) organizational commitment and customer (N over 1248) satisfaction data, and customer service behavior drawn from organizational records. Our model received reasonable support from basic tests of the predictive associations between unit-level organizational commitment, customer-relevant employee behaviors and customer satisfaction; however, organizational commitment was not found to be an important predictor in more rigorous change analyses. The findings as a whole therefore suggest that organizational commitment is a feature of units delivering fast, quality service, but its causal role is as yet unclear.     

中国零售业服务质量研究对比分析:2005─2010

零售业服务质量不仅影响顾客满意度,还会影响顾客忠诚度。目前,国内对零售业服务质量的研究不仅限于服务质量量表的探索性研究,还涉及到对顾客满意度和忠诚度影响的实证研究。未来的零售业服务质量研究除了在多个业态方向继续深入外,服务质量量表的探索性研究也会加大力度,而服务质量与顾客满意度及忠诚度的关系会是研究的重点。     

感知服务质量与顾客满意和顾客忠诚关系的实证研究

在实践中,中国服务业发展迅速,但营销水平有待提高,很多管理人员对营销以及服务管理的理解有限。在理论中,对感知服务质量各个维度、顾客满意和顾客忠诚之间的关系讨论很多,尚无定论。实证研究发现,是顾客满意正向影响感知服务质量各个因子,而不是相反,说明基于交易的顾客满意会影响对服务进行长期综合评价的感知服务质量。只有忠诚度一个因子影响顾客忠诚,因此企业在培养忠诚顾客上应该有所侧重。顾客满意和顾客忠诚的关系被验证并非线性关系,在线性方程模型中未能验证成功。     

The impact of employee satisfaction on quality and profitability in high-contact service industries

The extant operations management literature has extensively investigated the associations among quality, customer satisfaction, and firm profitability. However, the influence of employee attributes on these performance dimensions has rarely been examined. In this study we investigate the impact of employee satisfaction on operational performance in high-contact service industries. Based on an empirical study of 206 service shops in Hong Kong, we examined the hypothesized relationships among employee satisfaction, service quality, customer satisfaction, and firm profitability. Using structural equations modeling, we found that employee satisfaction is significantly related to service quality and to customer satisfaction, while the latter in turn influences firm profitability. We also found that firm profitability has a moderate non-recursive effect on employee satisfaction, leading to a “satisfaction–quality–profit cycle”. Our empirical investigation suggests that employee satisfaction is an important consideration for operations managers to boost service quality and customer satisfaction. We provide empirical evidence that employee satisfaction plays a significant role in enhancing the operational performance of organizations in the high-contact service sector.     

外卖快递服务质量对消费者满意度的影响实证研究

为了研究外卖快递服务的消费者满意度,文章基于价值感知理论和外卖快递服务质量,构建外卖快递服务消费者满意度研究模型,并且通过调查问卷收集数据,借助SPSS和Smart PLS进行统计分析和假设检验。研究表明,外卖快递服务的及时性、便利性、安全性和可靠性显著影响用户的功能价值和享乐价值,进而影响用户的满意度。研究结果对于提高外卖快递服务质量和消费者满意度具有重要作用。     

基于质量功能展开的连锁家饰店服务质量研究

质量功能展开(Quality Function Deployment,QFD)是一种透过质量屋的运作,系统地将顾客需求转换成工程要求的技术的方法。文中应用QFD导入PZB服务质量模式,整合模糊理论、Kano二维质量模式及顾客满意效益系数,分析连锁家饰店顾客服务质量需求的权重与排序,再以灰关联分析理论确定连锁家饰店各项工程要求质量的灰关联度值与排序,有助于经营者明确提高服务质量的重点。     

Service quality of travel agents in Turkey

Customer satisfaction is an important measure of service quality in travel agents. Customers’ perceptions about agents seem to have been largely ignored by agent management in developing countries. The assessment of service quality provides an important feedback for agents to assess and improve its service to its customers. The aim of this study is to develop a reliable and valid instrument measure customer satisfaction in travel agents. A questionnaire to measure the service quality of travel agents was used and a total of 217 customers in Turkey were interviewed. Factor analysis was utilized to determine the factor structure. The instrument of the customer satisfaction developed in this study provides insights to the researches who study the improvement of customer satisfaction with service quality of travel agents and decision markers.