Consumption of dairy products in urban China: results from Beijing, Shangai and Guangzhou

Using urban survey data collected by the authors in 2001–02, this paper analyses demographics, cultural factors and purchasing behaviours influencing the consumption of fresh milk, yogurt, ice cream and powered milk in Beijing, Shanghai and Guangzhou, China. Results from estimation of a double-hurdle model of consumption show that income and marketing channels are the key determinants of milk consumption levels; however, education, advertising and convenience play a more important role in consumption of other dairy products. There is some evidence that milk powder, as a consumer good, may be becoming an inferior product in urban China. Finally, the survey data suggest that the growing sophistication of China's retail sector is influencing consumption of dairy products.     

Willingness to Pay for Multiple Quantities of Animal Welfare Dairy Products: Results from Random Nth‐, Second‐Price,and Incremental Second‐Price Auctions

Nonhypothetical experimental auctions are used to elicit willingness to pay for humane animal care‐certified dairy products: cheese and ice cream. We use second‐price, random Nth‐price, and incremental second‐price auctions in multiproduct, multiquantity, and multiround contexts. The results contrast participants’ bids across different auction mechanisms and different products. Differences in bidding patterns are detected across auction mechanisms as well as products. Our results suggest that subjects on average are only willing to pay a premium price for one unit of humane animal case‐certified ice cream but not for multiple quantities.     

Impacts of trade liberalization in Canada's supply managed dairy industry

Trade is an integral part of the Canadian economy. The main institutional drivers governing trade are bilateral and multilateral agreements outlining permissible trade distorting measures. Since its inception in 1972, Canada's supply management system has remained protected throughout trade negotiations. The system appears, by any economic measure, to be having an increasingly disproportional influence in recent trade negotiations. However, trade agreements serve not only to maximize social surplus, but also to maximize some measure of political welfare. Canada has recently negotiated three prominent trade agreements: the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) came into effect in the latter part of 2017; the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) came into effect at the end of 2018; and the Canada-United States-Mexico Agreement (CUSMA) could come into effect in 2020. Collectively, these agreements have guaranteed increased market access for fresh and processed dairy products. We build a spatial partial equilibrium model of the Canadian dairy industry consisting of three regions and 10 commodities to assess the individual and cumulative effect of these trade agreements. We pay particular attention to the institutional drivers within today's dairy sector: milk protein isolates; component pricing, including Class 7; and differential demand growth. We find that the aggregate impacts are: (a) a 1.4% decrease in the marginal retail price; (b) a 4.8% decrease in the blended producer price; and (c) an overall increase in social welfare of 7.8%. Worth noting, the decrease in producer surplus varies from 0.7% in the western region to 1.5% in Ontario. Our results may be relevant to future negotiations as well as the publicly promised compensation package for dairy producers.     

Consumer Attitude towards Organic Labeling Schemes in Japan

ABSTRACT

Japan is the most lucrative organic market in the Asian region and is projected to account for about 80% of the Asian market revenues by 2009 (Kuhlmann and Jones, 2006). This study identifies Japanese consumer preference and interest in two major labeling information- source of organic certification/traceability and country of origin for organic food products. Stated preference method (SPM) based survey data was collected from two major cities in Japan in order to develop Japanese consumers' organic food choice model. Findings show that Japanese consumers are willing to pay 10% price premium for the organic food products compared to conventional products that have no specific labeling, suggesting a significant profit margin to be possibly captured by the organic producers and marketers. The Japanese consumers have perceived value of the JAS label in their stated preference and showed willingness to pay a price premium for this quality certification system, which validates the importance of government-regulated mandatory labeling. Regarding the country origin labeling issue, the Japanese consumers showed clear preference for the domestic organic products to the imported products, while showing no preference for any particular country origin for imported organic products. For private-voluntary organic labeling, the consumer organization-led organic label is considered to be more reliable source than the retailer-guaranteed organic label.     

Attitudes and Preferences of Kosovar Consumer Segments Toward Quality Attributes of Milk and Dairy Products

ABSTRACT

The dairy market is one of the fastest growing agri-food sectors in Kosovo, yet the farm structure is fragmented. The level of productivity is lower compared with European Union levels and shows potential for improvements. The consumption of dairy products is expected to rise due to income growth and segmentation of consumers that would reflect different preferences for low-fat or zero-fat products, products with natural additives, and so on. On the market level, a significant share of the consumed milk and dairy products is imported. This study aims to better understand attitudes and preferences of Kosovar consumer segments toward milk and dairy products. A quantitative survey with 300 consumers was conducted in major Kosovo cities. Applying a reduced version of the Food Related Lifestyle instrument identified three distinct consumer segments: the conservative consumer segment, the socially oriented foodie, and the information-seeking eco-consumer. The latter two segments are especially open to trying new food products and actively search information about food. All three consumer segments show strong consumer patriotism by believing that domestic milk and cheese are safer than imported products and are of higher quality. This indicates the strong market potential for dairy farmers and companies in the Kosovo, which should develop new food products having these segments in mind. The authors explore the strategies that farmers and companies should use to better target these consumer groups and gain greater access to desirable segments.     

Traceability in the Canadian Red Meat Sector: Do Consumers Care?

Increased traceability of food and food ingredients through the agri-food chain has featured in recent industry initiatives in the Canadian livestock sector and is an important facet of the new Canadian Agricultural Policy Framework (APF). While traceability is usually implicitly associated with ensuring food safety and delivering quality assurances, there has been very little economic analysis of the functions of traceability systems and the value that consumers place on traceability assurances. This paper examines the economic incentives for implementing traceability systems in the meat and livestock sector. Experimental auctions are used to assess the willingness to pay of Canadian consumers for a traceability assurance, a food safety assurance, and an on-farm production method assurance for beef and pork products. Results from these laboratory market experiments provide insights into the relative value for Canadian consumers of traceability and quality assurances. Traceability, in the absence of quality verification, is of limited value to individual consumers. Bundling traceability with quality assurances has the potential to deliver more value.     

Product Labeling and Economic Value of Milk Market Segmentation

Abstract

This study explores the economic benefit from labeling milk and milk products and its impact on the supply and demand for fluid milk. The empirical estimate measures the economic value of milk market segmentation based on consumers' willingness to pay for hormonefree milk. The study uses survey data from Kansas households and applied a Probit model for willingness-to-pay and an ordinary least square model for demand analysis. The empirical results show that as long as consumers are willing to pay a higher price for bSTfree milk society would benefit from milk market segmentation.     

The Canadian Dairy Industry: Prospects for Future Trade

The Canadian dairy industry is heavily protected from world markets. With the coming WTO Round of trade negotiations, this protection is likely to be reduced. I review the policies and characteristics of the sector and explore the possibilities and likely effects of various policy changes. Canadian domestic milk prices are high relative to U.S. prices, because of (a) prohibitively high over-TRQ tariffs, (b) relatively small TRQ levels for dairy products and (c) restrictive domestic marketing quotas faced by individual producers. The industry trade policy position is to maintain existing policies and specifically to resist attempts to increase access to the Canadian milk product market. Industry data suggest that the Canadian milk industry has increased its competitiveness with the U.S. industry since the 1980s, largely due to the depreciation of the Canadian dollar over the period. These data suggest that a drastic reduction of protection in the Canadian industry in the next WTO Round may not result in significant increases in U.S. exports to Canada. In addition, quota market data indicate a perception of much less risk in holding these quotas compared to the 1980s, suggesting Canadian dairy farmers' confidence of continued stability in milk pricing and dairy policy in Canada. L'industrie laitière canadienne jouit d'une forte protection sur le marché mondial. Cet avantage risque d'être réduit dans laprochaine ronde de négociations commerciales de l'OMC. L'auteur passe en revue les politiques et les caractéristiques de chaque segment de la filiére laitiére et scrute les possibilités et les effets vraisemblables de divers scénarios d'orientation. Les niveaux relativement plus élevés du prix du lait sur le marché intérieur canadien par rapport aux prix américains s'expliquent a) par le niveau exorbitant des tarifs douaniers imposés aux importations excédentaires au contingent, b) aux niveaux relativement bas des contingents tarifaires des produits laitiers et c) aux contingents de mise en marché intérieur restrictifs auxquels font face les producteurs. La position du secteur laitier canadien en matière de commerce extérieur est de maintenir les politiques en place et, plus particulièrement, de combattre toute tentative d'élargir l'accés au marche intérieur canadien. À la lumière des chiffres, il appert que le secteur laitier canadien aurait élargi sa marge concurrentielle depuis les années 1980 par rapport aux États-Unis, en grande panic à cause de la perte de valeur du dollar canadien observée dans l'intervalle. Ces données laissent supposer qu'une réduction même brutale éventuelle des dispositifs de protection canadiens à la prochaine ronde de l'OMC ne provoquerait pas un accroissement significatif des exportations US vers le Canada. En plus, les chiffres du marché contingenté suggèrent qu'ily aurait beaucoup moins de risques que dans les années 1980 pour le Canada à garder les contingents, ce qui dénote que les producteurs laitiers canadiens s'attendent au maintien des orientations actuelles du Canada en matière de tarification du lait et de commerce extérieur des produits laitiers.     

The Potential for Increased Trade in Milk and Dairy Products between Canada and the United States under Trade Liberalization

Controversy surrounds the effect of free trade in milk and dairy products between Canada and the United States. A static, nonspatial, synthetic, partial equilibrium model is used to explore this issue. The results show that under any reasonable set of parameter estimates, net trade between Canada and the United States would be small, or zero. Free trade would be accompanied by large welfare losses for the current owners of Canadian milk production quota, but new entrants to the industry would earn more producer surplus under free trade than if they paid the full rental value for production quota under the current supply management policy.     

Innovation and Future Direction of Supply Chain Management in the Canadian Agri-food Industry

The supply chains for agri-food products in Canada are being shaped by a number of forces including the globalization of markets, technological change and the increased focus by consumers — both domestically and internationally — on issues such as food safety, quality assurance and environmental sensitivity. This paper explores these changes, offering an explanation of why they are occurring, discussing the driving forces for change and providing examples from alternative supply chain structures in the Canadian agri-food sector.     

German and British Consumer Willingness to Pay for Beef Labeled with Food Safety Attributes

The European Union has implemented some of the most stringent food safety policies for beef globally, ranging from banning growth hormones to mandating country of origin labeling. Using choice experiments and random parameter logit models, we examine German and British consumer willingness to pay (WTP) for American, Canadian, Argentinian, French, German and British beef, quality assurance seals, hormone‐free beef production and a gourmet label. We also determine how consumer WTP for these food safety and quality attributes is affected by the extent to which consumers consider food safety issues (FSI). Results indicate that British consumers had the lowest WTP for beef from Argentina and German consumers had the lowest WTP for beef from Great Britain. The hormone‐free label was the relatively most preferred label by consumers in both countries, and by those who considered FSI to affect their meat consumption patterns.     

Understanding Heterogeneous Consumer Preferences in Chinese Milk Markets: A Latent Class Approach

We examine heterogeneous consumer preferences in Chinese milk markets. Using a discrete choice experiment, we examine how the brand, quality certification, traceability label and price influence consumers' milk choices. We identify four consumer segments using a latent class model: price conscious (9.8%), balanced thinking (19.8%), health conscious (57.5%), and environment conscious (12.9%) consumers. These four segments have distinct preferences: price conscious consumers prefer green certification; balanced thinking consumers have the highest willingness to pay for traceability labels; health conscious consumers have strong brand awareness; and environment conscious consumers prefer organic certification and traceability labels and use price as a quality signal. Such diversity of consumer preference can be explained by four psychological factors: price consciousness, food safety concerns, health consciousness and environmental concerns.     

Functional Foods as a Value-Added Strategy: The Commercial Potential of "Cancer-Fighting" Dairy Products

Levels of conjugated linoleic acid, which may help prevent cancer, can be elevated in milk. A sensory evaluation, willingness-to-pay survey, and feasibility analysis suggest that profit potential exists for producers serving niche markets via small-scale processing ventures. Households with children and health-conscious consumers appear most willing to pay premiums for "cancer-fighting" dairy products. Consumer demand and the legality of health claims hinge on pending medical research outcomes.     

The impact of capital transfer tax on agriculture a preliminary assessment

Abstract

This paper aims to measure and compare technical efficiencies in the England and Wales dairy sector from stochastic production functions in the immediate post‐quota period. Milk Marketing Board data for a stratified random sample of dairy farms for 1984/85, 1985/86 and 1986/87 are used. The results show that average levels of efficiency have initially fallen and then stabilized over this period. Moreover, there is a high degree of correlation between the rankings of the efficiency measures.     

Interprovincial Reallocation of Market Sharing Quota for Industrial Milk

This paper examines allocations of industrial milk quota across provinces in Canada under two hypothetical scenarios. The study focuses on the case where considerable reallocation of production occurs across farms and provinces due to changes in the distribution of quota holdings. The allocations are determined using linear programming (LP) analysis, where the objective of the optimization problem is to minimize the delivered cost of products such as cheese, butter, ice cream, and yogurt. The LP model seeks to meet provincial targets for domestic disappearance on a milk-equivalent basis in the short to medium term, where limits are imposed on the maximum achievable growth of production and processing capacity in any one I he conclusions are that reallocation of existing quota across farms and provinces has a potential to reduce considerably the costs of industrial milk production and the cost of transporting manufactured products.     

An Economic Analysis of the Effects of the Uruguay Round Agreement and Full Trade Liberalization on the World Dairy Sector

A dairy trade model of the world dairy economy is developed. The model incorporates the allocation of milk fat and solids- nonfat among dairy commodities in a spatial equilibrium context. The model is used to simulate the market equilibrium impacts of the Uruguay Round Agreement and full free trade in the world dairy sector, including prices, production, consumption and trade flows. The free trade results indicate average world prices for farm milk near current U.S. levels, while farm milk prices in western Europe, Japan and Canada fall by 25.8%, 36.4% and 32.3%, respectively. In contrast, Australia and New Zealand farm milk prices rise by 22.5% and 50.8%, respectively.
Un modèle de l'économic laitière mondiale est développé. Le modèle analyse l'allocation spatiale du lait, de ses composantes (c'est-à-dire, matière grasse, protéine) et des produits laitiers. Il est utilisé pour simuler les effets de l'accord de l'Uruguay et de la libéralisation des marchés sur l'économie laitière, y compris sur les prix, la production, la consommation et les échanges commerciaux. Les résultats indiquent qu'en présence de marchés libres, les prix mondiaux seraient proches des prix courants aux États-Unis, alors que leprix du lait diminuerait de 25,8 %, 36,4 % et 32,3 % en Europe de l'Ouest, au Japan et au Canada, respectivement. Par contraste, le prix du lait en Australie et en Nouvelle Zélande augmenterait respectivement de 22,5 % et 50,8 %.     

NO FEELING FOR “UDDERS”?: A CRITICAL NOTE ON THE REPORT OF THE A.C.T. MILK AUTHORITY*

Fluid milk marketing in Australia is generally associated with an administered system where free market forces are unable to operate due to public intervention. Such interference creates a situation where, as Throsby [6, p. 243] puts it, 'returns to the fluid milk sector are maintained by monopoly pricing and supply control measures which vary from State to State'. The Australian Capital Territory (A.C.T.) is, similarly, not immune to the effects of producer protection. Indeed, it is contended that the implementation of the proposals contained in the A.C.T. Milk Authority Report of March 1974 [3] would have the effect of institutionalizing the power of the dairy industry to act in a manner opposed to the interests of A.C.T. consumers. The basic reason why the interests of consumers are so often put second to those of suppliers is summed up by J.N. Lewis [2, p. 283]: 'A determined close-knit group with strong interests in a particular policy issue can often impose its desires upon an apathetic majority whose interests are weak and diffused'. It is proposed to develop this theme by looking at the history of milk supply in the A.C.T. as a background to an examination of the Report, an appraisal of its contents, the advocacy of an alternative (competitive) solution and an estimation of costs, to consumers, of producer protection.     

Enhancing productivity on suburban dairy farms in China

Dairy farms in China's suburban areas have been playing an important role in providing urban markets with fresh milk. With the rising demand for fluid milk and dairy products in the cities, there is a perception that small and scattered dairy farms in China's provinces are gradually disappearing and more concentrated dairy cattle farming is being formed near suburban areas. This article uses farm‐level survey data and stochastic input distance functions to make estimates of total factor productivity (TFP) on suburban dairy farms, as well as for the entire dairy sector. The results show that over the past decade TFP growth has been positive on suburban dairy farms, and this rise in productivity has been driven mostly by technological change. However, at the same time we find that, on average, the same farms have been falling behind the advancing technical frontier. We also find one of the drivers of the suburban dairy sector is the relatively robust rate of technological change of these farms, which has been more rapid than on farms in the dairy sector as a whole. The results suggest that efforts to achieve greater adoption of new technologies and better advice on how to use the technologies and manage production and marketing within the suburban dairy sector will further advance productivity growth in the sector.     

How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference

We conducted a nationwide choice experiment to gauge Canadian consumers’ willingness to pay (WTP) for local beef assigned with various mileage and geopolitical connotations. Results revealed that consumers are mostly indifferent between products labeled generically as “local” and as “local: from within 160 km,” implying that the 160‐km radius fits perception of local of the representative consumers. Additionally, consumers are willing to pay significantly more for home‐province products over products generically labeled “local.” We also found significant positive WTP for enhanced bovine spongiform encephalopathy tested beef as well as for grass‐ over grain‐fed beef.     

Consumers’ Appreciation of Regional Certification Labels: A Pan‐European Study

Successful regional products, such as Florida oranges, Idaho potatoes and Parma ham, often have to compete against products passing themselves off as the authentic product using the exact same name. This unfair competition misleads consumers, discourages small‐ and medium‐sized enterprises (SMEs) from marketing products based on their region of origin, and may end up hurting rural economies. To protect consumers, and support SMEs and rural economies, many countries around the world have introduced regulations enabling SMEs to legally protect the names of their regional products. The success of these regulations largely depends on consumers’ appreciation of regional certification labels that inform consumers that the name of the regional product is protected and that it denotes the authentic product. To gain an understanding about consumers’ appreciation of regional certification labels, this paper investigates consumers’ image of these labels and proposes a model that relates this image to consumers’ willingness to buy and pay for protected regional products. The model is tested based on Regulation No. 2081/92 that was introduced by the EEC allowing European SMEs to protect their regional products and market their products with a protected‐designation‐of‐origin (PDO) label. Structural equation modelling results suggest that consumers’ image of regional certification labels consists of a quality warranty dimension and an economic support dimension, which positively relate to consumers’ willingness to buy and pay for the protected regional product. Protecting regional products and marketing them with regional certification labels may be beneficial for SMEs producing and marketing regional products. Policy and managerial implications are discussed.